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    William Maley

    Chicago Auto Show: 2014 Ram ProMaster

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    By William Maley

    Staff Writer - CheersandGears.com

    February 8, 2013

    The old cargo van guards are being replaced with a new flock of new commercial vehicles from Europe, like the Ford Transit, Mercedes-Benz Sprinter, and now Ram. At the Chicago Auto Show, Ram introduced the new 2014 ProMaster.

    The ProMaster is the North American version of the Fiat Ducato van which means it has a unibody construction with a front-wheel-drive layout. Not quite the recipe you would expect for a commercial van.

    Chrysler has made numerous changes to the ProMaster to make it more friendly to the North American market. For starters you have the choice of two different engines. The base is Chrysler's 3.6L Pentastar V6 producing 280 horsepower and 260 pound-feet of torque that's paired with a six-speed automatic transmission. There is also a 3.0L inline-four EcoDiesel producing 174 horsepower and 295 pound-feet of torque that's paired with a six-speed electronically controlled automated manual gearbox.

    Under the skin, the ProMaster has re-engineered chassis, a more robust suspension setup, and two-piston Brembo calipers at each wheel.

    Ram has made sure to make the ProMaster very versatile. To that end, Ram will be offering the ProMaster two roof heights, three wheelbases and four body lengths. You'll also have the choice between cargo, chassis cab, and cutaway body styles.

    Other versatility tricks the ProMaster has include hinged rear doors open up 260 degrees, cargo space that measures up to 530 cubic feet, tie down rings built into the floor of the cargo area, and the option of dual sliding side doors.

    Production of the ProMaster will begin in the third quarter.

    Source: Ram

    2014 Ram ProMaster 5
    Album: 2014 Ram ProMaster
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    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    2014 Ram ProMaster

    New 2014 Ram ProMaster Expands Ram Commercial Offerings with New Full-size Van Featuring Best-in-class Fuel Economy, Cargo Capacity and Payload

    • 2014 Ram ProMaster puts Ram Truck back into the expanding, purpose-built, full-size van segment with best-in-class features focused on the commercial customer

    • New 2014 Ram ProMaster van developed from the successful, long-standing Fiat Ducato: 30-plus years of reliable service and more than 4.5 million units sold

    • Exceptional cargo capability, durability, a unique front-wheel-drive system and outstanding uptime

    • Ram ProMaster is a purpose-built, highly customizable van designed to exceed the demands of commercial customers

    • ProMaster best-in-class features:

    ♣ Fuel economy

    ♣ Cargo capacity

    ♣ Payload

    ♣ Total cost of ownership

    ♣ Turning radius

    ♣ Interior ceiling height

    ♣ Step-in height

    • North American debut of world-class, torque-rich 3.0-liter I-4 EcoDiesel promises best-in-class fuel efficiency, robust capability and long service intervals

    • 280-horsepower output from award-winning 3.6-liter Pentastar V-6 unmatched among Ram ProMaster competitors

    • Proven 62TE six-speed automatic transmission enhanced to suit unique ProMaster application

    • North American-first automated six-speed manual controlled by software that responds to road conditions

    • Best-in-class powertrain warranty – 5 years/100,000 miles

    • New Ram ProMaster combines functionality and versatility with modern styling and professional appeal

    • Ram ProMaster offers more than 35 safety and security features, including six air bags standard and electronic stability control technologies

    The new 2014 Ram ProMaster is Ram Commercial's latest addition to its popular commercial vehicle lineup. ProMaster takes its place in the expanding, purpose-built, full-size van segment with a number of best-in-class features focused on the commercial customer. Coming from a strong background of commercial vehicles produced by Fiat Professional, the ProMaster is based on the Fiat Ducato, which has been in production for more than 30 years. ProMaster boasts numerous best-in-class features that are appreciated by the hard-working customers of Ram's new van. Best-in-class fuel efficiency, cargo capacity, usability and of course total cost of ownership all combine to deliver a proven solution for businesses and fleets.

    "As Ram takes a larger presence in the commercial truck market, the 2014 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans," said Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "The ProMaster answers to key segment demands with best-in-class features, quality, durability, capability and low total cost of ownership."

    Ram Truck is tapping into Fiat Professional, one of the largest producers of commercial vehicles in the entire world, offering more than 110 years of experience. That knowledge will help Ram Truck enter new segments and expand its product line. The new 2014 Ram ProMaster is based on the front-wheel-drive Fiat Ducato, which is the most popular full-size van in Europe. The 2013 Ram ProMaster is the Company's first shared truck collaboration with Fiat Professional.

    The Fiat Ducato is now in its third generation with more than 4.5 million sold worldwide. The Ducato platform offers Ram a proven, award-winning workhorse with an incredible combination of durability, value, efficiency, and capability like no other in its class. Additionally, the ProMaster is the only offering in its competitive set to provide both a chassis cab and cutaway from the factory.

    Engineered for the North American market

    Conceived and developed in Italy, Ram's new van also spent quality time proving itself on this side of the Atlantic undergoing extensive, extreme-duty testing to prepare for its North American debut as the Ram ProMaster. Engineering the new ProMaster for the Ram Truck brand required a number of changes for new capabilities, powertrains, environments, duty cycles and customers.

    Chassis

    The 2014 ProMaster is available in two roof heights, three wheelbases, and four body lengths. Additionally, the ProMaster offers both a chassis cab and cutaway from the factory. Its unibody frame architecture makes it significantly lighter than the competition. As a result, the ProMaster boasts an impressive best-in-class payload capacity up to 5,145 pounds and a maximum towing capacity up to 5,100 pounds. The gross combined weight rating (GCWR) for the 3.6-liter V-6 is 11,500 pounds and 12,500 pounds for the 3.0-liter I-4 EcoDiesel. A unibody structural has additional advantages, including stability and strength from front to rear, a reinforced plenum area for optimized engine packaging, and "truer" tuning of chassis systems and related hardware when compared to more common body-on-frame applications.

    Front-wheel drive

    The unibody system under the cab is an enabler for the ProMaster's segment exclusive front-wheel-drive system. The body-integral construction and multiple configurations allow Ram's new 2014 ProMaster to be up-fitted for virtually every conceivable job. Without rear driveshafts or rear differentials, the proven drive system creates a number of advantages:

    • Best-in-class fuel economy

    • Best-in-class cargo capacity

    • Best-in-class step-in height and lowest load floor

    • Best-in-class ceiling height

    • Overall weight reduction and lower maintenance costs

    Cargo area

    Thanks to its unique front-drive system, body-integral construction and the multiple of configurations offered, Ram's new 2014 ProMaster can be upfit for virtually every conceivable commercial need. Proportionally, the ProMaster brings a new standard to the large commercial van-based segment. The ProMaster is available in two roof heights, 90 or 101 inches with best-in-class standard roof height and the most vertically oriented side walls in the cargo van category (nearly 90 degrees in relation to the cargo compartment floor).

    The ProMaster features a standard sliding door on the passenger side with an optional sliding door on the driver's side. The sliding door openings are based on roof height – 49 inch x 60 inch for the low roof model and 49 inch x 70 inch for high roof models. In the rear, an available two-position rear clamshell door swings open up to 260-degrees, folding almost flat to the side of the van. All three door openings enable fork lift pallet loading and unloading, and spaciousness that leads the competitive set.

    Upfitter friendliness

    Ram Truck is well known for being the most upfitter-friendly brand in the truck market. The Ram ProMaster continues the tradition and features an integrated cab configuration for unmatched up-fitter/conversion solutions. Adding to the ProMaster's design for adaptability, virtually all primary vehicle systems are packaged forward of the cargo area.

    Electronic stability control

    The standard electronic stability control (ESC) system on the new Ram ProMaster is a sophisticated four-channel (independent control to all four corners of the vehicle) active handling system that links the vehicle's dynamic control systems to assist the driver in maintaining control under demanding or adverse conditions such as wet, snow-covered or icy roads, tight turns, and evasive maneuvers. In effect, the ESC determines the driver's intentions and optimizes overall vehicle control to keep the dynamic forces within select limits in any driving situation – nearly transparent so control seems almost intuitive.

    Powertrain

    The 2014 Ram ProMaster van's powertrain lineup features the award-winning standard-equipment, gasoline-fueled V-6 and a torque-laden, I-4 EcoDiesel engine. The engines are paired, respectively, with a proven six-speed automatic transmission and an electronically controlled six-speed automated manual.

    EcoDiesel

    The 2014 Ram ProMaster marks the North American introduction of the potent 174-horsepower 3.0-liter inline 4-cylinder EcoDiesel engine that generates peak torque of 295 lb.-ft. at just 1,400 rpm. The engine features a number of refinements, including internal engine components, turbo and emission controls. Helping to reduced total cost of ownership, an oil-level sensor contributes to an oil-change schedule of up to 18,500 miles.

    Pentastar

    The standard-equipment 3.6-liter Pentastar V-6 is rated at 280 horsepower with peak torque of 260 lb.-ft., the dual overhead cam, 24-valve Pentastar delivers the capability required of a commercial van without compromising refinement – hallmarks that have contributed to its ranking among Ward's 10 Best Engines for three years running. Reducing vehicle operating costs was paramount in the minds of the powertrain engineers who contributed to Ram ProMaster's development. Recommended oil-change intervals range up to 10,000 miles. But an intelligent oil-servicing system that monitors vehicle usage will trigger an alert when service is most appropriate.

    Transmissions

    The smooth-shifting 62TE automatic transmission is upgraded to accommodate the Ram ProMaster's prodigious weight ratings. Specifically, its 3.86 final-drive ratio enables comfortable grade transit under full freight. The transmission more readily adopts the most appropriate ratio for a given driving situation. The numerically lower overall top gear ratio delivers a more economical highway operation.

    The trailer/tow program comes standard with 62TE and the new M40 automated manual, which is not only exclusive to the 3.0-liter EcoDiesel, it stands alone in the Ram ProMaster's competitive set.

    The unique M40 gearbox delivers the efficiency of a manual transmission with the functionality of an automatic. At its core, it is a manual, but gear shifts and clutch functions are accomplished with electro-hydraulic actuation system. However, the driver can opt for manual shift-lever inputs when desired. But the driver needn't do all the work. Gearbox software delivers a unique response to driving conditions.

    Shift logic is adjusted according to grade steepness. The result is a well-connected driving experience that delivers the fuel economy required of a commercial van such as the Ram ProMaster.

    Design

    The Ram design team started with a functional exterior and interior, adding distinct Ram styling while adapting the new full-size van for North America.

    Exterior

    The front of the new ProMaster is identified by visually durable bodylines, a broad wraparound bumper and twin-reflector headlamp clusters. True to the Ram Truck brand, the ProMaster leads with a bold, hexagon-shaped crosshair grille, featuring the Ram's head logo proudly displayed as the focal point of the crosshair. The cab-forward, short dash to front axle design pushes the nose inward and the headlamps upward. This design provides higher passenger seating positions and better visibility – obviously important for commercial users – thanks to a more confident vantage point from which to operate the vehicle.

    The front bumper is a three-piece styled modular design, resulting in reduced repair costs and downtime. Durable front-wheel arches are styled with the bumper to protect the doors. A unique step is designed into both front bumper corners, making it easy to clean the windscreen from either side.

    The new full-size van features plenty of real estate on all four sides. This space allows for businesses to post signage and graphics, making the van a rolling billboard to help promote the owner, trade or vocation.

    Interior

    The functional and innovative features continue inside the Ram ProMaster. Although much was borrowed from the Fiat version, Ram designers made alterations for U.S. customers. Interior design and function is of primary importance for a light commercial vehicle in which the driver normally spends long hours at the wheel, often under demanding conditions. The cabin of the ProMaster was therefore designed with comfortable driving ergonomics, important because the ProMaster is a place of work.

    Because goods always need to be transported in total safety, the new Ram ProMaster van is fitted with accommodations to hold down goods on the floor. Up to 17 tie-down rings with 1,000-lb. rating fold away to maintain a flat floor, easing loading and unloading operations. Available partitions also offer passengers excellent protection against the possibility of load shift the cabin.

    Safety

    Safety and security were two of the guiding principles followed by engineers throughout the development of the new 2014 Ram ProMaster van. Ram's new full-size van offers more than 35 active and passive safety and security features. The ProMaster also includes standard ESC, hosting a number of technologies such as trailer-sway control. Security also means notification of the traffic around you. Ram ProMaster features ParkView backup camera and ParkSense with audible warning, all of which are useful when maneuvering a large van.

    Uconnect

    ProMaster customers can make the best use of their valuable time by leveraging Uconnect's easy-to-learn, easy-to-use interface – acclaimed for its convenience and sensible design. Handsfree calling in the all-new 2014 Ram ProMaster is made convenient via reliable Bluetooth technology. Similarly, the truck's handsfree text-reply feature enables customers to quickly deliver messages. A full-color, five-inch touchscreen is available with global positioning satellite (GPS) navigation, providing Ram ProMaster customers the ability to chart time-saving routes to their destinations. Uconnect Web, powered by Autonet Mobile, is available to U.S. customers. This system delivers continuous Internet connectivity, creating an efficient workspace and real-time information access on the go.

    Best practices

    In total, the Ram ProMaster test fleet accumulated millions of miles enabling Ram and Fiat teams access to real-world data. This includes testing done in laboratories in Turin, Italy and Auburn Hills, Mich., at Fiat and Chrysler Group proving grounds, as well as reliability testing on public roads in many different climates in Europe and the United States.

    The 3/36 Reliability Testing, appropriately named as each test car accumulates 36,000 miles (equivalent to three years of use) in about three months, is conducted day and night by teams of drivers. To reflect typical daily driver scenarios, the test drivers do not originate from the engineering ranks and are intentionally chosen from diverse backgrounds to represent customers of different ages, sizes and ethnicities. The test drivers scrutinize all the customer functional aspects of each vehicle as well as overall driving evaluations. This includes radio and navigation system checks, seat-belt buckling, heating and ventilation operation and opening and closing storage compartments and windows.

    Configurations

    The 2014 Ram ProMaster offers 13 different configurations:

    ProMaster 1500 Cargo Van 118-inch wheelbase low roof

    ProMaster 1500 Cargo Van 136-inch wheelbase low roof

    ProMaster 1500 Cargo Van 136-inch wheelbase high roof

    ProMaster 2500 Cargo Van 136-inch wheelbase high roof

    ProMaster 2500 Cargo Van 159-inch wheelbase high roof

    ProMaster 3500 Cargo Van 159-inch wheelbase high roof

    ProMaster 3500 Cargo Van 159-inch wheelbase high roof extended body

    ProMaster 3500 Chassis Cab 136-inch wheelbase

    ProMaster 3500 Chassis Cab 159-inch wheelbase

    ProMaster 3500 Chassis Cab 159-inch wheelbase extended body

    ProMaster 3500 Chassis Cab Cutaway 136-inch wheelbase

    ProMaster 3500 Chassis Cab Cutaway 159-inch wheelbase

    ProMaster 3500 Chassis Cab Cutaway 159-inch wheelbase extended frame

    ProMaster competitors are: Mercedes-Benz Sprinter, Ford Transit, Ford Econoline, Chevrolet Express, GMC Savanna and Nissan NV Cargo.

    Manufacturing

    Start of production for the 2014 Ram ProMaster is scheduled for third quarter of 2013. All configurations will be produced at the Saltillo Van Assembly Plant in Saltillo, Mexico.

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      About Ram 3500, 4500 and 5500 Chassis Cab Trucks
      The 2019 Ram Chassis Cab brings the highest capability, advanced technology and premium trims to the commercial work truck segment.

      The new 2019 Ram 3500, 4500 and 5500 Chassis Cab trucks will usher in a new generation of work trucks – one that leads the segment in capability, but also never-before-offered technology and premium appointments.

      Ram Chassis Cab trucks are the most durable, most capable and most confident cab and chassis trucks Ram has engineered, with a segment-leading towing capacity up to 35,220 pounds, the highest Gross Combined Weight Rating of 43,000 pounds and payload up to 12,510 pounds, Ram’s heaviest haulers are built for unforgiving duty cycles while achieving new levels of efficiency and up-fitter friendliness.
       
      About Ram Truck Brand
      In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
       
      That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
       
      With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.
       
      Ram continues to outperform the competition and sets the benchmarks for: Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel Highest towing capacity: 35,100 lbs. with Ram 3500 Heaviest payloads: 7,680 lbs. with Ram 3500 Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen Best ride and handling with exclusive link coil rear and auto-level air suspensions Most interior space with Ram Mega Cab Most capable full-size off-road pickup – Ram Power Wagon Highest owner loyalty of any half-ton pickup Over the last 30 years, Ram has the highest percentage of pickups still on the road
      Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
    • By William Maley
      30 years ago at the Chicago Auto Show, Mazda pulled the sheet off a small roadster called the MX-5 Miata. Little did anyone know how much of an impact this little car would make in the world. Today, Mazda honored this anniversary by introducing the 2019 MX-5 Miata 30th Anniversary Edition.
      Available both as the soft-top and RF hard-top, it comes in a new Racing Orange paint color that Mazda says evokes "the breaking dawn of an exciting new day." A set of 17-inch Rays ZE40 forged aluminum wheels are based on the wheels used on the MX-5 Cup race car.
      All versions of the 30th Anniversary get Recaro seats, Brembo brakes, Bose sound system and compatibility with Apple CarPlay and Android Auto. Opt for the manual and it includes limited-slip differential, Bilstein shocks, and a front shock tower brace.
      Mazda is planning on building 3,000 MX-5 Miata 30th Anniversary Editions, with 500 coming to the U.S. Pricing ranges from $34,995 for the manual soft-top to $39,995 for the RF automatic. But you have missed your chance to order one. Car and Driver notes that Mazda has sold out of the allotment for the U.S. within four hours of opening the order books.
      Gallery: 2019 Mazda MX-5 Miata 30th Anniversary
      Source: Mazda


      Mazda Announces 2019 MX-5 Miata 30th Anniversary
      Celebrating 30 years, MX-5 Miata isn't just a car, it's a cultural movement 2019 Mazda MX-5 Miata 30th Anniversary will be available for pre-order with a starting MSRP* of $34,995 This special edition MX-5 Miata is equipped with a SKYACTIV-G 2.0L engine rated to deliver 181 horsepower Exclusive features include Racing Orange exterior paint and interior accents, special serial number badging, RAYS 17-inch forged alloy wheels and RECARO sports seats with Alcantara seating surface CHICAGO, Feb. 7, 2019 -- In 1989 the Chicago Auto Show played host to one of Mazda's biggest milestones, the debut of the MX-5 Miata. Now, 30 years later, Mazda is proud to share another milestone at the Chicago Auto Show with the world premiere of the 2019 Mazda MX-5 Miata 30th Anniversary.
      Continuing to embrace the philosophy of the original 1989 MX-5 Miata, this special edition represents three decades of history. A history that has been filled with so many people, from the passionate Mazda engineers who created the first-generation MX-5 as a homage to early lightweight European sportscars, to the succeeding development engineers who took up the challenge to build on the high ambitions of their predecessors. Collectively, they all helped the MX-5 reach amazing heights, from being the first car to win both World Car of the Year and World Design of the Year in the same year with the current generation MX-5 Miata in 2016, to achieving production of the one millionth unit in April 2016. In total, the MX-5 has won over 280 awards, as of January 2019, with many of those accolades thanks to the unshakable support of Mazda owners and fans all over the world. This special edition is meant to commemorate all these milestones and the important people that have been part of this special journey, especially Mazda's enthusiastic fans.
      The 2019 Mazda MX-5 Miata 30th Anniversary, offered in both soft top and RF models, builds upon the 2019 Mazda MX-5 Grand Touring, which added many new features including a newly refined powertrain rated to deliver 181 horsepower and 151 pound-feet of torque; a 17 percent increase over the previous model year. The first noticeable new feature is the exclusive Racing Orange exterior paint color. This strikingly vivid color pays homage to the yellow MX-5 Miata Club Racer that also debuted at the 1989 Chicago Auto Show. Racing Orange is meant to represent sunrise and anticipation, while staying true to the characteristics of a pure sports car. The roof on RF is painted Racing Orange, while the soft top will feature a black cloth top. The theme continues to the interior with orange interior louvers and orange piping on the heated RECARO sports seats. The seats in this special edition are wrapped in Alcantara, which is also found in the door inserts and lower instrument panel. All of these features help to further enhance the customer's sense of exclusivity and pride of ownership.
      To contrast the brilliant color, the new RAYS ZE40 17-inch Dark Gunmetal forged alloy wheels play up the MX-5's driving legacy. Customers may notice these wheels are based on the Global MX-5 Cup Car, further connecting the iconic roadster's anniversary edition to its racing roots.
      Standard in all 2019 Mazda MX-5 30th Anniversary models are Apple CarPlayTM and Android AutoTM infotainment technologies. Also standard is SiriusXM with three-month subscription and new SiriusXM three-year Traffic Plus and Travel Link® subscription.
      No special edition would be complete without the appropriate badging. Each 2019 Mazda MX-5 30th Anniversary model will be affixed with a special "30th Anniversary" serialized badging on the driver's side rear quarter panel to help commemorate 30 years of endless gratitude and unbending determination to keep evolving.
      Production of 2019 Mazda MX-5 30th Anniversary model will be limited to a total of just 3,000 units worldwide. In the U.S., there will be a total of 500 non-sequentially badged units available through a custom build to order website at www.mazdausa.com/30th-anniversary. Owners can order their 2019 Mazda  MX-5 30th Anniversary model as either a soft top or RF with either a manual or automatic transmission. Orders can be placed starting on 2/7 at 12 p.m. CST.

      View full article
    • By William Maley
      30 years ago at the Chicago Auto Show, Mazda pulled the sheet off a small roadster called the MX-5 Miata. Little did anyone know how much of an impact this little car would make in the world. Today, Mazda honored this anniversary by introducing the 2019 MX-5 Miata 30th Anniversary Edition.
      Available both as the soft-top and RF hard-top, it comes in a new Racing Orange paint color that Mazda says evokes "the breaking dawn of an exciting new day." A set of 17-inch Rays ZE40 forged aluminum wheels are based on the wheels used on the MX-5 Cup race car.
      All versions of the 30th Anniversary get Recaro seats, Brembo brakes, Bose sound system and compatibility with Apple CarPlay and Android Auto. Opt for the manual and it includes limited-slip differential, Bilstein shocks, and a front shock tower brace.
      Mazda is planning on building 3,000 MX-5 Miata 30th Anniversary Editions, with 500 coming to the U.S. Pricing ranges from $34,995 for the manual soft-top to $39,995 for the RF automatic. But you have missed your chance to order one. Car and Driver notes that Mazda has sold out of the allotment for the U.S. within four hours of opening the order books.
      Gallery: 2019 Mazda MX-5 Miata 30th Anniversary
      Source: Mazda


      Mazda Announces 2019 MX-5 Miata 30th Anniversary
      Celebrating 30 years, MX-5 Miata isn't just a car, it's a cultural movement 2019 Mazda MX-5 Miata 30th Anniversary will be available for pre-order with a starting MSRP* of $34,995 This special edition MX-5 Miata is equipped with a SKYACTIV-G 2.0L engine rated to deliver 181 horsepower Exclusive features include Racing Orange exterior paint and interior accents, special serial number badging, RAYS 17-inch forged alloy wheels and RECARO sports seats with Alcantara seating surface CHICAGO, Feb. 7, 2019 -- In 1989 the Chicago Auto Show played host to one of Mazda's biggest milestones, the debut of the MX-5 Miata. Now, 30 years later, Mazda is proud to share another milestone at the Chicago Auto Show with the world premiere of the 2019 Mazda MX-5 Miata 30th Anniversary.
      Continuing to embrace the philosophy of the original 1989 MX-5 Miata, this special edition represents three decades of history. A history that has been filled with so many people, from the passionate Mazda engineers who created the first-generation MX-5 as a homage to early lightweight European sportscars, to the succeeding development engineers who took up the challenge to build on the high ambitions of their predecessors. Collectively, they all helped the MX-5 reach amazing heights, from being the first car to win both World Car of the Year and World Design of the Year in the same year with the current generation MX-5 Miata in 2016, to achieving production of the one millionth unit in April 2016. In total, the MX-5 has won over 280 awards, as of January 2019, with many of those accolades thanks to the unshakable support of Mazda owners and fans all over the world. This special edition is meant to commemorate all these milestones and the important people that have been part of this special journey, especially Mazda's enthusiastic fans.
      The 2019 Mazda MX-5 Miata 30th Anniversary, offered in both soft top and RF models, builds upon the 2019 Mazda MX-5 Grand Touring, which added many new features including a newly refined powertrain rated to deliver 181 horsepower and 151 pound-feet of torque; a 17 percent increase over the previous model year. The first noticeable new feature is the exclusive Racing Orange exterior paint color. This strikingly vivid color pays homage to the yellow MX-5 Miata Club Racer that also debuted at the 1989 Chicago Auto Show. Racing Orange is meant to represent sunrise and anticipation, while staying true to the characteristics of a pure sports car. The roof on RF is painted Racing Orange, while the soft top will feature a black cloth top. The theme continues to the interior with orange interior louvers and orange piping on the heated RECARO sports seats. The seats in this special edition are wrapped in Alcantara, which is also found in the door inserts and lower instrument panel. All of these features help to further enhance the customer's sense of exclusivity and pride of ownership.
      To contrast the brilliant color, the new RAYS ZE40 17-inch Dark Gunmetal forged alloy wheels play up the MX-5's driving legacy. Customers may notice these wheels are based on the Global MX-5 Cup Car, further connecting the iconic roadster's anniversary edition to its racing roots.
      Standard in all 2019 Mazda MX-5 30th Anniversary models are Apple CarPlayTM and Android AutoTM infotainment technologies. Also standard is SiriusXM with three-month subscription and new SiriusXM three-year Traffic Plus and Travel Link® subscription.
      No special edition would be complete without the appropriate badging. Each 2019 Mazda MX-5 30th Anniversary model will be affixed with a special "30th Anniversary" serialized badging on the driver's side rear quarter panel to help commemorate 30 years of endless gratitude and unbending determination to keep evolving.
      Production of 2019 Mazda MX-5 30th Anniversary model will be limited to a total of just 3,000 units worldwide. In the U.S., there will be a total of 500 non-sequentially badged units available through a custom build to order website at www.mazdausa.com/30th-anniversary. Owners can order their 2019 Mazda  MX-5 30th Anniversary model as either a soft top or RF with either a manual or automatic transmission. Orders can be placed starting on 2/7 at 12 p.m. CST.
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