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    • By Drew Dowdell
      BMW of North America Reports February 2019 U.S. Sales.
       
      First Deliveries of the All-New BMW 3 Series Just Starting; BMW X7 Sports Activity Vehicle, BMW Z4 Roadster, and BMW 8 Series Convertible Arrive this Month. BMW X Sports Activity Vehicles Accounted for over 55% of BMW Brand Sales in February. Woodcliff Lake, NJ – March 1, 2019… Sales of BMW brand vehicles increased 0.2 percent in February 2019 for a total of 23,558 compared to 23,508 vehicles sold in February 2018.

      “We’re pleased to end February with a slight increase in sales given our current model changeovers,” said Bernhard Kuhnt, president and CEO, BMW of North America. “As we approach spring, we do so with the all-new 3 series on showroom floors and the X7, Z4, and 8 Series Convertible all starting to arrive in March. We are confident that with these new models added to our already exciting product lineup, we are well positioned for success.”

      The Spartanburg, SC-built BMW X3 and BMW X5 Sports Activity Vehicles continue to drive sales growth for BMW in the U.S. Taken together, the full range of BMW X models – from the X1 to the X6 – accounted for 55.5% of BMW brand sales in the U.S. in February

      Table 1: New Vehicle Sales BMW of North America, LLC, February 2019   Feb Feb % YTD YTD % 2019 2018 2019 2018 BMW passenger cars 13,180 14,983 -12% 24,054 26,893 -10.60% BMW light trucks 10,378 8,525 21.70% 17,606 15,631 12.60% TOTAL BMW 23,558 23,508 0.20% 41,660 42,524 -2.00%
      BMW Group Electrified Vehicle Sales
      BMW Group sales of electric and plug-in hybrid electric vehicles totaled 1,110 in February 2019, a decrease of 42.7 percent over the 1,936 sold in the same month a year ago. Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series will debut at the Geneva International Motor Show next week. These models and a plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a future date.

      MINI Brand Sales
      For February, MINI USA reported 2,679 vehicles sold, a decrease of 12.6 percent from the 3,065 sold in the same month a year ago.

      BMW Pre-Owned Vehicles BMW Certified Pre-Owned sold 8,698 vehicles, a decrease of 9.1 percent from February 2018. Total BMW Pre-Owned sold 18,647 vehicles, an increase of 4 percent from February 2018.
      MINI Pre-Owned Vehicles MINI Certified Pre-Owned sold 914 vehicles, an increase 6.3 percent from February 2018. Total MINI Pre-Owned sold 2,181 vehicles, a decrease of 2.8 percent from February 2018.   Feb-19 Feb-18 % YTD YTD % 2019 2018 BMW CPO 8,736 9,568 -8.70% 16,720 18,681 -10.50% BMW Total Pre-Owned 18, 643 17,930 4.00% 35,816 34,900 2.60%   MINI CPO 918 860 6.70% 1,777 1,578 12.60% MINI Total Pre-Owned 2,181 2,244 -2.80% 4,216 4,283 -1.60%  
      190301_February_2019_BMW_Group_US_Sales_Chart.pdf
    • By William Maley
      Mini has been struggling in the U.S. for the past few as more consumers shun small cars. The brand which expected annual sales to total 100,000 vehicles by 2017, peaked at about 66,500 models in 2013 according to Automotive News. Sales through the first ten months of the years have totaled 37,359. This isn't good news for the 127 standalone Mini dealers in the U.S. as it makes it tough for owners to justify the investment. In 2016, 45 percent of Mini dealers reported being unprofitable. A year later, that number rose to 54 percent.
      "As a dealer and a manufacturer you have a vision of where the brand is going, and you have to prepare for it. In this case, the vision now isn't what it was when some of these stores were built," explained Jason Willis, a member of the Mini National Dealer Council and general manager of fixed operations at Willis Auto Campus in Des Moines, Iowa.
      Mini's parent company, BMW is considering various options to help improve profitability. One of the options on the table is allowing dealers to integrate Mini into their BMW stores. To make sure the brands stand apart, Mini is looking into having a separate showroom with dedicated employees for sales and service.
      "We've given a lot of flexibility for the dealers to present ideas. This is to help make sure that, until our next wave of product, and the market becomes more favorable, our dealers each remain a strong and going concern," said Thomas Felbermair, vice president of Mini Region Americas.
      But there comes an issue with this idea. Mini has 31 dealers that don't have a BMW dealership that they can integrate into. A spokesman for Mini said they "are looking at additional forms of support for stores that remain fully exclusive," but didn't expand into how they plan on doing that.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Mini has been struggling in the U.S. for the past few as more consumers shun small cars. The brand which expected annual sales to total 100,000 vehicles by 2017, peaked at about 66,500 models in 2013 according to Automotive News. Sales through the first ten months of the years have totaled 37,359. This isn't good news for the 127 standalone Mini dealers in the U.S. as it makes it tough for owners to justify the investment. In 2016, 45 percent of Mini dealers reported being unprofitable. A year later, that number rose to 54 percent.
      "As a dealer and a manufacturer you have a vision of where the brand is going, and you have to prepare for it. In this case, the vision now isn't what it was when some of these stores were built," explained Jason Willis, a member of the Mini National Dealer Council and general manager of fixed operations at Willis Auto Campus in Des Moines, Iowa.
      Mini's parent company, BMW is considering various options to help improve profitability. One of the options on the table is allowing dealers to integrate Mini into their BMW stores. To make sure the brands stand apart, Mini is looking into having a separate showroom with dedicated employees for sales and service.
      "We've given a lot of flexibility for the dealers to present ideas. This is to help make sure that, until our next wave of product, and the market becomes more favorable, our dealers each remain a strong and going concern," said Thomas Felbermair, vice president of Mini Region Americas.
      But there comes an issue with this idea. Mini has 31 dealers that don't have a BMW dealership that they can integrate into. A spokesman for Mini said they "are looking at additional forms of support for stores that remain fully exclusive," but didn't expand into how they plan on doing that.
      Source: Automotive News (Subscription Required)

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    • By William Maley
      BMW Group U.S. Reports June 2018 Sales.
      BMW Group sales increase 0.5 percent in June 2018. BMW brand sales increase 1.5 percent. MINI brand sales decrease 6 percent. BMW Group electrified vehicle sales accounted for 7 percent of total U.S. sales in June 2018. Woodcliff Lake, NJ – July 3, 2018… Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. increased 0.5 percent in June 2018 compared to the same month last year.  Year to date, BMW Group sales total 176,022 vehicles, an increase of 2.8 percent over the 171,291 vehicles sold in the first six months of 2017. 
      “The first half of 2018 turned out stronger than many expected with June marking the eighth straight month of sales gains for BMW,” said Bernhard Kuhnt, President and CEO, BMW of North America.  “We are especially excited about the second half of the year as the new BMW X4 is now making its way into the market and the new, fourth-generation BMW X5 is about to begin production at our U.S. plant in Spartanburg, South Carolina. The BMW X models continue to be a great success story, accounting for 53% of our U.S. sales in June with even better results ahead.” 
      BMW Brand Sales
      Sales of BMW brand vehicles increased 1.5 percent in June 2018 for a total of 29,407 compared to 28,962 vehicles sold in June 2017. Year-to-date, the BMW brand is up 2.9 percent on sales of 153,386 vehicles compared to 149,086 sold in the first six months of 2017.
      BMW’s lineup of Sports Activity Vehicles accounted for 53 percent of BMW brand sales in June 2018.  Most notably, the first-ever BMW X2 had its best sales month since its March launch (2,150 vehicles), sales of the BMW X5 remained strong (4,355 vehicles) and the BMW X3 had its biggest sales month of 2018 (5,366 vehicles, up 50.5 percent over June 2017).
      MINI Brand Sales
      For June, MINI USA reported 4,146 vehicles sold, a decrease of 6 percent from the 4,410 sold in the same month a year ago.  MINI sales in June were led by the MINI Countryman (1,471 vehicles).  Year to date, MINI sales remain up 1.9 percent. 
      BMW Group Electrified Vehicle Sales
      BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 2,253 in June 2018, an increase of 20.2 percent from the 1,874 sold in the same month a year ago.  BMW Group electrified vehicles accounted for 7 percent of U.S. sales in June 2018.
      BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

    • By William Maley
      BMW Group U.S. Reports May 2018 Sales
      MW Group sales increase 3.4 percent in May 2018. BMW brand sales increase 3.3 percent. MINI brand sales increase 4.0 percent. BMW Group electrified vehicle sales increase 26.9 percent, accounting for 6.6 percent of total U.S. sales in May 2018. Woodcliff Lake, NJ – June 1, 2018… Sales of BMW Group vehicles in the U.S. increased 3.4 percent in May 2018 for a total of 30,888 vehicles (BMW and MINI brands combined), compared with 29,881 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 3.3 percent from the first five months of 2017.
      “Once again BMW has defied the odds with seven straight months of sales gains and the outlook for the second half of the year is positive,” said Bernhard Kuhnt, President and CEO, BMW of North America. “Our X model Sports Activity Vehicles continue their steady increase as availability improves and the BMW 5 Series is proof there’s strong demand for a great sedan, especially the electrified version which is now approaching 20% of 5 Series sales.”
      BMW Brand Sales
      Sales of BMW brand vehicles increased 3.3 percent in May 2018 for a total of 26,662 compared to 25,818 vehicles sold in May 2017. Year-to-date, the BMW brand is up 3.2 percent on sales of 123,979 vehicles compared to 120,124 sold in the first five months of 2017.
      BMW’s lineup of Sports Activity Vehicles accounted for 52 percent of BMW brand sales in May 2018, with particularly strong performances from the BMW X3 and BMW X5, as well as the first-ever BMW X2.
      MINI Brand Sales
      For May, MINI USA reported 4,226 vehicles sold, an increase of 4.0 percent from the 4,063 sold in the same month a year ago. The MINI Countryman continued its strong performance this month, rising 29.4 percent compared to May 2017 and contributing to a 61.9 percent year-to-date increase over Countryman sales in the first five months of 2017.
      BMW Group Electrified Vehicle Sales
      BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 2,046 in May 2018, an increase of 26.9 percent from the 1,612 sold in the same month a year ago. BMW Group electrified vehicles accounted for 6.6 percent of U.S. sales in May 2018.
      BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

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