GM News: GM Shelves Diesel Option for Equinox and Terrain

[David]

2 hours ago, riviera74 said:

Good idea.  What a missed opportunity.  Typical GM marketing--missing opportunities, even when one is staring at them in the face.  Mary Barra needs to fire those losers and hire some real imaginative types who can sell ice to Eskimoes.

Very True +1000

I am seeing more and more couple my age late 40's to early 50's doing a Terrain AWD with RV setup to get away for a nice couples date weekend.

GM is truly missing the cue on selling and moving metal with their piss poor marketing.

Why is Rivian so popular even without selling a single truck or SUV EV yet? Marketing to the outdoor lifestyle of being green.

If GM does not have a Truck and full size SUV in the next 18 months to show off what will be out within the next 24 months as an EV, they will lose out to those companies that can and will move forward. The folks that are plunking down their thousand dollar deposits on Vaporware EV Truck and SUV at this point believe in the message of living life outside that Rivian is selling. The CEO is a smart cookie at Rivian and I believe Ford has bought into the Sales Idea of selling Ice to Eskimos as they invested in Rivian with rights to use the platform for a truck. I believe we will see an EV Truck from Ford this year at one of the auto shows. 

[ccap41]

I still think the efficiency alone(excluding the fact it costs $3800 more than a comparably equipped 1.5T gasser) makes a very viable choice for those who commute 70-100 miles a day but they don't want to be stuck in a car. As we all know CUVs are all the craze so you'd think if people knew about it, it would have sold well enough to be kept around. 

[David]

15 minutes ago, ccap41 said:

I still think the efficiency alone(excluding the fact it costs $3800 more than a comparably equipped 1.5T gasser) makes a very viable choice for those who commute 70-100 miles a day but they don't want to be stuck in a car. As we all know CUVs are all the craze so you'd think if people knew about it, it would have sold well enough to be kept around. 

Except for those of us into the auto scene, most people did not know about it due to the lack of marketing / use case focus story telling to move them. Kinda like some of the various auto's that Ford built and I think have a useful life yet are being killed off. Fusion should not be dying. Just saying.

[ocnblu]

Makes me laugh when surreal tries to pair the 2.0t to the diesel as if they are anywhere in the same universe.  The 2.0t is for hotshoes... or even ppl who feel safer with a lot of power under their right foot.  The diesel is... for ppl who prize fuel mileage and longevity over straight line scoot.  Diametrically opposed customer bases.

PPL on VW's Facebook page are still commenting... they'd love a TDi Tiguan.

 

GM went through the expensive process of certifying the diesel in the US... then they did NOTHING to sell it!  Stupid!

[ccap41]

15 hours ago, dfelt said:

Except for those of us into the auto scene, most people did not know about it due to the lack of marketing / use case focus story telling to move them. Kinda like some of the various auto's that Ford built and I think have a useful life yet are being killed off. Fusion should not be dying. Just saying.

That's what I said, "you'd think if people knew about it, it would have sold well enough to be kept around."

13 hours ago, ocnblu said:

PPL on VW's Facebook page are still commenting... they'd love a TDi Tiguan.

Absolutely. People who had TDi's, loved them. I had two friends with them and they also loved them. They could eek out 50mpg.