Despite the dark cloud that diesel has gotten due to the Volkswagen diesel emission scandal, General Motors sees a bright future for it.
“The outlook for diesel in the U.S.A. is actually promising. We definitely see certain segments reaching 10 percent penetration and yes, an upside potential of 10 percent overall,” said Dan Nicholson, GM’s vice president of global propulsion systems to The Detroit News.
Case in point, nine percent of Chevrolet Colorado and GMC Canyon trucks sold are equipped with a diesel.
General Motors already has six vehicles available with a diesel (Silverado and Sierra HD: Colorado, Canyon, Express, and Savana). But they are planning to add three more diesel models in the coming year - Cruze, Equinox, and Terrain.
Why? A lot of it comes down to the upcoming CAFE mandate that an automaker's fleet average must meet 54.5 mpg by 2025. GM sees diesel as a way to help reach this goal. Also with the ongoing Volkswagen mess, GM sees an opportunity to possibly draw former Volkswagen TDI owners to one of their models.
Source: The Detroit News