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  • William Maley
    William Maley

    Cadillac Announces Some Executive Changes


    By William Maley

    Staff Writer - CheersandGears.com

    April 17, 2013

    Cadillac has announced some executive changes to help take full advantage of the sale increases the brand is experiencing.

    Don Butler who is Cadillac's U.S. VP of marketing will become VP of global Cadillac strategic development. Butler's goal in this new position is to drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.

    Taking Butler's place as Cadillac's U.S. VP of marketing will be Steve Majoros. Majoros worked at Campbell-Ewald as its managing director and has "Like a Rock" and "American Revolution" campaigns under his belt.

    Source: General Motors

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Cadillac Leadership Moves Drive Further Growth

    • New alignment supports global expansion

    DETROIT, 2013-04-12 – As part of its ongoing global growth, Cadillac today enhanced its leadership team with two new executive appointments aimed at extending the brand's momentum.

    U.S. Vice President of Marketing Don Butler will take on the position of Global Cadillac Strategic Development vice president. In this newly created role, Butler will drive the next phase of Cadillac growth internationally, including new market development and strategic global planning. He will continue to report to Bob Ferguson, GM vice president, Global Cadillac.

    "Cadillac is continuing to expand in our home market and globally, which demands that we continually enhance our team's focus and capabilities," said Ferguson. "Don's international experience and deep product knowledge will be major assets as we take our global growth to the next level."

    Steve Majoros is named director, Global Cadillac Marketing. He will report to Ferguson and will lead the Cadillac global marketing team. In his new role, Majoros will assume responsibility for domestic and global marketing to ensure tight coordination between Cadillac's marketing, advertising and sales field teams. Prior to joining Cadillac, Steve was managing director, Campbell-Ewald.

    "Steve's extensive expertise in automotive marketing and his proven leadership record will significantly strengthen Cadillac's focus on global expansion," said Ferguson. "In our continuing effort to elevate Cadillac, Steve's unique perspective will complement our already-strong organization."

    Cadillac ended the first quarter of 2013 as the fastest growing full-line luxury brand in the United States, with sales increasing 38 percent. Brand growth has been driven by the all-new ATS sport sedan, the current North American Car of the Year, and the new XTS luxury sedan. Cadillac began the next phase of its ongoing global growth plan recently, with the start of production of the XTS in China, leading the brand's expansion in the world's largest luxury market. Earlier this year, Cadillac revealed the next models in its product-driven expansion, the 2014 Cadillac ELR extended range electric vehicle and the all new Cadillac CTS.

    Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

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    This is exciting news, I really hope Mr. Butler can grasp the Euro Market and create the much needed Dealership experience to get Sales of Cadillac going while still growing the US market.

    I wish Mr. Majoros the best in taking on Cadillac. Just remember this is no Chevy and needs their own special take on the Marketing Mojo.

    I missed not seeing Cadillac on the commercials at the Superbowl.

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    From what I've seen of Don Butler over the years online, I get the impression that he really "gets it" when it comes to the brand and where it should be going. I think putting a guy like him in a strategic role is a step in the right direction.

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