Mercedes-Benz is going all in on electric vehicles with the launch of the EQ sub-brand by the end of this decade. Previously, the German automaker planned to have ten electric vehicles in the EQ lineup by 2025. But a new report from Automotive News says that timeframe has been pushed up to 2022.
Why move this goal forward? According to the report, Mercedes wants to lessen the backlash various automakers are currently dealing with due to the diesel vehicles. Diamler, Mercedes-Benz's parent company is currently under investigation by German prosecutors for possible fraud and false advertising on some of their diesel models. Also, Diamler's plan on reducing CO2 emissions across their entire fleet hit a snag last year due to buyers going for larger vehicles.
"We want to shape the profound transformation of the automotive industry from the forefront," said Daimler Chairman Manfred Bischoff in a statement.
"Further fundamental changes will be required for Daimler to remain successful," as the industry adjusts to cars running on electric motors and capable of driving themselves, he said.
We know that the EQ lineup will include two SUVs (one previewed by the Generation EQ concept from last year) and two sedans.
Source: Automotive News (Subscription Required)