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  • William Maley
    William Maley

    Mercedes-Benz Plans on Offering 10 EVs By 2022

      By 2022, Mercedes plans on having 10 electric vehicles for sale

    Mercedes-Benz is going all in on electric vehicles with the launch of the EQ sub-brand by the end of this decade. Previously, the German automaker planned to have ten electric vehicles in the EQ lineup by 2025. But a new report from Automotive News says that timeframe has been pushed up to 2022.

    Why move this goal forward? According to the report, Mercedes wants to lessen the backlash various automakers are currently dealing with due to the diesel vehicles. Diamler, Mercedes-Benz's parent company is currently under investigation by German prosecutors for possible fraud and false advertising on some of their diesel models. Also, Diamler's plan on reducing CO2 emissions across their entire fleet hit a snag last year due to buyers going for larger vehicles.

    "We want to shape the profound transformation of the automotive industry from the forefront," said Daimler Chairman Manfred Bischoff in a statement.

    "Further fundamental changes will be required for Daimler to remain successful," as the industry adjusts to cars running on electric motors and capable of driving themselves, he said.

    We know that the EQ lineup will include two SUVs (one previewed by the Generation EQ concept from last year) and two sedans.

    Source: Automotive News (Subscription Required)

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    Should be 4 SUVs- why bother wasting billions on sedans in a dead segment? Especially with the dismal sales overall of EVs?

    It's amazing to watch these OEMs just about kill themselves, straining to chase what only they seem to think is the Next Great Thing, like self-driving cars. I just can't see that last one making major inroads within -say- 25 years. 'Start early, get a jump' one might say. I point to the luxury SUV market, started by Jeep in 1963. IOW, there's a 'time' for a market change, and you basically can't force that.

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    I understand a small group will love and want self driving auto's. I think GM is doing it right focused on Lyft. For the rest, pass.

    EV's are great. but will still take time to grow. Be interesting to see what MB really brings to market and when. I suspect things will get stretched out over time and take twice as long as they have stated.

    I do love the quiet EV's. 

    BOLT ev test drive today with the wife. Loved the regen paddle on the wheel and still have the break. Auto was fast, tight and a blast to drive.

    Wife is thinking on it if she wants to buy it. Only thing she did not like about it was the black and white dash. She wisheses it was all black.

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    17 hours ago, balthazar said:

    Should be 4 SUVs- why bother wasting billions on sedans in a dead segment? 

    Totally agree, I question needing more than 1 EV sedan at this point when the global market has moved to CUV / SUV's.

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    17 hours ago, dfelt said:

    Auto was fast, tight and a blast to drive.

    Two of those are incorrect... "quick" because it only goes 93mph and almost 3600lbs isn't light for a compact class vehicle. It's actually heavy for its size.

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    Mercedes I believe is the only luxury brand that sells more cars than they do SUVs other than Bentley or Rolls, so they still have a large sedan business.  C and E class can total over 700,000 a year globally.   

    Making C, E, and S class sized EV sedans makes a lot of sense.  Especially if they use the EV platform then put the same basic interior of the gas car in there.

    What Tesla lacks is cash, R&D budget and production facilities.  Mercedes has all that, they can build these electric cars in any of their existing factories.  And especially with electric cars, once you have a scalable platform you can build a ton of body styles rather easily because you don't have to work around the engine, drive shaft, exhaust, etc.

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    14 minutes ago, smk4565 said:

    Mercedes I believe is the only luxury brand that sells more cars than they do SUVs other than Bentley or Rolls, so they still have a large sedan business.

    Are you drunk? or are you literally talking about sales numbers? Either way, you look wrong.

    BMW Cars: 2, 3, 4, 5, 6, 7, i3, i8, Z4

    BMW SUVs: X1, X3, X4, X5, X6

    Also, the sales numbers I saw show Mercedes selling more "light trucks" than cars.

    25,583 cars

    26,190 "light trucks"

    BMW cars: 23,271

    BMW "light trucks": 17,309

    Audi cars: 12,577

    Audi "light trucks": 10,991

    You're Wrong Link.

     

     

    25 minutes ago, smk4565 said:

     Mercedes has all that, they can build these electric cars in any of their existing factories.

    Then where will the build their current lineup at?

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    20 hours ago, dfelt said:

    BOLT ev test drive today with the wife. Loved the regen paddle on the wheel and still have the break. Auto was fast, tight and a blast to drive.

     

    2 hours ago, ccap41 said:

    Two of those are incorrect... "quick" because it only goes 93mph and almost 3600lbs isn't light for a compact class vehicle. It's actually heavy for its size.

    FAST

    TIGHT

    Blast to drive

    So FAST is true, you have 266lb ft of torque from zero MPH. It moves and in sport mode it seems to move even more. 

    Test drive before you say it is not fast. I am used to speed and this jumps off the line when you hit the accelerator.

    TIGHT TIGHT TIGHT, never said LIGHT or proper LITE. The BOLT is very much a drivers auto especially in SPORT mode. Very little body sway and it really holds in corners. Far better than many auto's especially those that they say are driver auto's.

    Blast to drive. So quiet and yet moves so well. Loved the overly large dual LCD screens, customization and the Android Autoplay. SWEET way to have your auto.

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    36 minutes ago, dfelt said:

    TIGHT

    If only I could read... :duh:

    But still not fast. It's a quick car, quite quick. My Focus can go faster than 93mph but it likely(it won't) cannot get to 93mph as quickly.

    Also, w/o even driving it, I can tell you it is not a "driver's car". It's an economical statement not a driver's car. It does its intended job very well but a high rise CUV-like vehicle is not a driver's car. Your EV bias is showing through thicker than cold peanut butter right there. "holds corners far better than most autos"(paraphrased). GTFO with that.

    Edited by ccap41
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    43 minutes ago, ccap41 said:

    If only I could read... :duh:

    But still not fast. It's a quick car, quite quick. My Focus can go faster than 93mph but it likely(it won't) cannot get to 93mph as quickly.

    Also, w/o even driving it, I can tell you it is not a "driver's car". It's an economical statement not a driver's car. It does its intended job very well but a high rise CUV-like vehicle is not a driver's car. Your EV bias is showing through thicker than cold peanut butter right there. "holds corners far better than most autos"(paraphrased). GTFO with that.

    Have you driven the Bolt to make such an assessment?

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    10 hours ago, ccap41 said:

    Are you drunk? or are you literally talking about sales numbers? Either way, you look wrong.

    BMW Cars: 2, 3, 4, 5, 6, 7, i3, i8, Z4

    BMW SUVs: X1, X3, X4, X5, X6

    Also, the sales numbers I saw show Mercedes selling more "light trucks" than cars.

    25,583 cars

    26,190 "light trucks"

    BMW cars: 23,271

    BMW "light trucks": 17,309

    Audi cars: 12,577

    Audi "light trucks": 10,991

    You're Wrong Link.

     

     

    Then where will the build their current lineup at?

    In 2016 (in usa) Mercedes sold 158,600 SUV and 181,637 cars.   Cars still make up the majority of their business.  I didn't add all BMW and Audi's full year sales, but Audi puts a new SUV on sale every 6 months, and any car they make above A4 doesn't sell here.  

    Regardless, C, E, and S class are all #1 seller in their segments, so it makes perfect sense to make electric cars of equal size, because they know how to sell sedans in those segments, and they want the Tesla Model S and Model 3 business.  People buy the Tesla because it was the new thing and nothing else is like it, when Mercedes sells Tesla performance with a Mercedes interior and build quality, goodnight Tesla.

    And that is what this push is half about, half is about the European Eco-mentalist green movement and the other half is about taking out Tesla.

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    7 hours ago, smk4565 said:

    In 2016 (in usa) Mercedes sold ...

    Regardless, ... S class are all #1 seller in their segments...

    Not in the U.S.
    S-class is old- should've been bolder; current generation is too close to last one and frankly it's become the 'boring' choice. Only moving at a rate of 12K/yr and the Model S is closer to 50K. Tesla owns that segment.

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    1 hour ago, balthazar said:

    Not in the U.S.
    S-class is old- should've been bolder; current generation is too close to last one and frankly it's become the 'boring' choice. Only moving at a rate of 12K/yr and the Model S is closer to 50K. Tesla owns that segment.

    Tesla Model S sold like 25k units in the USA last year, 50k world wide.  The Model S is also a mid size car, with a starting price $30,000 below the S-class before the $7500 tax credit.   But Mercedes recognizes the threat of Tesla for sure, that is why they are launching this 10 model assault aimed directly at Tesla.

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    MSRPs run between $73K and $111K depending on power train- that's comparable to the segment (7-series starts @ $81K). S-class with the usual discounting starts @ $86K; Model S has no discounting. Model S certainly isn't in the e-class segment ($52K).
    Yes- it's not as large as the others in the segment, closer to mid-size, but credit to Tesla for positioning their 'compact full-size' where it is. It has other dimensions that meet or exceed the other 'full-size' sedans (width, cargo capacity).

    Just Q3 2016 numbers :

    ss44.png

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    18 hours ago, ccap41 said:

    If only I could read... :duh:

    But still not fast. It's a quick car, quite quick. My Focus can go faster than 93mph but it likely(it won't) cannot get to 93mph as quickly.

    Also, w/o even driving it, I can tell you it is not a "driver's car". It's an economical statement not a driver's car. It does its intended job very well but a high rise CUV-like vehicle is not a driver's car. Your EV bias is showing through thicker than cold peanut butter right there. "holds corners far better than most autos"(paraphrased). GTFO with that.

    The BOLT is not high like other CUV's, Was surprised by this and yet is does handle like a driving auto. Test drive it first before you say it is not. That also surprised me.

    Cruze had 5.5 inches of ground clearance, BOLT is 6" Most CUV's are around 8-9 inches.

    I challenge you to test drive the BOLT and then think about how it drives compared to cars and handles. For 99.9% of people, they will never go over 93 mph but getting up to speed fast and holding in turns, this little auto does  the engineers proud. Way better tuned chassis and suspension than I would have expected and at highway speed, it still can jump forward way better than allot of ICE auto's.

    New respect for those that created and built the BOLT.

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    It's roofline is ~5 inches higher than the compact class of cars. It's also low to the ground because of reduced aero drag. That ground clearance is likely due to a plastic piece sticking down 1-2 inches, like my Escape, Tahoes, and anything else that's "lifted".

    It's lateral grip is far less than my Focus..which isn't anything special. 0.77g for the Bolt and 0.89-0.90g for the Focus(non-ST or RS).

    MT's figure 8 numbers for acceleration, braking, and turning characteristics?

    Ford Focus: 26.7 sec

    Chevy Bolt: 27.6 sec

    And that's with it being MUCH slower accelerating because the Bolt does a 1/4 mile in 14.9 vs a Focus DCT in 16.3.

    It is hands-down quicker in a straight line but that's it. So if it handles worse than my Focus(with a decent margin, if it was much closer I could understand the "drive it before you knock it") then I don't really need to drive it to say that it is not a "driver's car".

    Compare it to a Miata? The pinnacle of "driver's car".

    1/4 mile: 14.5 sec

    Lateral g's: 0.95

    MT's figure 8: 25.4 sec

    All of these numbers are from MT to get a consistent source as other companies get different numbers for the same vehicle(for example, C/D is always quicker).

    It is good, very good... for a CUV.

    Edited by ccap41
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    5 hours ago, ccap41 said:

    It's roofline is ~5 inches higher than the compact class of cars. It's also low to the ground because of reduced aero drag. That ground clearance is likely due to a plastic piece sticking down 1-2 inches, like my Escape, Tahoes, and anything else that's "lifted".

    It's lateral grip is far less than my Focus..which isn't anything special. 0.77g for the Bolt and 0.89-0.90g for the Focus(non-ST or RS).

    MT's figure 8 numbers for acceleration, braking, and turning characteristics?

    Ford Focus: 26.7 sec

    Chevy Bolt: 27.6 sec

    And that's with it being MUCH slower accelerating because the Bolt does a 1/4 mile in 14.9 vs a Focus DCT in 16.3.

    It is hands-down quicker in a straight line but that's it. So if it handles worse than my Focus(with a decent margin, if it was much closer I could understand the "drive it before you knock it") then I don't really need to drive it to say that it is not a "driver's car".

    Compare it to a Miata? The pinnacle of "driver's car".

    1/4 mile: 14.5 sec

    Lateral g's: 0.95

    MT's figure 8: 25.4 sec

    All of these numbers are from MT to get a consistent source as other companies get different numbers for the same vehicle(for example, C/D is always quicker).

    It is good, very good... for a CUV.

    But you still haven't driven it while dfelt has so...

     

    And I'm not stating this to be a jerk Btw (silly troll down vote aside) but "drivers car" is truly subjective here and you're kind of poopooing it without having ever driven one and then criticize dfelt about it even though he has driven it. To him, it may be a nice drivers car, making this a very subjective argument. 

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    11 minutes ago, surreal1272 said:

    But you still haven't driven it while dfelt has so...

     

    And I'm not stating this to be a jerk Btw (silly troll down vote aside) but "drivers car" is truly subjective here and you're kind of poopooing it without having ever driven one and then criticize dfelt about it even though he has driven it. To him, it may be a nice drivers car, making this a very subjective argument. 

    In the phrase, " Driver's car " it even defines it as a "car" to begin with. While I will absolutely agree that I have not driven one and that they are quite quick aaaand that they do their intended job VERY, VERY well... there is no possible way a CUV is considered a "driver's car" to anybody who isn't just blindly in love with EVs. There's just no way. Yeeesssss the term is relative, to an extent. It will mean something different to each driver but 99% of car people will be able to agree that a Bolt is not a driver's car. It's barely a car..lol

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    7 minutes ago, ccap41 said:

    In the phrase, " Driver's car " it even defines it as a "car" to begin with. While I will absolutely agree that I have not driven one and that they are quite quick aaaand that they do their intended job VERY, VERY well... there is no possible way a CUV is considered a "driver's car" to anybody who isn't just blindly in love with EVs. There's just no way. Yeeesssss the term is relative, to an extent. It will mean something different to each driver but 99% of car people will be able to agree that a Bolt is not a driver's car. It's barely a car..lol

    Again you are making an assumption even though you acknowledge the fact that you haven't actually driven one though. It's like someone telling you that the Escape gets "x" MPGs, citing only paper stats while never having driven one, while you claim you get "y" MPGs. Being that you actually own one, who am I more likely to believe? Paper stats or actual ownership experience?

     

    Just offering a little perspective here on a subjective matter. 

    Edited by surreal1272
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    7 hours ago, ccap41 said:

    In the phrase, " Driver's car " it even defines it as a "car" to begin with. While I will absolutely agree that I have not driven one and that they are quite quick aaaand that they do their intended job VERY, VERY well... there is no possible way a CUV is considered a "driver's car" to anybody who isn't just blindly in love with EVs. There's just no way. Yeeesssss the term is relative, to an extent. It will mean something different to each driver but 99% of car people will be able to agree that a Bolt is not a driver's car. It's barely a car..lol

    I see the point your trying to make. Think of this point:

    Every category of auto has their slush mobiles and their drivers auto.

    You take the compact auto class and put together all the compact cars and some are slush body rolling nightmares and some are tight and handle very well.

    Compact CUV's, some are fat pigs that wallow in driving and others are athletes that go the distance and leave you with the WOW, what an amazing performance.

    The BOLT will surprise you especially if you put it in SPORT mode.

    Take 5 years of a wife driving a Trailblazer SS AWD custom tuned and able to easily hold it's self at 157 mph as both her and I have driven it since we own it. 

    Get in to the BOLT and her first impression was wow this is small compared to the TB, interior space was WOW, this is roomier than the TB.

    In normal mode, all 266 lb ft of torque moves you very nicely from a stop. Step on it at 55 and the auto jumps forward.

    Now do this in SPORT mode and everything is tight and even faster.

    As stated Drivers auto is very subjective and I drive alot of CUV's and SUV's.

    MT stated what they got and never mentioned that I saw sport mode and yet other reviews have all talked about the big difference between normal mode that is exciting to drive and sport mode that for some more laid back drivers would scare them.

    The BOLT is a well designed EV, that is a drivers auto. I have this as a Yard stick to see how exciting FORD, FCA, MB, BMW, etc. can step up to and deliver.

    BMW i3 is fast but a terrible drivers auto. Just trying to commute in it beats the hell out of you.

    BOLT gets you moving, holds it own and still gives you comfort.

    You really need to go TEST DRIVE one and then post your own impression.

    I am excited to hear what BILL and DREW think when they can get one for a week test drive.

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      North American (NA) model: 24 L (both AWD and 2WD)
      Non-NA model: 57 L (2WD) or 24 L (AWD)
      Performance
      Platform
      Electric-Global Modular Platform
      Maximum Driving Range
      (according to WLTP)
      470~480 km
      (When pairing 2WD with 72.6-kWh battery option)
       
      Long Range
      72.6-kWh Battery
      (77.4-kWh for NA)
      AWD
      Power
      225-kW (Front and Rear combined)
      Torque
      605-Nm (Front and Rear combined)
      0-100 km/h
      5.2 seconds
      2WD 
      Power
      160-kW Rear
      Torque
      350-Nm Rear
      0-100 km/h
      7.4 seconds
       
      Standard Range
      58-kWh Battery
      AWD
      Power
      173 kW (Front and Rear combined)
      Torque
      605 Nm (Front and Rear combined)
      0-100 km/h
      6.1 seconds
      2WD
      Power
      125 kW
      Torque
      350 Nm
      0-100 km/h
      8.5 seconds
      Features (Please see additional details section below table for more information)
      Supported Charging Infrastructure
      400 V and 800 V (No need for additional adapters)
      Ultra-fast Charging
      10 % to 80 % in 18 minutes of charge
      100 km of range (WLTP) in 5 minutes of charge
      Vehicle-to-Load
      Max. Output
      3.6 kW
      Port Locations
      Inside: Under second-row seats
      Outside: vehicle charging port
      Infotainment
      Screen
      12-inch, full-touch infotainment screen
      Hoodless 12-inch digital gauge cluster
      Bluelink® connected car services
      Remote Profile Management
      Remote Start Enhancements
      Vehicle Status Notifications
      POI Send to Car Now with Waypoints
      Maintenance Alert Enhancement
      Dynamic Voice Recognition
      Safety and Convenience Features
      Forward Collision-Avoidance Assist (FCA)
      Blind-Spot Collision-Avoidance Assist (BCA)
      Safe Exit Assist (SEA)
      Intelligent Speed Limit Assist (ISLA)
      Driver Attention Warning (DAW)
      High Beam Assist (HBA)
      Surround View Monitor (SVM)
      Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
      Parking Collision-Avoidance Assist (PCA)
      Highway Driving Assist 2 (HDA 2)
      Remote Smart Parking Assist (RSPA)
      Available Colors
      Exterior: Gravity Gold Matte, Shooting-Star Gray Matte, Digital Teal-Green Pearl, Lucid Blue Pearl, Atlas White, Cyber Gray Metallic, Phantom Black Pearl, Galactic Gray Metallic (not available in NA region), Mystic Olive-Green Pearl (not available in NA region)
      Interior: Obsidian Black and Dark Pebble Gray/Dove Gray, Dark Teal/Dove Gray, and Terra Brown/Mud Gray (only available in Korea)
    • By William Maley
      Hyundai is planning on 23 electric vehicles for the global market between now and 2025. A key part of that is the Ioniq sub-brand which the brand previewed last year. The first model of this new brand was introduced this morning in South Korea.
      The Ioniq 5 is a compact 'crossover' that looks nearly identical to the 45 concept shown two years ago. Details such as edgy hatchback shape with creases along the doors, square headlights, flush door handles, and a set of 20-inch aero wheels are sure to draw a lot comment. Dimension-wise, the Ioniq 5 occupies an interesting space.
      Length: 182.5 inches (about two inches longer than the Elantra) Width: 74.4 inches (over an inch wider than the Tucson) Height: 63.2 inches (almost two inches taller than a Kona) Wheelbase: 188.1 inches (just under four inches longer than the Palisade) Inside, the Ioniq 5 takes a minimalist approach with not much bright work and long panel running from the driver towards the middle of the dash that houses two 12-inch screens (acting as instrument cluster and infotainment). The front seats fully recline and feature a leg rest to relax while the 5 charges up. There is also a moveable center console to allow for more space under the dash.
      Under the Ioniq 5's body is the first implementation of Hyundai's Electric-Global Modular Platform (E-GMP). This platform can house either a 58-kWh or 77.4-kWh battery pack. The latter is exclusive for North America as other Global markets make do a 72.6-kWh pack. Two motor configurations are available.; a single one mounted on the rear axle providing 18 horsepower and 258 pound-feet of torque, or a dual-motor setup to produce 302 horsepower and 446 pound-feet of torque.
      With the smaller battery and single motor, Hyundai claims a 7.1 second run to 60 mph. Opt for the dual motor layout and larger battery and 0-60 mph time drops to 5.2 seconds.
      Hyundai is only giving the range for the single motor and large battery setup at the moment which stands at 298 miles. Do note that is for the WLTP test cycle. We expect the EPA rating to be lower, between 200 to 250 being our guess on this version.
      Hyundai is planning on launching the Ioniq 5 in select markets later this year, with North America following sometime after - likely 2022.
      Source: Hyundai
      Hyundai IONIQ 5 Redefines Electric Mobility Lifestyle
      IONIQ 5 all-electric, midsize CUV debuted today in a virtual world premiere event Design explores new experiences only possible with dedicated BEV platform …Evokes the daring attitude of Hyundai Pony, the company’s first production car, highlighting 45-year journey of Hyundai design and looking ahead to the future …Exterior achieves unique proportions on a 3,000-mm wheelbase emphasizing EV specific typology .…Interior raises bar of comfort and usability with flat floor and Universal Island Reflects commitment to sustainability by utilizing eco-friendly materials and nature-inspired colors in many touchpoints Delivers powerful performance and ultra-fast 400 V and 800 V multi-charging Provides Vehicle-to-Load (V2L) function, which can turn the vehicle into a charger on wheels SEOUL, February 22, 2021 — Hyundai Motor Company today launched the IONIQ 5 midsize CUV during a virtual world premiere event. As the first model in Hyundai’s new IONIQ brand dedicated to battery electric vehicles (BEV), IONIQ 5 sets the benchmark to redefine the electric mobility lifestyle with sustainable and innovative features.
      IONIQ 5 is built upon Hyundai Motor Group’s dedicated BEV architecture called Electric-Global Modular Platform (E-GMP), enabling it to have unique proportions on an elongated wheelbase. With E-GMP, IONIQ 5 offers innovative interior design with eco-friendly materials in many touchpoints, strong performance mated with ultra-fast charging and a Vehicle-to-Load (V2L) function as well as advanced connectivity and driver assistance features that will offer the ultimate in-car experience while ensuring safety.
      “IONIQ 5 will accommodate lifestyles without limits, proactively caring for customers’ needs throughout their journey,” said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer. “It is truly the first electric vehicle to provide a new experience with its innovative use of interior space and advanced technologies.”
      Heralding a new era for EV design
      IONIQ 5’s progressive design represents a departure from past norms, exploring a new design freedom offered by a dedicated BEV platform. By evoking the daring attitude of Hyundai Pony, the company’s first production car, IONIQ 5 highlights Hyundai’s 45-year journey to become a part of customer’s lifestyles, creating a common thread from past to present and future. This is the redefinition of timeless design, a theme that will expand as the IONIQ lineup grows.
      IONIQ 5’s unique exterior design is characterized by the Pony-inspired profile over a 3,000-mm wheelbase. This extended wheelbase requires a more sophisticated approach to translate this new proportion into a contemporary EV typology.
      The front of the car is equipped with Hyundai’s first clamshell hood that minimizes panel gaps for optimal aerodynamics. The front bumper is defined by an eye-catching V-shape incorporating distinctive daytime running lights (DRLs) that provide an unmistakable light signature unique to IONIQ 5. These small pixel-like clusters also appear at the rear of the vehicle.
      On the sides, auto flush door handles provide clean surface styling and enhanced aerodynamic efficiency. The front and rear forms of the vehicle merge together at its doors, offering another example of Hyundai’s ‘Parametric Dynamics’ design first seen on the all-new Tucson. The strong C-pillar shape, inspired by Hyundai’s ‘45’ EV concept, gives IONIQ 5 a commanding presence clearly identifiable from a distance.
      Aero-optimized wheels further echo the Parametric Pixel design theme and are offered in a super-sized 20-inch diameter, the largest rims ever fitted to a Hyundai EV. These complete IONIQ 5’s perfected proportions, optimized for Hyundai’s E-GMP.
      “A new mobility experience for the next generation—this was the mission from the first day we began this project, to look ahead towards the horizon, but stay fundamentally Hyundai,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “IONIQ 5 is the new definition of timeless, providing a common thread linking our past to the present and future.”
      The ‘Living Space’ theme runs throughout the interior, most notably embodied by the Universal Island, a moveable center console that can slide back as much as 140 mm. Universal Island, along with the flat floor where the batteries are stored, allows more freedom of movement inside the vehicle.
      IONIQ 5 is also equipped with electronically adjustable front seats. The seats recline to the optimum angle, offering a weightless feeling for the occupant. Hyundai reduced the thickness of the front seats by 30 percent, providing more space for those seated in the second row.
      Many of its interior touchpoints — seats, headliner, door trim, floor and armrest — use eco-friendly, sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns and natural wool yarns, eco-processed leather with plant-based extracts, and bio paint with plant extracts.
      Customers can choose from nine exterior colors[1], including five nature-inspired hues exclusive to IONIQ 5. The interior has three color options[2].
      A range of power electric systems to suit every customer
      IONIQ 5 is available with a range of power electric (PE) configurations to fit the mobility needs of every customer, with no compromises on performance. Customers can select from two battery pack options, either 58 kWh or 72.6 kWh[3], and two electric motor layouts, either with a rear motor only or with both front and rear motors. All PE variations provide outstanding range and deliver a top speed of 185 km/h.
      At the top of the electric motor lineup is an all-wheel drive (AWD) option paired with the 72.6-kWh battery, producing a combined power output of 225-kWh and 605 Nm of torque. This PE configuration can go from 0 km/h to 100 km/h in 5.2 seconds.
      When equipped with two-wheel drive (2WD) and 72.6-kWh battery, IONIQ 5’s maximum driving range on a single charge will be around 470~480 km[4], according to the Worldwide Harmonized Light Vehicle Test Procedure (WLTP) standard.
      Ultra-fast battery charging along with innovative Vehicle-to-Load (V2L) function
      IONIQ 5’s E-GMP can support both 400-V and 800-V charging infrastructures. The platform offers 800-V charging capability as standard, along with 400-V charging, without the need for additional components or adapters. The multi-charging system is a world’s first patented technology that operates the motor and inverter to boost 400 V to 800 V for stable charging compatibility.
      With a 350-kW charger, IONIQ 5 can charge from 10 percent to 80 percent in just 18 minutes. IONIQ 5 users only need to charge the vehicle for five minutes to get 100 km of range, according to WLTP.
      IONIQ 5 also provides an innovative V2L function, which allows customers to freely use or charge any electric devices, such as electric bicycles, scooters or camping equipment, serving as a charger on wheels.
      The V2L function can supply up to 3.6 kW of power. The V2L port is located under the second-row seats, and it can be activated when a vehicle is on. Another V2L port is located at the charging port on the vehicle exterior. Using a converter, customers can charge high-power electric equipment. The outside port provides power even when the vehicle is turned off.
      Innovative connectivity and driver assistance for safety and convenience[5]
      IONIQ 5 seamlessly integrates advanced technologies for an enhanced digital user experience. The wide, configurable, dual cockpit features a 12-inch, full-touch infotainment screen and hoodless 12- inch digital gauge cluster that can be customized to meet customers’ needs.
      For the first time in Hyundai, IONIQ 5 features an Augmented Reality Head-Up Display (AR HUD), essentially turning the windshield into a display screen.
      IONIQ 5 is also equipped with the next level of Hyundai SmartSense, advanced driver assistance system, ensuring the highest levels of safety and convenience on the road. IONIQ 5 is the first Hyundai model to offer Highway Driving Assist 2 (HDA 2). Other driving assistance systems include Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW), High Beam Assist (HBA), and more.
      IONIQ 5 will be available in selected regions starting in the first half of 2021.
      Dimensions
      Wheelbase
      3,000 mm
      Length
      4,635 mm
      Width
      1,890 mm
      Height
      1,605 mm
      Cargo
      Boot/trunk space
      531 L / 1591 L (when second-row seats are fully folded)
      Front trunk
      North American (NA) model: 24 L (both AWD and 2WD)
      Non-NA model: 57 L (2WD) or 24 L (AWD)
      Performance
      Platform
      Electric-Global Modular Platform
      Maximum Driving Range
      (according to WLTP)
      470~480 km
      (When pairing 2WD with 72.6-kWh battery option)
       
      Long Range
      72.6-kWh Battery
      (77.4-kWh for NA)
      AWD
      Power
      225-kW (Front and Rear combined)
      Torque
      605-Nm (Front and Rear combined)
      0-100 km/h
      5.2 seconds
      2WD 
      Power
      160-kW Rear
      Torque
      350-Nm Rear
      0-100 km/h
      7.4 seconds
       
      Standard Range
      58-kWh Battery
      AWD
      Power
      173 kW (Front and Rear combined)
      Torque
      605 Nm (Front and Rear combined)
      0-100 km/h
      6.1 seconds
      2WD
      Power
      125 kW
      Torque
      350 Nm
      0-100 km/h
      8.5 seconds
      Features (Please see additional details section below table for more information)
      Supported Charging Infrastructure
      400 V and 800 V (No need for additional adapters)
      Ultra-fast Charging
      10 % to 80 % in 18 minutes of charge
      100 km of range (WLTP) in 5 minutes of charge
      Vehicle-to-Load
      Max. Output
      3.6 kW
      Port Locations
      Inside: Under second-row seats
      Outside: vehicle charging port
      Infotainment
      Screen
      12-inch, full-touch infotainment screen
      Hoodless 12-inch digital gauge cluster
      Bluelink® connected car services
      Remote Profile Management
      Remote Start Enhancements
      Vehicle Status Notifications
      POI Send to Car Now with Waypoints
      Maintenance Alert Enhancement
      Dynamic Voice Recognition
      Safety and Convenience Features
      Forward Collision-Avoidance Assist (FCA)
      Blind-Spot Collision-Avoidance Assist (BCA)
      Safe Exit Assist (SEA)
      Intelligent Speed Limit Assist (ISLA)
      Driver Attention Warning (DAW)
      High Beam Assist (HBA)
      Surround View Monitor (SVM)
      Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
      Parking Collision-Avoidance Assist (PCA)
      Highway Driving Assist 2 (HDA 2)
      Remote Smart Parking Assist (RSPA)
      Available Colors
      Exterior: Gravity Gold Matte, Shooting-Star Gray Matte, Digital Teal-Green Pearl, Lucid Blue Pearl, Atlas White, Cyber Gray Metallic, Phantom Black Pearl, Galactic Gray Metallic (not available in NA region), Mystic Olive-Green Pearl (not available in NA region)
      Interior: Obsidian Black and Dark Pebble Gray/Dove Gray, Dark Teal/Dove Gray, and Terra Brown/Mud Gray (only available in Korea)

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

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