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    William Maley

    Geneva Motor Show Tease: Infiniti QX30

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      Infiniti Previews A Compact Luxury Crossover for Geneva


    Infiniti is readying to join the mess that is the compact premium crossover segment.

    Next month at the Geneva Motor Show, the Japanese luxury automaker will reveal the QX30 concept. In a press release, Infiniti says the QX30 is for those who seeking an "urban week and get-away weekend" lifestyle.

    Judging from the teaser show released by Infiniti, the QX30 concept looks be a high-riding version of the Q30 concept shown at the 2013 Frankfurt Motor Show. We can make out a set of trapezoidal tailpipes, small liftgate, and slim taillights.

    Now its been reported that the Q30 and QX30 will use Mercedes-Benz's MFA architecture - the one that underpins the Mercedes-Benz CLA and GLA-Class models.

    We'll have more information and pictures when the QX30 debuts next month.

    Source: Infiniti

    Press Release is on Page 2


    Infiniti gears up for premiere of QX30 Concept in Geneva

    Hong Kong – Infiniti will take the covers off the QX30 Concept at the Geneva International Motor Show next month.

    The QX30 Concept is the Infiniti design vision that will inspire a new premium compact crossover targeted at a new generation of premium customers.

    Set to be revealed at Infiniti's press conference scheduled for 12:30 p.m. local time on March 3 in Geneva, the QX30 Concept aims to reignite the premium compact segment with a distinctive approach to design that looks beyond the practicality and conformity expected of the segment.

    The potential customers for such a concept are searching for a product to suit their "urban week and get-away weekend" lifestyle, and the QX30's compact footprint matches that. Combining the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover, the QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road.

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    This should be interesting, Buick has killed it with the Encore AWD CUV for those Urban Luxury Get away weekends.  These are the people who want to go to a nice resort be it on the beach or in the mountains and have an active life style. Maybe Ski, kayak, fish, surf, etc.

     

    So my understanding on the marketing is people who will drive an 1-3 hrs to go some place to do activities for the weekend.

     

    Interesting picture, does look like the 2013 concept a bit, be interesting to see the nose and how much they changed it.

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    • By Drew Dowdell
      Infiniti had moved to Hong Kong in 2012 in order to better break into the Chinese market, however, Chinese market growth has been slow for the brand over the last seven years. Sales are less than 1/10th what Cadillac sells in China.  While the headquarters for the brand resided in Hong Kong, most of the development work on the vehicles themselves remained in Japan.
      Now, Infiniti is consolidating back to Japan in order to regain efficiencies of working closer to home.  Infiniti is working on becoming an EV focused brand by 2021 with every future model featuring some level of electrification or being a pure EV.  One other area that will also see consolidation is platforms.  Infiniti will use more Nissan platforms in future in order to spread the development costs over more vehicles.   
      The current Hong Kong headquarters employes about 180 people.  Most of those will be relocating Yokohama or receive some sort of severance. 

      View full article
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