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August 2018: BMW Group U.S.


William Maley

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BMW Group U.S. Reports August 2018 Sales

  • BMW brand sales increase 1.0 percent.
  • MINI brand sales decrease 14.6 percent.
  • BMW Group electrified vehicle sales accounted for 6.7 percent of total U.S. sales.

Woodcliff Lake, NJ – September 4, 2018… Sales of BMW brand vehicles increased one percent in August 2018 for a total of 23,789, compared to 23,553 vehicles sold in August 2017. Year-to-date, the BMW brand is up 2.3 percent on sales of 199,157 vehicles compared to 194,604 sold in the first eight months of 2017.

“Such a contrast from last August when we were sending relief to Texas and Louisiana as they struggled in the aftermath of the hurricane. This time, a calmer August was again a strong month for our X models which accounted for almost 54% of BMW sales in the U.S.,” said Bernhard Kuhnt, President and CEO, BMW of North America. “With more than 100,000 X models sold in the first eight months of the year we expect the BMW Sports Activity Vehicles to continue leading the way, especially once the all-new, fourth generation X5 goes on sale later this fall.”

BMW’s lineup of Sports Activity Vehicles accounted for 53.6 percent of BMW brand sales in August 2018. For the fifth consecutive month, the BMW X3 was the top-selling BMW model in the U.S.

MINI Brand Sales
For August, MINI USA reported 3,800 vehicles sold, a decrease of 14.6 percent from the 4,448 sold in the same month a year ago. MINI sales in August were led by the MINI Countryman, which accounted for 40 percent of sales with 1,548 vehicles sold. Year to date, MINI sales are down 1.0 percent.

BMW Group Sales
Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. decreased 1.5 percent in August 2018 for a total of 27,589 vehicles, compared with 28,001 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 1.9 percent from the first eight months of 2017.

BMW Group Electrified Vehicle Sales
BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 1,836 in August 2018, an increase of 6.2 percent from the 1,729 sold in the same month a year ago. BMW Group electrified vehicles accounted for 6.7 percent of U.S. sales in August 2018. Year to date, BMW Group sales of electric and plug-in hybrid electric vehicles are up 34.6 percent compared to the first eight months of 2017.

BMW August 2018.jpg

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2 minutes ago, balthazar said:

No killing in the above chart- BMW is up a mere 250 units as a brand, Aug-to-Aug.
Only CUV doing any work is the X3.

Yes just a few hundred units overall, but from 6,845 to 9,339 is a big increase and your right X3 is the bulk of that growth.

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Huge gain by the X3.  Special lease offer on those or something?  It seems like the X3 is the only BMW selling, the rest were dropping like crazy.   The sad thing here is I remember when the 3-series sold over 10,000 a month easily, even on bad months.  Now the 3/4-series were outsold by the X3.   Sport sedans and the fun to drive stuff is just rapidly losing ground to crossovers, which means in time automakers won't have sedans or sports cars, except the exotics that they make money on.   

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