Frankly, neither I nor Cadillac, should give a crap about 'haters'; it's a waste of time/resources to try and convert them. A billion dollars of focused marketing & product development would still never get me owning a toyoter. Agreed; the product has to be top shelf. If GM is highly profitable (it is), at least at Cadillac; Caddy should just put their concept vehicles into production as is. Escala, Ciel, even that electric SUV they teased. Build 'em & jack the equivalent prices by 50%.

Floppage :

I get what you are saying. And I agree with. But in order for old names to resonate again, without haters hating, would be to produce a vehicle worthy of the Cadillac brand, and then it does NOT matter what the name of it will be.   Even Cimarron , OK...not THAT name, but the name Allante could do just fine as well if and only if, the product is a good one WORTHY of a Cadillac. Now...I aint saying that Cadillac is not producing great products, because they are...I just saying that Cadillac should NOT take ANY steps back going forward regarding style, quality, luxury and all that and ANY name will do. But...also...yes, that picture on top, Fleetwood or even Brougham would be just fine, just as long as it meets and beats the Cadillac criteria of being "The Standard of the World". Because if a car like that has a name like Fleetwood or Brougham, if its just a lazy attempt,  then its no bueno and therefore haters will have their voices heard... But at the same time, there may not be a need to use ALL of Cadillac's past names.  Id prefer if they go with new names. Those names of those concepts from the 2000s show that Cadillac guys still have the brains to invent new awesome names for Cadillac cars. THIS is what Id prefer.  Other than DeVille and Eldorado.  Ive explained why I like those names for new Cadillacs.  

It may or may not.  It grew substantially from the previous gen.  True true. And fullsized offering also grew only to be downsized again in 1977.  I havent studied the numbers, and Im intrigued (yes, Oldsmobile pun intended...) to see what dimensions the 1973-1977 Cutlass is in relation to the 1977-1990 Caprice.  yes.  And another generation after how they managed to get most of their platforms to FWD. OK...I heard that the W-Body was botched in the launching causing GM to lose money the first few years, but, one has got to admit, the W-Body as a FWD platform was a very good one and all 4 brands had great cars from that platform whether we want to admit it or not. I wasnt targeting you.  I was just trying to be funny. But yeah. I wouldnt touch a Sentra or Corolla though.  But you seem to rent cars often because, Im guessing, your line of work?    Now...I feel kinda bad for putting you on the spot like that.... NOT!!!  😛 (yes...a corny 1990s expression...forgive me) 

Imagine this car comes out, and it's named 'Fleetwood'.