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    Ford Slashes The Price Of The Focus EV


    William Maley

    Staff Writer - CheersandGears.com

    July 11, 2013

    Automakers seem to be having a tough go with electric vehicles. The only way it seems automakers are able to move their stockpile is by drastically cutting the price. We've seen it with the Nissan Leaf which saw it sales jump General Motors hasn't gone down that same route with the Volt, but is offering a number of discounts. Ford looks to be doing the former option with the Focus EV.

    The Detroit News reports that for the 2014 Focus EV will see a $4,000 price drop. That brings the base down from $39,200 to $35,200. While that should help out the Focus EV, that's still $6,000 more than the base Nissan Leaf. Ford said in a statement the lower price “keeps us competitive in the marketplace.”

    The price slash is a bit of a surprise since last month, Nancy Gioia, Ford’s director of global electrification said they would not follow in the footsteps of compeitors doing a price cut.

    “We’re not going to chase down to the lowest price possible — that doesn’t make sense to erode the brand image or the true value of the product,” Gioia said.

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    When over priced Luxury Gold Carts are made in abundance and the public knows these have limited use, the only way to move them is to cut price. Does not matter how good you make it. Build an electric auto and you have limited use.

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    I would post here, but at the risk of sounding redundant, I will refrain.

    Redundancy is the only way to pound common sense into the Morons who think pure electric is the only way of the future.

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    I live in an area with obscene spare cash. I see like-new classic cars and exotic sports cars nearly every day. HVs are everywhere. EVs are non-existent. Most folks here drive 100+ miles round trip for work. Even during the best of warm weather, EVs are not an option, especially with our unpredictable traffic and no public charging stations. IMO, EVs are doomed unless/until range is extended to 200 miles.

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    Wow, I never realized they were that expensive. I was kind of entertaining the thought of maybe downsizing to a small compact Ford like the Focus (or the Toyota Prius) if I relocate into downtown Cleveland and get a condo down there. I definitely wouldn't drop that much cash on one of them. I thought maybe they were in the $25k range initially.

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    • By William Maley
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