Jump to content
  • William Maley
    William Maley

    Rumorpile: Nissan Giving Up On Vans

      NV possibly now means "Never Vanning"

    Nearly a decade ago, Nissan launched an ambitious assault on the U.S. commercial van market with the launch of their NV vans. It started with the Titan-dervived, body-on-frame NV1500/2500/3500 vans. This was followed by the unibody NV200 van, which was for a time the "Taxi of Tommorow" in New York City. But Nissan is reportedly throwing in the towel.

    Automotive News has learned from a source that it will end production of their commercial vans. No time frame was given.

    "We don't want to go more in the business of vans in the U.S. We will exit," said the source.

    Nissan spokesman Brian Brockman declined to comment about the future of the commercial vans, only saying in a statement that the automaker " is considering a number of opportunities to streamline the product portfolio and drive efficiencies within our manufacturing operations."

    When the NV lineup was launched in 2009, Nissan was hoping to steal away sales from the Detroit Three. At the time, Ford and GM had 97 percent of the large van segment. The NV was positioned as being a more modern option compared to the Ford E-Series and Chevrolet Express/GMC Savana. It was more comfortable with adjustable seats, taller ceiling for easier access to the cargo area, and pre-drilled holes in the body to allow owners to add interior racks easily. But Nissan wasn't able to make decent inroads into this market, only achieving around an eight percent share in the marketplace.

    What was the NV's downfall?

    • Brand Loyalty to the American brands
    • Using a modified Titan platform for the larger vans comprised them in urban areas with their extended front nose, and cargo capacity.
      • "A third of the vehicle is dedicated to the engine and passenger compartment instead of cargo. The van takes up more real estate for the same amount of cargo space," explained Sam Fiorani, vice president at AutoForecast Solutions.
    • NV200 Taxis were dinged by taxi companies poor ride quality, difficulty entering/exiting the van for elderly passengers, and increasing maintenance costs.
    • Proved to a be a difficult sale to fleet buyers due to the automaker lacking the numerous combinations of light-trucks that the Detroit three can offer. Trucks and vans work hand in hand to attract sales in the commercial market.
      • "Chevrolet and Ford can be everything to everybody," said Tyler Slade, operating partner at Tim Dahle Nissan Southtowne in Salt Lake City. "When we went to some of these fleet companies, it didn't make sense for them to have trucks from Ford and vans from Nissan."

    Add in $2.8 billion in cuts that the company is planning to stay afloat and COVID-19, and the death knell was coming sooner than later for the NV family.

    If Nissan does go forward with dropping the NV family, this will be a major blow to about a forth of Nissan dealers in the U.S. They made various investments such as installing heavy-duty lifts capable of lifting fully-loaded vans and having a dedicated sales staff to handle specific fleet issues.

    "Dealers now have serious concerns about their investments in commercial vehicles," said Slade.

    There is also the question as to whether Nissan may try again. Automotive News notes that in the new business strategy outlined last month, Nissan is wanting more global cooperation with its alliance partner Renault. The French automaker already has a number of vans in its lineup and is quite successful in various markets. Nissan already sells a version of the Renault Traffic, called the NV300 in Europe.

    But getting a Renault van into the U.S. as a Nissan will be difficult and costly in terms of homologation. Also, Nissan would still need to figure out how to appeal to larger fleet buyers that go with Ford or GM.

    Source: Automotive News (Subscription Required), The Drive
    Pic Credit: William Maley for Cheers & Gears

    Edited by William Maley



    User Feedback

    Recommended Comments

    ykX

    Posted (edited)

    I am looking forward for the abomination of NV200 to disappear from the streets of New York.  One of the worst decisions that were forced on NYC.

    NV1500/3500 on the other hand while quite ugly, is a good, tough and reliable work horse because it is based on the Titan.  My friend has one.

    Edited by ykX

    Share this comment


    Link to comment
    Share on other sites

    Shame Nissan did not look to the green crowd and bring their Electric vans that are doing well in China and Japan and starting to take off in Europe here earlier. Is decent delivery van. 

    If GM does get their EV Van out for delivery companies, they could really wrap up the bulk of the market fast.

    • Haha 1

    Share this comment


    Link to comment
    Share on other sites

    First of all, why would anyone build a VAN based on a pickup truck NOW?  This is not 1980 or 1990.  I am glad Nissan failed in this market.

    GM/Ford should build these vans based on a crossover platform, NOT a truck platform.  These vans (especially as taxis) should be made for passengers, not concrete and other construction cargo.

    Share this comment


    Link to comment
    Share on other sites

    Nissan is facing financial troubles, and Covid-19 is only going to add to that.  Look at Nissan/Infiniti’s line and look how old most of that product is.   They don’t have money to keep their product fresh and they rely on rental fleets a bit which aren’t buying cars now.  This is a hurting company.

    They could try Renault vans, they are probably better than the Fiat vans that Ram sells.  

    Share this comment


    Link to comment
    Share on other sites
    11 hours ago, smk4565 said:

    They could try Renault vans, they are probably better than the Fiat vans that Ram sells.  

    They could, but considering how expensive it would be to do the homologation for emissions, safety standard, etc, I think Nissan would pass on it for the time being.

    Share this comment


    Link to comment
    Share on other sites

    They cannot simply afford keeping most of their product line up! I expect quite a few models to disappear as things go down for Nissan. The Vans are just the first...

    Interesting that some of our local UPSPS like using these vans.....

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, daves87rs said:

    They cannot simply afford keeping most of their product line up! I expect quite a few models to disappear as things go down for Nissan. The Vans are just the first...

    Interesting that some of our local UPSPS like using these vans.....

    Bet the local fleet dealers dumped the vans from inventory very cheaply to get them moved and off the lot. I rarely see them at the dealerships anymore when I was out and about. I live between two nissan dealers in my area, one down by costco to the south and one up north by business costco. They both like the Mercedes-Benze dealer used to carry a ton of the vans, now nothing that you can find, all special order.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    A co-worker has an account with a local general contracting company.  They bought a bunch of the little NV200 vans.  Every time one was brought in for collision repair, the employee dropping it off mentioned how much they all hate them.

    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    4 hours ago, ocnblu said:

    A co-worker has an account with a local general contracting company.  They bought a bunch of the little NV200 vans.  Every time one was brought in for collision repair, the employee dropping it off mentioned how much they all hate them.

    This is what I have heard here from the local collision repair shop, they say no one really likes them on the inside as too tight and when it comes to a collision, they seem to crumple like a Bud Light Beer Can making repairs very hard. Wonder if this is due to the design of the unibody construction. Seems to be a throw away auto if in an accident.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      2021 is going to be a very interesting year for the Mazda3 as two more engines become available.
      According to separate reports from Jalopnik and Hagerty, Mazda will be dropping in the turbocharged 2.5L four-cylinder found in the 6, CX-5, and CX-9. The engine produces 227 horsepower on regular or 250 on premium. Like other Mazda models with this engine, the 3 will have it paired only with a six-speed automatic. Both reports say the engine will have AWD as standard. According to Hagerty's source, the engine will be available on a new trim called Premium Plus - likely taking the top spot in the 3's trim lineup. The source also confirmed this engine will not mean the return of the Mazdaspeed name for a hot variant. 
      The other engine is a 2.0L four-cylinder that Jalopnik reports is only for the sedan. Hagerty believes this engine is the SkyActiv-G used in the previous-generation 3, not the SkyActiv-X with its compression-ignition system.
      Not surprisingly, Mazda said they "“have not announced any details for the 2021 Mazda3," when asked about this.
      Source: Hagerty, Jalopnik

      View full article
    • By William Maley
      2021 is going to be a very interesting year for the Mazda3 as two more engines become available.
      According to separate reports from Jalopnik and Hagerty, Mazda will be dropping in the turbocharged 2.5L four-cylinder found in the 6, CX-5, and CX-9. The engine produces 227 horsepower on regular or 250 on premium. Like other Mazda models with this engine, the 3 will have it paired only with a six-speed automatic. Both reports say the engine will have AWD as standard. According to Hagerty's source, the engine will be available on a new trim called Premium Plus - likely taking the top spot in the 3's trim lineup. The source also confirmed this engine will not mean the return of the Mazdaspeed name for a hot variant. 
      The other engine is a 2.0L four-cylinder that Jalopnik reports is only for the sedan. Hagerty believes this engine is the SkyActiv-G used in the previous-generation 3, not the SkyActiv-X with its compression-ignition system.
      Not surprisingly, Mazda said they "“have not announced any details for the 2021 Mazda3," when asked about this.
      Source: Hagerty, Jalopnik
    • By William Maley
      While the focus on the electric vehicles have been on the ultra plush and quick models from the likes of Tesla, Audi, and Jaguar, there is a lot of work being done for electric delivery vans. The combination of reduced maintenance, low fuel costs, and an abundance of torque to deal with heavy loads make them a perfect to do deliveries in urban areas. Rivian is the most-well known player here with plans to build out a fleet of electric vans for Amazon. Another player is ready to join the fight.
      Reuters reported yesterday that General Motors is working on a electric van for the commercial market. Five sources reveal that the van - codenamed BV1 - is expected to go into production late next year. It is expected to use Ultium battery technology that GM first talked about back in March. Utilizing this could solve one of the big issues with EVs, price. By switching Cobalt (expensive) for Aluminum (less expensive), GM says it will drop the cost of a battery to $100 per kilowatt-hour - making it around the same cost as regular gas powered van. Analysis done last year put the kilowatt-hour cost of a battery at $159. 
      One item still being debated internally is whether the van will be sold as Chevrolet, GMC, or a new brand. 
      When asked by Reuters, GM said it is “committed to an all-electric future and is implementing a multi-segment, scalable EV strategy to get there. At this time, we do not have any announcements to make regarding electric commercial vehicles.”
      GM isn't the only company getting on the electric van train. Ford has announced plans for an electric version of the Transit to launch in 2022, and British startup Arrival which has the backing of Hyundai, currently has an order of 10,000 vans from UPS.
      Source: Reuters

      View full article
    • By William Maley
      While the focus on the electric vehicles have been on the ultra plush and quick models from the likes of Tesla, Audi, and Jaguar, there is a lot of work being done for electric delivery vans. The combination of reduced maintenance, low fuel costs, and an abundance of torque to deal with heavy loads make them a perfect to do deliveries in urban areas. Rivian is the most-well known player here with plans to build out a fleet of electric vans for Amazon. Another player is ready to join the fight.
      Reuters reported yesterday that General Motors is working on a electric van for the commercial market. Five sources reveal that the van - codenamed BV1 - is expected to go into production late next year. It is expected to use Ultium battery technology that GM first talked about back in March. Utilizing this could solve one of the big issues with EVs, price. By switching Cobalt (expensive) for Aluminum (less expensive), GM says it will drop the cost of a battery to $100 per kilowatt-hour - making it around the same cost as regular gas powered van. Analysis done last year put the kilowatt-hour cost of a battery at $159. 
      One item still being debated internally is whether the van will be sold as Chevrolet, GMC, or a new brand. 
      When asked by Reuters, GM said it is “committed to an all-electric future and is implementing a multi-segment, scalable EV strategy to get there. At this time, we do not have any announcements to make regarding electric commercial vehicles.”
      GM isn't the only company getting on the electric van train. Ford has announced plans for an electric version of the Transit to launch in 2022, and British startup Arrival which has the backing of Hyundai, currently has an order of 10,000 vans from UPS.
      Source: Reuters
    • By William Maley
      This week, Hagerty obtained a document from General Motors' executive director in charge of program management, Michelle Braun that says development on future car and truck programs has been paused due to the COVID-19 outbreak. But the document also mentions some intriguing information on upcoming powertrains for the C8 Corvette. Here are the details,
      Corvette Z06: 5.5L DOHC V8 known as the LT6 that will produce 650 horsepower and 600 pound-feet of torque. No mention of any type of forced-induction. Corvette Gran Sport: 6.2L OHC V8 with a hybrid system that's expected to produce 600 horsepower and 500 pound-feet of torque. Corvette ZR1: Twin-Turbo 5.5L DOHC V8, dubbed LT7. Output is expected to be 850 horsepower and 800 pound-feet. Corvette Zora: The powerhouse of the C8, it will take the Twin-Turbo LT7 and augment with a hybrid system. This is expected to produce 1,000 horsepower and 975 pound-feet of torque. Hagerty's report says the rollout of the new engines will begin in 2022 with the LT6, but the COVID-19 outbreak may push the plans back.
      Source: Hagerty

      View full article
  • Posts

    • Well now, to keep the C&G ship on an even keel, I will need to eat 4 ounces of steamed chicken breast, two tablespoons of boiled brown rice, and one steamed broccoli floret for lunch.
    • Well, the good news is that the sedans can take the beating for the product lines, and in the case of the Camry/Accord- still keep their rep in tact. They will sell less overall- but can offer leases that will still get butts in seats to keep things going for the companies until things are able to pick up again. The Malibu could do the same for GM...keep it and keep it affordable for the customers who are more priced based right now- so GM can still move metal. This also would be better if they still had the Cruze- they could have had an affordable, almost “cavalier” deals (remember how cheap they were?) so they could keep those customers in house- and the hatchback would have really come in handy. Too bad GM simply didn’t switch plants ( Equinox to Lordstown, Cruze to Mexico) as they could still have made money on both...... Ford? Well, since the Fusion is gone- Nissan might not be the only automaker giving stuff away..... People are going to be forced to buy what they can afford again- and can still make memories in a sedan.....
  • Social Stream

  • Today's Birthdays

    1. jbartley
      jbartley
      (36 years old)
  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...