The list of automakers skipping the 2019 Detroit Auto Show continues to grow. Automotive News reports that Audi is the latest automaker to skip next year's show. The company wrote in a statement that it "has had a long and successful history at NAIAS, debuting countless models that Audi customers enjoy today. For 2019, we have decided that we will not participate in NAIAS. We will continue to evaluate Auto Shows on a case by case basis relative to the timing of our product introductions and the value the show brings from a media and consumer perspective."
Just within the past few months, both BMW and Mercedes-Benz have announced they would be no-shows for the 2019 Detroit Auto Show for similar reasons. Other reasons cited by automakers include reallocating money for marketing, not wanting to compete for attention with other automakers, and more competition from other shows such as the Consumer Electronics Show.
The Detroit Auto Dealers Association, the group who puts on the show is trying their best to lure automakers to the show once again. A spokesman told Automotive News that plans are underway to change up the show and provide automakers "a global stage that delivers cost-effective opportunities to audiences" that "only Detroit" can offer. There is also talk of moving the show to October.
Source: Automotive News (Subscription Required)