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    Honda Pins Hopes On A Racing Enthusiast To Restore Its Reputation


    William Maley

    Staff Writer - CheersandGears.com

    June 28, 2012

    If you were only to read the headlines about Honda, you might be wondering why a good amount of people are complaining. So far in 2012, Honda sales are up, has excellent relations with their suppliers, won this year’s Indy 500, and many other good stories that many a company wish they had.

    However, those in the know see that Honda lost the magic that it once had during the eighties and nineties with its core group of fans. Honda has also began to realize this very fact and is taking some drastic steps to fix it.

    For the first time in Honda’s history, they have promoted an American, Erik Berkman, to the position of North American Research and Development chief.

    "What we expect him to do is, through this good knowledge and experience, fulfill his dream of making North America strong," said Tetsuo Iwamura, Executive Vice President of Honda North America.

    Making Honda strong in North America will not be an easy feat. Berkman has to balance building cars that have the magic of old Honda vehicles while keeping keeping the brand profitable. Honda is the only automaker not to post an annual loss, despite a recession and the bad reviews on their cars.

    However, Berkman has the reputation to possibly pull this off. A 30 year veteran of Honda, he has worked on the 1999 Honda Odyssey and 2001 Acura CL, his team designed the multiple-Indy 500-winning engine, and Berkman was the head of the 2004 Acura TL: a car that he had to fight for, and one that turn out for the best. In 2004, the TL was the best selling in its class.

    Berkman’s first order of business is the Civic. The new Civic has been panned by the press and caused Honda to move up the refresh to this year. Berkman says the refreshed Civic will bring a few “tweaks” including upgraded interior materials and revised driving dynamics.

    Berkman’s ultimate goal for Honda is this: "We want everybody to fall over and go: There it is again. There's that Honda we used to praise."

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Has a big order to fill. Will see if he is the new car guy everyone has been looking for!

    After all, the rest of our beloved car guys are all senior retirement and dying. Time to find some new folks with Passion about auto's!

    This does not mean a person who can turn out a solid, good appliance of a car, but a person who can truly put passion back into a car.

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    • By William Maley
      Trucks and Compacts Star as American Honda Reports August Sales
      Sep 1, 2016 - TORRANCE, Calif.
      American Honda and Honda Division trucks have best August sales ever Honda CR-V sets 2nd consecutive all-time sales record Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales Honda's smallest vehicles—Fit and HR-V—post largest gains for the brand Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to the lack of the Labor Day sales weekend. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.
      Honda
      Honda Division's August sales almost matched the same period last year without one of the biggest holiday sales weekends of the year. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand's best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda's compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand.      
      Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units CR-V climbed 5 percent on sales of 36,517 for a 2nd consecutive all-time record HR-V sales jumped 66 percent on sales of 7,580 vehicles Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales) "Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product," said Jeff Conrad, senior vice president and general manager of the Honda Division. "As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers."
      Acura
      With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to the lost holiday weekend compared to August 2015.
      MDX sales increased 8.1 percent in August on sales of 5,131 units Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold The new NSX posted 22 sales in August as production continues to ramp up in Acura's new NSX global production facility "It's great to see Acura's Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction," said Jon Ikeda, vice president and general manager of the Acura division. "Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand."
      American Honda Vehicle Sales for August 2016
            Month-to-Date
      Year-to-Date
            August 2016
      August 2015
      DSR** % Change
      MoM % Change
      August 2016
      August 2015
      DSR** % Change
      YoY % Change
          American Honda Total
      149,571
      155,491
      -3.8%
      -3.8%
      1,094,725
      1,054,816
      3.8%
      3.8%
          Total Car Sales
      73,431
      82,483
      -11.0%
      -11.0%
      564,425
      542,210
      4.1%
      4.1%
          Total Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,606
      3.5%
      3.5%
          Honda Total Car Sales
      68,523
      76,281
      -10.2%
      -10.2%
      526,962
      498,695
      5.7%
      5.7%
          Honda Total Truck Sales
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,806
      5.0%
      5.0%
          Acura Total Car Sales
      4,908
      6,202
      -20.9%
      -20.9%
      37,463
      43,515
      -13.9%
      -13.9%
          Acura Total Truck Sales
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Domestic Car Sales
      67,054
      81,873
      -18.1%
      -18.1%
      524,739
      537,277
      -2.3%
      -2.3%
            Honda Division
      62,265
      75,859
      -17.9%
      -17.9%
      488,231
      495,393
      -1.4%
      -1.4%
            Acura Division
      4,789
      6,014
      -20.4%
      -20.4%
      36,508
      41,884
      -12.8%
      -12.8%
          Total Domestic Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,601
      3.5%
      3.5%
            Honda Division
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,801
      5.0%
      5.0%
            Acura Division
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Import Car Sales
      6,377
      610
      945.4%
      945.4%
      39,686
      4,933
      704.5%
      704.5%
            Honda Division
      6,258
      422
      1,382.9%
      1,382.9%
      38,731
      3,302
      1,073.0%
      1,073.0%
            Acura Division
      119
      188
      -36.7%
      -36.7%
      955
      1,631
      -41.4%
      -41.4%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
      Honda Division Total
      135,325
      140,178
      -3.5%
      -3.5%
      987,811
      937,501
      5.4%
      5.4%
            * ACCORD
      30,115
      40,931
      -26.4%
      -26.4%
      231,415
      231,173
      0.1%
      0.1%
            * CIVIC
      32,807
      32,031
      2.4%
      2.4%
      255,599
      221,471
      15.4%
      15.4%
              CR-Z
      222
      333
      -33.3%
      -33.3%
      1,699
      1,895
      -10.3%
      -10.3%
            * FIT
      5,370
      2,901
      85.1%
      85.1%
      38,187
      42,867
      -10.9%
      -10.9%
              INSIGHT
      9
      85
      -89.4%
      -89.4%
      62
      1,289
      -95.2%
      -95.2%
                                      CROSSTOUR
      7
      930
      -99.2%
      -99.2%
      720
      6,450
      -88.8%
      -88.8%
            * CR-V
      36,517
      34,771
      5.0%
      5.0%
      231,609
      229,574
      0.9%
      0.9%
              HR-V
      7,580
      4,567
      66.0%
      66.0%
      51,417
      24,617
      108.9%
      108.9%
              ODYSSEY
      9,992
      13,423
      -25.6%
      -25.6%
      85,881
      88,910
      -3.4%
      -3.4%
              PILOT
      9,269
      10,202
      -9.1%
      -9.1%
      81,793
      88,742
      -7.8%
      -7.8%
              RIDGELINE
      3,437
      4
      85,825.0%
      85,825.0%
      9,429
      513
      1,738.0%
      1,738.0%
                                    ***
      Memo: Accord FHEV
      890
      1,369
      -35.0%
      -35.0%
      1,720
      9,257
      -81.4%
      -81.4%
              Memo: Accord PHEV
      0
      2
      -100.0%
      -100.0%
      0
      62
      -100.0%
      -100.0%
              Memo: Civic Hybrid
      50
      590
      -91.5%
      -91.5%
      817
      3,317
      -75.4%
      -75.4%
                                    Acura Division Total
      14,246
      15,313
      -7.0%
      -7.0%
      106,914
      117,315
      -8.9%
      -8.9%
              ILX
      1,172
      1,660
      -29.4%
      -29.4%
      10,831
      11,744
      -7.8%
      -7.8%
              NSX
      22
      0
      0.0%
      0.0%
      45
      0
      0.0%
      0.0%
              RLX / RL
      118
      187
      -36.9%
      -36.9%
      951
      1,600
      -40.6%
      -40.6%
              TL
      0
      1
      -100.0%
      -100.0%
      0
      85
      -100.0%
      -100.0%
              TLX
      3,595
      4,353
      -17.4%
      -17.4%
      25,632
      30,055
      -14.7%
      -14.7%
              TSX
      1
      1
      0.0%
      0.0%
      4
      31
      -87.1%
      -87.1%
                                      MDX
      5,131
      4,747
      8.1%
      8.1%
      34,648
      39,144
      -11.5%
      -11.5%
              RDX
      4,207
      4,364
      -3.6%
      -3.6%
      34,803
      34,654
      0.4%
      0.4%
              ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    ***
      Memo: ILX Hybrid
      0
      1
      -100.0%
      -100.0%
      1
      20
      -95.0%
      -95.0%
              Memo: RLX Hybrid
      19
      34
      -44.1%
      -44.1%
      134
      181
      -26.0%
      -26.0%
              Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    Selling Days
      26
      26
          204
      204
                **** Hybrid
      1,212
      2,414
      -49.8%
      -49.8%
      4,478
      16,021
      -72.0%
      -72.0%
               
        *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX
       
    • By William Maley
      Honda has finally pulled the curtain back on the 2017 Civic Hatchback that will be arriving this fall in the U.S.
       
      There aren't many changes with the transition from concept to production model. There is a sloping roofline and a upswept beltline. The model shown here - Sport Touring - features side skirts, intergrated rear wing, and center mounted exhaust.
       
      The Civic Hatchback will only be available with the turbocharged 1.5L four-cylinder. The LX, EX, and EX-L get 174 horsepower, while the Sport and Sport Touring feature 180. Both tunes of the turbo 1.5 will feature the same amount of torque - 162. One exciting bit of news is that the hatchback (along with the Civic coupe and sedan equipped with the turbo engine) will have a manual transmission as standard equipment for the LX, Sport, and EX trims. A CVT will be available on those trims and standard on the EX-L and Sport Touring.
       
      Honda says the Civic Hatchback provides best-in-class rear legroom (36 inches) and cargo space (no measurement is listed for it).
       
      More importantly, the hatchback will be the basis for the next Civic Type R, due out next year.
       
      Honda's Swindon plant in the UK will handle the worldwide production of the Civic Hatchback. Pricing will be announced at a later date.
       
      Source: Honda
       

       
      Press Release is on Page 2


       
      All-New 2017 Honda Civic Hatchback Arrives This Fall in North America
       
      Aug 15, 2016
      First 5-door Hatchback for Civic lineup in the U.S. Civic Hatchback combines Euro-inspired styling and five-door versatility All models powered by 1.5-liter DOHC direct-injected turbo engine Civic Hatchback will serve as the basis for radical new Civic Type-R

       

      TORRANCE – Arriving this fall in North America, the 2017 Civic Hatchback is the latest addition to the much-heralded 10th-generation Honda Civic lineup, joining the 2016 North American Car of the Year – the Civic Sedan, and the Civic Coupe that launched earlier this year. The 2017 Honda Civic Hatchback combines striking, Euro-inspired styling and five-door versatility with the Civic's world-class driving dynamics and Honda direct-injected turbo engine technology. The Civic Hatchback, scheduled to arrive this fall at Honda dealers nationwide, also will serve as the basis for the radical new Civic Type-R launching in the U.S. in 2017.
       
      "The Civic Hatch has been a staple for Honda in Europe, but has long been the forbidden fruit for Honda fans in the U.S.," said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co., Inc. "Now, we're bringing this sporty, stylish and versatile Civic Hatchback to North America, as we amp up the performance of our incredible Civic lineup with each new Civic model."
       
      Built on the same world-class platform as the 10th-generation Civic Sedan and Coupe, the 2017 Honda Civic Hatchback offers an appealing combination of sporty styling, efficiency, interior utility and premium features. The Civic Hatchback will be available in LX, Sport, EX, EX-L, and Sport Touring trims, and will feature a single engine for the U.S. market: a 1.5-liter DOHC direct-injected turbocharged in-line 4-cylinder with peak output of 174 horsepower and 162 lb.-ft. of torque in LX, EX and EX-L trims and 180 horsepower and 162 lb.-ft. of torque in the Sport and an all-new Sport Touring grade, which feature a high-flow center-mounted exhaust.
       
      The turbocharged engine will be offered with either a sporty CVT (all trims) or a performance-inspired 6-speed manual transmission (LX, Sport, and EX trims). Anticipated EPA fuel economy ratings of 31/40/34 mpg (city/highway/combined) for CVT-equipped models, based on the newer, more stringent model year 2017 EPA ratings requirements, put the 5-door Honda Civic Hatchback at the top of its class.
       
      Working in concert with the Honda turbocharged powertrain is the Civic's more rigid and lightweight body and sophisticated chassis design, featuring a fully independent suspension system with liquid filled bushings, front and rear; sport-tuned electronic power steering with variable gear ratios; and powerful 4-channel anti-lock disc brakes with Electronic Brake Distribution and Hill Start Assist.
       
      The interior of the 2017 Honda Civic Hatchback carries through on the modern, sophisticated and premium quality of the 10th-generation Civic lineup, with high-grade materials and finishes applied liberally throughout. In terms of packaging, the 2017 Honda Civic Hatchback delivers class-leading volume and cargo capacity, including a roomy interior (122.9 cu. ft.), best rear seat legroom (36.0 inches) and largest cargo carrying capacity in the competitive set.
       
      Available on most trims (and standard on Sport Touring) will be the Honda Sensing™ suite of safety and driver-assistive technologies, which includes Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW) integrated with CMBS, Lane Keeping Assist (LKAS), Road Departure Mitigation (RDM), Lane Departure Warning integrated with RDM and Adaptive Cruise Control (ACC) with Low-Speed Follow. Other available features include Honda Display Audio with Apple CarPlay™ and Android Auto™ (EX and above trims), heated front seats and heated side mirrors, power driver and front-passenger seats, remote engine start and more.
       
      The Civic Hatchback's all-new Sport Touring grade makes Honda Sensing™, Apple CarPlay™ and Android Auto™ and LED headlights as standard equipment, while adding heated rear seats and other features.
       
      The Civic Hatchback will target top-class safety ratings – an NCAP 5-star Overall Vehicle Score and an IIHS TOP SAFETY PICK rating with a GOOD rating in all crash test modes and a SUPERIOR rating in frontal crash prevention, when equipped with Honda Sensing.
       
      The 2017 Civic Hatchback was developed jointly by Honda R&D teams in Europe and Japan and will be manufactured exclusively by Honda of the UK Manufacturing in its Swindon, UK plant.
    • By William Maley
      Honda Sets New Car and Truck Sales Records as American Honda Reports July Sales
      American Honda sets new all-time record for total truck sales and a July record for total vehicle sales Honda Division truck sales reach an all-time monthly high with 68,518 sold, an increase of 12.2 percent Honda CR-V shatters all-time monthly record on sales of 36,017, a 13.3 percent increase  Honda Civic sets new July record; joined by the Accord with sales of over 31,000 units New 2017 MDX and NSX deliveries boost Acura in July TORRANCE, Calif., Aug. 2, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported July sales of 152,799 Honda and Acura vehicles, a 4.4 percent gain over last July and a new July record. Total American Honda truck sales set a new all-time monthly record of 77,740 sales to jump 10.1 percent. The Honda Division set a new July total vehicle sales record, rising 5.9 percent on sales of 139,125, while Honda trucks set an all-time monthly record with a 12.2 percent increase on sales of 68,518 vehicles. Honda car sales were up 0.4 percent for the month, netting 70,607 sales. The Acura Division, though gaining momentum with the launch of key new models, posted July sales of 13,674, a decrease of 8.3 percent versus last year.   Honda With strong retail customer demand driving Honda's record U.S. production in the first half of 2016, Honda sales posted another record in July with continued strong demand for both cars and trucks. CR-V shattered its all-time sales record while the new Ridgeline pickup had a strong first full month of sales even as production continues to ramp up. Pilot and HR-V also were up as Honda trucks set a new all-time sales mark for the month. The new Civic continued its remarkable run with another record month in July.  CR-V sales rose to an all-time monthly record of 36,017 sales in July, an increase of 13.3 percent over last year The Honda Civic broke a July sales record set in 2013, rising 5.8 percent on sales of 32,952 units Accord sales again topped 30,000 units, keeping sales of Honda's three core models on track to top 1,000,000 units for the fourth consecutive year Increases for both Fit and HR-V topped 25 percent in July while Pilot gained 8 percent "The strong cadence of new Honda products we continue to bring to market has created extraordinary retail demand that is unprecedented in our history," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the Civic Hatchback on the way along with our step-by-step effort to fortify our truck business, we will continue to grow our sales through individual car buyers."
       
      Acura The Acura brand's renewed commitment to Precision Crafted Performance continues to take shape in dealer showrooms with the first deliveries of the all-new Acura NSX and the refreshed 2017 Acura MDX – the first model to reflect the new design direction that debuted with the Acura Precision Concept. On the market just five weeks, the newly-refreshed 2017 MDX posted strong sales of 4,902 units in July despite inventory issues related to the ramp-up of production. The NSX has brought high energy and excitement to Acura showrooms as the world's first customers of NSX begin to take delivery of the only supercar made in America.     "The first deliveries of the all-new Acura NSX are electrifying Acura showrooms and generating tremendous excitement for all Acura customers," said John Mendel, executive vice president of American Honda. "Showcasing the Acura brand's new design direction, the 2017 MDX is the next step in our commitment to deliver on Precision Crafted Performance."       American Honda Vehicle Sales for July 2016
            Month-to-Date
      Year-to-Date
            July 2016
      July 2015
      DSR** %
      Change
      MoM %
      Change
      July 2016
      July 2015
      DSR** %
      Change
      YoY %
      Change
          American Honda Total
      152,799
      146,324
      4.4%
      4.4%
      945,154
      899,325
      5.1%
      5.1%
          Total Car Sales
      75,059
      75,711
      -0.9%
      -0.9%
      490,994
      459,727
      6.8%
      6.8%
          Total Truck Sales
      77,740
      70,613
      10.1%
      10.1%
      454,160
      439,598
      3.3%
      3.3%
            Honda Total Car Sales
      70,607
      70,350
      0.4%
      0.4%
      458,439
      422,414
      8.5%
      8.5%
            Honda Total Truck Sales
      68,518
      61,059
      12.2%
      12.2%
      394,047
      374,909
      5.1%
      5.1%
              Acura Total Car Sales
      4,452
      5,361
      -17.0%
      -17.0%
      32,555
      37,313
      -12.8%
      -12.8%
              Acura Total Truck Sales
      9,222
      9,554
      -3.5%
      -3.5%
      60,113
      64,689
      -7.1%
      -7.1%
          Total Domestic Car Sales
      69,017
      75,110
      -8.1%
      -8.1%
      457,685
      455,404
      0.5%
      0.5%
            Honda Division
      64,671
      69,964
      -7.6%
      -7.6%
      425,966
      419,534
      1.5%
      1.5%
            Acura Division
      4,346
      5,146
      -15.5%
      -15.5%
      31,719
      35,870
      -11.6%
      -11.6%
          Total Domestic Truck Sales
      77,740
      70,613
      10.1%
      10.1%
      454,160
      439,593
      3.3%
      3.3%
            Honda Division
      68,518
      61,059
      12.2%
      12.2%
      394,047
      374,904
      5.1%
      5.1%
            Acura Division
      9,222
      9,554
      -3.5%
      -3.5%
      60,113
      64,689
      -7.1%
      -7.1%
          Total Import Car Sales
      6,042
      601
      905.3%
      905.3%
      33,309
      4,323
      670.5%
      670.5%
            Honda Division
      5,936
      386
      1,437.8%
      1,437.8%
      32,473
      2,880
      1,027.5%
      1,027.5%
            Acura Division
      106
      215
      -50.7%
      -50.7%
      836
      1,443
      -42.1%
      -42.1%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
        Honda Division Total
      139,125
      131,409
      5.9%
      5.9%
      852,486
      797,323
      6.9%
      6.9%
            * ACCORD
      31,946
      34,496
      -7.4%
      -7.4%
      201,300
      190,242
      5.8%
      5.8%
            * CIVIC
      32,952
      31,139
      5.8%
      5.8%
      222,792
      189,440
      17.6%
      17.6%
              CR-Z
      272
      270
      0.7%
      0.7%
      1,477
      1,562
      -5.4%
      -5.4%
            * FIT
      5,432
      4,332
      25.4%
      25.4%
      32,817
      39,966
      -17.9%
      -17.9%
              INSIGHT
      5
      113
      -95.6%
      -95.6%
      53
      1,204
      -95.6%
      -95.6%
                                       CROSSTOUR
      11
      924
      -98.8%
      -98.8%
      713
      5,520
      -87.1%
      -87.1%
            * CR-V
      36,017
      31,785
      13.3%
      13.3%
      195,092
      194,803
      0.1%
      0.1%
              HR-V
      7,394
      5,909
      25.1%
      25.1%
      43,837
      20,050
      118.6%
      118.6%
              ODYSSEY
      11,228
      12,851
      -12.6%
      -12.6%
      75,889
      75,487
      0.5%
      0.5%
              PILOT
      10,350
      9,584
      8.0%
      8.0%
      72,524
      78,540
      -7.7%
      -7.7%
              RIDGELINE
      3,518
      6
      58,533.3%
      58,533.3%
      5,992
      509
      1,077.2%
      1,077.2%
                                    ***  Memo: Accord FHEV
      565
      1,481
      -61.9%
      -61.9%
      830
      7,888
      -89.5%
      -89.5%
                  Memo: Accord PHEV
      0
      1
      -100.0%
      -100.0%
      0
      60
      -100.0%
      -100.0%
                  Memo: Civic Hybrid
      60
      463
      -87.0%
      -87.0%
      767
      2,727
      -71.9%
      -71.9%
          Acura Division Total
      13,674
      14,915
      -8.3%
      -8.3%
      92,668
      102,002
      -9.2%
      -9.2%
              ILX
      1,201
      1,613
      -25.5%
      -25.5%
      9,659
      10,084
      -4.2%
      -4.2%
              NSX
      21
      0
      0.0%
      0.0%
      23
      0
      0.0%
      0.0%
              RLX / RL
      106
      213
      -50.2%
      -50.2%
      833
      1,413
      -41.0%
      -41.0%
              TL
      0
      3
      -100.0%
      -100.0%
      0
      84
      -100.0%
      -100.0%
              TLX
      3,124
      3,530
      -11.5%
      -11.5%
      22,037
      25,702
      -14.3%
      -14.3%
              TSX
      0
      2
      -100.0%
      -100.0%
      3
      30
      -90.0%
      -90.0%
                                      MDX
      4,902
      4,977
      -1.5%
      -1.5%
      29,517
      34,397
      -14.2%
      -14.2%
              RDX
      4,320
      4,577
      -5.6%
      -5.6%
      30,596
      30,290
      1.0%
      1.0%
              ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    ***  Memo: ILX Hybrid
      0
      0
      0.0%
      0.0%
      1
      19
      -94.7%
      -94.7%
                  Memo: RLX Hybrid
      11
      28
      -60.7%
      -60.7%
      115
      147
      -21.8%
      -21.8%
                  Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
          Selling Days
      26
      26
          178
      178
                **** Hybrid
      934
      2,356
      60.4%
      60.4%
      3,266
      13,607
      76.0%
      76.0%
                *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, and NSX
       
    • By William Maley
      At first glance, this set of spy photos might look like a standard Honda Civic Coupe being disguised for some unknown reason. But the back has an emblem on the passenger side covered up and there a single-piece exhaust that is similar to the Civic coupe concept from the 2015 New York Auto Show. Ladies and gentlemen, may we introduce you to the upcoming Civic Si.
       
      These pictures handed off to AutoGuide are the first spy shots of Honda's hot Civic - until the Type R comes around. Other details we can pull from the shots is a more aggressive front end that is similar from the 2015 concept and new bumpers.
       
      Power is expected to come from the 2.0L turbo-four powering the current Civic Type R. The engine will be slightly de-tuned to produce 220 to 230 horsepower. A six-speed manual is expected, but no word on whether this Si will be the first to offer an automatic transmission.
       
      The Civic Si expected to arrive sometime next year, so it would be safe to assume it will appear at either the LA or Detroit Auto Show.
       
      Source: AutoGuide
    • By William Maley
      American Honda Reports June Sales Increase, Setting New Records for Light Trucks
        Jul 1, 2016 AHM and Honda Division set new June sales records for light trucks as the all-new 2017 Ridgeline launches Honda CR-V leads with new June sales record Honda cars continue to show gains, with across-the-board increases in June Acura NSX deliveries begin and the redesigned 2017 Acura MDX hits the market American Honda Motor Co., Inc. today reported June sales of 138,715 Honda and Acura vehicles, a year-over-year increase of 3.2 percent and a new June record for light trucks which gained 2.2 percent on sales of 68,780. Honda division trucks also set a new June record, jumping 6.6 percent on sales of 61,469 vehicles while Honda cars enjoyed an even greater increase, rising 7.7 percent on sales of 65,894 units. Acura division sales totaled 11,352 in June, a decrease of 26.9 percent versus last year. Total American Honda six-month sales of Honda and Acura vehicles are up 5.2 percent versus year-ago results.   Honda Continued robust demand for both cars and light trucks pushed the Honda brand to strong June results, including a new June record for trucks and substantial gains for Honda cars. On the truck side, sales of CR-V reached a new all-time June record, while Pilot and Odyssey each made notable gains for the month and the all-new 2017 Ridgeline got off to a strong start in its first weeks on the market. The hot-selling Civic nearly reached 32,000 sales while Accord topped 28,000 for the month, with added support from the just-launched 2017 Accord Hybrid. The all-new 2017 Honda Ridgeline pickup notched a robust 2,472 sales after just over one week on the market.   CR-V, America's best-selling SUV over the past 20 years, set a new June sales record, rising 4.5 percent on sales of 29,615 units. The 10th-generation Civic lit up the compact car segment with another double-digit gain, posting sales of 31,810 for a gain of 10.7 percent in June. Accord posted a 4.8 percent increase for the month on sales of 28,806 as Honda celebrated the 40th birthday of the model, America's best-selling car over the past 40 years. The award-winning Accord lineup was joined this month by the all-new 2017 Accord Hybrid, boasting the highest EPA fuel economy ratings and most horsepower of any midsize hybrid sedan. "With the all new Ridgeline pickup and the redesigned Accord Hybrid back in the lineup, we're continuing to expand and strengthen our portfolio as we look toward a third straight year of record results," said Jeff Conrad, senior vice president and general manager of the Honda Division.   Acura After the recent sell-down of 2016 RDX and MDX and 2017 models starting to fill the pipeline, Acura posted a 26.9 percent decline in June on sales 11,352 vehicles. With a newly refreshed 2017 Acura MDX hitting the ground and a special summer sales campaign launching soon, Acura looks toward an improving summer sales picture.   "With initial deliveries of the NSX under way and the redesigned 2017 MDX now hitting showrooms, we're looking ahead to a strong second half of the year," said Jon Ikeda, vice president and general manager of the Acura division.  
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