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    Volvo S90 To Debut In Detroit, Reveals Teasers


    • Volvo's Flagship Sedan Gets Teased


    Volvo has announced that its flagship sedan, the S90 will be debuting at the Detroit Auto Show in January. Along with this announcement, Volvo has released some teaser images of the production model.

     

    The first shot which gives us a look of overall profile matches up to the concepts Volvo has been showing in the past couple of years, along with the Thor's Hammer headlights that are standard on the XC90 crossover. The other shot previews the rear which reminds us of the Concept Coupe.

     

    The S90 will be the second model in Volvo's lineup to utilize the Scalable Product Architecture (SPA) and will likely share powertrains with the XC90. There is also talk of a wagon version as well.

     

    Source: Volvo

     


    Press Release is on Page 2


     

    Volvo Cars to develop next generation automotive technologies with Microsoft
    Volvo Cars, the premium car maker, will work together with Microsoft, the leading platform and productivity company, to jointly develop next generation automotive technologies.
    The two companies today revealed how Microsoft HoloLens, the world's first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future.
    Areas of future collaboration between the two companies could include autonomous driving technologies and the utilisation of data generated from connected cars to create new services.
    Today's HoloLens demonstration was conducted at Microsoft's global headquarters in Redmond, USA, and showed how mixed reality might be used by customers to configure cars in three dimensions. With HoloLens, a powerful, wearable computer, holograms are mixed into the physical world.
    "HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available," said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars.
    He added HoloLens technology might also liberate dealers from more traditional sales environments and allow them to take a car configurator out on the road in small Pop-Up stores, shopping malls or on the high street, opening up new sales channels and introducing cars to a far larger potential audience.
    At the HoloLens demonstration today, participating journalists were also given a mixed reality preview of Volvo's new S90 premium sedan, which will be unveiled in reality at the North American International Auto Show in Detroit in January.
    Today's event offered an indication of the potential of mixed reality to transform the relationship between the customer and the car. Journalists were able to experience Volvo's new sedan and its latest autonomous driving technology in 3D before the car has even been built and launched.
    "We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo," Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp.
    Today's demonstration marks the beginning of longer term cooperation between Volvo and Microsoft that will embrace a range of new technologies, all of which have implications for the automotive industry.
    One area of focus will be autonomous driving. Volvo Cars is a pioneer in car safety and is leading the way when it comes to connected cars and autonomous driving. It has announced a programme called Drive-Me in which 100 self-driving and connected cars will be given to real customers on real roads around the Swedish city of Gothenburg by 2017, the world's largest autonomous driving experiment.
    Other areas of cooperation are expected to include how information gathered by cars and their drivers can be used to enhance the driving experience and the possibility of using predictive analytics to improve safety.
    "We are extremely happy to innovate with Microsoft in the field of future mobility," said Klas Bendrik, Senior Vice President and Chief Information Officer at Volvo Cars. "Today's technology will allow us to achieve not only a more sustainable and crash-free future but also new benefits for our customers and society. Together with Microsoft we aim to pioneer in this field."



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    Nothing really big to see here and what is it about the headlights that they think it looks like Thors Hammer? Too me they just look like normal every day headlights with led day time running markers.

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    The better Continental, from another continent?

     

    I'm just saying, all my hopes for Lincoln's Continental is their ability to retain as much from concept as possible.

     

    But Volvo just has to beat Lincoln in terms of interior quality and overall vehicle concept execution. Which the XC90 already did to the MKX.

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