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    Under Consideration: Full-Size SUV for Ram


    • Ram Looks At A Full-Size SUV To Take On GM and Ford

    Ram is putting serious thought into building a full-size SUV to take on the likes the Chevrolet Suburban, Ford Expedition, and GMC Yukon XL.

     

    Fiat Chrysler Automobiles CEO Sergio Marchionne expressed his interest during a call announcing the third-quarter financial results.

     

    The large SUV segment is “the near-exclusive use of some others. We have a reasonable chance of getting at least part of that market,” said Marchionne.

     

    Marchionne explained that Ram begins to redesign its pickup lineup and add production, space for such a vehicle begins to open up.

     

    “I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”

     

    Now there is a slight issue to this vehicle for Ram. Jeep is currently working on three-row SUV named the Grand Wagoneer that has been pushed back till 2019. Marchionne says the possible Ram SUV will not compete with the Grand Wagoneer as the latter model will take on the likes of the Range Rover.

     

    “I don’t think anybody who buys a large SUV is confusing it with a Range Rover,” said Marchionne.

     

    Source: Automotive News (Subscription Required)

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    Well, it is not cheap by any means either. You still need an all new frame and suspension, and mostly new body.  Some shared components, but you still have to develop and tool it.

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    ^

     

    Well, it is not cheap by any means either. You still need an all new frame and suspension, and mostly new body.  Some shared components, but you still have to develop and tool it.

     

    That depends. Any reason it couldn't ride on the same frame as a crew cab pickup? might need stiffer springs but nothing drastic in the suspension.  Front clip, doors, dash, seats, ... everything forward of the backside of the second row could all carry over. 

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    ^

     

    Well, it is not cheap by any means either. You still need an all new frame and suspension, and mostly new body.  Some shared components, but you still have to develop and tool it.

     

    That depends. Any reason it couldn't ride on the same frame as a crew cab pickup? might need stiffer springs but nothing drastic in the suspension.  Front clip, doors, dash, seats, ... everything forward of the backside of the second row could all carry over. 

     

    Full Size SUV that would have a Diesel, something us GM fans have wanted like FOREVER!

     

    They could get my business if they did it right with a Diesel. That would truly take business from GM and Ford.

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    I'm more interested in where Sergio is planning to get the production capacity. Right now they're desperate for it, never mind a few years down the road.

    And yes, I could definitely see the appeal of a turbodiesel large SUV. Figure even 2-300 pounds of weight savings off my current truck for a Tahoe-sized jobbie, and keep the air suspension.

    Hmmmm.

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    I'm more interested in where Sergio is planning to get the production capacity. Right now they're desperate for it, never mind a few years down the road.

    And yes, I could definitely see the appeal of a turbodiesel large SUV. Figure even 2-300 pounds of weight savings off my current truck for a Tahoe-sized jobbie, and keep the air suspension.

    Hmmmm.

    Like This?

     

    post-12-0-74879200-1446172043_thumb.jpg

    post-12-0-05560700-1446172045_thumb.jpg

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    I don't know what the cost would have been to certify it for sale in Canada or the US. You'd probably have to do crash regs and whatnot. I'm not sure what the rules are like in Mexico. I do know that they have had a bunch of stuff that is not available elsewhere. But these days I dunno.

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    I don't know what the cost would have been to certify it for sale in Canada or the US. You'd probably have to do crash regs and whatnot. I'm not sure what the rules are like in Mexico. I do know that they have had a bunch of stuff that is not available elsewhere. But these days I dunno.

    There was a 2dr Ramcharger exclusive to Mexico in the late 90s, but nothing since then.  Those more recent 4dr ones above are aftermarket conversions or Photoshop fun...

    Edited by Cubical-aka-Moltar
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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

     

    I think they'd immediately jump to 3rd place knocking the Titan Armada and Sequoia down. 

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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

    Next truck isn't due for years. Word is 2021.

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    If that's true then perhaps they should just take the plunge and do it ASAP. After all, it's not like the segment doesn't have its fair share of fossilized platforms. Really low-hanging fruit for conquest sales, right?

    Edited by El Kabong
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    I'll have to disagree with you on that one, although it might take time. After all, Ram was in pretty dire straits with pickup sales figures not so long ago. If they base it off their next truck and that truck is similarly innovative, capable, and good-looking then it will work. Actually, they may already have a ready-made customer base of current Ram truck owners. I could see them carving out a reasonable chunk of the marketplace (15-20%) with Gen 1.

     

    I think they'd immediately jump to 3rd place knocking the Titan Armada and Sequoia down.

    Definitely those. I could see them putting a scare in Ford as well.

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    If that's true then perhaps they should just take the plunge and do it ASAP. After all, it's not like the segment doesn't have its fair share of fossilized platforms. Really low-hanging fruit for conquest sales, right?

    It's well know that fossilized platform, which beat a brand new offering ( see C&D comparo ) is being replaced soon - before this might be Ram SUV would make its debut. And an like its Yukon/Suburban competition, that fossilized SUV is not on a Least Reliable List either.

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    Uh... did you ever think I, like Drew, was referring to the Nissan?

    LOL@troll dragging brand of choice into argument

    Then why speak plural ( fossilized platforms ) if talking about Nissan?

    Edited by Burnt Valve LS7
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    Uh... did you ever think I, like Drew, was referring to the Nissan?

    LOL@troll dragging brand of choice into argument

    Then why speak plural ( fossilized platforms ) if talking about Nissan?
    Why you save quote, man? All you're doing is saving proof that you were putting words into my mouth. That's trolling, no ifs, ands, or buts.

    Also, Toyota platform? Kinda ancient too, wot?

    Yeesh

    Edited by El Kabong
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    Uh... did you ever think I, like Drew, was referring to the Nissan?

    LOL@troll dragging brand of choice into argument

    Then why speak plural ( fossilized platforms ) if talking about Nissan?
    Why you save quote, man? All you're doing is saving proof that you were putting words into my mouth. That's trolling, no ifs, ands, or buts.

    Also, Toyota platform? Kinda ancient too, wot?

    Yeesh

    Save quote because it's proof of what was said and cannot be edited to show words were not put in your mouth.

    Do like how your story changes now to now include Toyota.

    Yeesh

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      FCA US LLC Sales Summary October 2016 Reflects New Methodology                        Month Sales Vol % CYTD Sales Vol % Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change Compass 6,207 6,787 -9% 79,123 54,979 44% Patriot 9,510 9,369 2% 105,549 99,035 7% Wrangler 14,469 15,632 -7% 163,096 172,887 -6% Cherokee 13,531 17,533 -23% 171,877 177,874 -3% Grand Cherokee 17,867 16,405 9% 171,793 158,084 9% Renegade 7,242 7,979 -9% 84,494 44,492 90% JEEP BRAND 68,826 73,705 -7% 775,932 707,351 10% 200 2,843 9,066 -69% 51,802 147,602 -65% 300 3,051 4,311 -29% 47,091 44,121 7% Town & Country 529 12,286 -96% 58,455 74,371 -21% Pacifica 7,758 0 New 43,330 0 New CHRYSLER BRAND 14,181 25,663 -45% 200,678 266,094 -25% Dart 2,407 6,520 -63% 39,674 74,840 -47% Avenger 0 22 -100% 44 1,279 -97% Charger 6,792 8,936 -24% 79,062 81,519 -3% Challenger 4,127 5,288 -22% 55,268 57,516 -4% Viper 62 61 2% 509 582 -13% Journey 11,912 10,198 17% 89,858 92,233 -3% Caravan 11,563 13,524 -15% 114,295 78,907 45% Durango 4,651 5,134 -9% 57,744 51,253 13% DODGE  BRAND 41,514 49,683 -16% 436,454 438,129 0% Ram P/U 43,891 41,042 7% 404,977 374,579 8% Cargo Van 0 9 -100% 21 2,155 -99% ProMaster Van 4,500 2,349 92% 31,044 21,574 44% ProMaster City 1,052 925 14% 13,701 6,294 118% RAM BRAND 49,443 44,325 12% 449,743 404,602 11% Giulia 0 0 New 7 0 New Alfa 4C  23 58 -60% 434 569 -24% ALFA BRAND 23 58 -60% 441 569 -22% 500 1,276 1,180 8% 12,879 21,269 -39% 500L 119 290 -59% 2,920 7,044 -59% 500X 783 1,994 -61% 10,047 6,164 63% Spider 444 0 New 1,875 0 New FIAT BRAND 2,622 3,464 -24% 27,721 34,477 -20% TOTAL FCA US LLC 176,609 196,898 -10% 1,890,969 1,851,222 2%                   Total Car & MPV 40,994 61,542 -33% 507,645 589,619 -14%     Total UV's 86,172 91,031 -5% 933,581 857,001 9%     Total Truck & LCV 49,443 44,325 12% 449,743 404,602 11%
    • By William Maley
      Ram Trucks is planning to build the current Ram 1500 well into 2019, even after it launches a redesigned model in 2018.
      Sources tell Automotive News the decision comes down to Fiat Chrysler Automobiles making a play for fleet customers by offering a lower-priced model in the form of the last-generation 1500. This move also allows dealers to have ample supplies of trucks - both old and new.
      "Going into 2018, having more pickup capacity will allow us also to satisfy the fleet customers' demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins," said FCA CFO Richard Palmer on a conference call last week.
      Sources say production of the current-generation Ram 1500 will continue at FCA's Warren Truck Assembly in Michigan and Saltillo, Mexico till 2019. The plan is for 200,000 trucks to be built in 2018, with another 65,000 built for 2019.
      An FCA spokesman declined to comment.
      Source: Automotive News (Subscription Required)

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