Jump to content
  • William Maley
    William Maley

    Mitsubishi Plays On Its Strength In Crossovers and Electrics To Rise Back Up In U.S.

      Mitsubishi's Plan to Get Back Up in the U.S. Involves Crossovers and Electrics

    Mitsubishi is playing to its strengths to help it rebound in the U.S. That includes the introduction of three crossovers with electric powertrains.

     

    Mitsubishi CEO Osamu Masuko tells Automotive News the company will channel their limited resources into creating a more compact lineup mostly made up of crossovers and SUVs.

     

    "We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction. We are going to allocate more resources to the areas where we are strong in the U.S," said Masuko.

     

    This move means we will likely not see a replacement for aging Lancer compact and i-MiEV. Instead, Mitsubishi will introduce a new coupe-styled crossover that will slot in between the Outlander Sport and Outlander in 2017. A redesigned Outlander will arrive in 2018 and a new Outlander Sport will come a year after. Each crossover will come with a gas powertrain and some sort of electrification, whether that be through a plug-in hybrid system or an electric powertrain.

     

    In the meantime, Mitsubishi will introduce "big minor changes" to keep their nameplates fresh. This was first shown at the LA Auto Show with the introduction of the 2016 Outlander Sport and 2017 Mirage.
    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
    • By William Maley
      When Kia revealed the new Soul to the U.S. in 2018, they announced that the EV would be arriving sometime a year later. 2019 came and the automaker announced that the Soul EV had been pushed back to 2020. A few months later, the launch date was pushed to 2021. Now, an internal source at Kia's U.S. office has revealed to Roadshow that the Soul EV isn't coming at all.
      According to the source, a number of factors played into this decision. Some of the factors such as limited supply of batteries and motors, along with increased demand for the model Europe were used to explain the last delay. Also, the Soul EV has independent rear suspension. The standard Soul doesn't, which would make the EV more expensive to bring to the U.S. and add complexity. 
      Adding fuel to the fire, Kia has removed any mention of the Soul EV on their U.S. consumer and media sites. There is also no mention of the Soul EV on the EPA site. Previously, the vehicle was mentioned with a range of 243 miles.
      When reached by Roadshow, a Kia spokesperson said they haven't heard anything about the Soul EV being canned for the U.S., but did confirm they have "no pending plans to introduce before 2021 at the earliest."
      We'll keep you posted on this story.
      Source: Roadshow

      View full article
    • By William Maley
      When Kia revealed the new Soul to the U.S. in 2018, they announced that the EV would be arriving sometime a year later. 2019 came and the automaker announced that the Soul EV had been pushed back to 2020. A few months later, the launch date was pushed to 2021. Now, an internal source at Kia's U.S. office has revealed to Roadshow that the Soul EV isn't coming at all.
      According to the source, a number of factors played into this decision. Some of the factors such as limited supply of batteries and motors, along with increased demand for the model Europe were used to explain the last delay. Also, the Soul EV has independent rear suspension. The standard Soul doesn't, which would make the EV more expensive to bring to the U.S. and add complexity. 
      Adding fuel to the fire, Kia has removed any mention of the Soul EV on their U.S. consumer and media sites. There is also no mention of the Soul EV on the EPA site. Previously, the vehicle was mentioned with a range of 243 miles.
      When reached by Roadshow, a Kia spokesperson said they haven't heard anything about the Soul EV being canned for the U.S., but did confirm they have "no pending plans to introduce before 2021 at the earliest."
      We'll keep you posted on this story.
      Source: Roadshow
    • By William Maley
      IHS Markit recently published their analysis on how long Americans are holding onto their vehicles. The average according to the firm stands at 11.9 years, the highest amount since they have been tracking this. Also, about one in four vehicles is over sixteen years old. We should note that this data came before COVID-19 started to wreak havoc on the U.S. IHS notes that new cars only made up 6.1 percent of vehicles in operation in 2019, down 0.8 percent when compared to high of 2016. This highlights falling new car sales.
      But the question lingering over automakers and analysts is will the pandemic cause sales to fall even further as more people hang on to their vehicles.
      "People are going to keep their vehicles because they don't know if they're going to be driving to work in the future, they don't know if they're going to be driving to work anytime soon even. If you're not accumulating the miles, you might keep that vehicle on the road a little longer," said Todd Campau, associate director of aftermarket solutions at IHS Markit.
      IHS estimates that new cars in operation could drop to 5% or less in the coming year or so. The firm also expects the age to climb upward in the coming years as owners consider whether or not to spend the hefty amount on a car, when their current vehicle is still quite good.
      Source: Automotive News (Subscription Required), CNBC

      View full article
  • Posts

  • Social Stream

  • Today's Birthdays

    1. marthawilliam
      marthawilliam
      (27 years old)
    2. seomelbourne
      seomelbourne
      (30 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...