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    What's the Future of the Jaguar XJ?


    • Jaguar, about the XJ...?

    Most of Jaguar's lineup are either all new or recently been redesigned. The only exception is the flagship XJ sedan. While it has been refreshed, there hasn't been any indication from Jaguar about what will happen next. Judging from comments by their North American product manager, it seems the fate of the XJ is very uncertain.

    “We had a facelift with 2016, so it is approaching the end of its lifecycle,” Larsen said of the flagship XJ. “We’re looking at, you know, future opportunities of where that could possibly go,” said David Larsen to Motor1.

    When asked if there was a next-generation XJ in the pipeline, Larsen said, “I can’t confirm or deny” anything related to that.

    Sales of the XJ have been stagnant for the past few years. In 2016, Jaguar only moved 3,834 XJs. This put it ahead of the Genesis G90 (782) and Maserati Quattroporte (2,268), but way behind the Mercedes-Benz S-Class (18,803) and BMW 7-Series (12,918).

    Jaguar might have decided to let the XJ follow in the footsteps of the XK coupe of slowly drifting away, putting their efforts into other models such as the F-Pace and other upcoming crossovers.

    Source: Motor1



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    Honestly, I see little reason to put limited R&D funds into a full size luxury sedan. The future of EV is going to make people want roomy CUV/SUV like auto's.

    I personally would continue to tweak the model with new interiors, exteriors and special limited edition packages to keep it going and unique and focus on the other bigger and much more profitable segments.

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    This car is dead man walking.  The S-class owns this segment, and to try to keep up with it, would cost Jaguar or anyone else too many R&D dollars.  The 7-series has enough global volume and platform share with Rolls to stay profitable for years to come, but you wonder how Jaguar or Maserati last much longer.

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    1 hour ago, Drew Dowdell said:

    I hope they don't give up on the segment. The XJ is one of the better cars there and doesn't deserve the lack of attention from the buying public. 

    I am very much not a British car fan overall (reliability reasons) but the XJ is the best looking full size luxury car out there. Just love the look. 

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    Don't care for the XJ stylistically- too derivative of a number of other cars, the sum of which just. isn't. anything. special or even upscale. Greenhouse length is also a bit ungainly in profile. 
    Kind of stunning the F-type outsells it- I think that's saying something major there. I think it could be retired with little notice.

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    7 hours ago, smk4565 said:

    This car is dead man walking.  The S-class owns this segment, and to try to keep up with it, would cost Jaguar or anyone else too many R&D dollars.  The 7-series has enough global volume and platform share with Rolls to stay profitable for years to come, but you wonder how Jaguar or Maserati last much longer.

    Maserati lasts by selling tarted up Ghiblis and eventually an extended Guilia

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    8 hours ago, Drew Dowdell said:

    Maserati lasts by selling tarted up Ghiblis and eventually an extended Guilia

    Well, they could probably sell 5 Maseratis a month and Sergio would keep the brand around.

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    10 minutes ago, smk4565 said:

    Well, they could probably sell 5 Maseratis a month and Sergio would keep the brand around.

    Yea Sergio would consider that a success just like his 56 Alfa's in 2016 that he wasted billions on are considered a success.

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    I LOVE the old more anachronistic previous gen that ended around 2008?  I would have one of those if they were easy and affordable to maintain.  I would add it to that "classic car" thread where I chose a 911... Current one doesn't do that much for me so no big loss, they can always bring back the name in the future.

     

     

     

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    3 hours ago, frogger said:

    I LOVE the old more anachronistic previous gen that ended around 2008?  I would have one of those if they were easy and affordable to maintain.  I would add it to that "classic car" thread where I chose a 911... Current one doesn't do that much for me so no big loss, they can always bring back the name in the future.

     

     

     

    I like the look of the old ones, and esp. the interior....the dash on the current generation is so generic...bulgy vents, very little wood...the older plank of wood dashes looked better, IMO..

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    On 4/15/2017 at 8:14 AM, frogger said:

    I LOVE the old more anachronistic previous gen that ended around 2008?  I would have one of those if they were easy and affordable to maintain.  I would add it to that "classic car" thread where I chose a 911... Current one doesn't do that much for me so no big loss, they can always bring back the name in the future.

     

     

     

    They're not terrible to maintain. Mostly Ford product mechanically, no excessive electrical gremlins to speak of... and you can get them cheap. Heck, my 2004 Honda is costing me more than a car payment a month just to keep it fully operational.  I doubt a 2006 XJ8 with 66k miles would cost more to maintain than the $275 a month it would cost to finance it.

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