Okay... to break some of this down... let's see:
1) Sales declining:
but
This means Buick has been selling less to fleet and more to customers... hence the percentage drop in overall sales. GM announced years ago that Buick would be slowly backing off from high amounts of fleet sales. GM NEVER stated they would increase retail sales to compensate on a "1 to 1" level with fleet sales. Retail sales are more profitable to GM so this is actually GOOD NEWS.
Buick's goal right now is to increase retail sales. That will determine Buick's market viability. Buick is increasing retail sales.
Plain and simple: More individual customers have bought a LaCrosse, LeSabre, Terraza, Rendezvous, & Rainier this year than customers who bought a Regal, Century, LeSabre, Park Avenue, Rendezvous, & Rainier last year.
2) Product cuts, what does it really mean:
For 2005 Buick has disco'd 3 sedans, added 1 new sedan and 1 new minivan.
Yet, retail sales are up from 2004 and Fleet sales are down???? That's actually pretty DAMN spectacular. For those who think the Terraza is selling poorly, it's selling better than the Saturn Relay and equal to the Montana SV6 that's sharing the showroom floor with the Terraza.
The Relay doesn't even have a separate minivan to compete with in the Saturn showroom.
3) Who are buying the new Buicks?
Besides the Sable joke, the fact is the LaCrosse attracted A LOT of non-GM buying customers in June and July. That's the type of penetration GM needs with Buick's new products. More retail sales to the non-traditional Buick buyer. More retail sales from customers NOT CROSS-SHOPPING OTHER GM PRODUCTS.
Yes... actually A LOT of good news in this article.