Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    General Motors and Ram Fight For Their Share In The Truck Market

      While Ford Idles F-150, GM and Chrysler Take Advantage of It

    With Ford changing over to the next-generation F-150, General Motors and Chrysler see a rare opportunity to grab a bigger slice of the truck marketplace.

    "Without question you'll see GM and Ram will continue to play the incentive game to continue to bite into Ford's share," said Bill Rinna, LMC Automotive senior manager of North American forecasts to The Detroit News.

    Ford has idled its Dearborn Truck plant for several weeks to to retool for the 2015 F-150, a new model that will utilize aluminum in its construction. That leaves the Kansas City plant to keep producing the current F-150, till it undergoes a retooling early next year. With Ford unable to produce as many F-150s and a number of current buyers waiting for a new model, Ford won't be able to sell as many F-Series trucks. The company said that it expects to lose more than 90,000 sales of F-150 pickups during the changeover.

    Because of this, Chrysler and GM are ratcheting up their incentives to take away some of those sales going to Ford. Ram Trucks are offering either 0 percent for 72 months or $2,000 off on certain 2014 models. Chevrolet has expanded their Truck Month sales campaign which includes getting up to $9,500 off a 2014 Chevrolet Silverado All-Star LT Double Cab when someone trades in a 99 model year or newer vehicle. GMC is offering $5,000 off on certain Sierra regular cabs, and 0 percent financing and $1,500 on certain Sierra models.

    "The analysts are saying we're going to go after their share. Heck yes, we're going to go after their share," said Ram Trucks CEO and president Bob Hegbloom.

    Through September, Ram currently holds 21.3 percent of truck market; up 2.9 percent. Chevrolet saw its share climb 0.1 percent to 25.4 percent, while GMC saw its share climb 0.3 percent to 9 percent. Ford saw its share drop 2.2 percent to 37 percent.

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    Z-06

    There was the similar article last year when GM brought the new trucks in market. This is part of the game. What would Bobby boy say when Ram goes into that phase?

     

    To me, this game would be more damaging to Ford than GM, given the revolutionary vs. evolutionary nature of the trucks introduced. Ford has a lot of investment riding on the F150 than GM did on the 1500s.

     

    Trick would be how much can aluminum impact F150 in the long run.

    Link to comment
    Share on other sites
    balthazar

    Wait.

    1. Factories shut down for several weeks every time there is a major production/ model year change. 
    2. Ford stating they will lose 90,000 sales seems way off. They sold 645,000 in 2012, even 3 week's time out of 645K is 37K units, no where near 90,000.

    At that rate, to reach 90K units would take 7.2 weeks. That's basically 2 months, not 'several weeks'.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      @oldshurst442 Last nights protests across the country have clearly stirred up Americans and Hopefully the Murdering ICE agent will face his required day in court for his murderous act. Seems some are willing to get more violent as the protestors in Sacramento California broke down the gate at the ICE center and entered.  
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      Yup. I wanna know though, where is the pushback from americans. You know, the riots...  Because the ONLY thing that can get americans out of this is violence...  If not, well...look at how real deal every day Russians and real deal every day North Koreans cope with their realities and that is the life that americans will have going forward for the next whatever years UNTIL you phoquers fight back... trump is weighing in on not even having mid-term elections...   (because he knows impeachment is heading his way if republicans lose the mid terms...not that will stop him from anything anyway...)  trump was hinting on running for president...again...for a 3rd term in 2028... Im mean...what other hints do you phoquers need to phoquing actually revolt???!!! yet here is another reason.  2 phoquing reasons. Forgetting that he caused an insurrection full of FALSE claims... 1. An actual invasion of a country with a KIDNAPPING (I do not care of this man was also a dictator, its NOT up to the usa to settle this...because the REAL reason is to steal THAT country's oil) 2. AN ACTUAL KILLING of an american CITIZEN...  A MOTHER. A 35 year old MOTHER.   oh....I KNOW how deep this is...  CANADIANS KNOW....how deep this is. It seems the ONLY phoques that do NOT know how deep this is... is americans...   Do I have to post Elbows Up or Gloves Off pics? Do I have to post phoque the usa with pics of burning american flags? Well... PHOQUE THE usa!!!    And in the garbage where the american flag belongs!!!    The ONLY concern you guys NEED right NOW, the ONLY ICE concern you need right now is THIS kinda ICE      
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      I understand your concerns on ICE, but their EVs have been pretty rock solid as a standalone group. As I posted here, the savings and reliability have been impressive. So many coworkers are taking advantage of buying value powered EVs as we have moved into a large return period this year on EVs coming back off lease. I will say this, the latest coworker who has joined the Kia family picked up a 2yr lease return of the EV6 GT, powerful 4 door hatch that was $78K new and with only 18K miles on it he paid out the door $32K for the auto and it still has full warranty. He loves the 18 minutes to 80% fast charging as he is awaiting the install of an L2 charger in his home. Great deals to be had on EVs that can go the distance.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Interesting that You Tube is terminating accounts that report real news about what companies are doing including moving out of the U.S. for greener stable places like Canada. Interesting read, the focus is shifting to what the computer can do rather than AI this, AI that as people especially those that have lost their job to an AI bot are fed up with AI. https://www.pcgamer.com/hardware/dells-ces-2026-chat-was-the-most-pleasingly-un-ai-briefing-ive-had-in-maybe-5-years/ "we don't actually care about AI PCs"  Because 1.) PCs without a 2000 dollar video card can't do any decent AI 2.) Shuttling all your stuff to cloud to perform AI is creepy AF.  NOBODY wants that. In 10 years, when AI silicon is cheaper then local AI will be great. But right now, your PC can get AI by either being really really expensive, or super duper insecure....
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Loki, the god of chaos, never ends it for humans who are willfully stupid, but rather inhibits their stupidity so it is never terminal. People just keep enacting the means of their own suffering. 

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search