Editor/Reporter - CheersandGears.com
January 5, 2012
If there was one automaker who is happy to see Ford leaving the compact truck market, it would be Nissan.
"We're really the beneficiary of Ford pulling out of the segment. We felt it was an opportunity to capture market share and we went after it last year, and we went after it without increasing incentives," said Nissan U.S.' sales boss Al Castignetti.
Last summer, Nissan pushed sales of the Frontier compact truck. The move helped the company record their biggest sales in the U.S.. Nissan sold 51,700 Frontiers last year, an increase of 28% from 2010. But the number pales when compared to the 70,832 Rangers sold last year.
To help boost 2012 sales of the Frontier, Nissan has created a new ad-campaign promoting it as a alternative to full-size trucks.
"We got our dealers reinvigorated on the truck and got our marketing out there. We're having great success with it," said Castignetti.