Jump to content
  • William Maley
    William Maley

    Buick is Selling Enclave Avenirs Like They're Going Out Of Style

      One out of every four Buick Enclaves sold is the Avenir premium model.

    Almost a year after Buick introduced their Avenir subbrand, it has proven to be a big success for the brand's big crossover.

    According to Automotive News, one out of every four Enclaves sold is the top-line Avenir. That's pretty impressive when you consider that the base price for the Avenir is $54,495. GM says demand from dealers is outstripping their supplies, despite a new investment earlier this year.

    Sales of the new Enclave have risen 15 percent in the first half of this year, and the average transaction price has risen $5,000 - putting it in line with the likes of the Acura MDX and Infiniti QX60.

    "We saw the need to provide even more for Enclave, and it was a direct result of sales of the first generation. They were asking for even more options and equipment," said Jace Stokes, manager of product marketing for the Enclave.

    Stokes went onto say that the success of Avenir for the Enclave has them thinking about what to do for the next-generation of the subbrand. 

    "We certainly have more technology planned. I think next generation is where we're going to push Avenir further." 

    Source: Automotive News (Subscription Required)



    User Feedback

    Recommended Comments

    9 minutes ago, dfelt said:

    Very Cool, This makes me wonder how Cadillac does on their various name plates. 🤔

    Cadillac's V-Sport adds performance hardware and is not just a premium trim package, so they generally cost significantly more than the non-V-Sport model.

    The Platinums sell well though. 

    Share this comment


    Link to comment
    Share on other sites
    38 minutes ago, Drew Dowdell said:

    Cadillac's V-Sport adds performance hardware and is not just a premium trim package, so they generally cost significantly more than the non-V-Sport model.

    The Platinums sell well though. 

    That was my wonder if the Platinum is their most popular package as the v-sport is awesome, but I cannot see it selling as well as the Platinum.

    No matter what, gotta be happy with the ATPs that Cadillac is getting for their awesome product.

    Interesting package levels for the 2018 models: WHY is there not a consistent naming of all levels between all products?

    ATS - base, luxury, premium luxury, premium performance, V

    CTS - base, luxury, premium luxury, v-sport, v-sport premium luxury, V

    XTS - base, luxury, premium luxury, platinum, v-sport platinum

    CT6 - base, luxury, premium luxury, platinum,

    XT4 - base, luxury, premium luxury, sport 

    XT5 - base, luxury, premium luxury, platinum,

    Escalade - base, luxury, premium luxury, platinum

    You can build your XT4 here https://www.cadillac.com/crossovers-suvs/xt4-crossover/build-and-price/trim

    My XT4 built the way I would want it with Autumn Metallic and Sedona interior color came out to $57,150.

    One thing already I AM NOT happy on with the XT4 is you have to pay $1,500 for the Cadillac User Experience to get Apple Carplay or Android Auto. Not fine, should be included in all levels of the stereo system. This also requires you adding the Bose Centerpoint surround sound audio system for another $1,500 dollars.

    image.png

    As a comparison to the XT5, AWD Platinum fully loaded is $72,945

    image.png

    Share this comment


    Link to comment
    Share on other sites

    Not surprising since there are not any engine choices on the Enclave, just trim levels.  And shopping for individual options can be confusing for a customer, so having Denali or Avenir as the "fully loaded" model that also comes with a special name and badging to let people know you got the fully loaded model is easy for the consumer to understand and something they can feel good about.

    Not having a big price leap also helps, an AMG or M trim can raise the price of a car 50% or more, where as Denali or Avenir aren't such a big leap for a consumer to take.

    Share this comment


    Link to comment
    Share on other sites

    Yeah, no one’s paying $72k for a loaded XT5.

     

    And an XT4 going for $57k... well I would say it’s pretty nice but the new Q3 just debuted and normally I am not an Audi fan but that thing is just flat out better interior and exterior wise IMO. 

     

    Cadillac’s new button direction (thank you Cadillac) looks just jarring and not all that elegant, while the Q3 retains buttons (a solid win) that more expensive Audis now replace with 2 touchscreens and barely any buttons.

     

    I think that the acres of black plastic to reduce the visual bulk of the XT4 is needed, otherwise the front end would have a massive double-chin look. But it just looks horribly cheap even on top trim.

    Share this comment


    Link to comment
    Share on other sites

    Back to the Avenir - 

     

    You gotta milk that easy money to keep the lights on. 

    But the Avenir is really just cosmetics. It bundles a lot of options that folks would combine regardless. Then there’s a profitable up charge component to get better wheels and real wood trim. It’s really an options bundle with trim tacked on.

    Where else in Denali’s like Terrain Denali - wow what absolute dog $h! package that clearly is overpriced.

    Share this comment


    Link to comment
    Share on other sites

    Buick needs a Grand National version on their CUV's just as GMC needs to bring back a Typhoon / Syclone version for their truck / CUV line.

    Not everyone wants just luxury only. How about some luxury with performance American Style!

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    11 hours ago, Suaviloquent said:

    Back to the Avenir - 

     

    You gotta milk that easy money to keep the lights on. 

    But the Avenir is really just cosmetics. It bundles a lot of options that folks would combine regardless. Then there’s a profitable up charge component to get better wheels and real wood trim. It’s really an options bundle with trim tacked on.

    Where else in Denali’s like Terrain Denali - wow what absolute dog $h! package that clearly is overpriced.

    Exactly.  An options bundle with trim, it is easy profit margin.

    The Terrain Denali is way over priced, I sat in one and it is basically the same interior of a Terrain SLT that costs $10,000 less.  A Terrain Denali is $45k, you can get a Cadillac or Lexus that is much nicer.

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    Buick needs a Grand National version on their CUV's just as GMC needs to bring back a Typhoon / Syclone version for their truck / CUV line.

    Not everyone wants just luxury only. How about some luxury with performance American Style!

    NO.  Save the Grand National for their sedans.  Some added performance perhaps, but not the full GNX treatment.

    Share this comment


    Link to comment
    Share on other sites
    30 minutes ago, riviera74 said:

    NO.  Save the Grand National for their sedans.  Some added performance perhaps, but not the full GNX treatment.

    GNX yes for the Sedans, but a GNX type treatment for the CUVs would be an outstanding Halo CUV for them. Or apply a GMC Typhoon but luxury Performance Focus to the Buick CUV lineup.

    Share this comment


    Link to comment
    Share on other sites
    15 hours ago, Suaviloquent said:

    Yeah, no one’s paying $72k for a loaded XT5.

     

    And an XT4 going for $57k... well I would say it’s pretty nice but the new Q3 just debuted and normally I am not an Audi fan but that thing is just flat out better interior and exterior wise IMO. 

     

    Agreed on the new Q3, it might be the first subcompact/small compact CUV I like quite a bit.  Current gen is very meh.

     

    Share this comment


    Link to comment
    Share on other sites
    16 hours ago, Suaviloquent said:

    Yeah, no one’s paying $72k for a loaded XT5.

     

    And an XT4 going for $57k... well I would say it’s pretty nice but the new Q3 just debuted and normally I am not an Audi fan but that thing is just flat out better interior and exterior wise IMO. 

     

    33 minutes ago, frogger said:

    Agreed on the new Q3, it might be the first subcompact/small compact CUV I like quite a bit.  Current gen is very meh.

     

    How do you guys feel about the Buick Encore Premium version going up against the Q3? There is no Avenir version yet for the Encore and the Q3 competes against the Encore. So a fully loaded is $38,550 compared to a fully loaded Q3 Premium Plus Sport 2.0 TFSI Quattro tiptronic at $43,674.

    It is interesting to note that Audi uses a 2.0L Turbo 4 requiring Premium fuel for 200HP/207 lb-ft of torque compared to Buicks 1.4L Turbo 4 using regular fuel for 153 HP / 177 lb-ft of torque both auto's in AWD.

    Share this comment


    Link to comment
    Share on other sites
    2 minutes ago, dfelt said:

     

    How do you guys feel about the Buick Encore Premium version going up against the Q3? There is no Avenir version yet for the Encore and the Q3 competes against the Encore. So a fully loaded is $38,550 compared to a fully loaded Q3 Premium Plus Sport 2.0 TFSI Quattro tiptronic at $43,674. 

    Not with the current Encore powertrain.  I don't think they are in the same class with the arrival of the new Q3 and the options available with it.

     

    2019-audi-q3-893.jpg
    image.png.e264d5594c74b9152471dcfdfeb941fb.png
    image.png.828b06b53039199e8815c8367c38886f.png

    image.png.0f2690ccc1baf370097f548618b460c7.png

     

     

    • Thanks 1

    Share this comment


    Link to comment
    Share on other sites

    @frogger Interesting as the Euro dash is much better than the American dash Will just posted. The American 2019 Q3 dash is more on par with the Buick Encore and Cadillac XT4 I feel.  Style tweaks between the 2019 and 2018 not so much noticeable to me.

    I think for the difference of $5000 there is more than enough people who will be happy with the less peppy Buick motor over the Q3 price.

    1 minute ago, Drew Dowdell said:

    The Encore needs a bit more engine.  Even the 1.6T would be a big improvement

    Agree, but for the current $5,000 price difference, does the current 2018 Audi really make it that much better than the Encore?

    Share this comment


    Link to comment
    Share on other sites

    LOL the Q3 blows the Encore out of the water, it is several levels beyond in each and every aspect of design, performance, engineering, etc. etc. etc.

    Share this comment


    Link to comment
    Share on other sites

    Apples and oranges..the future Q1 seems like it would line up better w/ the Encore. 

    Edited by Cubical-aka-Moltar

    Share this comment


    Link to comment
    Share on other sites

    Okay. I see what you mean DFelt.

     

    You can buy an Encore. And then have another Encore to that Encore.

     

    For the price of a Q3.

     

    You can’t get an Encore to the Q3. But you can to the Encore.

     

    That’s the Encores strength. Encore always means another Encore. That’s why they used that word for the name, amirite?

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By Drew Dowdell
      Buick is introducing a Sport Touring package for 2020.  The ST is available on the Enclave Essence trim and includes a unique grille with body color surround, 20-inch machined aluminum wheels. The ST remains powered by the same 3.6-liter V6 producing 310 HP and 266 lb-ft of torque, the same unit in all other Enclaves. 
      Other features added to the rest of the Enclave lineup include a new next-generation infotainment system with 8-inch diagonal screen. When equipped, the system supports SiriusXM with 360L which combines satellite and streaming to deliver more content. The setup requires a subscription to both SiriusXM All Access and GM Connected Vehicle services (on-board WiFi). 
      The rear vision camera has been upgraded to High-Def and a High-Def Surround vision system.  Standard on the Premium and Avenir, the driver and front passenger seat are upgraded with 4-way power lumbar and a massaging seat. 
      Three new colors are available: Champagne Gold Metallic, Dark Moon Blue Metallic, and an Avenir only Rich Garnet Metallic.
      The 2020 Buick Enclave goes on sale late summer with a starting price of $41,195 including destination charge.


      View full article
    • By Drew Dowdell
      Buick is introducing a Sport Touring package for 2020.  The ST is available on the Enclave Essence trim and includes a unique grille with body color surround, 20-inch machined aluminum wheels. The ST remains powered by the same 3.6-liter V6 producing 310 HP and 266 lb-ft of torque, the same unit in all other Enclaves. 
      Other features added to the rest of the Enclave lineup include a new next-generation infotainment system with 8-inch diagonal screen. When equipped, the system supports SiriusXM with 360L which combines satellite and streaming to deliver more content. The setup requires a subscription to both SiriusXM All Access and GM Connected Vehicle services (on-board WiFi). 
      The rear vision camera has been upgraded to High-Def and a High-Def Surround vision system.  Standard on the Premium and Avenir, the driver and front passenger seat are upgraded with 4-way power lumbar and a massaging seat. 
      Three new colors are available: Champagne Gold Metallic, Dark Moon Blue Metallic, and an Avenir only Rich Garnet Metallic.
      The 2020 Buick Enclave goes on sale late summer with a starting price of $41,195 including destination charge.

    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Down 4.1% for the Quarter, Down 2.9% for the year
      General Motors Co. - Down 1.5% for the Quarter, Down 4.2% for the year
      Tesla - Up 133.6% for the Quarter
      FCA has announced that beginning October 2019, they will be reporting sales quarterly
      Monthly:
      Audi of America -  Down 0.3% for the month, Down 6% for the year
      BMW of North America -  Up 3.9% for the month, Down 1.1% for the year
      FCA US LLC - Up 2% for the month, Down 2% for the year - Final monthly reporting.
      Genesis Motor America - Not Yet Reported
      Honda Motor Co. -  Down 7.3% for the month, Down 1.4% for the year
      Hyundai Motor America -  Up 1.5% for the month, Up 1.69% for the year
      Infiniti USA - Down 8.0% for the month, Down 12.6% for the year
      Jaguar Land Rover North America - Not Yet Reported
      Kia Motors America - Up 0.4% for the month, Up 3.8% for the year
      Mazda North American Operations - Down 15.1.0%  for the month, Down 15.5% for the year
      Mercedes-Benz USA - Up 0.5% for the month, Down 7.1% for the year
      Mitsubishi Motors North America -  Up 10.5% for the month, Up 5.6% for the year
      Nissan Group - Down 14.9% for the month, Down 8.2% for the year
      Porsche Cars North America Inc. -  Up 6.4% for the month, Up 2.8% for the year
      Subaru of America, Inc. - Up 2.8% for the month, Up 5.2% for the year
      Toyota Motor North America - Down 3.5% for the month, Down 3.1% for the year
      Volkswagen of America -  Up 10% for the month, Up 6.8% for the year
      Volvo Cars of North America, LLC - Up 0.7% for the month, Up 5.2% for the year

      Brands (Quarterly):
      Buick -  Up 4.7% - 55,373 QTD / 107,240 YTD
      Cadillac -  Up 1.3% - 39,739 QYD / 75,734 YTD
      Chevrolet - Down 5.3% - 499,847 QTD / 952,248 YTD
      GMC - Up 9.8% - 151,700 QTD / 277,277 YTD
      Ford - Down 4.0% - 624,396 QTD / 1,189,670 YTD
      Lincoln - Down 6.7% - 25,940 QTD / 50,915 YTD
      Tesla - Up 133.6% - 95,200 QTD

      Brands (Monthly):
      Acura - Down 16.4% - 12,148 MTD / 73,767 YTD
      Alfa Romeo - Down 29% - 1,595 MTD / 9,037 YTD
      Audi - Down 0.3% - 19,409 MTD / 101,440 YTD
      BMW - Up 7.5% - 31,627 MTD / 156,440 YTD
      Chrysler - Down 4% - 12,941 MTD / 64,422 YTD
      Dodge - Down 17% - 38,561 MTD / 228,099 YTD
      Fiat - Down 35% - 933 MTD / 5,103 YTD
      Genesis - Not reported
      Honda - Down 6.3% - 135,901 MTD / 776,995 YTD
      Hyundai - Up 1.5% - 64,202 MTD / 333,328 YTD
      Infiniti - Down 8.0% - 9,839 MTD / 63,058 YTD
      Jaguar -Not Yet Reported
      Jeep - Down 12% - 76,826 MTD / 456,281 YTD
      Kia - Up 0.4% - 56,801 MTD / 304,844 YTD
      Land Rover -  Not Yet Reported
      Lexus - Down 3.0% - 23,047 MTD  / 135,735 YTD
      Mazda - Down 15.1% - 22,828 MTD / 138,555 YTD
      Mercedes-Benz - Flat 0.0% - 26,196 MTD / 147,396 YTD
      Mercedes-Benz Vans - Up 7.0% 3,005 MTD / 16,025 YTD
      MINI - Down 22% - 3,235 MTD / 17,583 YTD
      Mitsubishi - Up 10.5% - 12,317 MTD / 71,097 YTD
      Nissan - Down 15.4% - 113,665 MTD / 653,978 YTD
      Porsche - Up 6.4% - 5,205 MTD / 30,257 YTD
      Ram Trucks - Up 45% - 75,227 MTD / 333,168 YTD
      Smart - Down 41.3% - 74 MTD / 496 YTD
      Subaru - Up 6.4% - 63,972 MTD / 278,014 YTD
      Toyota - Down 3.5% - 179,305 MTD / 1,054,311 YTD
      Volkswagen - Up 10% - 31,725 MTD / 184,608 YTD
      Volvo - Up 0.7% - 9,934 MTD / 50,120 YTD

      View full article
  • Social Stream

  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...