• Sign in to follow this  
    Followers 0

    What Cadillac Has In Store For The Next Few Years


    • Crossovers and Sedans are what are in the cards for Cadillac

    The past few months has seen Cadillac introduce new products such as the ATS-V and CTS-V. We'll also be seeing Cadillac's CT6 flagship in few months time. But Cadillac's president Johan de Nysschen says more products are on the way.

    Autoblog reports that Cadillac will be introducing eight new products by 2020 as part of a $12-billion investment into the brand. Here is what the brand has in store,

    • New SRX in 2016. Will be the first crossover to feature the XT nomeclature
    • Smaller sedan to take on the likes of the Audi A3 and Mercedes-Benz CLA in 2017. Automotive News reports that this new sedan will utilize the Alpha rear-wheel drive platform
    • 2018 sees a compact crossover that will sit under the SRX
    • 2020 brings out the S-Class challenger

    There is also talk of a crossover that will sit between the SRX and Escalade, along with introducing new powertrains options such as plug-in hybrids, diesels, and electrics.

    Source: Automotive News (Subscription Required), Autoblog

    Pic Credit - William Maley

    0


    Sign in to follow this  
    Followers 0


    User Feedback




    Cool to hear, I think they will all benefit the line except for one. I am not sure that they need a Compact Crossover. This is covered by the Buick Encore. After that I would think someone would want to step up into a SRX, not stay with an Encore size and a few more bling items.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is far from it all as there is going to be a lot of changed at Cadillac.

    As for Cross overs and CUV models these are the future as they this year out sold sedans. As cars get smaller the taller and more open floor plan CUV models are proving to be popular. People love the utility that most cars no longer have. Also the tall roofs make for a more roomy feeling.

    Also CUV models are pure profits like trucks.

    0

    Share this comment


    Link to comment
    Share on other sites

    Their small crossover will be like the Lincoln MKC or Lexus NX is my guess, something in the 180-183 inch long range.  Bigger than an Encore, and interior similar to the ATS.  Starting price around $34k.  It would be nice if they did this on Alpha, and not a FWD platform.  SRX or XT5 or whatever it is, I think will stay lined up against the Lexus RX and probably start around $40,000, maybe $44,000 with some inflation by then.  There could be space for a 4th SUV between the SRX replacement and the Escalade in the $60k range, but I think it would have to be based on a CTS V-sport and have some performance to it for people to spend extra money over an SRX type vehicle.

     

    Johan may think $12 billion is a lot, but it isn't really compared to what VW/Audi and Mercedes spend. Audi is spending $24 billion on new product from 2014-2018.  VW spends more on R&D than any other company in the world, 13.5 billion last year alone.  Daimler spends more on R&D than Ford or Honda, Mercedes spent $1 billion just on the 2014 E-class refresh.  If Cadillac spends $1 billion per refresh on their current models, that eats up half their $12 billion just keeping the current products competitive, leaving enough money to make 3 new products, so I guess small sedan, small crossover, and S-class fighter are it.

     

    It is funny how all these car makers have an S-class fighter coming soon.  The CT6 was going to be the flagship, now the real flagship is 5 years away.  And Cadillac isn't alone, the 2018 Audi A8 will be able to drive itself up to 37 mph and have suspension that scans the road ahead and adjusts for bumps before it hits them.  Both those technologies were on the 2014 S-class.  These people can't catch up, they might as well just shut down 7-series and A8 production, it's over they lost.

    0

    Share this comment


    Link to comment
    Share on other sites

    Their small crossover will be like the Lincoln MKC or Lexus NX is my guess, something in the 180-183 inch long range. Bigger than an Encore, and interior similar to the ATS. Starting price around $34k. It would be nice if they did this on Alpha, and not a FWD platform. SRX or XT5 or whatever it is, I think will stay lined up against the Lexus RX and probably start around $40,000, maybe $44,000 with some inflation by then. There could be space for a 4th SUV between the SRX replacement and the Escalade in the $60k range, but I think it would have to be based on a CTS V-sport and have some performance to it for people to spend extra money over an SRX type vehicle.

    Johan may think $12 billion is a lot, but it isn't really compared to what VW/Audi and Mercedes spend. Audi is spending $24 billion on new product from 2014-2018. VW spends more on R&D than any other company in the world, 13.5 billion last year alone. Daimler spends more on R&D than Ford or Honda, Mercedes spent $1 billion just on the 2014 E-class refresh. If Cadillac spends $1 billion per refresh on their current models, that eats up half their $12 billion just keeping the current products competitive, leaving enough money to make 3 new products, so I guess small sedan, small crossover, and S-class fighter are it.

    It is funny how all these car makers have an S-class fighter coming soon. The CT6 was going to be the flagship, now the real flagship is 5 years away. And Cadillac isn't alone, the 2018 Audi A8 will be able to drive itself up to 37 mph and have suspension that scans the road ahead and adjusts for bumps before it hits them. Both those technologies were on the 2014 S-class. These people can't catch up, they might as well just shut down 7-series and A8 production, it's over they lost.

    Just a few weeks ago, you said Audi was spending $30 billion. Can you admit that Audi is just pulling these numbers out of their ass to verbally "outspend" Benz? Does anyone ever go back and check these spending figures?

    Guess what, I'm spending $30 billion over the next 5 years on new product for CheersandGears.com..... that's even more than Cadillac is spending too.... but you heard it here first!

    0

    Share this comment


    Link to comment
    Share on other sites

    I read elsewhere that $9B out of (whatever it currently is) that audi is 'spending' is going into plant refurbishing, not product, plus audi has a lot more models than Cadillac does- so their $15B is spread thinner.

     

    Didn't I also read that Cadillac's suspension currently adjusts itself like once every second? How many innings in this pissing match are we going to willingly sit thru??

    0

    Share this comment


    Link to comment
    Share on other sites

    smaller than the ATS, now that's a good one.  ATS already has trouble selling due to space concerns.  Unless they can peddle an even smaller rig in Europe, they would be better off repackaging the ATS and redoing the trim levels and such to pick up the low end of the market.

    1

    Share this comment


    Link to comment
    Share on other sites

    ATS is exactly on par within it's segment WRT interior room. It's within a quarter inch of the A3 on total legroom.  
    However, CLA has a 3" shorter wheelbase than the ATS but nine inches LESS total legroom- for some reason there's nary a complaint about that. CLA & ATS are both 182" overall. And mercedes cheaped out by going FWD in order to 'increase interior space'.

     

    Interior space has nothing to do with ATS sales volume.

    0

    Share this comment


    Link to comment
    Share on other sites

    ATS is exactly on par within it's segment WRT interior room. It's within a quarter inch of the A3 on total legroom.  

    However, CLA has a 3" shorter wheelbase than the ATS but nine inches LESS total legroom- for some reason there's nary a complaint about that. CLA & ATS are both 182" overall. And mercedes cheaped out by going FWD in order to 'increase interior space'.

     

    Interior space has nothing to do with ATS sales volume.

     

    It makes no sense to me that someone would buy a CLA or A3 over an ATS that is the same price.  The ATS has a far better interior than either and driving dynamics more on par with the 3-series than either of the front drivers.

    2

    Share this comment


    Link to comment
    Share on other sites

    Audi's $30 billion figure is correct, I don't know why I thought it was 24, I went back and found the news article. But $9-10 billion is going into plants and production, so they'll have $20 billion for product.

    There is definitely a constant game of one upsmanship going on with the Germans, Cadillac will need deep pockets to hang with them.

    Cadillac can use a car smaller than the ATS, they could make it hatchback or coupe. Cadillac needs more body styles of existing cars I think more than they need more sedans.

    0

    Share this comment


    Link to comment
    Share on other sites

    Audi's $30 billion figure is correct, I don't know why I thought it was 24, I went back and found the news article. But $9-10 billion is going into plants and production, so they'll have $20 billion for product.

    There is definitely a constant game of one upsmanship going on with the Germans, Cadillac will need deep pockets to hang with them.

    Cadillac can use a car smaller than the ATS, they could make it hatchback or coupe. Cadillac needs more body styles of existing cars I think more than they need more sedans.

    Yet if they are really spending this amount of money most of it is going to their over priced Union labor and excessive time off as the quality of their auto's leave much to be questioned. Plus if they are truly spending all this cash, then why does an S class MB loose half it's value to be on par with a Lincoln in only a couple years and yet cost ten's of thousands to fix.

     

    Clearly they are not spending wisely, just spending.

    0

    Share this comment


    Link to comment
    Share on other sites

    Well Audi could spend all $20 billion on the A8 and still not catch the S-class in my view.

     

    That would be a waste of money to build a car that could be better than the S-Class but people won't buy it simply because it doesn't have the 3-pointed star.

    0

    Share this comment


    Link to comment
    Share on other sites

    I think we are missing the point here.

     

    The point of luxury cars is not so much total volume here. We are not talking Camary's here.

     

    The point of a car like this is to make a profit and how much profit. Luxury cars are the most profitable vehicles on the planet. If you can only have $100,000 in the car and sell it for $150,000 and cover your investment in small number of sales then the rest Is profit. At these prices there is so much more room to make money and for a company like GM with the rescores and technology they could easily see a profit.

     

    But even the best can get fooled as Benz failed on the Maybach as they added some token things and charged more for it but the S had a better image so they sold very few. The only one on the streets I have seen belongs to Lebron.

     

    The other question too is for the money would invest here would you get it back faster with this or if you did three other models include very profitable CUV and SUV models then worry about the big show later.

    0

    Share this comment


    Link to comment
    Share on other sites

    Cadillac also doesn't need to spend as much on development because it can share behind the scenes resources with the rest of GM.  Does Cadillac really need a special door lock actuator that is different in design than a Chevy one? Cadillac is already going down this path by using the 3.6 as a basis for greater engines that only Cadillac has. 

     

    Which reminds me... where is an ATS V-Sport?  That would be a nice in between vehicle between the regular 3.6 and the ATS V-Series.

    1

    Share this comment


    Link to comment
    Share on other sites

    Well door locks and inter working parts are fine as long as they are high quality. Now as of things like the engines you need to change things here. While they did a good job on the V sport in terms of performance etc the marketing aspect is totally lost here. If they chose to use the TT in the Buick or Chevy it will a real mess.

     

    Benz and BMW do a lot of marketing with their engines and offer leading technology no found in cheaper cars. while some don't car many do. This is why Cadillac wants to have their own engines and will get them in the future. I am not sure how they will do it? Partnership with Cosworth or Lotus engineering etc?

     

    But while it is cool I have the same engine in my Malibu as the CTS is based on it is not really cool for the guy who just paid $65K for a car with a Malibu engine.

     

    If you want to be the Standard of the World you must set the standard that all others must compare themselves  too.

     

    Little should be shared openly with Buick or Chevy. Even if they kept the Chevy based engines at least change the size or make some kind improvement to them that really sets them apart. The TT was a good move but I expect other will get it soon like Buick.

    0

    Share this comment


    Link to comment
    Share on other sites

    Cadillac does not need to, and is unlikely to, enter partnerships with outside engine builders. All they need is proprietary engines, developed within GM Powertrain, but only used in Cadillacs.
    Back in Cadillac's heyday, they -along with all the other divisions- had their own engineering departments, because that's where the Divisions came from. While Cadillac had higher levels of machining & tolerances, could be run without break-in periods right off the showroom floor, they were still in line with many other Division's engines in terms of displacement & power output. This is fine; be competitive with your competition, what Buick or Pontiac may have been doing was immaterial. And Cadillac ruled the luxury segment for the bulk of the automotive timeline.

     

    For example, GM has a solid 3.6L V6. Bump the displacement a smidge (3.7L), change the tuning up & some of the hard parts, sprinkle in a bit of unique tech & make it Cadillac exclusive- this is the IMAGE BUILDING Cadillac needs to get back to. It becomes a 'Cadillac engine' and you lose all the 'its got a Chevy engine in it' nonsense.

     

    Even tho it was very limited & brief, I shook my head when the Bonneville GXP was advertised with a Northstar engine. Cadillac had a strong brand recognition there, you just can't DO something like that without image degradation. 

    0

    Share this comment


    Link to comment
    Share on other sites

    Cadillac only engines would help.  Maybe develop a new 2.2 liter turbo 4 that is Cadillac only, let that current 2.0 be used in Chevy and Buick.  The 3.6 V6 is old news, they should just come up with an all new Cadillac only V6, maybe a 3.2 twin turbo, maybe an inline six.  An inline six would be unique to Cadillac as it likely would not fit in any Chevy or Buick, plus you get that balance and smoothness.   And where is the Cadillac V8?  They build that brand on V8s, and if they really want to go after the S-class, they better have a V12.

    0

    Share this comment


    Link to comment
    Share on other sites

    Cadillac only engines would help.  Maybe develop a new 2.2 liter turbo 4 that is Cadillac only, let that current 2.0 be used in Chevy and Buick.  The 3.6 V6 is old news, they should just come up with an all new Cadillac only V6, maybe a 3.2 twin turbo, maybe an inline six.  An inline six would be unique to Cadillac as it likely would not fit in any Chevy or Buick, plus you get that balance and smoothness.   And where is the Cadillac V8?  They build that brand on V8s, and if they really want to go after the S-class, they better have a V12.

    So if Cadillac does a inline 6 you will then bash it as being the old Chevy straight 6 from the trailblazer.

    0

    Share this comment


    Link to comment
    Share on other sites

    Inline engines are ancient tech- not an avenue for forward progression. There is no vibrational roughness that's breaking/making any vehicle sales on an inline vs. V6.

     

    smk-logic : 'If inline engines were so good, 98% of the auto industry would not have abandoned them decades ago.'

    0

    Share this comment


    Link to comment
    Share on other sites

    They need to do something, the current 3.6 gives up so much torque to the Germans boosted sixes, it is a dated engine now, imagine by 2018 how obsolete it will be.  Mercedes has a new line of inline sixes coming in 2 years, this 3.0 bi-turbo V6 is only living for about 3 model years before they replace it.  If Merc and BMW are doing it, watch the lemmings follow.

     

    Hybrid drivetrain could be another area for improvement, probably every Cadillac should have a plug-in hybrid model and a diesel.

    0

    Share this comment


    Link to comment
    Share on other sites

    They need to do something, the current 3.6 gives up so much torque to the Germans boosted sixes, it is a dated engine now, imagine by 2018 how obsolete it will be.  Mercedes has a new line of inline sixes coming in 2 years, this 3.0 bi-turbo V6 is only living for about 3 model years before they replace it.  If Merc and BMW are doing it, watch the lemmings follow.

     

    Hybrid drivetrain could be another area for improvement, probably every Cadillac should have a plug-in hybrid model and a diesel.

    I agree with you that Cadillac needs Hybrid series and diesels, but while I have liked the Straight 6 engines, they are not superior to the V class engines.

     

    Also with Electric motors getting better and better, the time is coming to move to small form factor engines / generators that work in support of an electric powertrain.

    0

    Share this comment


    Link to comment
    Share on other sites



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. Lloyd-TX
      Lloyd-TX
      (62 years old)
  • Similar Content

    • By William Maley
      Lexus executives admit there are some holes in their lineup such as not having a subcompact or three-row crossover. Speaking with Automotive News, Lexus General Manager Jeff Bracken said the brand is losing as many as 70,000 potential vehicle sales by not competing in certain segments. 
      "We do think there's room to fill some gaps that still exist for Lexus," said Bracken.
      One possibility is introducing a subcompact crossover possibly with a production version of the UX concept.
      "That's a gap we are watching very closely. We're very fixated on trying to move that conversation forward with our parent corporation." 
      Also up for consideration is a three-row crossover and expanding the F-series performance family - might include an LC-F.
      One surprise to come out is Lexus doing an electric vehicle. According to Bracken, the brand started investigating possibilities after the Paris Motor Show where many European luxury automakers pushed this idea.
      "It was amazingly focused. Subsequent to that show, from my standpoint, we began conversations with our product planners," said Bracken.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Lexus executives admit there are some holes in their lineup such as not having a subcompact or three-row crossover. Speaking with Automotive News, Lexus General Manager Jeff Bracken said the brand is losing as many as 70,000 potential vehicle sales by not competing in certain segments. 
      "We do think there's room to fill some gaps that still exist for Lexus," said Bracken.
      One possibility is introducing a subcompact crossover possibly with a production version of the UX concept.
      "That's a gap we are watching very closely. We're very fixated on trying to move that conversation forward with our parent corporation." 
      Also up for consideration is a three-row crossover and expanding the F-series performance family - might include an LC-F.
      One surprise to come out is Lexus doing an electric vehicle. According to Bracken, the brand started investigating possibilities after the Paris Motor Show where many European luxury automakers pushed this idea.
      "It was amazingly focused. Subsequent to that show, from my standpoint, we began conversations with our product planners," said Bracken.
      Source: Automotive News (Subscription Required)
    • By William Maley
      In 2009, Cadillac was gearing up to launch the brand in Australia. A small number of dealers had signed up to begin selling a right-hand drive version of CTS. But weeks before the launch, plans were axed. The economic crisis and fluctuations in various currencies were the reasons given. But in the past couple of years, various GM executives have said the brand will be coming to Australia and pictures have surfaced of various Cadillac models in the country. 
      However, head of General Motors International Stefan Jacoby poured a bucket of cold water on this, telling Australian media at the Detroit Auto Show that the time isn't right for Cadillac to enter Australia.
      "We have no plans for that," said Jacoby.
      "First of all we should manage Holden and then we should look to Cadillac."
      Holden is currently transitioning from relying heavily on the Commodore to expanding their lineup comprised of vehicles coming from around the world. Already, Holden has launched the Astra Hatchback and will soon be launching the Astra sedan (Chevrolet Cruze) and Acadia. Once Holden is successful with this, Jacoby said they would revisit the idea of Cadillac in Australia.
      Cadillac chief designer Andrew Smith (who happens to be a Holden alum) tells Drive.com.au that he would like to see Cadillacs on Australian roads, but only when the time is right.

      "We're talking about Cadillac in Australia and I see it as a really good fit, but it is a futile exercise until you have exactly the portfolio you need," said Smith.
      "I think the Australian market is an interesting one, it's always been a mix of the European market and the American tastes. Even though we like to think it is European certainly American tastes are similar. But again it's about having everything we need to make sure we can launch it properly."
      Source: Drive.com.au

      View full article
    • By William Maley
      In 2009, Cadillac was gearing up to launch the brand in Australia. A small number of dealers had signed up to begin selling a right-hand drive version of CTS. But weeks before the launch, plans were axed. The economic crisis and fluctuations in various currencies were the reasons given. But in the past couple of years, various GM executives have said the brand will be coming to Australia and pictures have surfaced of various Cadillac models in the country. 
      However, head of General Motors International Stefan Jacoby poured a bucket of cold water on this, telling Australian media at the Detroit Auto Show that the time isn't right for Cadillac to enter Australia.
      "We have no plans for that," said Jacoby.
      "First of all we should manage Holden and then we should look to Cadillac."
      Holden is currently transitioning from relying heavily on the Commodore to expanding their lineup comprised of vehicles coming from around the world. Already, Holden has launched the Astra Hatchback and will soon be launching the Astra sedan (Chevrolet Cruze) and Acadia. Once Holden is successful with this, Jacoby said they would revisit the idea of Cadillac in Australia.
      Cadillac chief designer Andrew Smith (who happens to be a Holden alum) tells Drive.com.au that he would like to see Cadillacs on Australian roads, but only when the time is right.

      "We're talking about Cadillac in Australia and I see it as a really good fit, but it is a futile exercise until you have exactly the portfolio you need," said Smith.
      "I think the Australian market is an interesting one, it's always been a mix of the European market and the American tastes. Even though we like to think it is European certainly American tastes are similar. But again it's about having everything we need to make sure we can launch it properly."
      Source: Drive.com.au
    • By William Maley
      Are you one of those people who can't seem to decide if they want a sports sedan or a luxury crossover? Then listen up as Cadillac has announced something you might be interested in.
      Next month, Cadillac will be launching 'Book by Cadillac' for the New York Metro Area. For $1,500 a month, members will be able to choose from Cadillac's Platinum trim and V-Series lineup. This is done through a smartphone app where a member can request a vehicle. From there, a concierge will drop off your selected vehicle to your requested location. Vehicles can be kept for as long as a member wants and can be easily swapped. 
      The $1,500 monthly fee covers insurance, registration, and maintenance of the vehicle.
      Cadillac plans on launching Book into other markets down the road.
      Source: Cadillac
      Press Release is on Page 2


      Introducing BOOK by Cadillac, a Bold New Luxury Vehicle Subscription Model
      Rather than owning a single vehicle, members can switch between different Cadillacs to best suit their needs with this first-of-its-kind subscription service from an OEM. NEW YORK — Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.
      “BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.
      BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
      With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.
      BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets. 
      The Details:
      A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage.
      Other fees may apply. For detailed information on all the benefits of membership and how to join, please visit www.BOOKByCadillac.com.

      View full article
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online