GMC is working towards differentiating itself from Chevrolet with products. The new Canyon and full-size SUVs show this with different designs and more upscale interior appointments. But General Motors is considering giving GMC its own product.
GM global product chief Mark Reuss tells Automotive News that the company is working on a model that will be for GMC only. Reuss didn't give any details about the new model, but did cite the brand's potential to appeal to appeal to non-GM customers and the strong prices that GMC models carry.
So what could this new model be? A car? Most likely not. GM global design chief Ed Welburn says the GMC's design studio is "as busy as it's ever been," with a number of concepts being worked on. All of those happen to be trucks however.
Source: Automotive News (Subscription Required)