Staff Writer - CheersandGears.com
November 5, 2012
There are vehicles that with a quick glance, you immediately recognize; the Porsche 911 and the Volkswagen Beetle are perfect examples of this. Another vehicle that follows this is the Toyota Prius. Since the second-generation model, the Prius has earned a place of being instantly recognizable due to its shape. Now, Toyota is pondering whether to change it or not.
“There’s an undercurrent among most people that they’re ready for a new Prius look. Maybe our architecture has been a little bit similar for the last two generations.” said Chris Hostetter, Toyota’s U.S. group vice president for strategic planning.
Hostetter told Bloomberg that the company is currently debating whether to keep the aerodynamic wedge-shape look or go towards something more dramatic. This possible change is due to Toyota CEO Akio Toyoda wanting to make the company’s cars more exciting, and make the Prius more appealing to buyers.
William Maley is a staff writer for Cheers & Gears. He can be reached at firstname.lastname@example.org or you can follow him on twitter at @realmudmonster.