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May 2007 Sales: American Honda

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May 2007 Sales: American Honda

TORRANCE, Calif. - Record May sales for American Honda Motor Co., Inc., increased to 145,367, up from 141,810 in 2006, breaking the previous May record set in 2004, the company announced today. The Honda Division posted record May sales of 129,447, up from May 2006 results of 125,639.

With one additional selling day in May 2007, the daily selling rate* (DSR) percentage change represents a 1.4 percent decline for American Honda and a 0.9 percent decline for Honda Division. Year-to-date American Honda sales increased to 625,994, up 1.0 percent.

Honda Division's new May record was bolstered by all-time record sales of the compact Civic and subcompact Fit and a new May record for the CR-V crossover SUV - the best-selling SUV in the U.S. Civic sales of 39,993, up 32.6 percent for the month, shattered an all-time record of 36,533 set in August 2001. Civic Hybrid sales of 4,520, up 50.4 percent, also broke the all-time record of 4,146 set in August 2005. Record May CR-V sales increased by 35.9 percent to 19,513. Fit results of 5,361 achieved a new all-time record.

"Small is big right now," said Dick Colliver, executive vice president of American Honda. "Smaller vehicles have become more attractive for multiple reasons and we expect this trend to continue for the time being."

Additional large volume Honda Division products for May include the Accord, 31,915; Odyssey, 15,235; and Pilot, 10,133. Ridgeline and Element volume respectively totaled 3,600 and 3,187. Year-to-date, Honda Division sales of 551,220 are up 2.5 percent with total car sales increasing by 3.9 percent and light truck sales increasing by 0.7 percent on a DSR basis.

Acura Division sales totaled 15,920. The recent introductions of the completely redesigned MDX luxury SUV and all-new RDX crossover SUV pushed Acura light truck sales up 82.6 percent to 6,635. The MDX posted strong May sales of 4,623, up 27.2 percent versus last year and up 7.1 percent for the year on a DSR basis.

*The daily selling rate is calculated with 26 days for May 2007, versus 25 for 2006.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries, please go to www.hondanews.com.For more information about Acura vehicles, please visit www.acura.com. For media inquiries, please go to www.acuranews.com.

American Honda Vehicle Sales For May 2007
								Month-to-Date			  Year-to-Date
							  May	  May	 DSR**   May	  May	  DSR**
							 2007	 2006	% Chg.  2007	 2006	  %Chg.
	American Honda Total   145,367  141,810   -1.4%  625,994  614,778	1.0%
	   Total Car Sales	  87,064   84,898   -1.4%  352,733  357,073   -2.0%
	   Total Truck Sales	58,303   56,912   -1.5%  273,261  257,705	5.2%
		 Honda Total Car
		  Sales			 77,779   72,221	3.6%  310,766  296,620	3.9%
		 Honda Total Truck
		  Sales			 51,668   53,418   -7.0%  240,454  236,964	0.7%
		 Acura Total Car
		  Sales			  9,285   12,677  -29.6%   41,967   60,453  -31.1%
		 Acura Total Truck
		  Sales			  6,635	3,494   82.6%   32,807   20,741   56.9%
	Domestic Car Sales*	 71,463   65,971	4.2%  283,116  287,234   -2.2%
	   Honda Division	   65,703   59,994	5.3%  258,302  256,478   -0.1%
	   Acura Division		5,760	5,977   -7.3%   24,814   30,756  -20.0%
	Domestic Truck Sales*   40,872   43,108   -8.8%  192,492  198,045   -3.6%
	   Honda Division	   34,237   39,614  -16.9%  159,685  177,304  -10.6%
	   Acura Division		6,635	3,494   82.6%   32,807   20,741   56.9%
	Import Car Sales		15,601   18,927  -20.7%   69,617   69,839   -1.1%
	   Honda Division	   12,076   12,227   -5.0%   52,464   40,142   29.7%
	   Acura Division		3,525	6,700  -49.4%   17,153   29,697  -42.7%
	Import Truck Sales	  17,431   13,804   21.4%   80,769   59,660   34.3%
	   Honda Division	   17,431   13,804   21.4%   80,769   59,660   34.3%
	MODEL BREAKOUTS BY
	 DIVISION
	Honda Division Total   129,447  125,639   -0.9%  551,220  533,584	2.5%
	   Fit				   5,361	5,248   -1.8%   18,156	9,040   99.3%
	  Accord*			   31,915   36,967  -17.0%  153,431  145,529	4.6%
	   Memo: Accord Hybrid	 439	  520  -18.8%	1,702	2,849  -40.7%
	  Civic*				39,993   29,006   32.6%  137,288  138,744   -1.8%
	   Memo: Civic Hybrid	4,520	2,890   50.4%   13,895   13,154	4.8%
	  S2000					510	  908  -46.0%	1,888	2,895  -35.3%
	  Insight					0	   92				3	  412  -99.3%
	  FCX						0		0				0		0
	  Odyssey*			  15,235   16,887  -13.3%   64,822   72,941  -11.8%
	  Pilot*				10,133   12,856  -24.2%   56,261   59,288   -5.9%
	  CR-V*				 19,513   13,804   35.9%   84,464   59,660   40.5%
	  Element*			   3,187	5,216  -41.2%   16,728   22,125  -25.0%
	  Ridgeline			  3,600	4,655  -25.6%   18,179   22,950  -21.4%
	Acura Division Total	15,920   16,171   -5.3%   74,774   81,194   -8.6%
	  RSX					   12	2,125  -99.5%	  287	8,311  -96.6%
	  TL*					5,760	5,977   -7.3%   24,814   30,756  -20.0%
	  TSX					2,859	3,520  -21.9%   14,007   16,664  -16.6%
	  RL					   653	1,047  -40.0%	2,858	4,680  -39.4%
	  NSX						1		8  -88.0%		1	   42  -97.6%
	  MDX*				   4,623	3,494   27.2%   22,388   20,741	7.1%
	  RDX*				   2,012		0		   10,419		0
	Selling Days				26	   25			  127	  126
	  *Honda and Acura vehicles are made of domestic and global sourced
	   parts.
	  ** Daily Selling Rate

[source: American Honda Motor]

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May 2007 Sales: American Honda

funny thing about honda. the can only move the metal if its a crappy little sh1tbox with good mpg, or if its an all new model.

otherwise, they are stuck with dead wood.

drop gas to 2.25 a gallon and honda is screwed

Edited by regfootball
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funny thing about honda. the can only move the metal if its a crappy little sh1tbox with good mpg, or if its an all new model.

otherwise, they are stuck with dead wood.

drop gas to 2.25 a gallon and honda is screwed

Not like GM... they can sell any sh1tty thing, right?

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Not like TOYOTA... they can sell any sh1tty thing, right?

FIXED

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I don't understand the supposed honda "quality".

I was in my neighbors new C-RV(they had to dump their mazda 3, since it was a heap)...It was louder and the ride was rougher then our sebring. I am also shocked at the outdated screen displays and the radio unit. How could you put a high tech looking screen in the instrumeent panel and then make the radio screen look like a 1980's alarm clock screen? I was also in another neighbors mothers new pilot. Hard plastic galore and the same ugly radio and temp control screens on the center stack. I am quite shocked at the overblown hype about how great hondas are.

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I don't understand the supposed honda "quality".

I was in my neighbors new C-RV(they had to dump their mazda 3, since it was a heap)...It was louder and the ride was rougher then our sebring. I am also shocked at the outdated screen displays and the radio unit. How could you put a high tech looking screen in the instrumeent panel and then make the radio screen look like a 1980's alarm clock screen?

Perhaps I can help you to understand.

Honda combined this "1980's alarm clock screen" (see the second row of pictures, far right):

http://automobiles.honda.com/models/interi...odelName=CR%2DV

with this "high tech looking screen":

http://www.automobilemag.com/auto_shows/20...v/photo_08.html

Whereas the competition offers no "high tech looking screen" and this 1970's dot-matrix printer screen that seems to predate the invention of LCD:

http://autos.yahoo.com/pontiac_torrent_fwd...n&i=inradio

If you have trouble bringing up that image, please refer to pretty much any other Pontiac/Chevy interior shot from the past couple of years. But quite frankly, that is the most flattering shot of the screen I have seen. Much more dot-matrix in person.

Perhaps the CR-V stereo isn't Honda's greatest work, but I'd say that compared to the competition they are doing OK. If Chevy/Pontiac offered that stereo it would be a crowning achievement.

Edited by GXT
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That in-dash screen is irritating. Too much information in a limited space. VW does the same thing. Mercedes does the same thing. Audi does the same thing...

The 1986 Casio TravelMaster clock display afflicts countless Asian cars and I really don't know why. So much effort is made into details like the one you just mentioned, yet the clock is disgusting and a pain to look at.

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The interior with the NAV looks good...the interior without looks gawdawful.

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I'd like to take a moment to thank Chrysler, for at least changing up their stereo head/Nav designs.

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Perhaps I can help you to understand.

Honda combined this "1980's alarm clock screen" (see the second row of pictures, far right):

http://automobiles.honda.com/models/interi...odelName=CR%2DV

with this "high tech looking screen":

http://www.automobilemag.com/auto_shows/20...v/photo_08.html

Whereas the competition offers no "high tech looking screen" and this 1970's dot-matrix printer screen that seems to predate the invention of LCD:

http://autos.yahoo.com/pontiac_torrent_fwd...n&i=inradio

If you have trouble bringing up that image, please refer to pretty much any other Pontiac/Chevy interior shot from the past couple of years. But quite frankly, that is the most flattering shot of the screen I have seen. Much more dot-matrix in person.

Perhaps I can help you understand:

Posted Image

This is the Torrent's old one, which will be replaced next year.

More to the point, the competition does off both a different radio and a shiny high-tech screen

Posted Image

Posted Image

And this is the display.

Posted Image

Personally, I like th CR-V's interior and have no issues with it's screens or what have you, just pointing out what the competition's got.

Edit:

And for the hell of it, here's Chrysler's

Posted Image

Posted Image

Edited by Dodgefan
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That radio you have shown in the CR-V is not the base unit.

Posted Image

This is the base unit which they have. NASTY!

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That radio you have shown in the CR-V is not the base unit.

Posted Image

This is the base unit which they have. NASTY!

That's the base unit of the new CR-V? What a load of $h!! It looks like something from the 80's or early 90's!

That's the worst head unit I've seen in a modern vehicle.

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That's the base unit of the new CR-V? What a load of $h!! It looks like something from the 80's or early 90's!

That's the worst head unit I've seen in a modern vehicle.

I told you!

I like the Sebrings screen. It displays the radio station name, slogan, artist and song thats playing on regular FM radio.

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I told you!

I like the Sebrings screen. It displays the radio station name, slogan, artist and song thats playing on regular FM radio.

Naturally the auto rags don't complain about it.

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Naturally the auto rags don't complain about it.

It's probably because their test cars are loaded. Seriously I almost puked when I saw the horridness of the base CR-V's interior. It was even worse put togather then my saturn. Kind of scary for over $20k.
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That radio you have shown in the CR-V is not the base unit.

Posted Image

This is the base unit which they have. NASTY!

I stand corrected. That is ugly.

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Perhaps I can help you understand:

Posted Image

This is the Torrent's old one, which will be replaced next year.

Now that I have seen it, I'm not going to defend the base CR-V stereo... that is ugly. Even the Civic and Fit have better looking stereos. Granted, it seems like the base unit is only available on the 20Kish models.

But that standard Chevy/Pontiac stereo in the current Torrent and the G6/Cobalt/etc. is very ugly.

And this is the display.

Posted Image

That display is truly ugly (although the buttons look like a giant leap up from the current model). I believe it is the same one that I saw in the SRX. I couldn't believe that they would put that in a Cadillac. It would be a disappointment in an entry level car.

Edited by GXT
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That radio you have shown in the CR-V is not the base unit.

Posted Image

This is the base unit which they have. NASTY!

:lol: Thats horrible.

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Now that I have seen it, I'm not going to defend the base CR-V stereo... that is ugly. Even the Civic and Fit have better looking stereos. Granted, it seems like the base unit is only available on the 20Kish models.

But that standard Chevy/Pontiac stereo in the current Torrent and the G6/Cobalt/etc. is very ugly.

That display is truly ugly (although the buttons look like a giant leap up from the current model). I believe it is the same one that I saw in the SRX. I couldn't believe that they would put that in a Cadillac. It would be a disappointment in an entry level car.

The MCE SRX? it's a different stereo unit. But the BLS commits that sin, which I agree is unacceptable. Lookinga t it, the display is actually the same, but the unit itself looks nicer.

Posted Image

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Whats a GOOD display look like? Every base unit display I've ever seen in ANY car is pretty basic.

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Just to illustrate my point.

I'm assuming this is a base unit in a Mercedes. Its the only non-nav unit I could find on their website.

Posted Image

OOOoooohhh...aaaaaaahhhh...NOT!

Volvo S80:

Posted Image

IS 250:

Posted Image

RX 350:

Posted Image

VW GTI:

Posted Image

A3/A4:

Posted Image

------------------------

I think we can safely assume that pretty much everyone's base head unit display sucks. Anything that actually stands out as nice is an exception to the rule, but I've get to see any base unit that looked all that fantastic.

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