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September 2018: Mercedes-Benz USA


William Maley

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Mercedes-Benz USA reports September sales of 26,169 units

  • Mercedes-Benz Vans posts best-ever month

Oct 2, 2018 – ATLANTA: Mercedes-Benz USA (MBUSA) today reported September sales of 26,169 Mercedes-Benz models, a decrease of 9.8% from September 2017. Mercedes-Benz Vans reported best-ever month of 4,448 units (up 44.0%) and smart reported 98 units, bringing MBUSA to a grand total of 30,715 vehicles for the month. On a year-to-date basis, sales of Mercedes-Benz vehicles totaled 225,384, with an additional 28,023 units for Vans and 959 vehicles for smart, bringing the sales volume to 254,366, a decrease of 5.8% from last year.

"Customer demand remains consistently strong, but our inventory levels are still impacted by delays in availability of many of our most popular 2019 models," said Dietmar Exler, president and CEO of MBUSA. "We expect increased availability throughout October and for the remainder of the year."

Mercedes-Benz volume leaders in September included the GLC, C-Class and E-Class model lines. The GLC took the lead at 6,070, followed by C-Class sales of 4,682. The E-Class rounded out the top three with 4,072 units sold.

September sales of Mercedes-AMG high-performance totaled 1,378 units, with 20,738 vehicles sold year-to-date.

Mercedes-Benz
Passenger Vehicles

Sep-18

Sep-17

Monthly %

YTD 2018

YTD 2017

Yearly %

 

 

 

 

 

 

 

B-CLASS*

0

87

_

133

543

-75.5%

 

 

 

 

 

 

 

CLA

2,377

2,034

16.9%

17,148

14,692

16.7%

 

 

 

 

 

 

 

C-CLASS

4,682

6,194

-24.4%

42,252

58,959

-28.3%

 

 

 

 

 

 

 

E-CLASS/CLS

4,072

4,166

-2.3%

32,013

36,511

-12.3%

 

 

 

 

 

 

 

S-CLASS

684

1,053

-35.0%

10,334

10,673

-3.2%

 

 

 

 

 

 

 

SLC

125

195

-35.9%

1,506

2,188

-31.2%

 

 

 

 

 

 

 

SL

134

261

-48.7%

1,569

2,075

-24.4%

 

 

 

 

 

 

 

AMG GT

89

60

48.3%

1,207

896

34.7%

 

 

 

 

 

 

 

GLA

2,436

2,440

-0.2%

17,235

17,017

1.3%

 

 

 

 

 

 

 

GLC

6,070

4,662

30.2%

50,585

32,889

53.8%

 

 

 

 

 

 

 

GLE

3,807

4,583

-16.9%

34,617

39,035

-11.3%

 

 

 

 

 

 

 

GLS

1,554

2,922

-46.8%

14,405

23,461

-38.6%

 

 

 

 

 

 

 

G-CLASS

139

351

-60.4%

2,380

3,311

-28.1%

 

 

 

 

 

 

 

TOTAL

26,169

29,008

-9.8%

225,384

242,250

-7.0%

 

 

 

 

 

 

 

Vans1

4,448

3,088

44.0%

28,023

25,227

11.1%

 

 

 

 

 

 

 

smart

98

241

-59.3%

959

2,635

-63.6%

 

 

 

 

 

 

 

MBUSA
Combined Total

Sep-18

Sep-17

Monthly %

YTD 2018

YTD 2017

Yearly %

 

 

 

 

 

 

 

GRAND TOTAL

30,715

32,337

-5.0%

254,366

270,112

-5.8%

 

*Discontinued model
1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

 
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8 minutes ago, balthazar said:

July : down 5%
August : down 20%
September : down 10%.

Are they worrying yet?

Just be glad they are not adding them as down 35% would cost a CEO his job! :smilewide:

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2 hours ago, balthazar said:

July : down 5%
August : down 20%
September : down 10%.

Are they worrying yet?

3 in a row is concerning, mainly because of the weak volume out of the GLE, GLS, and G-wagen.  The new G-wagen isn't on sale yet, and the GLE/GLS are the most dated products they have and they don't have new ones out yet and it is showing.  They need the new SUVs in dealerships.  They are designing and showing off this great product like E53 range, the EQ C, G560, etc but it isn't in the dealership, they need to get production on this new stuff cranking, and in other parts of the world some if this stuff is on sale.

C-class being down so much for the year I think is part crossover mania, and part Tesla Model 3 taking sedan sales away.  So I think they need to get the EV's to fend that off.   Awesome month from vans though, new Sprinter (made in America) is kicking butt.

With that said, YTD sales:

Mercedes:  225,384

BMW:   225,065

Lexus: 213,612

2 hours ago, dfelt said:

Just be glad they are not adding them as down 35% would cost a CEO his job! :smilewide:

Well Dieter Zetsche is stepping down as Daimler CEO in 2019, but will take over as chairman of the board in 2021.

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47 minutes ago, smk4565 said:

Awesome month from vans though, new Sprinter (made in America) is kicking butt.

Ford is killing Freightliner/mercedes in vans tho, and the Sprinter was here first in Eurovans (with 3 rebadges, too)

Transit Connect : 23,216
Transit : 106,463
plus they are still seeing demand for the E-Series : 36,549 (that alone is killing MB's vans).

That's 166K to mercedes' 28K. A bloodbath; MB ain't kicking no one's butt.

Edited by balthazar
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46 minutes ago, balthazar said:

Ford is killing Freightliner/mercedes in vans tho, and the Sprinter was here first in Eurovans (with 3 rebadges, too)

Transit Connect : 23,216
Transit : 106,463
plus they are still seeing demand for the E-Series : 36,549 (that alone is killing MB's vans).

That's 166K to mercedes' 28K. A bloodbath; MB ain't kicking no one's butt.

Amazon just ordered 20,000 Sprinters.   With the new factory now in South Carolina their growth in the US will continue.  Without the chicken tax and import taxes, etc that Sprinter price is closer to the Transit.  

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Yeah, but the Company is going to bring back the Freightliner nameplate, effectively splitting the sales report into 2 brands. A rebadge now when they should be focusing all their energies and advertising behind one nameplate in a massively uphill sales battle makes no sense.

Edited by balthazar
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33 minutes ago, smk4565 said:

Amazon just ordered 20,000 Sprinters.   With the new factory now in South Carolina their growth in the US will continue.  Without the chicken tax and import taxes, etc that Sprinter price is closer to the Transit.  

So preloading your hype of MB Sales only makes it 48K versus 166K still nothing to crow about nor is vaporware talk about local production. Wait n See!

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1 hour ago, balthazar said:

Yeah, but the Company is going to bring back the Freightliner nameplate, effectively splitting the sales report into 2 brands. A rebadge now when they should be focusing all their energies and advertising behind one nameplate in a massively uphill sales battle makes no sense.

I imagine it is for dealer network they want it at both places.  Freightliner does have over 40% market share in medium and heavy duty trucks, so they are the go to spot for most commercial operations.  There aren't a ton of MB Vans dealers.  Vans were up 44% last month, Transit was down 15% last month.  Mercedes is growing, I am sure they are happy with that.  Plus Ford has way more dealers to sell Transits at which makes it easier to sell retail and not just commercial which is sort of how Sprinter is positioned, and the Sprinter is the premium cargo van, the Ram is the discount leader.

We are also talking about the #1 selling luxury brand who is rapidly growing in commercial vans, no one else does both markets well.

Edited by smk4565
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Sprinter has been in production since '95, it should be the 'F-Series' of Eurovans by now. Ford Transit has only been in the USDM since 2015, but Ford knows how to built/sell LD trucks better than anyone. Transit sales could drop off 75% (they won't) and it'd still outsell the sprinter. Mercedes has to benchmark the Transit if it wants to be a player in the segment.

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2 hours ago, smk4565 said:

I imagine it is for dealer network they want it at both places.  Freightliner does have over 40% market share in medium and heavy duty trucks, so they are the go to spot for most commercial operations.  There aren't a ton of MB Vans dealers.  Vans were up 44% last month, Transit was down 15% last month.  Mercedes is growing, I am sure they are happy with that.  Plus Ford has way more dealers to sell Transits at which makes it easier to sell retail and not just commercial which is sort of how Sprinter is positioned, and the Sprinter is the premium cargo van, the Ram is the discount leader.

We are also talking about the #1 selling luxury brand who is rapidly growing in commercial vans, no one else does both markets well.

Guess the best or nothing is proving itself as nothing for buyers with 3 months of continued sales loss, lack luster Van sales and the MB dealerships having vans front and center on their lots rather than cars / cuvs. 

It really is an amazing tell when you go by a LUXURY dealership and see cargo vans as the predominant auto on the lot.

One has to go Hmmmmmm! 🤔

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