Editor/Reporter - CheersandGears.com
May 21, 2012
The annual "Car Wars" report by Bank of America Merrill Lynch states that Ford, General Motors and Toyota will gain back share and that Hyundai and Kia will lose share by 2016.
The report is based on the rate at which automakers launch new products. Ford has the highest rate with 26% of the lineup being replaced by 2016. GM follows next with 25% and Toyota is next with 24%. The report says with these replacement rates, Ford should gain 0.8% of market share, GM with 0.5%, and Toyota with 0.3%.
The big losers? The report says that will be Hyundai and Kia since they do not have a high replacement rate. Their market share should drop by 0.5%.