Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

  • William Maley
    William Maley
    Sign in to follow this  

    Ford Slashes The Price Of The Focus EV

    William Maley

    Staff Writer - CheersandGears.com

    July 11, 2013

    Automakers seem to be having a tough go with electric vehicles. The only way it seems automakers are able to move their stockpile is by drastically cutting the price. We've seen it with the Nissan Leaf which saw it sales jump General Motors hasn't gone down that same route with the Volt, but is offering a number of discounts. Ford looks to be doing the former option with the Focus EV.

    The Detroit News reports that for the 2014 Focus EV will see a $4,000 price drop. That brings the base down from $39,200 to $35,200. While that should help out the Focus EV, that's still $6,000 more than the base Nissan Leaf. Ford said in a statement the lower price “keeps us competitive in the marketplace.”

    The price slash is a bit of a surprise since last month, Nancy Gioia, Ford’s director of global electrification said they would not follow in the footsteps of compeitors doing a price cut.

    “We’re not going to chase down to the lowest price possible — that doesn’t make sense to erode the brand image or the true value of the product,” Gioia said.

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    Sign in to follow this  

    User Feedback

    Recommended Comments

    When over priced Luxury Gold Carts are made in abundance and the public knows these have limited use, the only way to move them is to cut price. Does not matter how good you make it. Build an electric auto and you have limited use.

    Share this comment

    Link to comment
    Share on other sites

    I would post here, but at the risk of sounding redundant, I will refrain.

    Redundancy is the only way to pound common sense into the Morons who think pure electric is the only way of the future.

    Share this comment

    Link to comment
    Share on other sites

    I live in an area with obscene spare cash. I see like-new classic cars and exotic sports cars nearly every day. HVs are everywhere. EVs are non-existent. Most folks here drive 100+ miles round trip for work. Even during the best of warm weather, EVs are not an option, especially with our unpredictable traffic and no public charging stations. IMO, EVs are doomed unless/until range is extended to 200 miles.

    Share this comment

    Link to comment
    Share on other sites

    Wow, I never realized they were that expensive. I was kind of entertaining the thought of maybe downsizing to a small compact Ford like the Focus (or the Toyota Prius) if I relocate into downtown Cleveland and get a condo down there. I definitely wouldn't drop that much cash on one of them. I thought maybe they were in the $25k range initially.

    Share this comment

    Link to comment
    Share on other sites

    Your content will need to be approved by a moderator

    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.