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    Under Consideration: Full-Size SUV for Ram


    • Ram Looks At A Full-Size SUV To Take On GM and Ford

    Ram is putting serious thought into building a full-size SUV to take on the likes the Chevrolet Suburban, Ford Expedition, and GMC Yukon XL.

     

    Fiat Chrysler Automobiles CEO Sergio Marchionne expressed his interest during a call announcing the third-quarter financial results.

     

    The large SUV segment is “the near-exclusive use of some others. We have a reasonable chance of getting at least part of that market,” said Marchionne.

     

    Marchionne explained that Ram begins to redesign its pickup lineup and add production, space for such a vehicle begins to open up.

     

    “I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”

     

    Now there is a slight issue to this vehicle for Ram. Jeep is currently working on three-row SUV named the Grand Wagoneer that has been pushed back till 2019. Marchionne says the possible Ram SUV will not compete with the Grand Wagoneer as the latter model will take on the likes of the Range Rover.

     

    “I don’t think anybody who buys a large SUV is confusing it with a Range Rover,” said Marchionne.

     

    Source: Automotive News (Subscription Required)

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    ^

     

    Well, it is not cheap by any means either. You still need an all new frame and suspension, and mostly new body.  Some shared components, but you still have to develop and tool it.

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    ^

     

    Well, it is not cheap by any means either. You still need an all new frame and suspension, and mostly new body.  Some shared components, but you still have to develop and tool it.

     

    That depends. Any reason it couldn't ride on the same frame as a crew cab pickup? might need stiffer springs but nothing drastic in the suspension.  Front clip, doors, dash, seats, ... everything forward of the backside of the second row could all carry over. 

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    ^

     

    Well, it is not cheap by any means either. You still need an all new frame and suspension, and mostly new body.  Some shared components, but you still have to develop and tool it.

     

    That depends. Any reason it couldn't ride on the same frame as a crew cab pickup? might need stiffer springs but nothing drastic in the suspension.  Front clip, doors, dash, seats, ... everything forward of the backside of the second row could all carry over. 

     

    Full Size SUV that would have a Diesel, something us GM fans have wanted like FOREVER!

     

    They could get my business if they did it right with a Diesel. That would truly take business from GM and Ford.

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    I'm more interested in where Sergio is planning to get the production capacity. Right now they're desperate for it, never mind a few years down the road.

    And yes, I could definitely see the appeal of a turbodiesel large SUV. Figure even 2-300 pounds of weight savings off my current truck for a Tahoe-sized jobbie, and keep the air suspension.

    Hmmmm.

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    I'm more interested in where Sergio is planning to get the production capacity. Right now they're desperate for it, never mind a few years down the road.

    And yes, I could definitely see the appeal of a turbodiesel large SUV. Figure even 2-300 pounds of weight savings off my current truck for a Tahoe-sized jobbie, and keep the air suspension.

    Hmmmm.

    Like This?

     

    post-12-0-74879200-1446172043_thumb.jpg

    post-12-0-05560700-1446172045_thumb.jpg

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    I don't know what the cost would have been to certify it for sale in Canada or the US. You'd probably have to do crash regs and whatnot. I'm not sure what the rules are like in Mexico. I do know that they have had a bunch of stuff that is not available elsewhere. But these days I dunno.

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    I don't know what the cost would have been to certify it for sale in Canada or the US. You'd probably have to do crash regs and whatnot. I'm not sure what the rules are like in Mexico. I do know that they have had a bunch of stuff that is not available elsewhere. But these days I dunno.

    There was a 2dr Ramcharger exclusive to Mexico in the late 90s, but nothing since then.  Those more recent 4dr ones above are aftermarket conversions or Photoshop fun...

    Edited by Cubical-aka-Moltar
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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

     

    I think they'd immediately jump to 3rd place knocking the Titan Armada and Sequoia down. 

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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

    Next truck isn't due for years. Word is 2021.

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    If that's true then perhaps they should just take the plunge and do it ASAP. After all, it's not like the segment doesn't have its fair share of fossilized platforms. Really low-hanging fruit for conquest sales, right?

    Edited by El Kabong
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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

     

    I think they'd immediately jump to 3rd place knocking the Titan Armada and Sequoia down.

    Definitely those. I could see them putting a scare in Ford as well.

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    If that's true then perhaps they should just take the plunge and do it ASAP. After all, it's not like the segment doesn't have its fair share of fossilized platforms. Really low-hanging fruit for conquest sales, right?

    It's well know that fossilized platform, which beat a brand new offering ( see C&D comparo ) is being replaced soon - before this might be Ram SUV would make its debut. And an like its Yukon/Suburban competition, that fossilized SUV is not on a Least Reliable List either.

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    Uh... did you ever think I, like Drew, was referring to the Nissan?

    LOL@troll dragging brand of choice into argument

    Then why speak plural ( fossilized platforms ) if talking about Nissan?

    Edited by Burnt Valve LS7
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    Uh... did you ever think I, like Drew, was referring to the Nissan?

    LOL@troll dragging brand of choice into argument

    Then why speak plural ( fossilized platforms ) if talking about Nissan?
    Why you save quote, man? All you're doing is saving proof that you were putting words into my mouth. That's trolling, no ifs, ands, or buts.

    Also, Toyota platform? Kinda ancient too, wot?

    Yeesh

    Edited by El Kabong
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    Uh... did you ever think I, like Drew, was referring to the Nissan?

    LOL@troll dragging brand of choice into argument

    Then why speak plural ( fossilized platforms ) if talking about Nissan?
    Why you save quote, man? All you're doing is saving proof that you were putting words into my mouth. That's trolling, no ifs, ands, or buts.

    Also, Toyota platform? Kinda ancient too, wot?

    Yeesh

    Save quote because it's proof of what was said and cannot be edited to show words were not put in your mouth.

    Do like how your story changes now to now include Toyota.

    Yeesh

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      140,916
      -5%
      Ram P/U
      46,384
      43,647
      6%
      119,199
      113,298
      5%
      Cargo Van
      0
      1
      -100%
      0
      3
      -100%
      ProMaster Van
      4,048
      3,263
      24%
      10,047
      8,302
      21%
      ProMaster City
      1,317
      1,886
      -30%
      3,333
      4,551
      -27%
      RAM BRAND
      51,749
      48,797
      6%
      132,579
      126,154
      5%
      Giulia
      484
      0
      New
      966
      0
      New
      Alfa 4C 
      71
      43
      65%
      140
      158
      -11%
      ALFA BRAND
      555
      43
      1191%
      1,106
      158
      600%
      500
      1,671
      1,494
      12%
      4,020
      3,595
      12%
      500L
      106
      535
      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
      -31%
      1,966
      3,258
      -40%
      Spider
      419
      0
      New
      961
      0
      New
      FIAT BRAND
      2,922
      3,085
      -5%
      7,231
      8,115
      -11%
      TOTAL FCA US LLC
      190,254
      199,467
      -5%
      510,798
      558,137
      -8%
          Total Car & MPV
      51,432
      59,902
      -14%
      136,381
      172,370
      -21%
          Total UV's
      87,073
      90,768
      -4%
      241,838
      259,613
      -7%
          Total Truck & LCV
      51,749
      48,797
      6%
      132,579
      126,154
      5%
                    MASERATI BRAND
      1,312
      997
      32%
      3,288
      2,250
      46%
                 
    • By William Maley
      It is unlikely that the Focus RS will be the only Ford model sporting the RS badge, although which models will follow have been up for debate. The chief of Ford Performance has hinted that the brand's crossovers could go under the RS treatment.
      "I think customers love performance. I think the definition of what that means for an SUV might be different than what it means for a Focus or for a Fiesta. But I think that we’ve seen, even in the US and globally, that people like aggressive-looking cars, they like sporty, they want the power and pick-up and engine improvement, so I think the answer is yes. SUV customers would appreciate performance, for sure," said Dave Pericak, head of Ford Performance to Car Dealer Magazine.
      Pericak goes on to say that he believes there are "no real credible (performance SUVs)." (Though we are sure the likes of BMW, Mercedes-Benz, and Porsche would like to have a conversation with him about this -WM).
      "If you look at the SUV market right now, there aren’t too many credible performance SUVs out there. here are people who have made partial attempts at it and there are different things that have happened, but there are no real credible ones. So, I think that’s an area of some opportunity, for sure."
      Car Dealer Magazine speculates that the Kuga (Escape to us) could be the most likely candidate, followed by the EcoSport and Edge.
      Source: Car Dealer Magazine

      View full article
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