Jump to content
  • William Maley
    William Maley

    American Honda CEO Outlines Plan To Fix Acura

    Sign in to follow this  

    William Maley

    Staff Writer - CheersandGears.com

    December 2, 2013

    Speaking with reporters at the Tokyo Motor Show a couple weeks ago, American Honda CEO Tetsuo Iwamura said for him, "The big challenge is Acura.

    Acura has seen it sales increase six percent so far this year to 135,126 vehicles. However, the brand still trails in sales when compared to brands such as Cadillac, Mercedes-Benz, and Lexus.

    So what does Iwamura have in mind for Acura? To start, Iwamura wants to strengthen and grow Acura's presence in the U.S. and China, the two markets where the brand sells vehicles.

    To pull this off in the U.S., Acura needs to work on its sedans. Iwamura admits that sales of the ILX haven't been forming as well as the company expected and the RLX needs to do better. The hope is that upcoming RLX Sport Hybrid will bring in more customers.

    The big hope for Acura is the introduction of the new TLX sedan which will take the place of the TSX and TL sedans. The new model will be introduced sometime next year and will help Acura have three distinct sedans; a compact, mid-size, and full-size.

    One area that Acura doesn't need to focus on for the time being is their SUV lineup. The RDX and MDX currently make up 60 percent of total sales for the brand.

    Source: Automotive News (Subscription Required), Motor Trend

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    Sign in to follow this  


    User Feedback

    Recommended Comments

    They could start by building auto's that actually have style not the Buck Tooth Hick look. They could also build performance and High Mileage auto's that are true luxury and can really fit large people. 6'6" tall does not fit into Acura. I know since I have tried many times with my friends who have the MDX and no one can sit behind me since with the chair all the way back there is only a couple inches from the seat back to the back seat and since I cannot sit upright, I have to be partially reclined and so over all the auto might be well built, but for small people.

    Share this comment


    Link to comment
    Share on other sites

    First step is admitting you have a problem.

    True. Wonder, though, what kind of brand positioning is Honda thinking of: step-up from Honda like it is today (only better executed), or will they risk setting up a dedicated luxury brand? Second option would be immensely expensive if the engineering isn't somehow shared with the Honda brand...

    Share this comment


    Link to comment
    Share on other sites

    Honda neds to rethink about what made Acura click.

    Sporty yet luxurious machines having simple design with capabilities at 9/10 of the full fledged luxury automobiles at 8/10 their price with bulletproof reliability. Add to that fully loaded car with limited options gave a solid value proposition making Acura a cult in the 90s. Stop the distractions like the ZDX, they are not needed as Honda can take volume part.

    Share this comment


    Link to comment
    Share on other sites

    Acura's biggest problem is Benz.. not Buick.. not Lexus.

    Why would you buy an ILX when for just a little more money or pretty much the same lease payment you could get a CLA? I can pick up an RDX for $399 a month or a GLX for $399 a month.... and that's way before we get to RLX v. E-Class comparisons.

    Forget all of SMK's unimportant numbers/fetures that he likes to get stuck on and think of it from a badge snob's perspective. The CLA doesn't even have to be a good, much less great, car to beat Acura in this segment. It simply has to start reliably for the first 36 months of ownership till the lease is up. Acura is peddling mildly re-worked Civics and CR-Vs with broughmy leather. Even the Cadillacs that SMK likes to knock on (SRX and XTS) feel like Cadillacs when you sit in them and drive them. People don't sit in an XTS and say "this feels like an Impala" The ILX and RDX feel like Hondas.

    Acura simply cannot compete with Benz or Cadillac or Lexus in this area for that reason alone. Horsepower doesn't matter, quality barely matters, FWD/RWD/AWD doesn't matter....

    Share this comment


    Link to comment
    Share on other sites

    what the f-k is a TLX?

    I did like the previous TL. And the TSX. But neither would fly to the top of the list when confronted with other choices.

    Acura, Buick, Lincoln are the types of brands that do not stand out against the first tier of luxury makes. They probably have more appeal to brand loyal Chevy, Ford, and Honda fans who want a nicer car. (not knocking Buick there as Cadillac is the GM brand).

    Infiniti is sort of on the same path. What the eff are they doing? Strangely enough, Lexus seems to be trying to do some things to keep a pole position in the luxury market. Only if to be able to keep the doors open to sell more crossovers.

    I do think it is sort of to the point where Honda may actually improve the Acura or premium Honda models popularity by combining the sales channel in some locations. When the RLX is your flagship and your mainstream sedan is not a TL but now a TLX? when really the names Integra, Legend, Vigor, still hold much more cache ...........

    Share this comment


    Link to comment
    Share on other sites

    Honda neds to rethink about what made Acura click.

    Sporty yet luxurious machines having simple design with capabilities at 9/10 of the full fledged luxury automobiles at 8/10 their price with bulletproof reliability. Add to that fully loaded car with limited options gave a solid value proposition making Acura a cult in the 90s. Stop the distractions like the ZDX, they are not needed as Honda can take volume part.

    Gotta agree.....it's a honda with extra tech....

    Share this comment


    Link to comment
    Share on other sites

    what the f-k is a TLX?

    I did like the previous TL. And the TSX. But neither would fly to the top of the list when confronted with other choices.

    Acura, Buick, Lincoln are the types of brands that do not stand out against the first tier of luxury makes. They probably have more appeal to brand loyal Chevy, Ford, and Honda fans who want a nicer car. (not knocking Buick there as Cadillac is the GM brand).

    Infiniti is sort of on the same path. What the eff are they doing? Strangely enough, Lexus seems to be trying to do some things to keep a pole position in the luxury market. Only if to be able to keep the doors open to sell more crossovers.

    I do think it is sort of to the point where Honda may actually improve the Acura or premium Honda models popularity by combining the sales channel in some locations. When the RLX is your flagship and your mainstream sedan is not a TL but now a TLX? when really the names Integra, Legend, Vigor, still hold much more cache ...........

    Agree that the names hold more emotion, yet even then they were still over priced luxury Honda Versions. Acura needs to truly stop rebadging Honda and go their own way with body style and interiors that set it apart if they want to be a contender.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

  • Posts

    • All this talk about going places.... I really want to go camping!!!! 🙂 
    • You can NOT broad brush ALL emergency responders' for a few bad actors here and there, that isn't right and most of these write-ups only show or give one side of the disturbance or fight. There are some bad or dirty cops that need to be vetted in all cities, but the vast majority are there to help and keep the peace. I know because I have family and friends who are great officers in city or state positions and have been for over 20 years. The mob of Antifa and others were looting and burning buildings down as well as lighting cars on fire and beating up random people all around the nation, it was organized by a higher authority and we all know who it is. Seattle was WAY out of control with rioting and looting setting police cars on fire because your local gov't allowed it to get out of hand as well as NYC, LA and other majors cities. They don't allow that crap here in Phoenix being the 5th largest city it doesn't happen here, because the police don't allow it to get out of hand, it's not a military thing it's Rule of Law. It is interesting that you mentioned the US military because the mob of looters and rioters stopped once the National Guard came in to assist all the cities that were having trouble. The minute the mob protesters (not peaceful protesters) and rioters started signs of aggression by pushing barricades, shaking street signs and trying to light trees on fire in front of our PD HQ downtown, police came out in full riot gear and immediately started flash bangs which dispersed most the crowd and pushed them back off the barricades that they were told to stay off of repeatedly over the bull horn. You can't let people act like animals and burn the city down no matter what race, gender or creed as there's zero reason for it. Peaceful protesting is one thing and a right we have as Americans, but criminal rioting and looting is a whole nother thing and you know that!
    • @dfelt knows I was jerking his chain, I've been on here a while and we screw with each other often. Humidity is horrible to me in FL and the whole eastern seaboard for that matter where you are constantly sticky and never can fully dry off after a shower, I hate that! Yes, it's drier here and your sinuses and nose get used to it, just don't give up!  And yes, many can't cut it here with the heat so it does take some intestinal fortitude and fitness regimen to make it. The NW is beautiful to me and I never said it wasn't. I grew up there so I know what it has to offer, I just needed a change and had enough of the constant rain for 9 sometimes 10 months out of the year. Great to visit when the Summer Monsoon heat and humidity kicks in here for a few months, but I'd never live there year round again. I don't live up North with the senior granola's nor could I, you're right they're mostly all up North in the real nose bleed section of the state in Flagstaff and sprinkled around Sedona. My house is in the 98.6% Conservative area of N. Phoenix/Paradise Valley area, right where I want to be. Conservative retired folk have driven the prices up here for the most part.
    • For those who still have time and can find stores that are participating, today is National Donut Day!
  • Social Stream

  • Today's Birthdays

    1. keyzi747
      keyzi747
      (46 years old)
    2. liketowin77
      liketowin77
      (54 years old)
  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...