Besides the Chicago Auto Show this week, there was another auto show that was taking place. The Delhi Auto Expo was taking place in India this week and General Motors showed off a concept that could be a possible entrant in the subcompact crossover marketplace.
This is the Chevrolet Adra concept SUV and its the first vehicle to come out of GM's new technical center in Bangalore, India. The concept looks to be GM's interpretation of the Kia Soul with a similar tall wagon shape. The front features a large grille and headlights that extend into the fenders. The Adra's interior is very modern with unique materials on the dash and seats, flat-bottom steering wheel, and a MyLink infotainment system. GM isn't revealing any mechanical details about this concept at this time.
If the Adra concept does go into production, expect GM to make it a little bit smaller. The Indian Government has tax breaks on vehicles that are shorter than 4 Meters. The Adra Concept measures out 4.2 Meters, meaning it would miss out on those breaks.
"The Adra is a major achievement for our local designers, who conceptualized and designed the model from the ground up. It represents a new possibility for the fast-growing compact SUV segment," said GM India President and Managing Director Lowell Paddock.
Source: General Motors
Press Release is on Page 2
GM India Launches New Chevrolet Beat Hatchback and Unveils Chevrolet Adra Concept
General Motors India today launched the new Chevrolet Beat hatchback and unveiled the new Chevrolet Adra concept vehicle in New Delhi at the 12th Auto Expo 2014. The models are among the 13 concept and production vehicles appearing on the Chevrolet stand at India's premier auto show.
"GM is proud to be showcasing an array of products offered by Chevrolet, one of the world's fastest-growing vehicle brands, at the Auto Expo," said GM India President and Managing Director Lowell Paddock.
"Many of the products on display were engineered locally to meet the unique needs and preferences of the domestic market. They represent our commitment to continue growing our presence in India," said Stefan Jacoby, GM executive vice president and president, GM International Operations.
The Chevrolet Adra concept SUV, which was developed entirely by Indian designers at the GM Technical Centre-India (GMTC-I) in Bangalore, is making its global debut at the show.
The Adra adopts traditional global Chevrolet design language while addressing local customer expectations to cater to the next generation of Indian car buyers. It offers all of the advantages of a traditional SUV – such as high ground clearance, exceptional all-around visibility, a high seating stance and generous interior space – in a compact package.
"The Adra is a major achievement for our local designers, who conceptualized and designed the model from the ground up," said Paddock. "It represents a new possibility for the fast-growing compact SUV segment."