Sign in to follow this  
William Maley

Sales: July 2012 - Mazda

5 posts in this topic

William Maley    406

MAZDA REPORTS JULY SALES

- Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of July-

IRVINE, Calif. (August 1, 2012) - Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.

Key July sales notes:

  • In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
  • MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.

Click here to view the article

Share this post


Link to post
Share on other sites
dfelt    1,868

This good news for Mazda, thought I still do not see them as a stand alone player in the long run.

Weird part is that everything I read on their web site really did not give me a clear picture of what SkyActive technology really is till I read this older story on it and now feel I have a good grasp on what this is all about.

http://www.autoweek.com/article/20110805/CARREVIEWS/110809919

Masda really needs to change their marketing as their commercials leave one still wondering just what the hell is SkyActive technology?

I figure if a gear head like me is left to search for better answers, how is my wife who watched the same commercials and asked what were they trying to sell me? A car or something else called SkyActive technology?

That right there tells you their marketing is a failure.

  • Upvote 1

Share this post


Link to post
Share on other sites

Marketing is a failure, and as much as I like my Miata...hate to admit it...your right, they will not exist as a stand alone player...

Share this post


Link to post
Share on other sites
regfootball    250

i think they will and deserve to. the miata is very important to the mazda image, but the failure of the mazda6 to sell over the last few years is what has really done mazda in. CX-5 is blasting out of showrooms. Mazda3 has a good track record. New Mazda6 needs to be a hit for Mazda to make out alright.

  • Upvote 1

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Similar Content

    • By William Maley
      Trying to figure what is going with Fiat Chrysler Automobiles and Jeep could be a full-time job. This week has seen Chinese Automaker Great Wall announce its intentions of possibly buying Jeep from FCA, before backtracking on that a day later. Then rumors surfaced that FCA is considering spinning off Maserati and Alfa Romeo, along with its components operations. Now there is another twist.
      According to a report from Bloomberg, FCA believes Jeep could sell as many vehicles as a standalone automaker thanks to the increased demand for SUVs. The company forecasts that Jeep's annual sales will rise 30 percent to two million next year. FCA CEO Sergio Marchionne told analysts that the brand could deliver up to seven million vehicles a year if demand for SUVs keeps rising. 
      But for Jeep to reach that ambitious sales goal, they would need to have their lineup (including the new Wrangler, Wagoneer, Grand Wagoneer) to sell 50 percent more vehicles than what FCA delivered last year.
      “It seems pretty pie-in-the-sky at this point,” said Richard Hilgert, an autos analyst at Morningstar.
      Hilgert does also note most observers thought it was crazy that Jeep could expand to 2 million in annual sales by 2018 - something that is likely to happen.
      Marchionne also talked about why it would be a bad idea to split Jeep away from FCA.
      “We do need to worry about the stump that’s left behind,” Marchionne said.
      “If we start picking away all the things that appear to be interesting to people, then I think we’re going to end up with a sub-optimal business that cannot run.”
      It should be noted that only a few months ago, Marchionne floated the idea of spinning off Jeep.
      Source: Bloomberg

      View full article
    • By William Maley
      Trying to figure what is going with Fiat Chrysler Automobiles and Jeep could be a full-time job. This week has seen Chinese Automaker Great Wall announce its intentions of possibly buying Jeep from FCA, before backtracking on that a day later. Then rumors surfaced that FCA is considering spinning off Maserati and Alfa Romeo, along with its components operations. Now there is another twist.
      According to a report from Bloomberg, FCA believes Jeep could sell as many vehicles as a standalone automaker thanks to the increased demand for SUVs. The company forecasts that Jeep's annual sales will rise 30 percent to two million next year. FCA CEO Sergio Marchionne told analysts that the brand could deliver up to seven million vehicles a year if demand for SUVs keeps rising. 
      But for Jeep to reach that ambitious sales goal, they would need to have their lineup (including the new Wrangler, Wagoneer, Grand Wagoneer) to sell 50 percent more vehicles than what FCA delivered last year.
      “It seems pretty pie-in-the-sky at this point,” said Richard Hilgert, an autos analyst at Morningstar.
      Hilgert does also note most observers thought it was crazy that Jeep could expand to 2 million in annual sales by 2018 - something that is likely to happen.
      Marchionne also talked about why it would be a bad idea to split Jeep away from FCA.
      “We do need to worry about the stump that’s left behind,” Marchionne said.
      “If we start picking away all the things that appear to be interesting to people, then I think we’re going to end up with a sub-optimal business that cannot run.”
      It should be noted that only a few months ago, Marchionne floated the idea of spinning off Jeep.
      Source: Bloomberg
    • By William Maley
      Only a few weeks ago, Toyota and Mazda surprised everyone by announcing a new alliance. The two would collaborate on a number of projects including a $1.6 billion assembly plant, possibly bringing 4,000 new jobs. At the time, the two automakers haven't decided where the plant would go, which sent various states in a frenzy.
      A report from the Detroit Free Press has learned that the two have sent out a blind request for proposals from states in Midwest, mid-Atlantic and South. Sources tell the paper that the request was from an unidentified employer that was considering options for a new project known as 'Project Mitt'. State officials have sent preliminary proposals that include potential tax incentives, job training programs, and investments in infrastructure.
      Opportunities like this are very rare and states are pulling all of the stops out to land this plant.
      “You have to be able to punch the ticket. You have to be able to say you’ve got the workforce, you’ve got the land, you’ve got the transportation systems and rail spurs, community college and education and a place where people want to live,” said Kristin Dziczek, director of industry, labor and economics at the Center for Automotive Research.
      “Once you’ve got all that, tax incentives come into play.”
      We recommend checking out the Free Press' report as it lists the states in contention from Alabama to Texas with pros and cons.
      Source: Detroit Free Press

      View full article
    • By William Maley
      Only a few weeks ago, Toyota and Mazda surprised everyone by announcing a new alliance. The two would collaborate on a number of projects including a $1.6 billion assembly plant, possibly bringing 4,000 new jobs. At the time, the two automakers haven't decided where the plant would go, which sent various states in a frenzy.
      A report from the Detroit Free Press has learned that the two have sent out a blind request for proposals from states in Midwest, mid-Atlantic and South. Sources tell the paper that the request was from an unidentified employer that was considering options for a new project known as 'Project Mitt'. State officials have sent preliminary proposals that include potential tax incentives, job training programs, and investments in infrastructure.
      Opportunities like this are very rare and states are pulling all of the stops out to land this plant.
      “You have to be able to punch the ticket. You have to be able to say you’ve got the workforce, you’ve got the land, you’ve got the transportation systems and rail spurs, community college and education and a place where people want to live,” said Kristin Dziczek, director of industry, labor and economics at the Center for Automotive Research.
      “Once you’ve got all that, tax incentives come into play.”
      We recommend checking out the Free Press' report as it lists the states in contention from Alabama to Texas with pros and cons.
      Source: Detroit Free Press
    • By William Maley
      The sixth-generation Chevrolet Camaro has been lagging somewhat in sales when compared to the likes of the Ford Mustang and Dodge Challenger. Through July, Chevrolet only has moved 41,280 Camaros (down 2.5 percent). Compared to the Mustang which sold 50,814 (down 30 percent). The Challenger trails the Camaro but not by much - 41,243 units (up 2.6 percent). It gets worse when you compare it to last-generation Camaro. In 2015, the last year for the fifth-generation model, Chevrolet moved 77,502 models. A year later when the sixth-generation arrived, sales dropped to 72,705 models. 
      To try and change the Camaro's fortunes, General Motors is considering making some changes to the lineup. Some of those changes will focus on the base and V8 models.
      "I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don't force people to buy all the options with a V-8, just to get a V-8," said GM product chief Mark Reuss.
      Reuss wouldn't go into detail about the possible changes or when we could see them.
      Bringing down the price of the V8 is a great start. The 2018 Camaro with the V8 begins at $37,995 which is $4,800 more the Mustang V8 and $5,000 more than the Challenger. We could see a base V8 with smaller wheels, skip the infotainment system and have a radio, and other changes.
      We hope Chevrolet is planning to make changes very soon as Ford's refreshed Mustang is just around the corner.
      Source: Automotive News (Subscription Required)

      View full article
  • My Clubs

  • Who's Online (See full list)