Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Audi TT To Bow Out For An Electric Successor

      ...TT Now Stands For Ta-Ta...

    After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.

    “There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.

    This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.

    Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.

    The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments

    12 hours ago, William Maley said:

    This is part of an effort to get the brand back on track in terms of sales and profit...

     

    Wonder what their model for this being successful was?

    • Thanks 1
    Link to comment
    Share on other sites

    This is totally understandable, the Avengers / Iron Man movies have made peoples interest in electric Audi's rise. I read somewhere that they were getting requests to buy versions of what Tony Stark was driving. Yet if they think Marvel movies will drive profits for them, I think they lost a seal in that engine some where. :P 

    • Haha 1
    Link to comment
    Share on other sites

    NO ONE has made a penny of profit on pure EVs.  They are all money LOSERS, subsidized by taxpayers and profitable ICE vehicles.  Change is FAR off in that regard.

    • Disagree 1
    Link to comment
    Share on other sites

    An electric sports car seems like a logical next step for the e-tron sub brand, and they already showed off an e-tron sports car concept a few years ago that looked like the R8. 

    • Like 1
    Link to comment
    Share on other sites

    10 hours ago, Drew Dowdell said:

    The Beetle dying is what ultimately killed the TT I think. 

    The Z4 will be the only German 2-seat roadster left. 

    Boxter/Cayman/718.

    Mercedes SL, although that will likely become a 2+2 like the 911, only with the engine in front, as a way to replace the loss of other coupe/convertible Mercedes.

    I think Audi will go electric in a pretty big way, they like to push themselves as being tech focused where as Bentley and Lamborghini are old school big gas engine focused.  Obviously they will need gas Audi's in the A4, Q5 level stuff, but the A8 might as well go EV now, they don't sell a lot and the S-class has been out powering and out performing that car forever so they might as well try something new.

    Link to comment
    Share on other sites

    3 hours ago, Potluck said:

    I'm surprised they still made them at all

    Why are you surprised?

    These come with turbo engines... A turbo 4 cylinder and a turbo diesel.

    You know...no need for a 6 cylinder because the turbo 4 is THAT good...

    And unlike GM's diesel, VW's diesel is quite good...

     

     

     

    • Haha 1
    Link to comment
    Share on other sites

    1 minute ago, Potluck said:

    It's not about the engine, it's about the car. They don't sell in big numbers and the overall design hasn't changed much in 20 years.

    Ah...

    Thanx for clearing that up...not that you owe me an explanation or nuthin'...but you gotta admit...you do many of the trolly responses...and I hate that...so Im up your face wit dat...

     

     

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Very cool, seems Chinese EVs are here being compared by American companies so that hopefully we do not fall too far behind. A Xiaomi EV was spotted in America, and a US maker might be behind it
    • Kia just showed off in Brussels their Global release of the EV3, EV4, and EV5 GT editions. Full details are here. Kia electrifies Brussels Motor Show with three new GT models: EV3, EV4 and EV5 | Releases | Official Media Site NEWSROOM
    • Phoque him and las vegas!!! Phoque the whole damned country that is the usa!!!  Fix your own shyte! Canadians need not be a money mine for any american tourist site or area!!! trump and many maga a&&hol3s want to make Canada an enemy and actually want to occupy Canada. Many other americans are phoquing clueless to  trump's bullshyte!!!   Phoque that!!! There are only a hair above 40 million Canadians. There are a hair below 350 million americans.  trump said and continues to say that he and the usa does not need anything Canadian.  So phoque trump and phoque the usa!!!  Let americans visit and tourist las vegas and any other american area.  desantis who says continually "who needs Canadians?" and he FALSELY claimed last December  that florida had record breaking visitors mocking Canada's boycott to florida!!! Like I said...fix your OWN shyte!!!  Let the mayor of las vegas strike up a deal and pour marketing money INTO florida begging floridians to visit las vegas.  There are a hair below 25 million a&&hol3s in florida. floridians could visit las vegas!!!  And las vegans and nevadans could return the favour and visit Disney...  In fact, all of america could visit there OWN phoquing country and do their own phoquing tourist vacations within their OWN phoquing dumb a$$ country!!! Canada and Canadians NEED to stay the PHOQUE away from shytty usa!!!  Get killed by an ice agent?  Phoque off!!! Get accosted by a border agent???  Phoque off!!! Get robbed by a desperate down and out american loser because he voted for trump and trump phoqued him?  Phoque off!!!  But you know what the REAL sad news is about this whole shyte???!!!   https://www.cbc.ca/news/canada/calgary/southern-alberta-mustangs-collision-9.7071643   Rest in Peace 3 Southern Alberta Mustang junior hockey players died in a car crash yesterday afternoon. 2 were from British Columbia and the other boy from Birmingham Alabama.  ALABAMA... The kid was from Alabama playing hockey. In CANADA!!!  And the reverse happens quite often. Kids from Flin Flon Manitoba, play in the States in hockey with US scholarships...   Kids from Boston come to Montreal  and play for McGill or Concordia and Montreal kids play for Boston College...  Its quite sad that trump has made us enemies...   Its even sadder that some americans have accepted it!!!   
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search