2016 Cadillac ATS-V To Start $61,460 for Sedan, $63,660 for Coupe

More than the first gen CTS-V

Or even than the second gen, which in 2009 first started around ~$58K before it bowed out at ~$63K.

Frankly I am not surprised, I was expecting it to be "starting under" $60K at $59,999 for both. This is a little north of that.

So a quality thoroughbred that comes in under the media yard stick BMW M series. Nice Job!

Well, this isn't (and can't be!) your old heavily dis####ed Cadillac... I think current-gen CTS sales, without the coupe that was about a third of  overall CTS sales and with higher prices compared to the previous gen make a good case for Cadillac being able to significantly go upwards in price. As long as the product is there (as it generally is).

Priced where you'd expect, but it seems way higher than the base ATS.  I still think they need to drop that 2.5 liter base model.  I figure the CTS-V will be around $85k base, this way they still undercut the Germans but are moving the price point up.  I wonder how many they'll sell though, the ATS isn't really a hot item as it is, to me this car will be like the IS-F and fairly rare.

You had good gear in the past models but you are getting much better gear here and when you see the numbers and the way they handle you will see where the extra money went. Also the interiors will be much better than the past.

Sorry cars are just expensive anymore and in an age where you have Camaros in the $40K range you will have even more expensive Cadillac's.

The trick will be to earn the customers trust at the higher prices. To do so you need to get the message out what you really have to offer and only good marketing can do that.

You had good gear in the past models but you are getting much better gear here and when you see the numbers and the way they handle you will see where the extra money went. Also the interiors will be much better than the past.

Sorry cars are just expensive anymore and in an age where you have Camaros in the $40K range you will have even more expensive Cadillac's.

 

The trick will be to earn the customers trust at the higher prices. To do so you need to get the message out what you really have to offer and only good marketing can do that.

It's true... and an ATS-V will likely wipe the floor with the first CTS-V.  Interior is substantially better than that car too. 

Cadillac interiors need work, I sat in a CTS V-sport and XTS V-sport the other day, and they are Lexus GS level.  They aren't up to Audi A6/A7 levels, they aren't even at C300 level, the whole center stack in a Cadillac feels like it came out of a Volt or Ford Edge with those weird, black touch button controls. 

The performance specs on this car seem pretty good, but you wonder if it will really hit a 3.8 0-60 time, because that quicker than a Corvette with more weight and not quite the power.

 

You had good gear in the past models but you are getting much better gear here and when you see the numbers and the way they handle you will see where the extra money went. Also the interiors will be much better than the past.

Sorry cars are just expensive anymore and in an age where you have Camaros in the $40K range you will have even more expensive Cadillac's.

 

The trick will be to earn the customers trust at the higher prices. To do so you need to get the message out what you really have to offer and only good marketing can do that.

 

It's true... and an ATS-V will likely wipe the floor with the first CTS-V.  Interior is substantially better than that car too. 

 

The greatest disappointment of the first gen was when I ran on a autocross course and pulled in shut it off and went to pull the hand brake and then had to look for a pedal? 

The first CTSV was just a solid first step into the future. Today the new Alpha is much more than the Sigma ever could be. The advancements in engineering and even just having the Lutz ring at the proving grounds has paid off in some of the best handling and riding GM cars in their history.

The second gen addressed many things  but it still was dealing with an older platform taken to the highest level they could. At the time it was the finest Cadillac made in decades.

Once the new CTSV comes out it will do for sedans what the ZO6 has done for sports cars. People will speak of how it does things cars costing more than what it does but yet it will not just be a great car for a good price but just a great car.

The ATSV will surprise many and will shed a positive light on the entire model line. The ATS has suffered greatly from poor marketing and it remains a real unknown. Even in the more basic Turbo 4  trim it is a great car.

I have driven the new CTS and ATS and was very impressed in them and can only imagine what the V models will bring to the table.

I loved the last model V but I was not real happy with the interior. The coupe I hammered around in last year was a great drive but for the price it just felt lacking for the price. I expect that will be addressed well based on the latest Caddies. The new up trim in the ELR blew me away.

Cadillac interiors need work, I sat in a CTS V-sport and XTS V-sport the other day, and they are Lexus GS level.  They aren't up to Audi A6/A7 levels, they aren't even at C300 level, the whole center stack in a Cadillac feels like it came out of a Volt or Ford Edge with those weird, black touch button controls. 

 

The performance specs on this car seem pretty good, but you wonder if it will really hit a 3.8 0-60 time, because that quicker than a Corvette with more weight and not quite the power.

WOW, You need to wake up and smell the coffee. Your MB is not any better.

Saw your precious C300 and the interior was no better than the ATS or CTS. Worse yet was the CLA AMG I saw today with the cheap looking floating nav and the Copy Cat FORD Style and quality feel of plastic circle vents.

MB is not making them any better than the competition. Your now splitting hairs to justify.  You used to always compare first off against MB, now you have to throw Audi at it saying it is not equal to them and surly not any where as good as gods MB line.

Corvette according to their web site on the 2015 is 0 to 60 in 2.95 seconds so the heavier ATS-V is not beating the Corvette. This is the time verified by Road and Track and Motor Trend.

According to each vendors web site.

C300 0 to 60 says 6.2 seconds with turbo 4 241hp / 273 lb-ft

ATS 0 to 60 says 5.4 seconds with turbo 4 272hp / 295 lb-ft

CLA45 AMG - The closet thing I can tell as ATS-V equal is only a turbo 4 putting out 355HP and MB will not state the Torque but they do say only 4.4 seconds to 60 from 0.

So how is the ATS-V with 450+ HP and 440+ lb-ft or Torque doing 0 to 60 in 3.8 seconds sad? Just because it has according to you a worse interior than Audi and MB C300 it cannot compete?

Check the images above as I think that 2014 interior beats it just fine.

If that is not good enough then here is the 2015 for you to compare the 2015 C300 too or at least that is what the MBUSA.com web site says it is.

Both interiors are fantastic... I really like both cars.   I probably prefer the C-Class because I like the squishy ride over the more sporty ride of the ATS.

Cadillac know that there's a market for their cars just like apple with phones and that's why they start with these prices. But when you finally look at the cars performance and quality you understand that it's actually god value.