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William Maley

Sales: July 2012 - Mazda

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MAZDA REPORTS JULY SALES

- Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of July-

IRVINE, Calif. (August 1, 2012) - Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.

Key July sales notes:

  • In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
  • MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.

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This good news for Mazda, thought I still do not see them as a stand alone player in the long run.

Weird part is that everything I read on their web site really did not give me a clear picture of what SkyActive technology really is till I read this older story on it and now feel I have a good grasp on what this is all about.

http://www.autoweek.com/article/20110805/CARREVIEWS/110809919

Masda really needs to change their marketing as their commercials leave one still wondering just what the hell is SkyActive technology?

I figure if a gear head like me is left to search for better answers, how is my wife who watched the same commercials and asked what were they trying to sell me? A car or something else called SkyActive technology?

That right there tells you their marketing is a failure.

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Marketing is a failure, and as much as I like my Miata...hate to admit it...your right, they will not exist as a stand alone player...

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i think they will and deserve to. the miata is very important to the mazda image, but the failure of the mazda6 to sell over the last few years is what has really done mazda in. CX-5 is blasting out of showrooms. Mazda3 has a good track record. New Mazda6 needs to be a hit for Mazda to make out alright.

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