Today, General Motors told it's dealers that they are free to sell their Chevrolet Volt demonstration models. The move will increase the number of Volts on sale from 1,800 to 4,100.
GM launched the Volt back in December in seven markets and since July has been rolling out the Volt nationwide to, and is nearing its target of 2,600 dealers in all 50 states. The problem is dealers have been given a Volt to use a demo only.
“Multiple dealers have requested to sell their demo to satisfy customer demand,” GM said in a memo to dealers.
GM spokesman Tom Henderson told Automotive News that GM is “giving them the choice to satisfy their customers and the flexibility to meet pent-up demand.” To compensate for depreciation and for the cost of removing some decals from the demo models, GM will reimburse dealers $1,500. But to get the reimbursement, dealers will need to sell the demo by January 3rd. Then dealers will need to get a new Volt demo by the end of January.
General Motors is hoping with this move they will be able to meet their lofty goal of selling 10,000 Volts by the end of year. Through October, GM only 5,003 Volts.
Source: Automotive News