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    Cadillac's New Boss Talks About the Future


    • Cadillac Has Some Big Plans For The Future

    Cadillac has been a hot topic of late, due to a number of key items such as the appointment of Johan de Nysschen, the nomenclature change, and the move to New York. Speaking with Reuters, Johan de Nysschen spoke about what the future holds for the luxury brand.

    A key part of de Nysschen's plan for Cadillac is to expand the lineup with the introduction of five to ten models by 2020. One of those models is a range-topping luxury sedan that will go on sale at the end of the decade and likely will be called CT8 or CT9. This model will compete with the likes of long-wheelbase models and has been signed off by him.

    de Nysschen also talked and hinted at some of the other models in pipeline. These models include,

    • Plug-In Hybrid version of the CT6
    • Successor to the ELR, but it might not be a two-door coupe
    • Smaller crossover to sit underneath the SRX, along with a larger model
    • Smaller sedan to sit underneath the ATS

    Industry sources tell Reuters that Cadillac has been quietly talking with them about the small and large crossover, along with the small sedan. They explain that small crossover is due out in 2017, followed by the large crossover between 2017 and 2018; and then the small sedan in 2018.

    Source: Reuters

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    He has become the NEW IDIOT of Auto Executives and the Compact below ATS is an IDIOTS DREAM!

     

    They need a Man or Woman who loves America, Loves Cadillac and sees cadillac as only a Luxury brand not a German Knock Off of MB or BMW!

     

    It is amazing to see how he has failed at his last two jobs and is making the same mistakes again here at Cadillac. What Idiots on the Board gave into what ever black mail he had on them and gave him a job. What a waste of resources and focus.

     

    ATS - Convertible, Coupe, Sedan and Station Wagon

    CTS - Convertible, Coupe, Sedan and Station Wagon

    XTS - Convertible, Coupe, Sedan and Station Wagon

     

    Names for the New Top End Luxury version.

    Eldorado - Coupe and Convertible comes in RWD, AWD with Standard, Sport and V edition.

    Brougham - Sedan and stretch version, comes in RWD, AWD with Standard, Sport and V edition.

     

    QRX - New smaller Luxury CUV, comes in FWD, AWD with Standard, Sport and V edition.

    SRX - Existing version in comes in FWD, AWD with Standard, Sport and V edition.

    ZRX - New Larger Luxury CUV, comes in FWD, AWD with Standard, Sport and V edition.

     

    Escalade - Standard and ESV comes in RWD, AWD with Standard, Sport and V edition.

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    Well when Johan was at Audi he seemed to want to be like the 2 more successful Germand brands, then when he went to Infiniti he wanted a naming scheme like Audi had.  I don't think we are dealing with a great innovator here.

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    I believe that Mark Cuban once said, "In business; you have your innovators, your imitators, and then you have your idiots."

     

    You could not have hit the Nail on the head any better! The Village IDIOT has arrived and sadly he is at Cadillac!

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    Outside of the possibility of the sub-ATS, and of course not going against all the other luxo makers on the planet and giving them names, what exactly is the issue with the product push? U wanna see some confusing BS take a look over at Mercedes now peddling the greatness of their luxury edge with a $33K GLA and a $29K CLA. The problem with that discontent is that it is actually working in terms of profits for Daimler. Sorry.. passion is nice and all, but if Cadillac doesn't expand and make more money for GM independently.. GM will kill it and we will all be crying in out coffee. Don't get me wrong. Cadillac is currently profitable, but is it $2 Billion a quarter profitable? 

     

     

    The bottom line is that Johan was given a directive, and in return he asked for autonomy and the ability to make moves. I think the very addition of extra vehicles to the line-up will be the best way to bring Cadillac back to the forefront. I have yet to see any vehicle in the last 5 years that Caddy has introduced as an embarrassment. Not even the ELR.

    Edited by Cmicasa the Great
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    Regardless if Johan was in charge or not, Cadillac still faces the same dilemma; How can you be an exclusive luxury vehicle brand with the same mechanical underpinnings of a Chevrolet?

     

    What is old is new again (separate platforms & engines) but what will not change is the copy/paste marketing and naming conventions.

     

    I am more concerned over the narrative of Cadillac and how it will fit as a true luxury brand.

     

    So far, the design of the new cars are awesome.  The future drivetrains are still a mystery.  But the names; please think of a better heritage for what the impact of these cars will be.

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    It is great that apparently Cadillac's been given the autonomy it not only deserves, but NEEDS in order to compete. Interesting, though, that people are only fixating on the names... I guess the only thing I'd do differently is to give a full name to the above-CT6 sedan to pair it with the Escalade (which I'd turn into a RR-kind of SUV, opening up room for an Omega large CUV below it).

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    Many believe Cadillac would have better off developing crossovers larger and smaller than the SRX than spending so much money developing these all these new sedans.  I hope Cadillac succeeds; I guess we will know in 5 to 10 years. I wish Cadillac had developed a Zeta based replacement for the DTS about 10 years ago instead of doing the CTS.

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    DTS float barges are out of date with the buying public. Yes the boomers are still a major buying force, but the grow is not in them as a market. Cadillac did the right thing in moving on with the CTS, just messed up in not using names and in rolling out various versions faster of the new auto's.

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    Regardless if Johan was in charge or not, Cadillac still faces the same dilemma; How can you be an exclusive luxury vehicle brand with the same mechanical underpinnings of a Chevrolet?

     

     

     

    Ridiculous. The majority of Cadillacs being sold now do not have the same platform as a Chevy. Not the SRX, not the CTS, and not the ATS. The CT6 will be autonomous as well. Only the Escalade, ELR, and XTS share a platform with a Chevy. What makes your statement even more ridiculous.. or more respectfully.. irrelevant is that the platforms under Chevys are just as good as the ones under Audis, Benzes, or BMWs. Make no mistake that marketing.. which goes to perception..  is the only real differentiation between a Camaro and a 6series in terms of drivability. Price certainly determines the type of leather, and addition tech.. but those are in reality add-ons. The Engines??? Please. No matter the engine in the Chevy.. or Cadillac being an OHV SBC or an OHC Northstar, some idiot is gonna say that it's a Chevy engine if for no other reason than to try and belittle the vehicle because #1 its a GM, or #2 its a Domestic. Again with the sad sorry self worth of the American people who would rather see all things foreign being superior over all things domestic, including themselves.

    Edited by Cmicasa the Great
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    Many believe Cadillac would have better off developing crossovers larger and smaller than the SRX than spending so much money developing these all these new sedans.  I hope Cadillac succeeds; I guess we will know in 5 to 10 years. I wish Cadillac had developed a Zeta based replacement for the DTS about 10 years ago instead of doing the CTS.

     

     

    Goes to baseline. To build from within outward as opposed to building from the bottom or top. In truth the best thing for Cadillac in terms of market share would have been to simply have reset the names at ATS launch, or simply called the ATS the CTS and the new CTS the STS. This would have prevented the public with having to get to kno a whole new name for the entry level vehicle since it was, for 10 years, the entry level Cadillac. Problem came when Lutz and John Heinricy pushed the CTS-V up against the M5 and it won. Suddenly the CTS could no longer be considered "entry."

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    For clarification;

     

    SRX = Equinox

    ATS = Camaro (next year will both be on the Alpha platform)

    XTS = Impala

    Escalade = Tahoe

    ELR = Volt

     

    There in lies the dilemma.

     

    You say that a Chevy is just as good as a BMW, Audi, and Mercedes - rightfully so.

     

    What is the reason then for Cadillac to be an American luxury brand?

     

    This is the same problem that Lincoln has when platform sharing with Ford.

     

    We all want Cadillac (and Lincoln) to succeed.

     

    But coming right off the Bankruptcy, Cadillac is still tied to all other brands and platforms.

     

    The long-term plan seems half-baked at this point and vague names like CT6 do not instill a vote of confidence among the potential buying public.

     

    I really hope that the new (and autonomous platform) CTS-V will have what it takes to go against super luxury brands like BMW as well as up-and-coming cars like the Charger Hellcat.

     

    But that drivetrain is from the ZO6 (Thank you, Corvette).  What does Cadillac have in the pipeline to be an exclusive Cadillac power plant that will say "CADILLLAC" and not "GM"?

     

    Back in the day, the GM A-Bodies had the Chevelle SS/GTO/442/Skylark GS to fight over the middle market.

     

    But it was the Eldorado that said "luxury" for GM.  Those who couldn't quite make that move would get a Riviera or Tornado.

     

    This is the type of clout that GM as a whole needs to get back in the car market which is extremely difficult in the global age.

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    For clarification;

     

    SRX = Equinox

    ATS = Camaro (next year will both be on the Alpha platform)

    XTS = Impala

    Escalade = Tahoe

    ELR = Volt

     

    There in lies the dilemma.

     

    You say that a Chevy is just as good as a BMW, Audi, and Mercedes - rightfully so.

     

    What is the reason then for Cadillac to be an American luxury brand?

     

    This is the same problem that Lincoln has when platform sharing with Ford.

     

    We all want Cadillac (and Lincoln) to succeed.

     

    But coming right off the Bankruptcy, Cadillac is still tied to all other brands and platforms.

     

    The long-term plan seems half-baked at this point and vague names like CT6 do not instill a vote of confidence among the potential buying public.

     

    I really hope that the new (and autonomous platform) CTS-V will have what it takes to go against super luxury brands like BMW as well as up-and-coming cars like the Charger Hellcat.

     

    But that drivetrain is from the ZO6 (Thank you, Corvette).  What does Cadillac have in the pipeline to be an exclusive Cadillac power plant that will say "CADILLLAC" and not "GM"?

     

    Back in the day, the GM A-Bodies had the Chevelle SS/GTO/442/Skylark GS to fight over the middle market.

     

    But it was the Eldorado that said "luxury" for GM.  Those who couldn't quite make that move would get a Riviera or Tornado.

     

    This is the type of clout that GM as a whole needs to get back in the car market which is extremely difficult in the global age.

     

     

    To be clear the SRX is not on the same platform as the Equinox. The only vehicle that the SRX was completely related to was the Saab 9-4x. The Alpha platform is a CADILLAC developed platform that will be given to a Camaro which reaches well into the $80K range now.. The Escalade shares a platform with the Tahoe which easily goes into the $70K range. 

     

    Even more clear is the fact that your question about what is the point of Cadillac as a luxury brand if Chevy and Buick are as good as a BMW is negligent. It just stands to reason that GM is putting out cars that are so damn good these days that their lowest offering is equal in most ways to the competition's best.

     

    ^^^ Point of fact. The Chevy Corvette is on the same level as 911 Carrera 4S and the Z06 is on the level of the 911Turbo and GT3 for that matter. Can U really argue that overall a Chevy SS isn't a viable competitor to the 550i? What's the difference? Marketing. GM needs a luxo brand that can compete on the MARKETING front. People on forums bitch about the non-names, but really  the majority of those bitching aren't buying, can't buy, or wouldn't really swayed if they had the money to. The people who are buying, can afford the luxo segment could care less.

     

    THEY DRIVE A BMW, BENZ, A CADILLAC!!! They do not drive a 3series, an A6,, an XJ, or a CLS.

     

    I have never.. never heard of someone saying "I drive a GL450.." Never. They literally say "yeah that's my BENZ truck." The only vehicles in this segment that get this special treatment is the Escalade, Range Rover and Navigator. Point is the marketing is usually on the name of the brand not the model. I wish Cadillac had of either went fully back to names or made the names even more generic. The Series 40, 50, 60, 70 would have been ideal.. but then again when those names were the norm, SUVs and CUVs were not considered luxury.

     

    And to revisit your statement about sharing. Who cares? Only the self loathing American. BMW is fundamentally nothing special. Audi is in many cases a VW.. a effin VW. For years Bentley used an OHV engine designed by GM and Rolls used a GM tranny. PERCEPTION??? Teh only reason why Benz and BMW get a pass is because they are not owned by a parent. They exist on their own. If U really think that if Benz had a "Chevy division" they wouldn't platform share then U really haven't been paying attention to their sudden shift to cheap POS cars like the CLA and GLA to to gain market share.

    Edited by Cmicasa the Great
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    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

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    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

     

    I totally agree with you Balthazar, It makes me mad that the new leader of Cadillac thinks I am too stupid to know the difference between an Escalade and an Eldorado!

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    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

    They don't have much of a choice. Have U tried to speak to a typical car buyer these days? Many are blatant idiots and completely go with what the popular decision by the many. That pretty much explains this: 

     

    sales of the Toyota Camry 2014 YTD 334,978. 

    Edited by Cmicasa the Great
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    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

    They don't have much of a choice. Have U tried to speak to a typical car buyer these days? Many are blatant idiots and completely go with what the popular decision by the many. That pretty much explains this: 

     

    sales of the Toyota Camry 2014 YTD 334,978. 

     

     

    In this case you truly have shown the Village Idiots. Camry speaks volumes. Most of these drivers should never be on the road as they cannot drive.

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    :breakdance:


     

    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

     

    I totally agree with you Balthazar, It makes me mad that the new leader of Cadillac thinks I am too stupid to know the difference between an Escalade and an Eldorado!

     

     

     

    Why shouldn't he? The Competition believes it more so and they have the sales to back it up. 

    Edited by Cmicasa the Great
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    :breakdance:

     

    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

     

    I totally agree with you Balthazar, It makes me mad that the new leader of Cadillac thinks I am too stupid to know the difference between an Escalade and an Eldorado!

     

     

     

    Why shouldn't he? The Competition believes it more so and they have the sales to back it up. 

     

    In this case, most buyers of luxury auto's have a much higher education, so lets not put them into the same demographic of idiots that cannot read past 7th grade newspaper level and want to be a lemming. Let Chevy sale to the Lemmings to compete against Camry.

     

    Let the educate people that want to stand out, buy the Escalade, Eldorado, Brougham, etc.

     

    We want to be talked to, not talked at!

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    :breakdance:

     

    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

     

    I totally agree with you Balthazar, It makes me mad that the new leader of Cadillac thinks I am too stupid to know the difference between an Escalade and an Eldorado!

     

     

     

    Why shouldn't he? The Competition believes it more so and they have the sales to back it up. 

     

    In this case, most buyers of luxury auto's have a much higher education, so lets not put them into the same demographic of idiots that cannot read past 7th grade newspaper level and want to be a lemming. Let Chevy sale to the Lemmings to compete against Camry.

     

    Let the educate people that want to stand out, buy the Escalade, Eldorado, Brougham, etc.

     

    We want to be talked to, not talked at!

     

     

     

    No offense cause we agree on a lotta things, but this one.. the names.. I think U and a lot of people are not seeing the big, as in global, picture.

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    :breakdance:

     

    At the same time we have the disadvantage to some marketer's (and critic's) approaches: forcing a naming 'system' so grade school age car buyers (??) can "comprehend" the whole catalog with their inherent ADD. 

     

    {Psssst! Stop calling your customers stupid!}

     

    I totally agree with you Balthazar, It makes me mad that the new leader of Cadillac thinks I am too stupid to know the difference between an Escalade and an Eldorado!

     

     

     

    Why shouldn't he? The Competition believes it more so and they have the sales to back it up. 

     

    In this case, most buyers of luxury auto's have a much higher education, so lets not put them into the same demographic of idiots that cannot read past 7th grade newspaper level and want to be a lemming. Let Chevy sale to the Lemmings to compete against Camry.

     

    Let the educate people that want to stand out, buy the Escalade, Eldorado, Brougham, etc.

     

    We want to be talked to, not talked at!

     

     

     

    No offense cause we agree on a lotta things, but this one.. the names.. I think U and a lot of people are not seeing the big, as in global, picture.

     

    I see the big global picture, but disagree that his lemming naming approach is the right way to do this.

     

    Do we need small, medium and large cars with coupes, sedans and convertibles? YES

     

    Do we need Small, Medium and Large CUV's? YES

     

    Do we need Body on Frame Full Size SUV's, Escalade? YES

     

    Do we need these in RWD, AWD Standard, Sport and V models? YES

     

    Should they have Names or Lemming type letters / numbers? That is the debate and I find myself on the Name side.

     

    But you are right we agree on far more than we disagree about GM and the Global market.

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    Mercedes and BMW have better brand images than Cadillac.  Mercedes just won the Formula 1 world championship Sunday.  Cadillac has a more damaged image, I think they are trying to reboot with CT6-5-4-3, to start fresh, but the danger there is generic name products from a weak brand name.  It is the problem Lincoln and Acura have, generic names from weak brands. Infiniti also, Q50, Q60 don't mean anything, so the sale comes from an emotional tie to the "Infiniti" brand and they aren't damaged, but they aren't thought of as prestigious either.

     

    2nd problem comes down to money.  Cadillac will never have the R&D budget that Mercedes or BMW do, and Audi benefits from a big budget and having other brands above and below them at VW, so there is a lot of money and resources to pull from.  When you don't have the money, Cadillac is forced to pull from the Chevy parts bin or do things like an ATS sedan in year 1, ATS coupe in year 3, ATS-V in year 4, and never make a wagon or convertible.  They have to stagger product roll outs because the money isn't there to do multiple body styles and engines in 1 year.  Give Cadillac a $5 billion a year R&D budget and they can do some damage in the luxury market, but they aren't ever going to get that.

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    BM & MB don't have higher sales because of their respective naming idiocy.

     

    MB has higher sales primarily because they 'carpet bomb' every segment, including those a luxury brand has no business being in. They are also perceived as a bargain to those for whom "get XX% off the sticker price!!" is a huge incentive. There is a monster disconnect with those who chose to ignore the hard downmarket turn the brand is devaluing their image with in the name of sheer volume.  IE; becoming the 'toyota of the luxury segment' may bring some joy to the superficial, but in the long run it spells image degradation. The recent market failures don't help.

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    Mercedes just won the Formula 1 world championship Sunday. 

     

    WTF has F1 championship to do with this argument in Cadillac? Are you just trying to prove how omniscient you are? And since you are bringing the pony in this show, Mercedes took 5 years to win that championship as a Constructor and Engine supplier with possibly the biggest budget since it returned in 2010. Shame on Dieter! I would have expected him to win with Michael Schumacher in the 2010 season. Before that Mercedes won as an engine supplier when you had Mika Hakkinen destroying everyone in 1998 and then in 1999 after being let pass by Schumacher, returning from injury in the final Suzuka Gran Prix. Schumi just did not want Eddie Irvine to be first Ferrari driver in 20+ years. Get your facts straight SMK.

     

     

    Audi benefits from a big budget and having other brands above and below them at VW, so there is a lot of money and resources to pull from.  When you don't have the money, Cadillac is forced to pull from the Chevy parts bin

     

    Didn't you just contradict yourself there? So much for NOT the moving goal posts. So Audi and Porsche get a pass for pillaging the VW parts and bins because the company as a whole has a bigger budget? Do you even proof read your own garbage?

     

     

    Cadillac will never have the R&D budget that Mercedes or BMW do, and

     

    Engineering is NOT who has bigger budget. Engineering is who makes the MOST out of the budget he gets. It took more money to make the movie Gravity than for India to put a Mars mission. And with such a big budget, where is the US government with moving the country forward?

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    Mercedes in September posted its best global sales month ever.  Their biggest growth sector is the S-class up 105%, granted it is a small volume product at 76,000 sold globally so far this year.  The A-Class, B-class, CLA, GLA combined have sold 335,000, but they have sold 261,000 E-class alone.  GLK, ML, and GL sales combined at 250,000.  Their #1 selling product line is still the E-class.  The A/B-class chassis cars are mainly getting their numbers from China and emerging markets.  In the USA the CLA is 7.8% of Mercedes sales (barely outselling the S-class), but it gives them a model to bring in younger buyers.

     

    If you are waiting for the collapse of Mercedes so that buyers will flee to buy a Cadillac it isn't going to happen.  Mercedes keeps improving the S, E and C-class to keep the loyalists coming back.  Cadillac better step their game up if they want to be the Standard of the World, and I still believe it comes down to money.  Cadillac just can't spend money like the German trio, maybe not even as much as Lexus.

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      Unlike other systems that monitor forces on the steering wheel to see if the driver is paying attention, Super Cruise uses a camera mounted on the steering column to monitor a driver's head position and movement. If it detects the driver has turned their head away from the road, the system will issue an alert to have the driver bring their eyes back to the road via a light bar on the steering wheel and then the safety alert system. If the driver fails to do this, Super Cruise will bring the car to a stop and call OnStar “if necessary.”
      As for the "LiDAR-based mapping data", this scan of limited-access highways in the U.S. and Canada is paired with an improved GPS system, real-time cameras, and sensors to determine whether or not the system can come on, along with keeping the vehicle on the road.
      “American drivers travel twice as many miles on urban and suburban highways as they do on rural roads. Super Cruise™ allows hands-free driving and operates only within the environment where it has the most benefit. While it is technically possible for the technology to drive hands-free on other kinds of streets and roads, we feel strongly that this targeted approach is the best to build consumer and regulatory confidence and enthusiasm for advanced mobility,” said Barry Walkup, chief engineer for the system.
      Source: Cadillac
      Press Release is on Page 2



      View full article
    • By William Maley
      The long-delayed Cadillac Super Cruise system will be arriving as an option for the 2018 CT6 this fall. Described as "the industry’s first true hands-free driving technology for the highway,"(Tesla would argue otherwise) Super Cruise combines the driver assistance features currently on the CT6, along with a driver attention system and LiDAR-based mapping data.
      Unlike other systems that monitor forces on the steering wheel to see if the driver is paying attention, Super Cruise uses a camera mounted on the steering column to monitor a driver's head position and movement. If it detects the driver has turned their head away from the road, the system will issue an alert to have the driver bring their eyes back to the road via a light bar on the steering wheel and then the safety alert system. If the driver fails to do this, Super Cruise will bring the car to a stop and call OnStar “if necessary.”
      As for the "LiDAR-based mapping data", this scan of limited-access highways in the U.S. and Canada is paired with an improved GPS system, real-time cameras, and sensors to determine whether or not the system can come on, along with keeping the vehicle on the road.
      “American drivers travel twice as many miles on urban and suburban highways as they do on rural roads. Super Cruise™ allows hands-free driving and operates only within the environment where it has the most benefit. While it is technically possible for the technology to drive hands-free on other kinds of streets and roads, we feel strongly that this targeted approach is the best to build consumer and regulatory confidence and enthusiasm for advanced mobility,” said Barry Walkup, chief engineer for the system.
      Source: Cadillac
      Press Release is on Page 2


    • By William Maley
      GM Was the Fastest Growing Automaker in March, Driven by Chevrolet and Buick
      Strong Retail Share Gain for the First Quarter DETROIT — General Motors (NYSE: GM), which grew its retail sales faster than any other full-line automaker in 2016, outpaced the industry once again in March. The company also gained retail share in the first quarter of 2017.
      “The economy is strong and we see more growth ahead for our brands,” said Kurt McNeil, U.S. vice president of sales operations. “More people are working, consumer confidence is at a 16-year high, fuel prices are low and Chevrolet, Buick, GMC and Cadillac have a wave of new crossovers to compete in the industry’s biggest and hottest segments.”
      At Buick, crossovers are expected to account for more than 75 percent of retail deliveries in 2017, up from 66 percent in 2016, driven by the Encore, Envision and Enclave. GMC, which has the highest average transaction prices (ATPs) of any non-luxury brand, will launch the all-new 2018 Terrain in late summer, complementing the redesigned Acadia that went on sale in late summer 2016. Cadillac will benefit from a full year of production of the new XT5 crossover, which is now the second best-selling vehicle in its segment. Chevrolet, which grew retail market share in 2015 and was the industry’s fastest-growing brand in 2016, is particularly well positioned. Chevrolet had its best March and first quarter retail sales since 2007.
      “Chevrolet will have the industry’s broadest and freshest lineup of utility vehicles led by the all-new 2018 Equinox and Traverse, plus we have a unique three-truck pickup strategy and a dominant position in large SUVs,” McNeil said. “We also have a first-mover advantage in many segments. It will be years before key competitors are able to launch rivals to the Chevrolet Bolt EV, Colorado and Trax.”
      Highlights (vs. 2016)
      First Quarter Overview
      GM’s retail sales were 546,838 units, up 1.9 percent, and retail market share was up 0.2 percentage points to an estimated 16.8 percent. The gains were primarily driven by crossovers, which were up 21 percent. Truck deliveries were up half a percentage point. Chevrolet increased its first quarter retail share by an estimated 0.1 percentage point, as did GMC. Commercial deliveries were up 4 percent, and daily rental deliveries were down 8 percent, or about 6,000 units. Total fleet sales were down 3 percent. Total sales were 689,521 units, up 1 percent, and market share was up an estimated 0.3 percentage points to an estimated 16.7 percent. Average transaction prices were approximately $34,000, in line with last year’s first quarter. March Overview
      Retail sales were 203,113 units, up 5 percent, and market share was up 0.6 percentage points to an estimated 16.1 percent. Chevrolet’s estimated retail market share increased 0.4 percentage points and Buick was up 0.3 percentage points. Total sales were 256,224 units, up 2 percent, and market share was up an estimated 0.4 percentage points to 15.9 percent. Commercial deliveries were up 3 percent driven by a 67 percent increase in Malibu deliveries and strong pickup and large van sales. Daily rental sales down 18 percent, or more than 5,100 units. Fleet sales were down 9 percent. Brand Highlights (vs. 2016)
      Chevrolet Crossovers
      On a retail basis in March, the Trax was up 51 percent, the Equinox was up 26 percent and the Traverse was up 24 percent. For the quarter, Trax retail sales were up 54 percent, the Equinox was up 16 percent and the Traverse was up 7 percent.  Bolt EV sales in the quarter were 3,092 units, with limited availability. The days to turn is exceptionally low at 14 days. Chevrolet Trucks
      Chevrolet had its best first quarter truck sales since 2008, up 6 percent. Key drivers were the Suburban, up 26 percent; the Tahoe, up 11 percent; and strong full-size van sales to small business customers and fleets. Silverado sales were essentially equal to a year ago. Chevrolet retail truck sales in the first quarter were up 2 percent, with the Tahoe up 9 percent, the Colorado up 7 percent and the Suburban up 5 percent. Silverado sales were essentially equal to a year ago. The Tahoe and Suburban had their best March total sales since 2008, and their best first quarter total and retail sales since 2008. The Colorado had its best first quarter retail sales since 2005.   Chevrolet Cars
      Retail deliveries were very strong in March, up 9 percent. The drivers were the Cruze, up 63 percent; the Sonic, up 14 percent; the Spark, up 50 percent; the Volt, up 15 percent; and the Camaro, up 2 percent.  During the quarter, retail car deliveries were down 11 percent, reflecting industry-wide changes in customer demand. However, Cruze retail sales were up 22 percent during the quarter; the Spark was up 37 percent; and the Volt was up 39 percent. The Volt had its best first quarter total and retail sales ever.  Buick Sales
      Buick had its best March retail sales since 2005, with sales up 22 percent. The LaCrosse was up 60 percent on a retail basis in March, the Encore was up 17 percent and Regal was up 7 percent. On a total sales basis, it was Buick’s best March since 2006, with deliveries up 15 percent. First quarter retail deliveries were the highest since 2004, driven by a 29 percent increase in crossover sales. The Encore has posted seven consecutive months of year-over-year sales gains, and it had its best-ever March and first quarter sales. The Envision had its best month since launch. GMC Sales
      Total GMC sales were up 12 percent in March, driven by a 47 percent increase in crossover deliveries. The Acadia, which was redesigned last year, was up 84 percent and the Terrain was up 14 percent. The Yukon XL was up 17 percent. March was the highest-ever month for Denali models, at 29 percent of GMC retail sales. Total GMC sales for the first quarter were the best since 2000, with deliveries up 10 percent. First quarter retail deliveries were up 4 percent, with the Acadia up 30 percent and Sierra HD models up 22 percent. Cadillac Sales
      Cadillac XT5 retail sales in March were 22 percent higher than the outgoing SRX, and ATPs were about 9 percent higher. Cadillac’s ATPs continue to be in the upper echelon of luxury brands at more than $54,000. Full-year Guidance
      We believe strong car-buying fundamentals are reflected in the retail component of the light vehicle SAAR (seasonally-adjusted annual rate), which was 14 million in March, up 0.3 million versus a year ago. The retail SAAR for the first quarter was 14.3 million, up 0.1 million. Ten all-new or recently redesigned crossovers are expected to drive GM’s sales and share higher in 2017. GM’s deliveries to daily rental companies are expected to decline for the third year in a row. The company expects inventory in the second quarter to be lower than the first quarter, in a range around 90 days’ supply. The decline reflects strong sales, lower car production and strategic, launch-related growth in truck and crossover stocks. The company expects to end 2017 at essentially the same inventory levels as 2016 on a days’ supply basis, but with fewer cars and more trucks and crossovers in stock. As expected, incentives were down sharply from February 2017, according to J.D Power PIN estimates. Spending as a percentage of average transaction price (ATP) declined from approximately 14.9 percent to about 13.5 percent. The launches of new crossovers and adjustments to passenger car inventories will help moderate incentive spending going forward.
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