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    Shanghai Auto Show: 2016 Ford Taurus

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      Ford Introduces A More Luxurious Taurus for China


    Imagine if the Ford Taurus wasn't a mass-market full-size sedan, but a luxury sedan. Well imagine no more. Ford has pulled the covers off the new Chinese-Market 2016 Taurus which moves upscale to satisfy the demand for luxury vehicles and delivers on the automaker's commitment to bring 15 new world-class vehicles to China by 2015.

    The 2016 Chinese-spec Taurus looks like bigger Fusion - we'll let you decided whether or not that's a good thing. Up front is the trapezoidal grille and a set of slimmed down headlights. The side profile boasts a distinctive character line and a set 19-inch wheels. Towards the back are a set of LED taillights and chrome bar.

    Compared to the North-American spec Taurus, the Chinese-spec Taurus has a 3-inch longer wheelbase. This allows for a larger back seat area - perfect since many customers like to be chauffeured around. The center seat cushion folds down to reveal a rear-seat control panel for climate control, seat adjustments, and infotainment. Optional will be adjustable lumbar support and a massage function for the rear seats.

    Power will come from a twin-turbo 2.7L EcoBoost V6. Ford hasn't released specifications on the engine, but we expect to be around 315 to 325 horsepower judging from current Ford models with this engine.

    “The Ford Taurus we’re introducing today shows the amazing strength and flexibility of our One Ford plan. It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want,” said John Lawler, chairman and CEO of Ford China.

    Source: Ford

    Press Release is on Page 2


    2015-4-18 | Shanghai, China

    New Ford Taurus Sets a New Benchmark for Large Sedans in China

    • Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology
    • Taurus is the latest vehicle delivered as part of Ford's commitment to bring 15 new world-class vehicles to China by 2015
    • Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige
    • New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency
    • Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant

    Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time.

    "The Ford Taurus we're introducing today shows the amazing strength and flexibility of our One Ford plan," said John Lawler, chairman and CEO, Ford China. "It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want."

    Ford made full use of its global design and development resources to create the Taurus. Early in the design process, designers and engineers from around the world immersed themselves in China to gain a deeper understanding of the market and key cultural factors influencing design and vehicle preferences. In-depth research of target customers – accomplished, respected professionals – helped to fine-tune design and engineering targets to create an exceptional new vehicle.

    "The Ford Taurus was created for highly sophisticated consumers in China who need an equally sophisticated vehicle for both business and personal use," said Marin Burela, president, Changan Ford Automobile Co. "With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan."

    In creating the new Taurus, Ford designers crafted an exterior conveying balance, harmony and a sense of confidence.

    At the front of the vehicle, a shield-like, clipped trapezoidal five-bar grille is positioned prominently and flanked by slender, modern headlamps with signature daytime running lights and LED projector lamp technology. Chrome rings house supplemental LED driving lights.

    In silhouette, a powerful hood profile and planted architecture give the Taurus a sense of solidity and harmony. Designers elevated the exterior with fine details on the sides, including upswept highlight trim on the doors. Polished 19-inch 10-spoke alloy wheels help to give a bold and premium stance.

    At the rear of the vehicle, multi-piece LED tail lights incorporate a distinctive signature appearance. A bright chrome bar connecting the tail lights highlights the vehicle's width for a sense of understated athleticism. Integrated chrome exhaust tips complete the rear and offer another discreet hint at performance.

    "We wanted to create a vehicle that displays a maturity of design with balanced and harmonious proportions, tailored to the business customer in China," said Todd Willing, Asia Pacific Design Director and exterior designer for the Ford Taurus. "Our aim was to create a vehicle that is elegant, inviting and quietly confident."

    The sense of balance and harmony continues inside with a clean, modern cabin that makes use of smart design and strong horizontal elements for an airy, spacious feel. Above the passengers, a full panoramic sunroof allows more natural light to enter the cabin and adds to a sense of elegance and openness.

    The spacious feel is justified by an exceptionally roomy cabin, which takes full advantage of the vehicle's five-meter length and 2.95-meter wheelbase for abundant second-row legroom, and generous shoulder and hip room. Designers and engineers went to great lengths to package features in a way that prioritized interior space. The front panel of the panoramic sunroof, for example, slides back over the rear panel rather than under it, ensuring maximum rear headroom.

    Making full use of the car's interior space, designers and engineers placed more than 25 intelligent stowage spaces throughout the cabin. Cup holders designed to securely hold different-sized tea bottles are just one thoughtful detail implemented to meet the needs of consumers. Reflecting the importance of second-row passengers in China – where the owner of a premium vehicle is often a passenger rather than a driver – the second row has been designed with an emphasis on comfort.

    In a first for a Ford vehicle in China, the Taurus has power-reclining rear seats with optional adjustable lumbar support and a massage function, helping both rear passengers arrive refreshed at their destination in business-class comfort. Folding down the center seat cushion – friction-hinged for a premium feel – reveals a rear-seat control panel for air conditioning, seat functions and car media. Folding it up allows the vehicle to comfortably accommodate three rear passengers with a 40/20/40 rear-seat layout.

    Materials used throughout the cabin reinforce the feeling of comfort and exceptional, uncompromised quality. Ford designers appointed surfaces with soft but durable materials – such as supple leather for the seats – that recall a pair of tailored gloves or a fine wool suit.

    These materials are accented by bright chrome finishes for an extra layer of detail and a sense of prestige. The careful application of wood elements adds natural warmth and strength, and underscores the fine craftsmanship of the interior. Extensive use of sound-deadening materials, advanced technologies and precise engineering ensure that whether in the front or rear seats, all occupants are treated to an exceptionally quiet cabin matched by a smooth and comfortable ride.

    Powered by Ford's new high-output, twin-turbo 2.7-liter EcoBoost V6 engine, the Taurus has the effortless power to match its elegant appearance. Drawing from the best of the Ford EcoBoost engine family, this new world-class engine delivers power in a stronger, smarter package. Lightweight materials and advanced controls help the engine to set a new standard for power density and efficiency.

    "Beautiful design, craftsmanship, refinement, comfort and power help the Taurus to rise above the typical large sedan, but they are only part of the story," said Burela. "We look forward to sharing more about our new premium business sedan over the months ahead."

    The Ford Taurus will be manufactured at the recently opened Changan Ford Hangzhou Plant. Representing a US$760 million investment, the plant is the sixth assembly plant producing Ford vehicles in China. The highly efficient facility uses Ford's latest manufacturing technologies and is capable of producing up to 250,000 vehicles a year on a flexible production line.

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    not sure what is on the "rear console"...but that's pretty cool...least from the pic.

    Looks like a touch screen and some audip/HVAC controls..

     

    This looks good overall...looks Fusion-derived but a bit larger..presumably with more cabin space as that is something they like in China.  

    Edited by Cubical-aka-Moltar

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    now to drop in a Volvo V8 (which is derived from the old Yamaha Taurus SHO engine) with true dual exhaust and make it into a real Ford

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    now to drop in a Volvo V8 (which is derived from the old Yamaha Taurus SHO engine) with true dual exhaust and make it into a real Ford

    Can't see that happening; Ford doesn't own Volvo anymore.  Probably will have an EcoBoost 4 and V6.

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    Fusion XL.

     

    At least Taurus got its six window design back it started with in the 1980's. The car also got smaller. It is less than 200 inches again. It is now the size it was in the late 1990's early 2000's. I am sure we will not get this luxury version here.  The Ford Australia design team did this design.  I guess it is truly indeed "One Ford".  I suspect they may do with Taurus what they did with Fusion/Mondeo.  It may be Taurus/ Falcon this time around.  The taillamps are the same ones they use on the Ford Falcon in Australia.

     

     Ford Australia:  Falcon

     

    https://www.youtube.com/watch?v=0rk9yzfQD4Q

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    Fusion XL.

     

    At least Taurus got its six window design back it started with in the 1980's. The car also got smaller. It is less than 200 inches again. It is now the size it was in the late 1990's early 2000's. I am sure we will not get this luxury version here.  The Fiord Australia design team did this design.  I guess it is truly indeed "One Ford".  I suspect they may do with Taurus what they did with Fusion/Mondeo.  It may be Taurus/ Falcon this time around.  The taillamps are the same ones they use on the Ford Falcon in Australia.

    Fusion XL is exactly right

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    I'd still like to see a picture of the rear panel/taillights.

     

    Your Wish is my command!

     

    post-12-0-98896000-1429642988_thumb.jpg

    Personally not wowed or impressed. Nice but that is about it.

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    Is it me of does this rear end of the Taurus SCREAM 1980's? Bland K cars, Bland just about everything!

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    I don't see any 80s, but I see a family resemblance to other current Ford sedans. It's pleasant, less thick looking than the current model, which looks tall and narrow w too small windows.

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    Is it me of does this rear end of the Taurus SCREAM 1980's? Bland K cars, Bland just about everything!

     

    Oh come now:

    1986-Chrysler-LeBaron-Convertible.jpg

     

     

    Yup, Bland square and ugly.

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    I can't decide if I like this or not..... I'm leaning towards not.  I suppose it will make an okay cop car.

    Ding ding, the cop car part will probably be the case and a lot of why they are even planning to bother with this here.

     

    The current Taurus is popular in these parts and I really like it.  This just loses a lot.  This just doesn't do much for me.....yet.  Maybe I will warm to it. I don't know.  Ford has really farted out some bland stuff recently.

     

    All that said, I leased a 500 once over the Fusion because of the extra room.  So who knows, this is probably destined for my garage if I got a good deal on it.

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    Is it me of does this rear end of the Taurus SCREAM 1980's? Bland K cars, Bland just about everything!

     

    Oh come now:

    1986-Chrysler-LeBaron-Convertible.jpg

     

     

    Yup, Bland square and ugly.

     

     

    No it has STYLE AND TURBO!

    along with woodgrain..

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    I feel an original Azera vibe here and I am not sure why.  Like a muscled up and squared off Azera.

     

    Well, this might bode well for Impala sales now! 

     

    It's like Ford has its Focus / Mondeo 'world design language' programmed into a supercomputer now, and they just enter in design parameters, length, height, 'target age of buyer' etc.  They push a button and it just spits shtuff out.

     

    2006_Hyundai_Azera_exdrvrsd2.jpg

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    Well, it's more staid and classy than the current semi-muscular fat guy sort of look. It's also pretty lacking in originality. Can't say I love it or loathe it. 

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    FWIW, Ford is making a killing off the Police Interceptor Utility (PIU for short; i.e. Explorer).  Many police departments in southern NJ are planning to switch over to the Explorer/PIU and do not like the Police Interceptor Sedan (PIS, for short; i.e. Taurus).  I'm wondering if this may help or hurt the potential use of the Taurus/PIS in future fleets?  I know many a cop that says the performance of the Taurus is good but the headroom is bad; similar sayings for the Dodge Charger Police Car - good performance, bad dimensions.  I'm seeing more Caprices in NJ now than 2-3 years ago, and Tahoes are still around though I know a few police dept's that do not favor the 'heavy & slow' Tahoe, as they refer to them (spoke to a couple of cops about these vehicles Saturday at the scene of an accident I was called to - one had a previous gen Tahoe, one had an older Crown Vic, one had a new Explore, and the other a Taurus - all from the same dept BTW).  The Explorer was favored among all the models there, though they agreed the FWD Explorer isn't great on wet roads v. the AWD model.

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    All the new cop vehicles here are explorer or taurus

    Ths new one solves the cabin claustrophobia and rear seat room issue by the looks of it.

    I'm not totally convinced this is on the fusion based platform. I know that makes sense for a lot of reasons, but this is chunky like the current taurus, and the front end looks relatively unchanged. Ford has tested these old Volvo chassis on the taurus and explorer now for police use and they are solid. I can't see them giving up on it without making a long term payback before testing out a new chassis for police use.

    Continental concept aka MKS has the same chunky proportions. If they lengthen the wb for Taurus and continental they can reuse the chassis for a longer explorer too which it needs the length badly for the back seat.

    A new edge passed me tonight. At first I could hardly tell it was all new. Ford is really trying to blend in these days.

    Edited by regfootball

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    It's like Ford has its Focus / Mondeo 'world design language' programmed into a supercomputer now, and they just enter in design parameters, length, height, 'target age of buyer' etc.  They push a button and it just spits shtuff out.

     

     

    heh

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      Turbo Power!
      Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.
      Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.
      Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.
      GOAT Doesn't Mean "Greatest of All Time" for Bronco
      If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,
      Normal Eco Sport Slippery Sand Baja Mud/Ruts Rock Crawl There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.
      How About that Suspension?
      Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.
      If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.
      How Much and When I Can Get One?
      First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.
      The rest of the lineup is as followed (two-door, four-door),
      Big Bend: $34,880, $37,375 Black Diamond: $37,545, $40,040 Outer Banks: $40,450, $42,945 Badlands: $43,590, $46,085 Wildtrak: $50,370, $52,865 First Edition: $60,800, $64,995 (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)
      Car and Driver has a good piece breaking down each trim and what comes equipped.
      As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN
      Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100 DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
      The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
      “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
      The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
      Built Wild 4x4 confidence

      Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
      “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
      Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
      Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
      Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
      Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
      Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
      “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
      Thrilling performance borne of Bronco DNA
      Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
      “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
      All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
      To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
      An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
      Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
      “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
      Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

      View full article
  • Posts

    • Peter DeLorenzo doesnt like him. Like at all.  He gives Ford 5 years. Especially with Farley at the helm.  http://www.autoextremist.com/
    • Jim Farley is an interesting guy who has flipped back n forth between ICE and EV. Be interesting to see where he leads the company.
    • Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after. “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford. Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines, Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show. "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor." Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues. Source: Ford Press Release is on Page 2 FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1. Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months. Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy. “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.” Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business. “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.” Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year. Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley. “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future. “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.” Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.” View full article
    • I had sooooo wanted to post a 1955 Chieftain when I posted the Buick pic a couple of days ago. I just ran out of steam. I have been tired from work these past few days.  I was just too lazy to search for the perfect picture of one. But then Balthy posted the front end.   Great minds think alike. So Ill do Balthy, myself and the car some justice right now.  
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