• Sign in to follow this  
    Followers 0

    Cadillac Not Giving Up On Europe


    • GM's President Says Cadillac Isn't Giving Up On Europe

    For the longest time, Cadillac has been trying to crack the European market. All of its attempts so far have fallen flat. The brand's latest attempt featuring the ATS and CTS has been shelved for the time being due to financial problems and finding better success in China and U.S. That doesn't mean Cadillac has given up.

    "Clearly our number one priorities are the US and China, but in the longer term there is a role for Cadillac in Europe," said GM President Dan Ammann.

    Ammann also was realistic about chances the brand has in Europe.

    "Is it going to be a high-volume contender in the medium to long term future? Probably not. But is there a role for something other than the three German luxury brands? I think there is. We’ve got to figure out what it is, what our portfolio is, a different value proposition. But trying to out-German the Germans will not be the path to success. We have to have a different proposition.”

    Ammann didn't give a timeline of when the brand would be coming fully to Europe.

    Source: Auto Express

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Problem is Europeans don't think there is a role for something other than the three Germans, with the exception of Jaguar/Land Rover which mostly relies on the UK for sales.

    0

    Share this comment


    Link to comment
    Share on other sites

    Problem is Europeans don't think there is a role for something other than the three Germans, with the exception of Jaguar/Land Rover which mostly relies on the UK for sales.

     

    And you know how?

    0

    Share this comment


    Link to comment
    Share on other sites

    If one looks at history and how Cadillac was coveted with designs that were not European but stood out by themself's I think Cadillac can do this as long as they deliver a unique design that gives the requested needs. Diesel is one of them.

    0

    Share this comment


    Link to comment
    Share on other sites

    No diesels... No RHD models... No dealer network in places potential shoppers go to... 2014 Euro CTS appears to have the amber turn signals at the top of the tail lamp assembly, thus breaking what has become the standard Cadillac visual cue of the top to bottom red LED strip tail light...

     

     

     

    One wonders if anyone at GM knows what they're doing re Cadillac Europe...

    post-710-0-12228800-1403866666_thumb.jpg

    0

    Share this comment


    Link to comment
    Share on other sites

    No diesels... No RHD models... No dealer network in places potential shoppers go to... 2014 Euro CTS appears to have the amber turn signals at the top of the tail lamp assembly, thus breaking what has become the standard Cadillac visual cue of the top to bottom red LED strip tail light...

     

     

     

    One wonders if anyone at GM knows what they're doing re Cadillac Europe...

     

    This. It is more of a GM problem than Europeans not wanting anything other than the three German brands. GM has been half-hearted with Cadillac's presence and expansion in Europe.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    No diesels... No RHD models... No dealer network in places potential shoppers go to... 2014 Euro CTS appears to have the amber turn signals at the top of the tail lamp assembly, thus breaking what has become the standard Cadillac visual cue of the top to bottom red LED strip tail light...

     

     

     

    One wonders if anyone at GM knows what they're doing re Cadillac Europe...

     

    This. It is more of a GM problem than Europeans not wanting anything other than the three German brands. GM has been half-hearted with Cadillac's presence and expansion in Europe.

     

    More like half-assed :P

    I mean: I don't expect Cadillac to break into the market easily: Lexus and Infiniti have had great difficulty in overcoming shoppers' biases. But if GM doesn't go at it consistently, then it has zero chance of ever making a decent inroad into our markets...

    0

    Share this comment


    Link to comment
    Share on other sites

    I think if they had a true 4 door Hybrid, Diesel, CNG and a proper support chain they could make a difference. Half-ass only gets you a luke warm response. Either all in or all out.

    0

    Share this comment


    Link to comment
    Share on other sites

    I think before any issues with product are addressed, Cadillac needs to fix and replace the current dealership network in the EU. .... right now in Germany, if you want to buy a new Cadillac, you have to go to the back of an old Esso/Exxon station.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is the closest (technically) Cadillac dealership to the place I stay in Cologne.  Cologne is the 4th largest city in Germany.  This is a 45 minute drive to the neighboring city of Düssledorf.

     

     

    post-51-0-32495500-1403894504_thumb.png

     

     

    Here's another one....

     

    post-51-0-13257600-1403894896_thumb.png

     

    This isn't one of those puzzles where you have to stare at the picture for a long time to see the problem....

    0

    Share this comment


    Link to comment
    Share on other sites

    There are many issues, but Lexus and Infiniti have failed too, Acura or Lincoln haven't even tried.  The market is hard to crack, you have a lot of different countries a lot of buyers loyal to what is made in their country.  Here are mid-size luxury car sales for Germany, you can see the dominance of the German trio, "other" is 8.5% of sales.

     

    Obere_Mittelklasse_Marktanteile_Deutschl

    0

    Share this comment


    Link to comment
    Share on other sites

    I think the point is that without the proper sales channels, it really doesn't matter what the product is. Luxury car buyers are not going to go to the dusty, unmarked corner of an Opel dealership to buy a luxury car.

    0

    Share this comment


    Link to comment
    Share on other sites

    True, the sales channel has to be there, so they either need to make their own dealerships, or partner with Opel.  What GM should have done years ago, and maybe still can is to phase out Opel/Vauxhaul and put Chevy in Europe, then you can have Chevy/Cadillac dealerships instead.  Ford has streamlined the products so they basically have the same cars here as in Europe, GM needs that approach even if that means different engines or interior options, you could still sell the same basic car in both places.

     

    They have to build a product line simultaneously with the sales channel though.  If they get dealerships then send the SRX over there and a pair of gas V6 sedans, they aren't going to sell anything in those dealerships.   Cadillac can't convince Americans to buy an ATS over a 3-series or C-class, how will they convince Germans to buy an ATS?

    0

    Share this comment


    Link to comment
    Share on other sites

    They already stated that Chevy is leaving europe and Opel/Vauxhall is going to be their everyman brand there.  We'll get the higher trim Opel models here as Buicks.


    I notice that Cadillac doesn't even bother offering the V6 ATS there... only the 2.5 auto, 2.0T Auto, and 2.0t manual

    0

    Share this comment


    Link to comment
    Share on other sites

    They will have to put Cadillacs in Opel dealers and fancy up the Opel dealerships then.

     

    Cadillac better go diesel crazy, there should be plug-in hybrid versions of the ATS and CTS also.  I am not convinced though that they are willing to spend the money on technology and powertrains to make this happen.  This is a go big or go home type of deal, and Cadillac works with a limited budget and the GM parts bin.  Plus given the recall expenses coming of the next couple years, I doubt GM is going to turn over several billion dollars to Cadillac for R&D.

    0

    Share this comment


    Link to comment
    Share on other sites

    I still am not sure why Cadillac is trying to break into a market essentially sealed shut by the Germans.  This is not the USA of 1971, where competition was actually welcomed.  Europeans are extremely brand loyal and nationalistic in their car purchases.  Moreover, the eurozone is an economic shambles.

     

    Cadillac should greatly focus on the USA and east Asia (i.e. China) instead of the failing Old Continent.

    0

    Share this comment


    Link to comment
    Share on other sites

    China is expected to surpass the USA as the #1 country for luxury car sales within the next few years; China is already the largest overall car market.  The Germans are ahead there too though, according to Forbes, 73% of luxury car sales in China in 2013 were Audi, BMW or Mercedes.  BMW is selling over 325,000 cars a year in China and growing while Cadillac and Lexus are in the 50-70,000 a per year level. 

     

    Cadillac does have a better chance in China than they do in Europe, but they face a similar battle.  At least the Chinese market is growing though, and not flat like Europe.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By William Maley
      Maserati North America, Inc. - Up 27.3% (1,380 Vehicles Sold This Month, 10.838 Vehicles Sold So Far This Year)
      Volkswagen of America - Up 24.24% (29,672 Vehicles Sold This Month, 285,719 Vehicles Sold So Far This Year)
      Porsche Cars North America, Inc. - Up 23.9% (5,513 Vehicles Sold This Month, 50,265 Vehicles Sold So Far This Year)
      Kia Motors America - Up 15.3% (52,504 Vehicles Sold This Month, 593,245 Vehicles Sold So Far This Year)
      Volvo Cars of North America, LLC - Up 11.9% (7,723 Vehicles Sold This Month, 72,595 Vehicles Sold So Far This Year)
      Subaru of America, Inc. - Up 11.4% (51,308 Vehicles Sold This Month, 551,955 Vehicles Sold So Far This Year)
      General Motors Co. - Up 10.2% (252,644 Vehicles Sold This Month, 2,723,667 Vehicles Sold So Far This Year)
      Nissan North America - Up 7.5% (115,136 Vehicles Sold This Month, 1,411,680 Vehicles Sold So Far This Year)
      American Honda Motor Co. - Up 6.5% (122,924 Vehicles Sold This Month, 1,477,465 Vehicles Sold So Far This Year)
      Ford Motor Company - Up 5.1% (199,441 Vehicles Sold This Month, 2,361,426 Vehicles Sold So Far This Year)
      Toyota Motor Sales - Up 4.3% (197,645 Vehicles Sold This Month, 2,206,359 Vehicles Sold So Far This Year)
      Hyundai Motor America - Up 4.2% (62,507 Vehicles Sold This Month, 712,700 Vehicles Sold So Far This Year)
      Audi of America - Up 2.5% (17,118 Vehicles Sold This Month, 187,018 Vehicles Sold So Far This Year)
      Mitsubishi Motors North America - Up 1.8% (6,896 Vehicles Sold This Month, 88,884 Vehicles Sold So Far This Year)
      Mercedes-Benz USA - 0% (33,490 Vehicles Sold This Month, 343,695 Vehicles Sold So Far This Year)
      Mazda North American Operations - Down 3% (22,041 Vehicles Sold This Month, 269,019 Vehicles Sold So Far This Year)
      FCA US LLC - Down 14% (160,827 Vehicles Sold This Month, 2,051,796 Vehicles Sold So Far This Year)
      BMW Group U.S. - Down 15.8% (30,696 Vehicles Sold This Month, 327,711 Vehicles Sold So Far This Year)


      Jaguar Land Rover North America - 

      Brands:
      Acura - Down 5.1% (11,616 Vehicles Sold This Month, 144,212 Vehicles Sold So Far This Year)
      Alfa Romeo - Down 32% (23 Vehicles Sold This Month, 464 Vehicles Sold So Far This Year)
      Audi - Up 2.5% (17,118 Vehicles Sold This Month, 187,018 Vehicles Sold So Far This Year)
      BMW - Down 18.2% (26,189 Vehicles Sold This Month, 280,339 Vehicles Sold So Far This Year)
      Buick - Up 16.1% (18,530 Vehicles Sold This Month, 208,343 Vehicles Sold So Far This Year)
      Cadillac - Up 14.5% (15,326 Vehicles Sold This Month, 148,560 Vehicles Sold So Far This Year)
      Chevrolet - Up 8.1% (169,675 Vehicles Sold This Month, 1,883,551 Vehicles Sold So Far This Year)
      Chrysler - Down 47% (14,518 Vehicles Sold This Month, 215,196 Vehicles Sold So Far This Year)
      Dodge - Down 21% (34,075 Vehicles Sold This Month, 470,529 Vehicles Sold So Far This Year)
      Fiat - Down 15% (2,415 Vehicles Sold This Month, 30,136 Vehicles Sold So Far This Year)
      Ford - Up 4.5% (187,012 Vehicles Sold This Month, 2,262,493 Vehicles Sold So Far This Year)
      Genesis - N/A (1,306 Vehicles Sold This Month, 5,215 Vehicles Sold So Far This Year)
      GMC - Up 14.1% (49,113 Vehicles Sold This Month, 483,213 Vehicles Sold So Far This Year)
      Honda - Up 7.9% (111,308 Vehicles Sold This Month, 1,333,253 Vehicles Sold So Far This Year)
      Hyundai - Up 2% (61,201 Vehicles Sold This Month, 707,485 Vehicles Sold So Far This Year)
      Infiniti - Up 3.6% (12,112 Vehicles Sold This Month, 120,095 Vehicles Sold So Far This Year)
      Jaguar - 
      Jeep - Down 12% (67,285 Vehicles Sold This Month, 843,217 Vehicles Sold So Far This Year)
      Kia - Up 15.3% (52,504 Vehicles Sold This Month, 593,245 Vehicles Sold So Far This Year)
      Land Rover - 
      Lexus - Down 1% (29,050 Vehicles Sold This Month, 290,046 Vehicles Sold So Far This Year)
      Lincoln - Up 19.1% (9,429 Vehicles Sold This Month, 98,933 Vehicles Sold So Far This Year)
      Maserati - Up 27.3% (1,380 Vehicles Sold This Month, 10.838 Vehicles Sold So Far This Year)
      Mazda - Down 3% (22,041 Vehicles Sold This Month, 269,019 Vehicles Sold So Far This Year)
      Mercedes-Benz - Up 1.1% (30,363 Vehicles Sold This Month, 308,226 Vehicles Sold So Far This Year)
      Mercedes-Benz Vans - Down 7.4% (2,564 Vehicles Sold This Month, 30,444 Vehicles Sold So Far This Year)
      MINI - Up 1.4% (4,507 Vehicles Sold This Month, 47,372 Vehicles Sold So Far This Year)
      Mitsubishi - Up 1.8% (6,896 Vehicles Sold This Month, 88,884 Vehicles Sold So Far This Year)
      Nissan - Up 8% (103,024 Vehicles Sold This Month, 1,291,585 Vehicles Sold So Far This Year)
      Porsche - Up 23.9% (5,513 Vehicles Sold This Month, 50,265 Vehicles Sold So Far This Year)
      Ram Trucks - Up 12% (42,511 Vehicles Sold This Month, 492,254 Vehicles Sold So Far This Year)
      smart - Down 15% (563 Vehicles Sold This Month, 5,025 Vehicles Sold So Far This Year)
      Subaru - Up 11.4% (51,308 Vehicles Sold This Month, 551,955 Vehicles Sold So Far This Year)
      Toyota - Up 5.3% (168,595 Vehicles Sold This Month, 1,916,313 Vehicles Sold So Far This Year)
      Volkswagen - Up 24.24% (29,672 Vehicles Sold This Month, 285,719 Vehicles Sold So Far This Year)
      Volvo - Up 11.9% (7,723 Vehicles Sold This Month, 72,595 Vehicles Sold So Far This Year)
    • By William Maley
      Maserati North America, Inc. - Up 27.3% (1,380 Vehicles Sold This Month, 10.838 Vehicles Sold So Far This Year)
      Volkswagen of America - Up 24.24% (29,672 Vehicles Sold This Month, 285,719 Vehicles Sold So Far This Year)
      Porsche Cars North America, Inc. - Up 23.9% (5,513 Vehicles Sold This Month, 50,265 Vehicles Sold So Far This Year)
      Kia Motors America - Up 15.3% (52,504 Vehicles Sold This Month, 593,245 Vehicles Sold So Far This Year)
      Volvo Cars of North America, LLC - Up 11.9% (7,723 Vehicles Sold This Month, 72,595 Vehicles Sold So Far This Year)
      Subaru of America, Inc. - Up 11.4% (51,308 Vehicles Sold This Month, 551,955 Vehicles Sold So Far This Year)
      General Motors Co. - Up 10.2% (252,644 Vehicles Sold This Month, 2,723,667 Vehicles Sold So Far This Year)
      Nissan North America - Up 7.5% (115,136 Vehicles Sold This Month, 1,411,680 Vehicles Sold So Far This Year)
      American Honda Motor Co. - Up 6.5% (122,924 Vehicles Sold This Month, 1,477,465 Vehicles Sold So Far This Year)
      Ford Motor Company - Up 5.1% (199,441 Vehicles Sold This Month, 2,361,426 Vehicles Sold So Far This Year)
      Toyota Motor Sales - Up 4.3% (197,645 Vehicles Sold This Month, 2,206,359 Vehicles Sold So Far This Year)
      Hyundai Motor America - Up 4.2% (62,507 Vehicles Sold This Month, 712,700 Vehicles Sold So Far This Year)
      Audi of America - Up 2.5% (17,118 Vehicles Sold This Month, 187,018 Vehicles Sold So Far This Year)
      Mitsubishi Motors North America - Up 1.8% (6,896 Vehicles Sold This Month, 88,884 Vehicles Sold So Far This Year)
      Mercedes-Benz USA - 0% (33,490 Vehicles Sold This Month, 343,695 Vehicles Sold So Far This Year)
      Mazda North American Operations - Down 3% (22,041 Vehicles Sold This Month, 269,019 Vehicles Sold So Far This Year)
      FCA US LLC - Down 14% (160,827 Vehicles Sold This Month, 2,051,796 Vehicles Sold So Far This Year)
      BMW Group U.S. - Down 15.8% (30,696 Vehicles Sold This Month, 327,711 Vehicles Sold So Far This Year)


      Jaguar Land Rover North America - 

      Brands:
      Acura - Down 5.1% (11,616 Vehicles Sold This Month, 144,212 Vehicles Sold So Far This Year)
      Alfa Romeo - Down 32% (23 Vehicles Sold This Month, 464 Vehicles Sold So Far This Year)
      Audi - Up 2.5% (17,118 Vehicles Sold This Month, 187,018 Vehicles Sold So Far This Year)
      BMW - Down 18.2% (26,189 Vehicles Sold This Month, 280,339 Vehicles Sold So Far This Year)
      Buick - Up 16.1% (18,530 Vehicles Sold This Month, 208,343 Vehicles Sold So Far This Year)
      Cadillac - Up 14.5% (15,326 Vehicles Sold This Month, 148,560 Vehicles Sold So Far This Year)
      Chevrolet - Up 8.1% (169,675 Vehicles Sold This Month, 1,883,551 Vehicles Sold So Far This Year)
      Chrysler - Down 47% (14,518 Vehicles Sold This Month, 215,196 Vehicles Sold So Far This Year)
      Dodge - Down 21% (34,075 Vehicles Sold This Month, 470,529 Vehicles Sold So Far This Year)
      Fiat - Down 15% (2,415 Vehicles Sold This Month, 30,136 Vehicles Sold So Far This Year)
      Ford - Up 4.5% (187,012 Vehicles Sold This Month, 2,262,493 Vehicles Sold So Far This Year)
      Genesis - N/A (1,306 Vehicles Sold This Month, 5,215 Vehicles Sold So Far This Year)
      GMC - Up 14.1% (49,113 Vehicles Sold This Month, 483,213 Vehicles Sold So Far This Year)
      Honda - Up 7.9% (111,308 Vehicles Sold This Month, 1,333,253 Vehicles Sold So Far This Year)
      Hyundai - Up 2% (61,201 Vehicles Sold This Month, 707,485 Vehicles Sold So Far This Year)
      Infiniti - Up 3.6% (12,112 Vehicles Sold This Month, 120,095 Vehicles Sold So Far This Year)
      Jaguar - 
      Jeep - Down 12% (67,285 Vehicles Sold This Month, 843,217 Vehicles Sold So Far This Year)
      Kia - Up 15.3% (52,504 Vehicles Sold This Month, 593,245 Vehicles Sold So Far This Year)
      Land Rover - 
      Lexus - Down 1% (29,050 Vehicles Sold This Month, 290,046 Vehicles Sold So Far This Year)
      Lincoln - Up 19.1% (9,429 Vehicles Sold This Month, 98,933 Vehicles Sold So Far This Year)
      Maserati - Up 27.3% (1,380 Vehicles Sold This Month, 10.838 Vehicles Sold So Far This Year)
      Mazda - Down 3% (22,041 Vehicles Sold This Month, 269,019 Vehicles Sold So Far This Year)
      Mercedes-Benz - Up 1.1% (30,363 Vehicles Sold This Month, 308,226 Vehicles Sold So Far This Year)
      Mercedes-Benz Vans - Down 7.4% (2,564 Vehicles Sold This Month, 30,444 Vehicles Sold So Far This Year)
      MINI - Up 1.4% (4,507 Vehicles Sold This Month, 47,372 Vehicles Sold So Far This Year)
      Mitsubishi - Up 1.8% (6,896 Vehicles Sold This Month, 88,884 Vehicles Sold So Far This Year)
      Nissan - Up 8% (103,024 Vehicles Sold This Month, 1,291,585 Vehicles Sold So Far This Year)
      Porsche - Up 23.9% (5,513 Vehicles Sold This Month, 50,265 Vehicles Sold So Far This Year)
      Ram Trucks - Up 12% (42,511 Vehicles Sold This Month, 492,254 Vehicles Sold So Far This Year)
      smart - Down 15% (563 Vehicles Sold This Month, 5,025 Vehicles Sold So Far This Year)
      Subaru - Up 11.4% (51,308 Vehicles Sold This Month, 551,955 Vehicles Sold So Far This Year)
      Toyota - Up 5.3% (168,595 Vehicles Sold This Month, 1,916,313 Vehicles Sold So Far This Year)
      Volkswagen - Up 24.24% (29,672 Vehicles Sold This Month, 285,719 Vehicles Sold So Far This Year)
      Volvo - Up 11.9% (7,723 Vehicles Sold This Month, 72,595 Vehicles Sold So Far This Year)

      View full article
    • By William Maley
      Volkswagen of America Reports November 2016 Sales Results
      Dec 1, 2016
      November sales totaled 29,672 units, an increase of 24.2 percent over November 2015 Tiguan sales totaled 4,516 units, an increase of 15.6 percent over November 2015 Passat sales totaled 6,441 units, an increase of 133.5 percent over November 2015 Golf SportWagen sales (which includes the  all-new Alltrack) totaled 2,174 units, an increase of 246 percent over November 2015 Herndon, VA — (December 1, 2016) Volkswagen of America, Inc. (VWoA) today reported sales of 29,672 units delivered in November 2016. Sales of the Golf SportWagen, which include the all-new Alltrack, increased by more than 200% over November 2015.
      November 2016 Sales
        November 16
      November 15
      Yr/Yr% change
      November  16
      YTD
      November  15
      YTD
      Yr/Yr%
      change
      Golf
                  1,340
                      774
      73.1%
                11,894
                18,066
      -34.2%
      GTI
                  2,216
                   1,963
      12.9%
                21,157
                21,300
      -0.7%
      Golf R
                     449
                      273
      64.5%
                  3,947
                  3,492
      13.0%
      e-Golf
                     305
                      472
      -35.4%
                  3,494
                  3,623
      -3.6%
      Golf SportWagen
                  2,174
                      628
      246.2%
                12,227
                13,112
      -6.7%
      Total Golf Family
                  6,484
                      4,110
      57.8%
                52,719
                59,593
      -11.5%
      Jetta Sedan
                10,212
                 11,021
      -7.3%
              108,023
              114,365
      -5.5%
      Jetta SportWagen       
      (now Golf SportWagen)
                        -  
                          1
      n/a
                         5
                  2,671
      -99.8%
      Total Jetta
                   10,212
      11,022
      -7.3%
      108,028
                117,036
      -7.7%
      Beetle Coupe
                     915
                      571
      60.2%
                  8,738
                12,067
      -27.6%
      Beetle Convertible
                     488
                      440
      10.9%
                  5,333
                  9,289
      -42.6%
      Total Beetle
                     1,403
                      1,011
      38.8%
      14,071
                  21,356
      -34.1%
      Eos*
                        -  
                      201
      n/a
                     387
                  2,751
      -85.9%
      Passat
                  6,441
                   2,759
      133.5%
                65,761
                74,611
      -11.9%
      CC
                     268
                      475
      -43.6%
                  2,863
                  5,643
      -49.3%
      Tiguan
                  4,516
                   3,907
      15.6%
                38,063
                30,943
      23.0%
      Touareg
                     348
                      397
      -12.3%
                  3,827
                  6,551
      -41.6%
      TOTAL
                     29,672
                      23,882
      24.24%
                  285,719
                  318,484
      -10.29%
      *Eos production ended in July 2015
    • By William Maley
      Car Sales Quicken and Trucks Continue Momentum as American Honda Sets New Sales Records in November
      Dec 1, 2016 - TORRANCE, Calif.
      Powered by both cars and trucks, American Honda and the Honda Division set new November sales records American Honda and Honda Division trucks also set new November sales marks Compacts lead, with Fit gaining 43 percent and HR-V soaring 132 percent above year ago levels MDX sets November pace for Acura while RDX gets new November record Acura NSX reaches another milestone American Honda Motor Co., Inc. today reported total November sales of 122,924 Honda and Acura vehicles, an increase of 6.5 percent versus November of last year to set a new November record. American Honda trucks gained 9.9 percent for a new November record on sales of 62,737 units. Honda Division overall vehicle sales also set a new November mark of 111,308 units, rising 7.9 percent. Acura Division sales held fairly steady in November, totaling 11,616 units for a decrease of 5.1 percent.
      Honda
      Continuing to buck the industry trend, Honda car sales helped push the brand to a new November record. Fit and Accord led the way for Honda cars, with strong support from Civic.  Honda truck sales maintained strong momentum with a new November record as HR-V jumped in triple digits and both CR-V and the new Ridgeline had strong sales performances.
      Honda Division sales rose 7.9 percent on sales of 111,308 for a new November record. Honda cars gained 5.6 percent on sales of 56,943 units, while trucks increased 10.3 percent on sales of 54,365 units for a new November record. Accord, recently named one of Car & Driver magazine's 10 Best cars for a record 31st time, enjoyed a robust gain of 6.3 percent on sales of 27,182 units. HR-V sales totaled 8,141 in November, a remarkable 132 percent increase. Civic sales topped 25,000 for the month, gaining 1 percent and keeping Civic on track to set an all-time annual sales mark in December. "Considering the continued consumer appetite for trucks and SUVs, we're excited to see Honda cars resonate so well with our customers," said Jeff Conrad, senior vice president and general manager of the Honda Division. "This is especially gratifying considering the strength of our light truck lineup, as we continue to hit on all cylinders with individual retail buyers."
      Acura
      Acura light trucks continued to show sales muscle, with MDX leading the month of November for the brand and RDX recording best-ever November sales. On the car side, RLX showed an uptick while NSX reached a new milestone.
      Acura trucks continued on pace to top 2015, gaining 7.6 percent with sales of 8,372 units in November. Sales of the redesigned MDX rose 13 percent on sales of 4,622 for the month. RDX had its best November sales to date, rising 1.6 percent on sales of 3,750 vehicles. RLX sales moved up slightly in November, gaining 16.7 percent on sales of 140 units. Reaching another milestone, the custom-crafted NSX supercar has topped 200 customer deliveries since sales commenced in May. "Strong sales of the new Acura MDX demonstrate that our design direction and focus on performance is the right path for the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "With the NSX and the MDX leading the way, we will take our entire lineup toward Acura's Precision Crafted Performance DNA."

    • By William Maley
      Audi of America sets November sales record on SUV and A4 demand
      December 01, 2016 | HERNDON, Virginia
      Demand for Q7 SUV more than doubled; Q3 rose 45 percent A4 sedan increased 30 percent for the month Record sales streak continues for 71st consecutive month Audi of America reported a November sales increase of 2.5 percent to 17,118 vehicles, as the Q7, Q3 and A4 continued to lead the volume gains.
      It was Audi of America’s best November and its 71st straight month of record sales. The previous November record was set last year with 16,700 deliveries. Year-to-date sales have risen 2.9 percent to 187,018 vehicles despite a tightening premium market.
      November results were bolstered by demand for SUV models. Total SUV sales for the brand increased 22 percent over last November and 17 percent year-to-date. The Q5 was the volume leader with 4,187 vehicles sold. Sales of the Q3 rose 45 percent over last year to 1,613 vehicles. Q7 sales more than doubled with a 104 percent increase from last November to 2,605 vehicles.
      Demand for the A4 sedan remained robust with sales of 3,143 vehicles, a 30 percent increase for the month and a 19 percent increase year-to-date, notwithstanding a stagnant sedan market in the U.S.
      The A3 Sportback e-tron had its best sales month ever with 394 deliveries in November and 3,691 vehicles sold year-to-date.
      “On the heels of a successful November, we are on pace to achieve our seventh consecutive record sales year,” said Mark Del Rosso, chief operating officer, Audi of America. “We are confident that our momentum will continue in 2017, which promises to be one of the biggest launch years in Audi of America history.”
      AUDI US SNAPSHOT
      --MTD--
      --YTD--
      Model Line
      Nov '16 Actual
      Nov '15 Actual
      Yr/Yr % change
      Nov '16 YTD  Actual
      Nov '15 YTD Actual
      Yr/Yr % change
      A3
      2,063
      3,028
      -31.9%
      28,634
      32,732
      -12.5%
      A4
      3,143
      2,418
      30.0%
      30,678
      25,841
      18.7%
      A5
      482
      1,277
      -62.3%
      7,763
      11,934
      -35.0%
      A6
      1,532
      1,582
      -3.2%
      16,670
      20,394
      -18.3%
      A7
      576
      636
      -9.4%
      5,747
      6,880
      -16.5%
      A8
      343
      364
      -5.8%
      3,648
      4,566
      -20.1%
      allroad
      271
      301
      -10.0%
      1,989
      2,564
      -22.4%
      Q5
      4,187
      4,520
      -7.4%
      43,154
      45,949
      -6.1%
      Q7
      2,605
      1,279
      103.7%
      27,288
      17,806
      53.3%
      Q3
      1,613
      1,109
      45.4%
      18,001
      11,728
      53.5%
      R8
      63
      10
      530.0%
      654
      480
      36.3%
      TT
      240
      176
      36.4%
      2,792
      929
      200.5%
      Total Audi Sales
      17,118
      16,700
      2.5%
      187,018
      181,803
      2.9%
      Total CPO Sales
      3,705
      3,494
      6.0%
      41,923
      44,322
      -5.4%
       
  • Recent Status Updates

  • Who's Online (See full list)