• Sign in to follow this  

    Rolls-Royce Asks That You Don't Call the Upcoming Cullinan An SUV


    • Don't call it an SUV! So what do we call it then?

    Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV.

    “Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring.

    “A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a different interpretation to what’s available today.”

    Some believe the Cullinan will be high-riding wagon (think really fancy Subaru Outback), which might explain why Rolls is hesitant to use SUV.

    What we do know is that Project Cillinan will arrive with the next-generation Phantom in 2018.

    Source: Motoring.com.au



      Report Article
    Sign in to follow this  


    User Feedback

    Recommended Comments

    Heritage High Roof perhaps?

    Buyers love it regardless of what they call it.  I am sure there are people that don't want to take the Phantom Drophead out to inspect the oil fields, this all wheel drive tall vehicle will pit their concerns at ease.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.