Cadillac will be positioning the CT6 as a technology showcase for the brand. Automotive News reports that GM is banking on suite of new technologies to entice customers into checking out the new flagship.
“Cadillac is the place where we will experiment with technology our customers want in the future,” said GM Vice President of global product development, Mark Reuss.
Such technologies include lightweight body structure combining steel and aluminum to give the car both stiffness and agility; a suite of super cruise automated driving technologies; a new rear-view mirror that streams video from the rear-view camera; and a new twin-turbocharged 3.0L six-cylinder that is promised to be the most powerful in the class.
In other Cadillac news, the brand's Chief Marketing Officer Uwe Ellinghaus told Forbes that along with CT nomenclature for sedans, crossovers will change over the XT nomenclature. Much like the CT, the XT nomenclature will have a number at the end designating the model.
“It’s a logical thing to give some mental space like this in your naming scheme. So many other brands have done that sort of thing, across industries. It’s not rocket science. It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition over the long term,” said Ellinghaus.
Despite the name changes, one model will be excluded from this. The Escalade will keep its name as its the most memorable nameplate in the brand's lineup.
(Author's Note: Hat tip to Cmicasa the Great on the CT6 story. -WM)