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    William Maley

    Polestar Details How They'll Be Selling Their Vehicles in the U.S.

      You'll be able to check out Polestar vehicles at 'Spaces'


    Polestar has revealed new details as to how it plans on selling their vehicles in the U.S. As we have previously reported, Polestar will be using an online system for customers to do research, configure, and order their vehicle. They'll also have the choice of either purchasing a vehicle outright or doing a subscription model where insurance and maintenance is covered in the payment.

    But as Thomas Ingenlath, CEO of Polestar admits in a statement, "many people want to physically see a car before ordering." That's where Polestar Spaces come into play. These will be franchised by dealers and allow customers to check out the cars and learn more from product information specialists - not working on commission. The spaces will also handle servicing of the vehicles, although customers won't need to drop their vehicles off. Using a smartphone app, customers will be able to schedule a pickup for servicing. Once completed, Polestar will drop the vehicle back off.

    According to Car and Driver, Polestar will open their first space in New York City in late 2019 or early 2020. Nine more spaces will follow: Atlanta, Boston, Chicago, Dallas or Houston, Los Angeles, Miami, San Francisco, Seattle, and Washington, D.C.

    Source: Car and Driver, Polestar


    Polestar – the new electric performance brand and a new approach to car ownership for US customers
    As a new entrant into the electrified automotive industry, Polestar has confirmed its positioning and innovative go-to-market strategy in the important North American car market. As a start-up electric car brand owned by Volvo Car Group, Polestar will offer electric performance cars with a modern, fully digital customer experience.

    “Launching an entirely new car brand gives us the opportunity to assess what customers enjoy about car ownership, and what they are less keen on,” says Thomas Ingenlath, Chief Executive Officer at Polestar. “As an electric performance brand, we want to maximize our customer’s enjoyment of driving. Polestars will be great looking cars with avant-garde design that are full of modern technology and great to drive.

    “We also want to remove the hassle from traditional car ownership. The customer will be able to research, configure and order their car online. They can choose our innovative subscription model that enables them to have all their motoring costs covered by one single monthly payment.

    “We also know that many people want to physically see a car before ordering, so our customers will be able to meet the brand in a franchised Polestar Space. In a town center location, they’ll interact with non-commissioned product experts who are totally focused on enhancing their brand experience and giving them the information they want and need. They will also have pick-up and delivery servicing, meaning that their days of standing in line at service reception are over.”

    “Polestar is a global brand from day one, operating in the world’s most important car markets – Europe, China and North America. We will therefore be opening Polestar Spaces in major US cities as demand requires them. We are also developing a new Polestar North America organization to meet the demands of this important market,” concludes Thomas Ingenlath.

    Polestar’s momentum has been building following its launch as the new electric performance brand. The company’s first car, Polestar 1, was revealed in October 2017 as a 600 hp Electric Performance Hybrid, but with the longest pure electric range of any hybrid in the world. The Polestar 1 will start production in mid-2019 at the new Polestar Production Centre, which is nearing completion. The first full year of production has already sold out, with 200 cars currently destined for North American customers.

    The brand’s second car, Polestar 2, will be the company’s first full battery electric vehicle and is designed to compete with Tesla Model 3. The Polestar 2 will be revealed early in 2019, with production starting a year later.

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      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
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    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
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    • Toyota has penetration in a lot of global markets.  But just looking in the USA, the Rav4 is the #4 selling vehicle in the country.  And when you go by segments, the Camry is the best selling car, Rav4 the best selling SUV, the Highlander probably is the #1 selling 3 row SUV, if it isn't it is close, the Civic beats the Corolla, that is an area Toyota needs to improve but the Corolla Cross is now there, so maybe that is their answer.   But then Toyota has the #1 selling mid-size truck, the 4Runner still sells decent despite being ancient.  The Lexus RX is the best selling luxury SUV, the ES350 still sells pretty strong.     Toyota is strong in a lot of key segments, and much of the competition is giving up on some of those segments.  Mazda dropped the 6 and the CX-3, Ford has dropped all cars but Mustang, and they are dropping Ecosport in 6 months, GM seems to be dropping every car they have at the end of the life cycle except for Corvette.  I feel like a lot of car companies are giving up on segments and making Toyota's job even easier.
    • Is this the new Z06?  It appears to be.  It is said that General Motors posted this on Instagram today.  https://www.roadandtrack.com/news/a37755096/this-is-the-c8-corvette-z06-undisguised/     I like it. I like it better than the Stingray.  I dont necessarily like this colour though, but I think if this is the new Z06, then its a smashingly good looking C8.  I want to see how it looks in yellow with C8R cues on it.  Interesting to see how much more aggressive the Z07 package would be on this as I dont see an aggressive rear spoiler nor aero canards and aero stuff in the front.  Rear diffuser in the back? Center exhaust? Which Z06 will have all that? Is this the "base" Z06? Lots of questions still need to be answered and the questions above are still just about the exterior design and engineering choices and specs.  Engine choice is still a mystery.   And with the C8 side air vents being what they are, and how they and up helping gulp in more air for the C8R and now with this reveal,  one visual I enjoy and appreciate very much on the Z06 is this cue:   Very vintage American muscle car what Chevy designers did there.  👍  Very keeping the original inspiration of shark colour and loosely based looks.  🤙      
    • 😅 How many people are replacing a $24K vehicle with a $75K vehicle??? Not a significant volume, without a doubt.
    • Being the sales leader in any market makes you a target for all other competitors.  Now Toyota faces what GM had to deal with for nearly a century: everyone is nipping at its heels.  The leader makes a few wrong decisions judging the future of the marketplace and everyone else pounces on their mistakes one way or another.  Toyota can probably shift from hydrogen to full EV since they have their hybrid lines have taught them a whole lot about the technology and what it takes to deliver.  This is NOT GM of the 1970s and 1980s, where GM was struggling to contain and defeat Toyota and Honda in competition for Boomer buyers.  GM lost a LOT of market share from 1968-2009 (about 1 percentage point per year), which allowed Toyota to surpass them on the sales sheets.  EVs to the left, with Hyundai/KIA to the right, Toyota looks like they might be squeezed if they are not careful. If Toyota's days at number 1 are numbered, that may not be a bad thing.  If they lost the prize of being the number one sales leader, that would allow Toyota to focus on making the best vehicles, not just merely moving the metal.  Is GM in better shape now, or in 2004 when they ended Oldsmobile, with the last one off the assembly line as an Alero?  GM has not been in as good of shape in at least 15 years or more than right now.  And some of that is AFTER it lost the #1 title to Toyota.  Toyota fears being surpassed by cheaper competitors AND better products that fit tomorrow's markets better than what is currently on offer.  Imagine if FORD or GM had a true Tacoma killer.  Imagine if FORD or GM had an EV that renders the Prius line completely obsolete, at prices Toyota cannot or will not match.  New competitors will give Toyota executives some sleepless nights. In a competitive environment, NO LEAD is safe from being surpassed.  Ever.  Just ask GM.
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