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    Rolls-Royce Asks That You Don't Call the Upcoming Cullinan An SUV


    • Don't call it an SUV! So what do we call it then?

    Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV.

    “Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring.

    “A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a different interpretation to what’s available today.”

    Some believe the Cullinan will be high-riding wagon (think really fancy Subaru Outback), which might explain why Rolls is hesitant to use SUV.

    What we do know is that Project Cillinan will arrive with the next-generation Phantom in 2018.

    Source: Motoring.com.au

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    And Yet no one will call them high-sided, we will just say overpriced ultra luxury SUV or a station wagon on steriods! :P 

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    Heritage High Roof perhaps?

    Buyers love it regardless of what they call it.  I am sure there are people that don't want to take the Phantom Drophead out to inspect the oil fields, this all wheel drive tall vehicle will pit their concerns at ease.

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      Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV.
      “Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring.
      “A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a different interpretation to what’s available today.”
      Some believe the Cullinan will be high-riding wagon (think really fancy Subaru Outback), which might explain why Rolls is hesitant to use SUV.
      What we do know is that Project Cillinan will arrive with the next-generation Phantom in 2018.
      Source: Motoring.com.au

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