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    Rumorpile: Toyota To Change Design Of Next Prius?


    William Maley

    Staff Writer - CheersandGears.com

    November 5, 2012

    There are vehicles that with a quick glance, you immediately recognize; the Porsche 911 and the Volkswagen Beetle are perfect examples of this. Another vehicle that follows this is the Toyota Prius. Since the second-generation model, the Prius has earned a place of being instantly recognizable due to its shape. Now, Toyota is pondering whether to change it or not.

    “There’s an undercurrent among most people that they’re ready for a new Prius look. Maybe our architecture has been a little bit similar for the last two generations.” said Chris Hostetter, Toyota’s U.S. group vice president for strategic planning.

    Hostetter told Bloomberg that the company is currently debating whether to keep the aerodynamic wedge-shape look or go towards something more dramatic. This possible change is due to Toyota CEO Akio Toyoda wanting to make the company’s cars more exciting, and make the Prius more appealing to buyers.

    Source: Bloomberg

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.



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    I doubt we will ever see any radical changes. Toyota has talked about radical changes in the past and what they see as radical is just a liberal ultra conservative design.

    Course their current ugly Predator style for Lexus might to some be considered radical when it is just down right ugly.

    Course if they go radical, would they not possibly end up loosing some MPG which is what the Prius is all about?

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