By William Maley
Staff Writer - CheersandGears.com
April 17, 2013
Alfa Romeo has a very ambitious plan to triple their sales by 2016, meaning the brand would be selling around 300,000 vehicles. Looking at Alfa Romeo's current lineup that is only made up of the subcompact MiTo and the compact Giulietta, its a bit of a tall order.
However Alfa Romeo's European boss, Louis-Carl Vignon believes the brand cannot not only meet the goal, but exceed it.
So how is Alfa Romeo planning to do this? Well a big part of the plan deal with Alfa Romeo's return to the U.S. Alfa Romeo expects the U.S. and Europe to be their big markets by 2016.
"Alfa's brand awareness in the U.S. is still at a relevant level despite an absence of nearly 20 years," Vignon said.
Alfa Romeo will also introduce new models to fill out their lineup. This will begin with the new 4C Sports Car in 2014. That will be followed by,
- Midsize Guila
- Fullsize Luxury Sedan (using the underpinnings of the Maserati Ghibli)
- Spider (using the underpinnings of the next-gen Miata)
- Midsize SUV
Source: Automotive News Europe (Subscription Required)