Ram is putting serious thought into building a full-size SUV to take on the likes the Chevrolet Suburban, Ford Expedition, and GMC Yukon XL.
Fiat Chrysler Automobiles CEO Sergio Marchionne expressed his interest during a call announcing the third-quarter financial results.
The large SUV segment is “the near-exclusive use of some others. We have a reasonable chance of getting at least part of that market,” said Marchionne.
Marchionne explained that Ram begins to redesign its pickup lineup and add production, space for such a vehicle begins to open up.
“I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”
Now there is a slight issue to this vehicle for Ram. Jeep is currently working on three-row SUV named the Grand Wagoneer that has been pushed back till 2019. Marchionne says the possible Ram SUV will not compete with the Grand Wagoneer as the latter model will take on the likes of the Range Rover.
“I don’t think anybody who buys a large SUV is confusing it with a Range Rover,” said Marchionne.
Source: Automotive News (Subscription Required)