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May 2016: Jaguar Land Rover, North America LLC

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Jaguar Land Rover Reports U.S. Sales for May 2016

  • Jaguar Land Rover U.S. May sales increase 8 percent for best May sales since 2003
  • With nationwide retail launch of XE and F-PACE, Jaguar jumps 80 percent for best sales month since 2006
  • Land Rover May U.S. sales dip 8 percent from record 2015 May sales; up 12 percent year-to-date
(MAHWAH, NJ) - June 1, 2016 -- Jaguar Land Rover today reported May 2016 U.S. sales: Jaguar sales were 2,164 units, an 80 percent increase from 1,204 units in May 2015; Land Rover sales reached 4,950 units, down 8 percent from record sales of 5,382 units in May 2015; Jaguar Land Rover May U.S. sales for both brands hit 7,114 units, an 8 percent increase from 6,586 units in May 2015 and the best month of May since 2003.
 
Year-to-date in 2016, Jaguar Land Rover U.S. sales are up 14 percent to 39,191 sales from 2015.
 
"We are very pleased that through five months of the year, we have increased our business for both Jaguar and Land Rover brands," said Joe Eberhardt, President and CEO, Jaguar Land Rover, North America, LLC. "The Land Rover brand continues its momentum from a record setting 2015, and Jaguar has taken off with the expansion of the Jaguar brand into two dynamic new segments with the Jaguar XE and F-PACE which are now on sale."
 
U.S. BRAND HIGHLIGHTS
 
Land Rover
For the month of May, Land Rover sales hit 4,950 units sold, down 8 percent due to lower retail inventory on certain models. May of 2015 established a new all-time May sales mark of 5,382 for Land Rover in the U.S. Year to date through May, Land Rover is continuing to grow with sales up 12 percent to 30,943 versus 27,669 in 2015.
 
For the month of May, the Range Rover and Range Rover Sport were the volume leaders hitting 1,044 and 1,563 units sold, respectively.
Sales of the Discovery Sport hit 630 units, up 43 percent from 440 in 2015.
 
Diesel powered versions of Range Rover and Range Rover Sport hit 358 units, accounting for 15 percent of total Range Rover and Range Rover Sport sales for May.
 
Jaguar
For the month of May, Jaguar sales were 2,164 units, an 80 percent increase from 1,204 units in May 2015; making it the best Jaguar sales month since May 2006.
 
May marked the arrival of Jaguar's two new entry luxury vehicles: the 2017 XE compact luxury sedan, starting at $34,9001, and the 2017 F-PACE compact luxury SUV, starting at $40,990*.
 
With less than a full month's sales, the Jaguar XE hit 598 units sold and the F-PACE hit 666 units sold. In the month of May, Jaguar retailers nationwide held customer launch events to introduce the new generation of Jaguar vehicles.

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      Range Rover sits as Land Rover's crown jewel by providing the ability to go anywhere with a number of luxury amenities. But would Land Rover consider adding a model to sit above the Range Rover to take on the likes of the Bentley Bentayga and Rolls' upcoming SUV?
      "It would strategically be the wrong thing," said Joe Eberhardt, CEO of Jaguar Land Rover North America.
      "That car defines the Land Rover brand and the Range Rover family; it is really the epitome of that line, and to dethrone that would not be the right move."
      Eberhardt explained that by adding a new model to sit above the Range Rover would only hurt the equity in the name. He used the example of Mercedes' Maybach debacle from the previous decade.
      "That never worked for a whole number of reasons, but one of them was, what does that say about the S class?" Eberhardt said.
      "And they have — from my perspective — fixed that now by saying, 'Well, within the S class there's actually the highest execution of it that happens to be called Maybach that doesn't sit on top of the S class; it's an extension of it.' "
      Instead, Land Rover will create "bespoke iterations" of the Range Rover that will allow them to compete with the ultra-luxury SUVs.
      Source: Automotive News (Subscription Required)

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    • By William Maley
      Range Rover sits as Land Rover's crown jewel by providing the ability to go anywhere with a number of luxury amenities. But would Land Rover consider adding a model to sit above the Range Rover to take on the likes of the Bentley Bentayga and Rolls' upcoming SUV?
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      "That car defines the Land Rover brand and the Range Rover family; it is really the epitome of that line, and to dethrone that would not be the right move."
      Eberhardt explained that by adding a new model to sit above the Range Rover would only hurt the equity in the name. He used the example of Mercedes' Maybach debacle from the previous decade.
      "That never worked for a whole number of reasons, but one of them was, what does that say about the S class?" Eberhardt said.
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    • By William Maley
      JAGUAR LAND ROVER ANNOUNCES RECORD NOVEMBER U.S. SALES
      Jaguar Land Rover North America, LLC today reported November 2017 U.S. sales: Land Rover sales increased 20 percent to 6,801 units from 5,659 in November 2016 Jaguar Land Rover U.S. sales reach 9,862 units in November making it the best ever November retail month Calendar year to date, Jaguar Land Rover U.S. sales are 102,939 units, up 11% from 2016 and on pace for new annual U.S. sales record With 6,801 units sales, a 20% year-on-year growth, Land Rover has its best ever November sales and surpasses 2016 record U.S. full year sales Jaguar F-TYPE sales grow 40% from November 2016 (MAHWAH, NJ) – December 1, 2017 -- Jaguar Land Rover North America, LLC today reported November 2017 U.S. sales: Land Rover sales increased 20 percent to 6,801 units from 5,659 in November 2016; Jaguar sales were 3,061 units, a 9 percent decrease from 3,381 units in November 2016; Jaguar Land Rover November U.S. sales for both brands hit 9,862 units, a 9 percent increase from 9,040 units in November 2016. Year to date, Jaguar Land Rover sales reached 102,939 units, up 11 percent compared to 92,531 units in 2016 in the United States.
      “We have achieved a new November monthly sales record for the U.S. market, led by the excellent performance of our newest SUV models. The all-new Range Rover Velar hit its best monthly sales since its launch in August,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “Looking forward, we are confident we are going to wrap-up 2017 with another record growth year.”
      U.S. BRAND HIGHLIGHTS
      Land Rover
      For the month of November, Land Rover sales reached 6,801 units, up 20 percent compared to last year. Year-to-date, Land Rover brand sales have achieved 66,759 in the U.S. which is a 2 percent increase from the full year 2016 record of 65,582 units.
      Offering new levels of refinement, elegance and technology to the segment, the Range Rover Velar sold 1,475 units in November, making it the most popular vehicle among Jaguar Land Rover for the month.
      Jaguar
      For the month of November, Jaguar sales were 3,061 units, a 9 percent decrease from 3,381 units in November 2016. Year-to-date, the Jaguar brand has increased 34 percent to 36,180 units from 26,949 in 2016.
      In November, Jaguar F-TYPE sold 376 units, a year-on-year 40 percent increase compared to 269 units in 2016. The award-winning Jaguar F-PACE had another strong month with sales 1,450 units, a slight decrease from 1,525 in November 2016.
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