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Drew Dowdell

Sales: June 2012 - Ford

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Ford Motor Company June and Year-to-Date Sales Up 7%; Escape Sales Best Ever, While Fusion Posts June Record


  • Ford Motor Company’s year-to-date U.S. sales through June increase 7 percent, totaling 1.14 million vehicles; June sales increase 7 percent from last year at 207,759 vehicles sold

  • Ford Escape sales increase 28 percent – the vehicle’s best month ever; the all-new 2013 Escape is selling on dealer lots in less than five days

  • Ford Fusion sales in June increase 17 percent – the best June sales performance ever

  • Ford Explorer sales up 35 percent in June and 15 percent year to date

  • Ford F-Series sales top 50,000 – the best June sales performance in five years, with 55,025 pickups sold

DEARBORN, Mich., July 3, 2012 – Ford Motor Company’s U.S. sales are up 7 percent so far this year, with 1.14 million vehicles sold. June sales also increased 7 percent from last year, with 207,759 vehicles sold.

Ford sales are increasing across the company’s lineup – with cars up 3 percent, utilities up 9 percent and trucks up 9 percent year to date.

In June, the Ford Escape set an any-month record – with sales up 28 percent – while the Ford Fusion set a record for June. Ford Explorer sales were up 35 percent from last year, and F-Series sales are up 11 percent and topped 50,000 for the first June in five years.

“June was a good month for Ford and a particularly strong month for vehicles like Escape, Fusion, Explorer and F-Series,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “The new 2013 Escape also is off to a very strong start, with vehicles selling on dealer lots in less than five days – even topping the strong start of the new Explorer in 2010.”

Fusion has posted four months in a row of sales records, including its best June result ever with 24,433 vehicles sold – a 17 percent increase from last year. In the first half of this year, Fusion sales are up over last year’s record first half by 4 percent, with 136,849 vehicles sold.

Other sales milestones in June: Explorer sales are up 35 percent; Edge sales are up 6 percent; and America’s top-selling vehicle for 30 years, the F-Series, sold 55,025 pickups. F-Series remains America’s number one selling vehicle in the first half of 2012.

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FORD MOTOR COMPANY JUNE 2012 U.S. SALES        
  Jun-12 Jun-11 % Change YTD 2012 YTD 2011 % Change
             
SALES BY BRAND            
Ford 200,215 186,753 7.2 1,101,661 1,030,463 6.9
Lincoln 7,544 7,361 2.5 41,962 42,003 -0.1
Mercury 0 0 NA 0 248 NA
Total Vehicles 207,759 194,114 7 1,143,623 1,072,714 6.6
SALES BY TYPE            
Cars 73,348 73,116 0.3 411,050 399,937 2.8
Utilities 63,121 50,574 24.8 325,531 297,988 9.2
Trucks 71,290 70,424 1.2 407,042 374,789 8.6
Total Vehicles 207,759 194,114 7 1,143,623 1,072,714 6.6
FORD BRAND BRAND          
Fiesta 4,589 5,535 -17.1 31,326 42,129 -25.6
Focus 21,186 21,385 -0.9 131,423 98,024 34.1
Fusion 24,433 20,808 17.4 136,849 131,686 3.9
Taurus 6,986 6,674 4.7 35,365 33,683 5
Police Interceptor Sedan 1,342 0 NA 2,856 0 NA
Mustang 10,263 8,835 16.2 48,624 39,041 24.5
Crown Victoria 241 5,326 -95.5 2,577 30,236 -91.5
Ford Cars 69,040 68,563 0.7 389,020 374,799 3.8
Escape 28,500 22,274 28 127,167 122,607 3.7
Edge 10,259 9,663 6.2 65,436 59,954 9.1
Flex 3,140 2,334 34.5 16,489 13,803 19.5
Explorer 14,022 10,422 34.5 75,721 65,823 15
Police Interceptor Utility 603 0 NA 2,173 0 NA
Expedition 3,361 3,073 9.4 18,613 18,688 -0.4
Ford Utilities 59,885 47,766 25.4 305,599 280,875 8.8
F-Series 55,025 49,618 10.9 301,141 264,079 14
Ranger 916 6,488 -85.9 18,442 30,032 -38.6
E-Series 12,101 10,627 13.9 67,265 62,545 7.5
Transit Connect 2,693 2,992 -10 16,954 15,155 11.9
Heavy Trucks 555 699 -20.6 3,240 2,978 8.8
Ford Trucks 71,290 70,424 1.2 407,042 374,789 8.6
Ford Brand 200,215 186,753 7.2 1,101,661 1,030,463 6.9
LINCOLN BRAND            
MKZ 3,137 2,360 32.9 14,539 13,916 4.5
MKS 1,091 1,214 -10.1 6,804 5,179 31.4
Town Car 80 979 -91.8 687 5,795 -88.1
MKX 1,922 1,771 8.5 12,428 10,813 14.9
MKT 697 395 76.5 3,648 2,507 45.5
Navigator 617 642 -3.9 3,856 3,793 1.7
Lincoln Brand 7,544 7,361 2.5 41,962 42,003 -0.1
MERCURY BRAND            
Milan 0 0 NA 0 0 NA
Grand Marquis 0 0 NA 0 248 NA
Sable 0 0 NA 0 0 NA
Mariner 0 0 NA 0 0 NA
Mountaineer 0 0 NA 0 0 NA
Mercury Brand 0 0 NA 0 248 -100

 

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Jeez, some of us were rationalizing the outgoing Escape's hotness by saying people had seen the new version and did not like it. Now it becomes apparent that Fusion sales, which have been pretty good all along, are spiking as well after the new 2013 model made its internet and show debut.

Fusion outsells Focus, that is a surprise to me. And Focus sales have cooled. That sounds like trouble bewing for such a new design.

Fiesta, as nice a car as it is, needs updates soon. I think Fiesta and Focus sales are being held back by that junk automanual transmission they're using. Solution: just buy the manual, it's much more fun anyway! A proper automatic transmission is needed in those cars NOW.

I am not satisfied with Ford's claim that people were buying Rangers only because they were cheap. Whoever was in charge of that research should be fired, and saying the Fiesta was the effective replacement? LAUGHABLE. A modern replacement for the Ranger would be a guaranteed hit... it is a Ford truck, for heaven's sake, that's gold right there. Perhaps a new small pickup and van sharing a platform to replace the Ranger and Transit Connect?

Lincoln... how sad. All that bluster on Ford's part about revitalization seems so long ago. I know it takes time to make good on such promises, but what to do until then? The new MKZ will never save this brand, and we've heard nothing else concrete about new vehicles coming in the next year or so.

Edited by ocnblu

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Big things in the works for Lincoln, hope it's not stillborn........major incentives on them last month.

Maybe Lincoln needs to bring back model names?

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Yup, around here, there are $4,750 in incentives for Fusion plus an additional $500 college grad/private offer/military rebate.

Average transaction prices for Focus are going up. Ford says 1-in-4 new Focus buyers have household incomes of over $100K.

I don't have the data with me, but considering Focus incentives here are $1,500, comparably equipped Fusions are likely going for the same price.

Volume is nice, but at the end of the day, profitability is what matters, and Ford's upmarket approach certainly helps with that. It builds the brand's image as well.

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