Volvo Announces A New Comeback Plan For The U.S.

I have wondered how the stand alone Volvo dealerships have survived as the one by me needs a major remodel of the show room and they do not have much inventory or seem busy. So how have they survived?

With China now owning them, I know they will make a big effort to survive, but can they over come such large hurdles to really survive in the US market long term?

To me they are a competitor to Buick, Lexus, Acura, not to BMW, MB or Cadillac.

While I think they are quirky auto's, I wonder just how fast they can recover or if they really will to be profitable. Going to be interesting to watch.

They sell more models in other countries and a bigger line-up results in more sales. I don't understand why they got rid of the S40 here because that is still the car that I see the most.

They do need the S40 back. They are trying to make the S60 the base model, but the price is just too high for a base Volvo. They need a Verano sized car starting around $27k.

They sell more models in other countries and a bigger line-up results in more sales. I don't understand why they got rid of the S40 here because that is still the car that I see the most.

Two reasons.

• S40/V50 really didn't sell well here
• Last-generation S40 was based on Ford's C1 platform and when two broke up, S40 was left without a paddle.

They do need the S40 back. They are trying to make the S60 the base model, but the price is just too high for a base Volvo. They need a Verano sized car starting around $27k.

The best hope we got is the Volvo V40, which is currently not coming to the U.S. at the moment. As I wrote back in August, Volvo's U.S. executives and dealers want that to change.

Volvo's U.S. Dealers and Executives Want The V40

I think the Chinese will make more changes than anyone will expect as they try to take on the world and grow to be #1.

Tough to say if people will still care...