Staff Writer - CheersandGears.com
December 2, 2013
Speaking with reporters at the Tokyo Motor Show a couple weeks ago, American Honda CEO Tetsuo Iwamura said for him, "The big challenge is Acura.
Acura has seen it sales increase six percent so far this year to 135,126 vehicles. However, the brand still trails in sales when compared to brands such as Cadillac, Mercedes-Benz, and Lexus.
So what does Iwamura have in mind for Acura? To start, Iwamura wants to strengthen and grow Acura's presence in the U.S. and China, the two markets where the brand sells vehicles.
To pull this off in the U.S., Acura needs to work on its sedans. Iwamura admits that sales of the ILX haven't been forming as well as the company expected and the RLX needs to do better. The hope is that upcoming RLX Sport Hybrid will bring in more customers.
The big hope for Acura is the introduction of the new TLX sedan which will take the place of the TSX and TL sedans. The new model will be introduced sometime next year and will help Acura have three distinct sedans; a compact, mid-size, and full-size.
One area that Acura doesn't need to focus on for the time being is their SUV lineup. The RDX and MDX currently make up 60 percent of total sales for the brand.