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    Meet the First Model From the Genesis Brand, the G90


    • Genesis Reveals Their First Model


    Hyundai's new luxury sub-brand, Genesis has revealed a pair of design sketches for its first model, the G90. This model will be the brand's flagship and replace the Equus sedan.

     

    Hyundai describes the G90 as “elegantly designed” and “technology packed.” This will be the first production model to use the Genesis' ‘Athletic Elegance’ design language. The sketches show off a sedan that is low-slung with a long hood, small greenhouse, and a fastback silhouette. The front end boasts a large hexagonal grille found on the current Genesis sedan and a set of headlights that wrap into the front fenders.

     

    “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience,” said Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor.

     

    Hyundai will introduce the G90 in South Korea next month.

     

    Source: Hyundai

     

     

    Press Release is on Page 2


     

    ‘New Luxury’ Takes Shape - Hyundai Motor Unveils Rendering of New G90

    • New large sedan G90 to top Genesis brand’s luxury model range
    • ‘Athletic Elegance’ brings graceful and profound elegance to the new model


    November 10, 2015 – Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand’s design identity and future direction.
    Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”
    As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market.
    G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car’s dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90.

     


    Hyundai Motor created the Genesis brand for a new generation of discerning consumers. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020.

     

    The launch of G90 is scheduled for early next month in Korea.

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    I still think they need their own unique look.  The grille is Audi-like, the tail lights are like an S-class.  The concept looks pretty good, but I think they'd be better off making something that stands out, rather than blends in.

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    I like the way it looks. Again, there's only so many ways to slice an onion, and I think this looks quite stately, and derivative...yes...quite.

     

    But we can also realize that perhaps not even one element at all is a blatant copy of anything. There's a lot of inspiration, but I think Hyundai -err I mean the Genesis brand has done quite a lot in differentiation.

     

    So the Genesis brand can now be catapulted for being in the hunt for being top of the second-tier mainstream luxury brands. Not that they weren't like this before as Hyundai. Yes...quite.

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