Staff Writer - CheersandGears.com
December 28, 2012
Back in 2010, Chevrolet introduced a new ad campaign with the tagline of 'Chevy Runs Deep'. The campaign was designed to emphasize the emotional connect between a person and a vehicle. However the campaign was met with mixed reactions.
"I'm not sure that was appropriate for the mainstream market that they're in. They need to create a message that conveys some type of differential advantage, some benefit to the mainstream buyer that the Asians cannot offer," said Polk Automotive analyst Thomas Libby.
General Motors and its advertising agency, Commonwealth are weighing whether to keep the campaign or go with something else.
"We have not made a decision yet. What does a global campaign look like and how do we execute it? Is it one line around the globe or is it different taglines? That's what we're looking at right now," said Chris Perry, Chevrolet's vice president of marketing.
The fate of the campaign will be decided in the first quarter of 2013.
Source: Detroit Free Press