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William Maley

Honda News: Honda Pins Hopes On A Racing Enthusiast To Restore Its Reputation

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William Maley

Staff Writer - CheersandGears.com

June 28, 2012

If you were only to read the headlines about Honda, you might be wondering why a good amount of people are complaining. So far in 2012, Honda sales are up, has excellent relations with their suppliers, won this year’s Indy 500, and many other good stories that many a company wish they had.

However, those in the know see that Honda lost the magic that it once had during the eighties and nineties with its core group of fans. Honda has also began to realize this very fact and is taking some drastic steps to fix it.

For the first time in Honda’s history, they have promoted an American, Erik Berkman, to the position of North American Research and Development chief.

"What we expect him to do is, through this good knowledge and experience, fulfill his dream of making North America strong," said Tetsuo Iwamura, Executive Vice President of Honda North America.

Making Honda strong in North America will not be an easy feat. Berkman has to balance building cars that have the magic of old Honda vehicles while keeping keeping the brand profitable. Honda is the only automaker not to post an annual loss, despite a recession and the bad reviews on their cars.

However, Berkman has the reputation to possibly pull this off. A 30 year veteran of Honda, he has worked on the 1999 Honda Odyssey and 2001 Acura CL, his team designed the multiple-Indy 500-winning engine, and Berkman was the head of the 2004 Acura TL: a car that he had to fight for, and one that turn out for the best. In 2004, the TL was the best selling in its class.

Berkman’s first order of business is the Civic. The new Civic has been panned by the press and caused Honda to move up the refresh to this year. Berkman says the refreshed Civic will bring a few “tweaks” including upgraded interior materials and revised driving dynamics.

Berkman’s ultimate goal for Honda is this: "We want everybody to fall over and go: There it is again. There's that Honda we used to praise."

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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Has a big order to fill. Will see if he is the new car guy everyone has been looking for!

After all, the rest of our beloved car guys are all senior retirement and dying. Time to find some new folks with Passion about auto's!

This does not mean a person who can turn out a solid, good appliance of a car, but a person who can truly put passion back into a car.

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    • By William Maley
      Cars Take Lead Role in American Honda October Sales Gains
      Nov 1, 2017 - TORRANCE, Calif.
      Civic leads strong month for Honda car sales, setting new October record with 15 percent gain All-new 2018 Accord helps America's best-selling midsize car to strong month Honda Pilot gains 18.5 percent, supported by increased production volume Acura MDX has strong month with sales of 5,287 based on increased production American Honda Motor Co., Inc. today reported October sales of 127,353 Honda and Acura vehicles, an increase of 0.9 percent vs. October 2016. With strong sales of passenger cars, Honda Division reported an increase of 1.2 percent on sales of 114,655. Acura Division sales were down slightly at 1.3 percent on sales of 12,698 vehicles.
      Honda
      Honda delivered another strong month with passenger car sales playing the lead role.  Civic outpaced the market again with another double-digit gain while Accord, strengthened by the debut of the all-new 2018 model, gained 4.7 percent in October. Increased production of Pilot also paid dividends as sales climbed 18.5 percent for the month. Elsewhere in the truck lineup, tight supplies of key model trims checked sales growth.
      Honda car sales gained 6.3 percent in October, with 60,283 units sold. Civic sales climbed 15 percent on sales of 30,319 for the month, a new October record. Accord posted 26,740 sales, up 4.7 percent with the debut of the all-new 2018 model, with 2.0T and Hybrid variants yet to launch. Pilot sales gained notably in October for the second straight month, with sales up 18.5 percent on sales of 10,285. "With key competitors resorting to aggressive discounting and heavy incentives even on new models, Honda is riding the growing momentum of a robust product lineup boosted by the all-new Accord," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "As the rollout of the new 2018 Accord continues, we're focused on a strong finish to 2017 and a fourth consecutive year of record sales."
      Acura
      Acura sales were led by MDX, which gained again as it benefitted from higher production volume with the complete shift of production to the East Liberty Plant in Ohio.  And while sedan and RDX sales were challenged by the aggressive incentives by competitors, the NSX had its best sales month since going on sale in 2016 with a 30 percent gain in October.
      MDX sales were up 4.7 percent in October, with 5,287 units sold. RLX sales are climbing, helped more significantly by the RLX Sport Hybrid as it continues to gain recognition. RLX gained 6.5 percent on sales of 99 units. ILX sales were up 2.6 percent on sales of 1,025 vehicles. "We're pleased to see the higher inventory from the move of Acura MDX production quickly result in stronger sales," said Jon Ikeda, vice president & general manager of the Acura division. "With the redesigned RLX ready to hit the market in the coming days sporting a strong expression of the new Acura design direction, we'll look to close 2017 with stronger sedan sales."
        American Honda Vehicle Sales for October 2017
            Month-to-Date
      Year-to-Date
            October
      2017
      October
      2016
      DSR** %
      Change
      MoM %
      Change
      October
      2017
      October
      2016
      DSR** %
      Change
      YoY %
      Change
          American Honda Total
      127,353
      126,161
      5.0%
      0.9%
      1,358,956
      1,354,541
      0.3%
      0.3%
          Total Car Sales
      64,162
      60,592
      10.1%
      5.9%
      677,343
      689,603
      -1.8%
      -1.8%
          Total Truck Sales
      63,191
      65,569
      0.2%
      -3.6%
      681,613
      664,938
      2.5%
      2.5%
          Honda
      Total Car Sales
      60,283
      56,719
      10.5%
      6.3%
      636,700
      644,303
      -1.2%
      -1.2%
          Honda
      Total Truck Sales
      54,372
      56,573
      0.0%
      -3.9%
      595,432
      577,642
      3.1%
      3.1%
          Acura
      Total Car Sales
      3,879
      3,873
      4.2%
      0.2%
      40,643
      45,300
      -10.3%
      -10.3%
          Acura
      Total Truck Sales
      8,819
      8,996
      2.0%
      -2.0%
      86,181
      87,296
      -1.3%
      -1.3%
          Total Domestic Car Sales
      58,334
      52,819
      14.9%
      10.4%
      572,628
      635,868
      -9.9%
      -9.9%
              Honda Division
      54,554
      49,039
      15.7%
      11.2%
      532,907
      591,718
      -9.9%
      -9.9%
              Acura Division
      3,780
      3,780
      4.0%
      0.0%
      39,721
      44,150
      -10.0%
      -10.0%
          Total Domestic Truck Sales
      63,191
      65,569
      0.2%
      -3.6%
      681,613
      664,938
      2.5%
      2.5%
              Honda Division
      54,372
      56,573
      -0.0%
      -3.9%
      595,432
      577,642
      3.1%
      3.1%
              Acura Division
      8,819
      8,996
      2.0%
      -2.0%
      86,181
      87,296
      -1.3%
      -1.3%
          Total Import Car Sales
      5,828
      7,773
      -22.0%
      -25.0%
      104,715
      53,735
      94.9%
      94.9%
              Honda Division
      5,729
      7,680
      -22.4%
      -25.4%
      103,793
      52,585
      97.4%
      97.4%
              Acura Division
      99
      93
      10.7%
      6.5%
      922
      1,150
      -19.8%
      -19.8%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
              Honda Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
              Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
        Honda Division Total
      114,655
      113,292
      5.3%
      1.2%
      1,232,132
      1,221,945
      0.8%
      0.8%
              * ACCORD
      26,740
      25,551
      8.8%
      4.7%
      277,542
      284,170
      -2.3%
      -2.3%
              * CIVIC
      30,319
      26,359
      19.6%
      15.0%
      314,699
      310,142
      1.5%
      1.5%
                CLARITY
      34
      0
      0.0%
      0.0%
      566
      0
      0.0%
      0.0%
                CR-Z
      18
      168
      -88.9%
      -89.3%
      669
      2,032
      -67.1%
      -67.1%
              * FIT
      3,172
      4,641
      -28.9%
      -31.7%
      43,221
      47,896
      -9.8%
      -9.8%
                INSIGHT
      0
      0
      0.0%
      0.0%
      3
      63
      -95.2%
      -95.2%
                                          CROSSTOUR
      0
      1
      -100.0%
      -100.0%
      5
      726
      -99.3%
      -99.3%
              * CR-V
      27,773
      30,306
      -4.7%
      -8.4%
      308,706
      293,799
      5.1%
      5.1%
                HR-V
      6,304
      6,596
      -0.6%
      -4.4%
      80,338
      64,866
      23.9%
      23.9%
                ODYSSEY
      7,301
      7,622
      -0.4%
      -4.2%
      82,610
      102,457
      -19.4%
      -19.4%
                PILOT
      10,285
      8,677
      23.3%
      18.5%
      94,488
      99,676
      -5.2%
      -5.2%
                RIDGELINE
      2,709
      3,371
      -16.4%
      -19.6%
      29,285
      16,118
      81.7%
      81.7%
                                        ***
      Memo: Accord FHEV
      1,832
      1,296
      47.0%
      41.4%
      19,262
      4,176
      361.3%
      361.3%
                Memo: Civic Hybrid
      2
      14
      -85.1%
      -85.7%
      62
      869
      -92.9%
      -92.9%
          Acura Division Total
      12,698
      12,869
      2.6%
      -1.3%
      126,824
      132,596
      -4.4%
      -4.4%
                ILX
      1,025
      999
      6.7%
      2.6%
      10,098
      12,746
      -20.8%
      -20.8%
                NSX
      87
      67
      35.0%
      29.9%
      442
      150
      194.7%
      194.7%
                RLX / RL
      99
      93
      10.7%
      6.5%
      922
      1,146
      -19.5%
      -19.5%
                TLX
      2,668
      2,714
      2.2%
      -1.7%
      29,181
      31,254
      -6.6%
      -6.6%
                TSX
      0
      0
      0.0%
      0.0%
      0
      4
      -100.0%
      -100.0%
                                          MDX
      5,287
      5,052
      8.8%
      4.7%
      43,469
      44,630
      -2.6%
      -2.6%
                RDX
      3,532
      3,944
      -6.9%
      -10.4%
      42,712
      42,666
      0.1%
      0.1%
                                        ***
      Memo: ILX Hybrid
      0
      0
      0.0%
      0.0%
      0
      1
      -100.0%
      -100.0%
                Memo: RLX Hybrid
      26
      13
      108.0%
      100.0%
      187
      171
      9.4%
      9.4%
                Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
                Memo: MDX Hybrid
      203
      0
      0.0%
      0.0%
      1,278
      0
      0.0%
      0.0%
          Selling Days
      25
      26
          255
      255
                **** Hybrid
      2,168
      1,558
      44.7%
      39.2%
      21,903
      7,462
      193.5%
      193.5%
                *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
       
    • By William Maley
      Ever since the S2000 was discontinued back in 2009, many people wished for Honda to do an affordable sports car. Some of those folks work for Honda. Case in point is Stephen Collins, director of Honda Australia who told CarAdvice that he would like to see something like this make a return.
      “We’ve said it a number of times: we really want to dial up the sportiness of our range and our brand. NSX is one part of that, Type R is another. But if anything else becomes available, we’d really be chasing that pretty hard,” said Collins.
      “Type R is a hot hatch and if there’s another type of sports car that becomes available to us, say if it was a convertible or something that could come in at around $30,000 (list price), that would be very desirable for us.”
      When asked about S660 roadster, Collins shot down this idea.
      “The S660 is a beautiful little sports car but it was only really designed for Japanese domestic market,” he said. “To get it homologated and up to a standard for the Australian market would be difficult. It’s also very constrained by production and, unfortunately, it’s not made for export. But if a small, sporty car like that became available to Honda Australia we’d definitely stick up our hand for it. Sadly, the S660 is not an option for us.”
      Source: CarAdvice
    • By William Maley
      Ever since the S2000 was discontinued back in 2009, many people wished for Honda to do an affordable sports car. Some of those folks work for Honda. Case in point is Stephen Collins, director of Honda Australia who told CarAdvice that he would like to see something like this make a return.
      “We’ve said it a number of times: we really want to dial up the sportiness of our range and our brand. NSX is one part of that, Type R is another. But if anything else becomes available, we’d really be chasing that pretty hard,” said Collins.
      “Type R is a hot hatch and if there’s another type of sports car that becomes available to us, say if it was a convertible or something that could come in at around $30,000 (list price), that would be very desirable for us.”
      When asked about S660 roadster, Collins shot down this idea.
      “The S660 is a beautiful little sports car but it was only really designed for Japanese domestic market,” he said. “To get it homologated and up to a standard for the Australian market would be difficult. It’s also very constrained by production and, unfortunately, it’s not made for export. But if a small, sporty car like that became available to Honda Australia we’d definitely stick up our hand for it. Sadly, the S660 is not an option for us.”
      Source: CarAdvice

      View full article
    • By William Maley
      The only way you can purchase a Honda Civic Type R is the fully loaded Touring trim with adaptive dampers, navigation, LED headlights, etc. Possibly, you might have to pay a 'market adjustment' price - i.e. a dealer adding a few grand to the price to make a quick buck. But 2018 could see Honda introduce a base version of the Type R.
      The Truth About Cars uncovered NHTSA certification papers filed by American Honda for the 2018 model year. The papers reveal two Civic Type R models, 'Type R' and 'Touring'. Both models have the same engine code - K20C1 which corresponds to the turbocharged 2.0L four-cylinder. 
      As we reported back in June, Honda is considering adding more Civic Type R variants to "broaden the audience and keep sales fresh." One way to that is to introduce a lower-cost model. Honda already sells one in other markets that lose out on the navigation system, parking sensors, and LED lighting.
      Source: The Truth About Cars

      View full article
    • By William Maley
      The only way you can purchase a Honda Civic Type R is the fully loaded Touring trim with adaptive dampers, navigation, LED headlights, etc. Possibly, you might have to pay a 'market adjustment' price - i.e. a dealer adding a few grand to the price to make a quick buck. But 2018 could see Honda introduce a base version of the Type R.
      The Truth About Cars uncovered NHTSA certification papers filed by American Honda for the 2018 model year. The papers reveal two Civic Type R models, 'Type R' and 'Touring'. Both models have the same engine code - K20C1 which corresponds to the turbocharged 2.0L four-cylinder. 
      As we reported back in June, Honda is considering adding more Civic Type R variants to "broaden the audience and keep sales fresh." One way to that is to introduce a lower-cost model. Honda already sells one in other markets that lose out on the navigation system, parking sensors, and LED lighting.
      Source: The Truth About Cars
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