Staff Writer - CheersandGears.com
August 7, 2013
Bob Lee, head of Fiat and Chrysler global Powertrain said that the company will not be investing in electrified powertrains till consumers are willing to pay for it. He said this at the 2013 CAR Management Briefing’s Advanced Powertrain Forum this week.
Lee explained that consumers aren't willing to pony up the money to cost of battery packs, electric motors and chargers that hybrids and electric vehicles are saddle with. He said that it might take up to ten years before consumers are willing to pay for the tech.
"Many customers want to reduce C02, but they aren't willing to change their lifestyle or pay the cost -- yet," said Lee.
In the meantime, Chrysler will focus on developing more diesel and turbocharged engines to help improve fuel economy.
Source: Automotive News (Subscription Required)