Staff Writer - CheersandGears.com
July 11, 2013
Automakers seem to be having a tough go with electric vehicles. The only way it seems automakers are able to move their stockpile is by drastically cutting the price. We've seen it with the Nissan Leaf which saw it sales jump General Motors hasn't gone down that same route with the Volt, but is offering a number of discounts. Ford looks to be doing the former option with the Focus EV.
The Detroit News reports that for the 2014 Focus EV will see a $4,000 price drop. That brings the base down from $39,200 to $35,200. While that should help out the Focus EV, that's still $6,000 more than the base Nissan Leaf. Ford said in a statement the lower price “keeps us competitive in the marketplace.”
The price slash is a bit of a surprise since last month, Nancy Gioia, Ford’s director of global electrification said they would not follow in the footsteps of compeitors doing a price cut.
“We’re not going to chase down to the lowest price possible — that doesn’t make sense to erode the brand image or the true value of the product,” Gioia said.
Source: The Detroit News