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March 2019: American Honda


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American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence
2019_Acura_RDX_A_Spec_139.jpg
 
  • American Honda nets car, truck and overall March sales records, rising 4%, 4.5% and 4.3% respectively
  • Honda cars gain 5.3% while trucks rise 2.9% resulting in March records for both, as well as Honda brand
  • Honda cars sales surge with Accord gaining 5%, and Civic up 3.3% with a new March record  
  • Acura sales increase 6.4% in March as resurgence continues with 8.9% gain in first quarter of 2019
  • Acura RDX sets yet another monthly sales record with a 32.7% increase
American Honda hondalogo.jpg acuralogo.jpg

Total

148,509
+4.3%

Cars

70,420
+4.1%

Trucks

78,089
+4.5%

Total

134,101
+4.1%

Cars

65,829
+5.3%

Trucks

68,272
+2.9%

Total

14,408
+6.4%

Cars

4,591
-10.3%

Trucks

9,817
+16.6%

Honda Sales Highlights

Honda’s record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline.  

  • Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record. 
  • Accord gained 5% on sales of more than 25,000 units for the month.
  • HR-V set a March record, gaining 10.7% on sales of 8,582 units.
  • Ridgeline sales were up 4.2% in March, on sales of 2,804 units.
  • Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.

Acura Sales Highlights

Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.

  • ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.
  • RDX sales increased 32.7% in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.
  • MDX maintained a strong pace with sales of nearly 4,000 units.

 

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2 hours ago, Robert Hall said:

Well, Honda hasn't given up on sedans like other short-sighted car companies have, so it makes sense they gain as others cut cars..

The Accord really is the best family sedan out there right now.  As is the Civic in its own class. 

But the Mazda 3 could make some inroads if they get the advertising and marketing right. 

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I sat in the Accord, Civic and Insight at the auto show last month, I like the look of the current Accord and Insight..very clean and nicely detailed around the lighting and trim.  I like the interiors, and it seems with the Insight they went out of their way to excise any hybrid weirdness from the design...they seem like a pleasant place to spend time.

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