Cadillac News: Cadillac's Vice President Talks About Electrics, Elmiraj

[William Maley]

William Maley

Staff Writer - CheersandGears.com

November 2, 2013

TheDetroitBureau.com had the chance to talk with the Vice President of Global Cadillac, Bob Ferguson. During their conversation, Ferguson said there is the possibility of offering a larger and more luxurious electric vehicle.

“We’re bullish on this technology," said Ferguson. He went onto say "This will lead to a progression of (battery-based) cars for Cadillac."

General Motors is hoping that Cadillac's first electric vehicle, the ELR, becomes a success, especially in the Northeast and West Coast. This would make the case for this new model a bit easier. The report says this new model would likely use the powertrain from the next-generation Volt.

Ferguson also talked about the Elmiraj concept. He said the vehicle is garnering more and more support at GM, but the management isn't quite sold yet. Cadillac is trying to work up a business case that will be presented to them.

Source: TheDetroitBureau.com

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[David]

Elmiraj as the next ELDERADO would be a great addition. Just change the name.

[riviera74]

It should NOT be called the Eldorado; it should be called the Miraj instead.

[ZL-1]

If technically feasible, why not an electric production Elmiraj (or Miraj, or Eldorado, or whatever)? After the LTS is introduced and considering what's been already developed for the Volt/ELR it would have the leverage of both Omega's and electric powertrain's basic development already done... Also, the Ciel had a hybrid drivetrain... It would be an interesting way to charge extra-high prices for the omega platform in a very stylish package that evokes Cadillac's heritage quite well IMHO...