• Sign in to follow this  
    Followers 0

    Rolls-Royce Teases Project Cullinan Prototype


    • The luxury SUV for those who believe other luxury SUVs aren't sufficient 


    Rolls-Royce is the latest automaker to announce they are working on an SUV known as Project Cullinan and today, the company has dropped a couple of pictures to give us a glimpse of what's in store.

    Rolls doesn't call Project Cullinan an SUV. Instead, they describe the vehicle as being as an “all-terrain, high-sided vehicle.” (Is there such a thing too much pomp and circumstance? -WM) From the two pictures Rolls-Royce has released, Cullinan looks like a raised Phantom wagon. 

    “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world. Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Rolls Royce's CEO in a statement.

    Project Cullinan is also an important vehicle for Rolls-Royce. It will be one of the first vehicles, alongside the new Phantom to use a new aluminum architecture that will underpin future models. The SUV or “all-terrain, high-sided vehicle” is expected to debut sometime late next year.

    Source: Rolls-Royce
    Press Release is on Page 2


    PROJECT CULLINAN TAKES NEXT STEP IN DEVELOPMENT PROGRAMME

    In an open letter published in the Financial Times on 18 February 2015, Rolls-Royce undertook to regularly inform its stakeholders about the progress of Project Cullinan. Continuing this dialogue, which has seen twice-yearly updates, Rolls-Royce today publishes photographs depicting the latest key milestone in the development programme of this new ‘all-terrain, high-sided vehicle’. This first full development vehicle will begin testing in public from tomorrow.

    The world’s leading luxury goods brand has regularly informed its patrons about this painstaking development programme. Advocates of the marque have been shown the first engineering mule built for the development of the new all-wheel drive suspension system, as well as those created to test the all-new aluminium architecture that will underpin all Rolls-Royces from 2018 onwards.

    This latest development vehicle will travel to numerous locations around the world in a challenging testing programme to ensure that the end product will be ‘Effortless … Everywhere’. Just after Christmas, for example, Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions.

    “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” comments Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    This is going to be the most LAMEST luxury vehicle offering introduced, because the thing that this and the Bentayga sorely lack is the passion behind the product. 

    It's just a simple deal about milking even more money. Yes, luxury cars are meant to serve the bottom line. But a maker like Rolls and Bentley, following the masses? 

    It's just LAME. I would never buy a SUV from these two makes, only because, well, they're not about that. They're about their cars, their luxo limos, their thoroughly "adequate" sedans.  

    I mean, Land Rover has the prestige of being the British SUV.

    What the f*** is this? It doesn't look stately, nor does it have the presence. And honestly, it reminds me of the EXP 9 Bentley concept. And that was a concept. This is not a concept. 

    What I mean is, regardless of how well this does, it just kind of has no element of surprise. DFelt hit it home, there's just nothing new to see here. We all have an idea of what a Rolls SUV would look like. And instead of redefining the brand, to signify the changing times, this is an utterly predictable extension of the brand.

    Now if this was a super EV, with 400 miles of range, and fast charging, throw everything out the window, because Rolls and Bentley have the prestige to change their brand formula to include cutting-edge innovation that commands the highest premium in the industry.  But no, they have here another competent, "adequate" SUV, that will never change the current dynamics of the market. Probably it will just take sales away from their sedans to the crossover, not much conquest potential.

     

     

    1

    Share this comment


    Link to comment
    Share on other sites

    I think it will look better when done and I think it will sell too.  The Ballers and Rappers that buy Escalades now will flock to this and there will be a waiting list.  It probably looks like a tall wagon in the teasers because the Phantom on which it is based is a huge car.  The Phantom is longer than a Chevy Suburban, it is over 2 feet longer than a Cadillac CT6.  I bet this truck is taller and wider than it appears here, and will look rugged enough to be an SUV, but restrained enough for Rolls-Royce.  

    And now Rolls Royce Phantom owners won't have to spend winters slumming in a paltry $150,000 Range Rover Autobiography.  

    0

    Share this comment


    Link to comment
    Share on other sites

    Man, haters out thick on this one. 

    This vehicle does not appeal  to me in the slightest, but it's  no surprise it's  being built. SUV's are all the rage right now. This  is  RR take on that. This brand has never been about innovation or creativity. It's about excess. This continues that. People will eat it up. 

    0

    Share this comment


    Link to comment
    Share on other sites
    Just now, Frisky Dingo said:

    Man, haters out thick on this one. 

    This vehicle does not appeal  to me in the slightest, but it's  no surprise it's  being built. SUV's are all the rage right now. This  is  RR take on that. This brand has never been about innovation or creativity. It's about excess. This continues that. People will eat it up. 

    Sadly correct...but that does not mean we have to like it!

    They essentially built an uglier, more expensive, less competent Lincoln Navigator with nicer materials.

    0

    Share this comment


    Link to comment
    Share on other sites
    2 minutes ago, Frisky Dingo said:

    Of course we don't have to like it. But acting like this is some kind of surprise or slight against the brand is not a real reasonable position.

    I think most of us would just rather see something else from Rolls.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. dans30thta
      dans30thta
      (48 years old)
  • Similar Content

    • By William Maley
      Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company.
      “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] 777 – big, comfortable, we can’t compete with them. [So instead] Give me Concorde – the best of speed; the finest of fastest cars," said Palmer.
      The Lagonda lineup will comprise of two models, although what they will be is unknown at this time. Palmer says he hasn't signed off on plans for either model. He does admit it will likely be a sedan and SUV. Both models will use Aston's bonded aluminium platform and not one from their partner, Mercedes-Benz. Both models are expected to debut sometime in the next decade.
      Source: Motoring

      View full article
    • By William Maley
      Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company.
      “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] 777 – big, comfortable, we can’t compete with them. [So instead] Give me Concorde – the best of speed; the finest of fastest cars," said Palmer.
      The Lagonda lineup will comprise of two models, although what they will be is unknown at this time. Palmer says he hasn't signed off on plans for either model. He does admit it will likely be a sedan and SUV. Both models will use Aston's bonded aluminium platform and not one from their partner, Mercedes-Benz. Both models are expected to debut sometime in the next decade.
      Source: Motoring
    • By William Maley
      The 2017 Acura MDX was the first model to lose the beak grille and the next model that is destined to lose it is the 2018 TLX. Acura has released a teaser for the model before its debut at the New York Auto Show next month. 
      The image shows off the TLX's new front end with the diamond shape grille and oversized Acura logo first shown on the Precision concept from last year. There is also a set of the company's 'Jewel-Eye' headlights.
      "The 2018 TLX will receive new styling elements that ratchet up its emotion and reflect Acura's focus on Precision Crafted Performance. Acura customers embraced the MDX when we raised its game with bold, new styling, and we're pumped to show how we're elevating the TLX experience," said Jon Ikeda, Acura vice president and general manager.
      Acura also says that the 2018 TLX will come with "new premium features and technology enhancements".
      Source: Acura
      Press Release is on Page 2


      Refreshed 2018 Acura TLX to Make World Debut on April 11: Bringing Precision Crafted Performance Design Language to Acura Sedan Lineup
      Mar 28, 2017 - LOS ANGELES

      Acura will unveil the refreshed and significantly enhanced 2018 TLX performance sedan in New York on April 11. The 2018 TLX will boast a more aggressive, sporty and alluring look inspired by the Acura Precision Concept that debuted at the North American International Auto Show in 2016, a design direction that already has successfully influenced the styling of the 2017 Acura MDX. The TLX refresh also includes new premium features and technology enhancements that place the TLX among the most technologically advanced and well-equipped cars in its segment. Watch the 2018 Acura TLX reveal live on April 11 at 4:45 p.m. ET at acura.us/2018TLXDebut.
      "The 2018 TLX will receive new styling elements that ratchet up its emotion and reflect Acura's focus on Precision Crafted Performance,"said Jon Ikeda, Acura vice president and general manager. "Acura customers embraced the MDX when we raised its game with bold, new styling, and we're pumped to show how we're elevating the TLX experience."
      The 2018 TLX five-passenger performance sedan was designed by the Acura Design Studio in Torrance, Calif. and will continue to be produced at the company's Marysville Auto Plant in Ohio with domestic and globally sourced parts.

      View full article
    • By William Maley
      The 2017 Acura MDX was the first model to lose the beak grille and the next model that is destined to lose it is the 2018 TLX. Acura has released a teaser for the model before its debut at the New York Auto Show next month. 
      The image shows off the TLX's new front end with the diamond shape grille and oversized Acura logo first shown on the Precision concept from last year. There is also a set of the company's 'Jewel-Eye' headlights.
      "The 2018 TLX will receive new styling elements that ratchet up its emotion and reflect Acura's focus on Precision Crafted Performance. Acura customers embraced the MDX when we raised its game with bold, new styling, and we're pumped to show how we're elevating the TLX experience," said Jon Ikeda, Acura vice president and general manager.
      Acura also says that the 2018 TLX will come with "new premium features and technology enhancements".
      Source: Acura
      Press Release is on Page 2


      Refreshed 2018 Acura TLX to Make World Debut on April 11: Bringing Precision Crafted Performance Design Language to Acura Sedan Lineup
      Mar 28, 2017 - LOS ANGELES

      Acura will unveil the refreshed and significantly enhanced 2018 TLX performance sedan in New York on April 11. The 2018 TLX will boast a more aggressive, sporty and alluring look inspired by the Acura Precision Concept that debuted at the North American International Auto Show in 2016, a design direction that already has successfully influenced the styling of the 2017 Acura MDX. The TLX refresh also includes new premium features and technology enhancements that place the TLX among the most technologically advanced and well-equipped cars in its segment. Watch the 2018 Acura TLX reveal live on April 11 at 4:45 p.m. ET at acura.us/2018TLXDebut.
      "The 2018 TLX will receive new styling elements that ratchet up its emotion and reflect Acura's focus on Precision Crafted Performance,"said Jon Ikeda, Acura vice president and general manager. "Acura customers embraced the MDX when we raised its game with bold, new styling, and we're pumped to show how we're elevating the TLX experience."
      The 2018 TLX five-passenger performance sedan was designed by the Acura Design Studio in Torrance, Calif. and will continue to be produced at the company's Marysville Auto Plant in Ohio with domestic and globally sourced parts.
    • By William Maley
      At first glance, you might be thinking why is Buick teasing the LaCrosse sedan again. But actually, what you are looking at is the 2018 Buick Enclave that will be debuting next month at the New York Auto Show. The image shows the Enclave following the footsteps of the Encore and LaCrosse with a new waterfall grille and slimmer headlights. From spy shots we reported on last month, we're not expecting any major changes in the overall shape.
      Expect the current 3.6L V6 producing 305 horsepower to be residing under the hood, paired with a nine-speed automatic.
      Source: Buick

      View full article
  • Recent Status Updates

  • Who's Online (See full list)