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    Chicago Auto Show: 2014 Ram ProMaster



    By William Maley

    Staff Writer - CheersandGears.com

    February 8, 2013

    The old cargo van guards are being replaced with a new flock of new commercial vehicles from Europe, like the Ford Transit, Mercedes-Benz Sprinter, and now Ram. At the Chicago Auto Show, Ram introduced the new 2014 ProMaster.

    The ProMaster is the North American version of the Fiat Ducato van which means it has a unibody construction with a front-wheel-drive layout. Not quite the recipe you would expect for a commercial van.

    Chrysler has made numerous changes to the ProMaster to make it more friendly to the North American market. For starters you have the choice of two different engines. The base is Chrysler's 3.6L Pentastar V6 producing 280 horsepower and 260 pound-feet of torque that's paired with a six-speed automatic transmission. There is also a 3.0L inline-four EcoDiesel producing 174 horsepower and 295 pound-feet of torque that's paired with a six-speed electronically controlled automated manual gearbox.

    Under the skin, the ProMaster has re-engineered chassis, a more robust suspension setup, and two-piston Brembo calipers at each wheel.

    Ram has made sure to make the ProMaster very versatile. To that end, Ram will be offering the ProMaster two roof heights, three wheelbases and four body lengths. You'll also have the choice between cargo, chassis cab, and cutaway body styles.

    Other versatility tricks the ProMaster has include hinged rear doors open up 260 degrees, cargo space that measures up to 530 cubic feet, tie down rings built into the floor of the cargo area, and the option of dual sliding side doors.

    Production of the ProMaster will begin in the third quarter.

    Source: Ram

    2014 Ram ProMaster 5
    Album: 2014 Ram ProMaster
    10 images
    0 comments

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    2014 Ram ProMaster

    New 2014 Ram ProMaster Expands Ram Commercial Offerings with New Full-size Van Featuring Best-in-class Fuel Economy, Cargo Capacity and Payload

    • 2014 Ram ProMaster puts Ram Truck back into the expanding, purpose-built, full-size van segment with best-in-class features focused on the commercial customer

    • New 2014 Ram ProMaster van developed from the successful, long-standing Fiat Ducato: 30-plus years of reliable service and more than 4.5 million units sold

    • Exceptional cargo capability, durability, a unique front-wheel-drive system and outstanding uptime

    • Ram ProMaster is a purpose-built, highly customizable van designed to exceed the demands of commercial customers

    • ProMaster best-in-class features:

    ♣ Fuel economy

    ♣ Cargo capacity

    ♣ Payload

    ♣ Total cost of ownership

    ♣ Turning radius

    ♣ Interior ceiling height

    ♣ Step-in height

    • North American debut of world-class, torque-rich 3.0-liter I-4 EcoDiesel promises best-in-class fuel efficiency, robust capability and long service intervals

    • 280-horsepower output from award-winning 3.6-liter Pentastar V-6 unmatched among Ram ProMaster competitors

    • Proven 62TE six-speed automatic transmission enhanced to suit unique ProMaster application

    • North American-first automated six-speed manual controlled by software that responds to road conditions

    • Best-in-class powertrain warranty – 5 years/100,000 miles

    • New Ram ProMaster combines functionality and versatility with modern styling and professional appeal

    • Ram ProMaster offers more than 35 safety and security features, including six air bags standard and electronic stability control technologies

    The new 2014 Ram ProMaster is Ram Commercial's latest addition to its popular commercial vehicle lineup. ProMaster takes its place in the expanding, purpose-built, full-size van segment with a number of best-in-class features focused on the commercial customer. Coming from a strong background of commercial vehicles produced by Fiat Professional, the ProMaster is based on the Fiat Ducato, which has been in production for more than 30 years. ProMaster boasts numerous best-in-class features that are appreciated by the hard-working customers of Ram's new van. Best-in-class fuel efficiency, cargo capacity, usability and of course total cost of ownership all combine to deliver a proven solution for businesses and fleets.

    "As Ram takes a larger presence in the commercial truck market, the 2014 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans," said Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "The ProMaster answers to key segment demands with best-in-class features, quality, durability, capability and low total cost of ownership."

    Ram Truck is tapping into Fiat Professional, one of the largest producers of commercial vehicles in the entire world, offering more than 110 years of experience. That knowledge will help Ram Truck enter new segments and expand its product line. The new 2014 Ram ProMaster is based on the front-wheel-drive Fiat Ducato, which is the most popular full-size van in Europe. The 2013 Ram ProMaster is the Company's first shared truck collaboration with Fiat Professional.

    The Fiat Ducato is now in its third generation with more than 4.5 million sold worldwide. The Ducato platform offers Ram a proven, award-winning workhorse with an incredible combination of durability, value, efficiency, and capability like no other in its class. Additionally, the ProMaster is the only offering in its competitive set to provide both a chassis cab and cutaway from the factory.

    Engineered for the North American market

    Conceived and developed in Italy, Ram's new van also spent quality time proving itself on this side of the Atlantic undergoing extensive, extreme-duty testing to prepare for its North American debut as the Ram ProMaster. Engineering the new ProMaster for the Ram Truck brand required a number of changes for new capabilities, powertrains, environments, duty cycles and customers.

    Chassis

    The 2014 ProMaster is available in two roof heights, three wheelbases, and four body lengths. Additionally, the ProMaster offers both a chassis cab and cutaway from the factory. Its unibody frame architecture makes it significantly lighter than the competition. As a result, the ProMaster boasts an impressive best-in-class payload capacity up to 5,145 pounds and a maximum towing capacity up to 5,100 pounds. The gross combined weight rating (GCWR) for the 3.6-liter V-6 is 11,500 pounds and 12,500 pounds for the 3.0-liter I-4 EcoDiesel. A unibody structural has additional advantages, including stability and strength from front to rear, a reinforced plenum area for optimized engine packaging, and "truer" tuning of chassis systems and related hardware when compared to more common body-on-frame applications.

    Front-wheel drive

    The unibody system under the cab is an enabler for the ProMaster's segment exclusive front-wheel-drive system. The body-integral construction and multiple configurations allow Ram's new 2014 ProMaster to be up-fitted for virtually every conceivable job. Without rear driveshafts or rear differentials, the proven drive system creates a number of advantages:

    • Best-in-class fuel economy

    • Best-in-class cargo capacity

    • Best-in-class step-in height and lowest load floor

    • Best-in-class ceiling height

    • Overall weight reduction and lower maintenance costs

    Cargo area

    Thanks to its unique front-drive system, body-integral construction and the multiple of configurations offered, Ram's new 2014 ProMaster can be upfit for virtually every conceivable commercial need. Proportionally, the ProMaster brings a new standard to the large commercial van-based segment. The ProMaster is available in two roof heights, 90 or 101 inches with best-in-class standard roof height and the most vertically oriented side walls in the cargo van category (nearly 90 degrees in relation to the cargo compartment floor).

    The ProMaster features a standard sliding door on the passenger side with an optional sliding door on the driver's side. The sliding door openings are based on roof height – 49 inch x 60 inch for the low roof model and 49 inch x 70 inch for high roof models. In the rear, an available two-position rear clamshell door swings open up to 260-degrees, folding almost flat to the side of the van. All three door openings enable fork lift pallet loading and unloading, and spaciousness that leads the competitive set.

    Upfitter friendliness

    Ram Truck is well known for being the most upfitter-friendly brand in the truck market. The Ram ProMaster continues the tradition and features an integrated cab configuration for unmatched up-fitter/conversion solutions. Adding to the ProMaster's design for adaptability, virtually all primary vehicle systems are packaged forward of the cargo area.

    Electronic stability control

    The standard electronic stability control (ESC) system on the new Ram ProMaster is a sophisticated four-channel (independent control to all four corners of the vehicle) active handling system that links the vehicle's dynamic control systems to assist the driver in maintaining control under demanding or adverse conditions such as wet, snow-covered or icy roads, tight turns, and evasive maneuvers. In effect, the ESC determines the driver's intentions and optimizes overall vehicle control to keep the dynamic forces within select limits in any driving situation – nearly transparent so control seems almost intuitive.

    Powertrain

    The 2014 Ram ProMaster van's powertrain lineup features the award-winning standard-equipment, gasoline-fueled V-6 and a torque-laden, I-4 EcoDiesel engine. The engines are paired, respectively, with a proven six-speed automatic transmission and an electronically controlled six-speed automated manual.

    EcoDiesel

    The 2014 Ram ProMaster marks the North American introduction of the potent 174-horsepower 3.0-liter inline 4-cylinder EcoDiesel engine that generates peak torque of 295 lb.-ft. at just 1,400 rpm. The engine features a number of refinements, including internal engine components, turbo and emission controls. Helping to reduced total cost of ownership, an oil-level sensor contributes to an oil-change schedule of up to 18,500 miles.

    Pentastar

    The standard-equipment 3.6-liter Pentastar V-6 is rated at 280 horsepower with peak torque of 260 lb.-ft., the dual overhead cam, 24-valve Pentastar delivers the capability required of a commercial van without compromising refinement – hallmarks that have contributed to its ranking among Ward's 10 Best Engines for three years running. Reducing vehicle operating costs was paramount in the minds of the powertrain engineers who contributed to Ram ProMaster's development. Recommended oil-change intervals range up to 10,000 miles. But an intelligent oil-servicing system that monitors vehicle usage will trigger an alert when service is most appropriate.

    Transmissions

    The smooth-shifting 62TE automatic transmission is upgraded to accommodate the Ram ProMaster's prodigious weight ratings. Specifically, its 3.86 final-drive ratio enables comfortable grade transit under full freight. The transmission more readily adopts the most appropriate ratio for a given driving situation. The numerically lower overall top gear ratio delivers a more economical highway operation.

    The trailer/tow program comes standard with 62TE and the new M40 automated manual, which is not only exclusive to the 3.0-liter EcoDiesel, it stands alone in the Ram ProMaster's competitive set.

    The unique M40 gearbox delivers the efficiency of a manual transmission with the functionality of an automatic. At its core, it is a manual, but gear shifts and clutch functions are accomplished with electro-hydraulic actuation system. However, the driver can opt for manual shift-lever inputs when desired. But the driver needn't do all the work. Gearbox software delivers a unique response to driving conditions.

    Shift logic is adjusted according to grade steepness. The result is a well-connected driving experience that delivers the fuel economy required of a commercial van such as the Ram ProMaster.

    Design

    The Ram design team started with a functional exterior and interior, adding distinct Ram styling while adapting the new full-size van for North America.

    Exterior

    The front of the new ProMaster is identified by visually durable bodylines, a broad wraparound bumper and twin-reflector headlamp clusters. True to the Ram Truck brand, the ProMaster leads with a bold, hexagon-shaped crosshair grille, featuring the Ram's head logo proudly displayed as the focal point of the crosshair. The cab-forward, short dash to front axle design pushes the nose inward and the headlamps upward. This design provides higher passenger seating positions and better visibility – obviously important for commercial users – thanks to a more confident vantage point from which to operate the vehicle.

    The front bumper is a three-piece styled modular design, resulting in reduced repair costs and downtime. Durable front-wheel arches are styled with the bumper to protect the doors. A unique step is designed into both front bumper corners, making it easy to clean the windscreen from either side.

    The new full-size van features plenty of real estate on all four sides. This space allows for businesses to post signage and graphics, making the van a rolling billboard to help promote the owner, trade or vocation.

    Interior

    The functional and innovative features continue inside the Ram ProMaster. Although much was borrowed from the Fiat version, Ram designers made alterations for U.S. customers. Interior design and function is of primary importance for a light commercial vehicle in which the driver normally spends long hours at the wheel, often under demanding conditions. The cabin of the ProMaster was therefore designed with comfortable driving ergonomics, important because the ProMaster is a place of work.

    Because goods always need to be transported in total safety, the new Ram ProMaster van is fitted with accommodations to hold down goods on the floor. Up to 17 tie-down rings with 1,000-lb. rating fold away to maintain a flat floor, easing loading and unloading operations. Available partitions also offer passengers excellent protection against the possibility of load shift the cabin.

    Safety

    Safety and security were two of the guiding principles followed by engineers throughout the development of the new 2014 Ram ProMaster van. Ram's new full-size van offers more than 35 active and passive safety and security features. The ProMaster also includes standard ESC, hosting a number of technologies such as trailer-sway control. Security also means notification of the traffic around you. Ram ProMaster features ParkView backup camera and ParkSense with audible warning, all of which are useful when maneuvering a large van.

    Uconnect

    ProMaster customers can make the best use of their valuable time by leveraging Uconnect's easy-to-learn, easy-to-use interface – acclaimed for its convenience and sensible design. Handsfree calling in the all-new 2014 Ram ProMaster is made convenient via reliable Bluetooth technology. Similarly, the truck's handsfree text-reply feature enables customers to quickly deliver messages. A full-color, five-inch touchscreen is available with global positioning satellite (GPS) navigation, providing Ram ProMaster customers the ability to chart time-saving routes to their destinations. Uconnect Web, powered by Autonet Mobile, is available to U.S. customers. This system delivers continuous Internet connectivity, creating an efficient workspace and real-time information access on the go.

    Best practices

    In total, the Ram ProMaster test fleet accumulated millions of miles enabling Ram and Fiat teams access to real-world data. This includes testing done in laboratories in Turin, Italy and Auburn Hills, Mich., at Fiat and Chrysler Group proving grounds, as well as reliability testing on public roads in many different climates in Europe and the United States.

    The 3/36 Reliability Testing, appropriately named as each test car accumulates 36,000 miles (equivalent to three years of use) in about three months, is conducted day and night by teams of drivers. To reflect typical daily driver scenarios, the test drivers do not originate from the engineering ranks and are intentionally chosen from diverse backgrounds to represent customers of different ages, sizes and ethnicities. The test drivers scrutinize all the customer functional aspects of each vehicle as well as overall driving evaluations. This includes radio and navigation system checks, seat-belt buckling, heating and ventilation operation and opening and closing storage compartments and windows.

    Configurations

    The 2014 Ram ProMaster offers 13 different configurations:

    ProMaster 1500 Cargo Van 118-inch wheelbase low roof

    ProMaster 1500 Cargo Van 136-inch wheelbase low roof

    ProMaster 1500 Cargo Van 136-inch wheelbase high roof

    ProMaster 2500 Cargo Van 136-inch wheelbase high roof

    ProMaster 2500 Cargo Van 159-inch wheelbase high roof

    ProMaster 3500 Cargo Van 159-inch wheelbase high roof

    ProMaster 3500 Cargo Van 159-inch wheelbase high roof extended body

    ProMaster 3500 Chassis Cab 136-inch wheelbase

    ProMaster 3500 Chassis Cab 159-inch wheelbase

    ProMaster 3500 Chassis Cab 159-inch wheelbase extended body

    ProMaster 3500 Chassis Cab Cutaway 136-inch wheelbase

    ProMaster 3500 Chassis Cab Cutaway 159-inch wheelbase

    ProMaster 3500 Chassis Cab Cutaway 159-inch wheelbase extended frame

    ProMaster competitors are: Mercedes-Benz Sprinter, Ford Transit, Ford Econoline, Chevrolet Express, GMC Savanna and Nissan NV Cargo.

    Manufacturing

    Start of production for the 2014 Ram ProMaster is scheduled for third quarter of 2013. All configurations will be produced at the Saltillo Van Assembly Plant in Saltillo, Mexico.

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      ENHANCED HYUNDAI BLUE LINK REMOTE START AND THE BLUE LINK® SKILL FOR AMAZON ALEXA
      Hyundai Blue Link customers have performed more than 25 million remote starts since its debut in 2011. Although remote start is a great feature for hot weather, most take place in cold climates during January, February and March. In fact, Blue Link Remote Start with Climate Control is three times more popular in the winter. With this in mind, Hyundai engineers have enhanced the Remote Start with Climate Control feature to include control of the rear defroster and heated side mirrors into the Blue Link mobile app. These new enhancements debut with the launch of the 2018 Elantra GT and will be available on other models in the future.
      For the ultimate level of convenience when it comes to remote starting a car on a bitterly cold winter morning, Hyundai has its new Blue Link skill for Amazon Alexa. The skill works by a customer simply asking an Alexa-enabled device, like an Amazon Echo or Dot, to start their car. The interaction actually sounds like this “Alexa, tell Blue Link to start my car at 80 degrees.” To send commands to Hyundai vehicles via Alexa, users must enable the Blue Link skill in their Alexa app available on: iOS, Android and Fire devices; and then link their existing Blue Link account within the Alexa app. Voice commands will only be sent to Hyundai vehicles after Alexa prompts owners for their Blue Link Personal Identification Number (PIN).
      NEXT GENERATION INFOTAINMENT: AUDIO/VIDEO/NAVIGATION (AVN) 5.0 WITH HD TRAFFIC
      The 2018 Elantra GT also debuts Hyundai next generation AVN 5.0 infotainment system. This system features an upgraded processor for greater responsiveness, as well as an eight-inch screen vs. the seven-inch screen in last generation Elantra GT. Using presets with AVN 5.0 is a snap because AM, FM and SiriusXM channels are now combined on one screen. A bird’s eye view has also been added to Navigation maps and drivers can now get traffic flow and incident data without ever paying for a subscription via HD Radio.
    • By William Maley
      About two years ago at the SEMA show, Chevrolet showed off a collection of vehicles with a concept trim package known as Red Line. The vehicles featured a number of trim pieces finished in black and red to give off a sinister look. The reaction to these concepts was positive, causing Chevrolet to investigate whether or not to bring this into production.
      This morning, Chevrolet revealed the Redline special edition. This brings a set of black wheels with red hash marks, blacked-out grilles, black Bowtie badges, and black nameplates with red outlines. Chevrolet mentions that each model in the Redline lineup will have their own exclusive touches. For example, the Silverado and Colorado will get red tow hooks.
      Chevrolet will offer eight Redline special edition models. Aside from the Silverado and Colorado, Redline will be available on,
      Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Chevrolet says you can order the Silverado Redline right now. Other models will be available later this year.
      Source: Chevrolet
      Press Release is on Page 2
      REDLINE TAKES CHEVROLET DESIGN TO THE NEXT LEVEL
      Broadest cross-portfolio special edition offers customized vehicles right from the factory CHICAGO – Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.
      Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:
      Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Colorado LT Silverado Double Cab LT Z71, Crew Cab LTZ Z71 “Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.” 
      All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.
      From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.
      “Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
      Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.

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    • By William Maley
      About two years ago at the SEMA show, Chevrolet showed off a collection of vehicles with a concept trim package known as Red Line. The vehicles featured a number of trim pieces finished in black and red to give off a sinister look. The reaction to these concepts was positive, causing Chevrolet to investigate whether or not to bring this into production.
      This morning, Chevrolet revealed the Redline special edition. This brings a set of black wheels with red hash marks, blacked-out grilles, black Bowtie badges, and black nameplates with red outlines. Chevrolet mentions that each model in the Redline lineup will have their own exclusive touches. For example, the Silverado and Colorado will get red tow hooks.
      Chevrolet will offer eight Redline special edition models. Aside from the Silverado and Colorado, Redline will be available on,
      Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Chevrolet says you can order the Silverado Redline right now. Other models will be available later this year.
      Source: Chevrolet
      Press Release is on Page 2
      REDLINE TAKES CHEVROLET DESIGN TO THE NEXT LEVEL
      Broadest cross-portfolio special edition offers customized vehicles right from the factory CHICAGO – Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.
      Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:
      Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Colorado LT Silverado Double Cab LT Z71, Crew Cab LTZ Z71 “Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.” 
      All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.
      From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.
      “Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
      Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.
    • By William Maley
      The spotlight for Toyota's truck and SUV lineup has been on the Tacoma TRD Pro. But the company is moving the spotlight on three models; RAV4, Sequoia, and Tundra with the introduction of new trims and various updates.
      We'll work our way on three models that made their debut this morning at the Chicago Auto show in alphabetical order. First up is the 2018 RAV4 Adventure, position for those who live an active outdoor lifestyle. It certainly looks the part with a taller ride height, larger fender flairs, blacked-out 18-inch alloy wheels, and lower body cladding. The interior comes with all-weather floor mats, door sill protectors, and 120V outlet in the cargo area.
      Power still comes from a 2.5L four-cylinder with 176 horsepower and a six-speed automatic. But the Adventurer gets the RAV4's optional towing package as standard. This includes an upgraded radiator, engine oil cooler, and transmission oil cooler. The Adventurer goes on sale this September with pricing to announced at a later date.
      Next is the 2018 Sequoia. All trims will get the Toyota Safety Sense-P suite of active safety features as standard. This includes adaptive cruise control, automatic high beams, lane departure warning, and pedestrian detection. Outside, the Sequoia boasts a new front bumper and grille.
      There is a new trim joining the Sequoia lineup known as the TRD Sport. This trim features black mirror caps and exterior badges; smoked taillight lenses, and 20-inch alloy wheels finished in black. Black fabric covers the seats, with leather an option. There is also a TRD gear knob and TRD floor mats. Power comes from a 5.7L iForce V8 with 381 horsepower paired with a six-speed automatic. There is the choice of rear-wheel or four-wheel drive. Toyota has done some suspension work for the Sequoia TRD Sport with Bilstein shock absorbers and TRD antiroll bars.
      Finally, there is the 2018 Tundra. Like the Sequoia, the Tundra will get Toyota's Safety Sense-P suite as standard equipment, along with a revised grille and headlight designs. There will also be a TRD Sport trim on offer as well. For the Tundra, this includes a hood scoop, body color mirrors and bumpers; LED headlights, 20-inch silver aluminum wheels with black insets, and TRD Sport decals on the bedsides. Bilstein shocks and TRD front and rear antiroll bars are used to improve handling.
      The TRD Sport will be available on the double cab and CrewMax body styles, along with the choice of rear-wheel or four-wheel drive.
      The 2018 Sequoia and Tundra arrive at dealers in September.
      Source: Toyota
      Press Release is on Page 2


      Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models
      New Tundra and Sequoia TRD Sport Grades Receive added Styling and Performance Handling Upgrades Standard Toyota Safety Sense – P Refreshed Styling on all Tundra and Sequoia Models New RAV4 Adventure adds Dirt-Inspired Styling and Higher Ride Height CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   
      In addition to the new TRD Sport grades, Tundra and Sequoia will receive new styling, convenience and safety features for all 2018 models, including Toyota Safety Sense-P (TSS-P) as standard equipment.
      Outdoor family fun isn’t exclusive to Toyota’s two largest truck and SUV models.  For the 2018 model year, the popular RAV4 compact crossover adds a new Adventure grade for young families looking for fun in out-of-the-way places.   Already a fun-to-drive crossover for young families with active lifestyles, the new RAV4 Adventure adds a sportier take-me-anywhere attitude for the weekend warrior.
      Tundra TRD Sport
      The new Tundra TRD Sport is available on 4x4 and 4x2 grades in CrewMax and Double Cab configurations and powered by the proven 381-horsepower 5.7-liter i-Force V8 engine.  Driving performance will be enhanced with the addition of TRD Sport Tuned Bilstein Shocks and TRD front and rear anti-sway bars.  Key exterior features for the TRD Sport include:
      Color-keyed mirrors, front and rear bumpers Color-keyed hood scoop 20-inch alloy silver sport wheels LED Headlights with smoked chrome bezel, Daytime Running Lights (DRL), and LED Fog Lights Mesh grille with body color surround TRD Sport bedside graphic Exterior colors for the TRD Sport will include Super White, Magnetic Gray, Midnight Black Pearl, Blazing Blue Pearl and Barcelona Red Metallic.
      The exterior styling is complemented with interior features that include a TRD shift knob and TRD Sport floor mats. 
      The TRD Sport is just part of an overall refresh for the 2018 Tundra.  Safety will be enhanced on all Tundra models with the addition of Toyota Safety Sense™ (TSS-P) as standard equipment.  This multi-feature advanced active safety suite bundles a Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert (LDA), Auto High Beams (AHB) and Dynamic Radar Cruise Control (DRCC).  Drivers can view the status of TSS-P through an upgraded Multi-information Display.
      The 2018 Tundra will receive exterior updates that include a new mesh grille on select trims while the Tundra Limited and 1794 Edition will receive a new billet style grille.  The Limited, Platinum and 1794 Edition will be equipped with new LED Headlights and Daytime Running Lights (DRL), and LED Fog Lights.  LED headlights and Fog Lights are also available when the TRD Off-Road Package is selected on SR5 models.  The SR and SR5 grades will receive halogen headlights with a black bezel and LED Daytime Running Lights (DRL). 
      Sequoia TRD Sport
      The brawny 2018 Sequoia TRD Sport will be available in 4x4 and 4x2 models equipped with the 5.7-liter i-Force V8 engine.   Road handling is enhanced with TRD Sport Tuned Bilstein Shocks and TRD front and rear anti-sway bars.  Key exterior features on the Sequoia TRD Sport will include:
      New front grille and bumper grille insert Metallic black mirror caps 20-inch alloy black sport wheels Darkened rear tail light housing Black satin finish TRD Sport badging on the front doors and a Metallic black and chrome Sequoia badge on the liftgate Exterior colors for the Sequoia TRD Sport will include Super White, Magnetic Gray Metallic, and the new Midnight Black Metallic.  The stylish exterior treatment will be complemented by an assortment of interior convenience features exclusive to the Sequoia TRD Sport including:
      Standard black fabric seven-passenger seating Optional Black leather captain chair seats (part of the optional Premium Package) TRD shift knob TRD Sport floor mats TRD Sport sill protectors In addition to the TRD Sport, Sequoia will be available in SR5, Limited and Platinum grades in 4x2 and 4x4 configurations.  All will be powered by the i-Force V8 engine. Like Tundra, the 2018 Sequoia will raise the bar in the area of safety as TSS-P will be standard on all models (includes PCS w/PD, LDA, AHB, and DRCC).    
      All Sequoia models will also come standard with new LED headlights with LED DRL, and LED fog lights.  Additional exterior updates include a new front grille and bumper grille insert, distinctive to each grade.  A bumper opening chrome surround will be equipped on TRD Sport, Limited and Platinum grades. 
      The 2018 Sequoia will be available in eight exterior colors including three new colors: Midnight Black Metallic, Shoreline Blue Pearl and Toasted Walnut Pearl.  Additional colors include: Super White, Magnetic Gray Metallic, Silver Sky Metallic, Blizzard Pearl, and Sizzling Crimson.
      Inside, all Sequoia models will come standard with a new instrumentation panel gauge cluster and 4.2-inch Multi-information Display (MID) that tracks the status of TSS-P.  Also new are an updated center speaker grille smoothed to the surrounding dashboard and interior trim with wood-like accents for Platinum grade.
      RAV4 Adventure
      The active lifestyle-inspired RAV4 Adventure will be available in front-wheel drive with an Automatic Limited-Slip Differential, or with Dynamic Torque Control all-wheel-drive.  Both versions feature a standard Tow Prep Package that includes an upgraded radiator and supplemental engine oil and transmission fluid coolers, as well as a suspension system with a higher ride height.  As with all RAV4 models, the Adventure grade will come standard with Trailer Sway Control (TSC), Hill-Start Assist Control (HAC), and TSS-P.  Exterior styling features exclusive to the RAV4 Adventure includes:
      Large overfender flares 18-inch five-spoke black alloy wheels with 235/55R18 tires Lower body guards Black headlight bezels Black fog lamp surround, roof racks and Adventure badging The RAV4 Adventure will be available in five exterior colors including Black, Magnetic Gray Metallic, Silver Sky Metallic, Super White, and one new color for RAV4 models, Ruby Flare Pearl.
      The sporty exterior features of the RAV4 Adventure are mated to exclusive interior features that include:
      Unique interior trim panels Leather-wrapped shift knob 120V/100W power outlet in the cargo area Adventure door sill protectors All-weather mats floor and cargo mats with Adventure logo Additional features new for 2018 in select RAV4 models include optional heat/power fabric front row seats, heated steering wheel, and wiper de-icer as part of a new Cold Weather Package.
      The 2018 RAV4 Adventure grade along with the Tundra and Sequoia TRD Sport grades will begin arriving in dealer showrooms in September.

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